September 27, 2013
By Teresa Demel
Sears: They know catalogs. In this app of the week video, I show how the catalog experts use Digital Publishing Suite to create an interactive shopping experience from inspiration to purchase.
Watch this app of the week video to see how Sears uses DPS:
- Use buttons and multistate objects/slideshows to show light-up patio furniture in evening and daytime settings, gas grills in multiple colors, and product specifications
- Apply nav-to buttons to an index at the top of each page so that readers can jump to relevant sections of the app
- Audio and video overlays set the mood – an important showroom tactic
September 17, 2013
When we tapped JWT/Casa Miami to build an event app for the Adobe DPS Summit, we knew we wanted a content-rich, interactive app to engage, inform, and connect conference attendees. The agency regularly uses Digital Publishing Suite to develop specialty apps that support business processes, both externally to customers and internally to employees. For our DPS Summit event, JWT/Casa Miami made a rich, interact app that highlighted the solution’s capabilities, including direct entitlement, social media integration, and real-time notifications.
The digital app allowed attendees to view information about sessions and speakers, take notes on presentations, and download or view presentations after a session. They were also able to access offline content and Internet links, including news articles and videos, without leaving the app. Push notifications helped accommodate the fluid nature of the event by allowing the event producers to update speakers and sessions in near-real time, without having to rebuild the app and resubmit the content to an app marketplace. Social media integration also enabled attendees to interact with each other and follow social media activity about the event.
The Summit featured two sessions, each with its own agenda and speakers, and attendees easily downloaded the appropriate version of the app for their sessions through a registration front-end linked to an entitlement database. By using restricted distribution and direct entitlement, the app was able to deliver proper content to attendees based on their login credentials.
Overall it was a hit with attendees. Douglas Fajardo, CEO and chief creative director of JWT/Casa Miami, concluded, “Event apps created with Adobe Digital Publishing Suite are a great solution for bringing event content to life in a way that engages attendees on-site, and facilitates ongoing relationships.”
Read the PDF case study here:
Adobe & JWT/Casa Miami: Event apps drive customer engagement
By Sonia Sawhney
The judging is complete and winners have been announced for Adobe & Adweek Digital Publishing Awards! Congratulations to Dan Marcolina of Marcolina Design, Inc. for receiving the Best Mobile App award and Fernando Carreira of the goodfellas for the Best Mobile Ad award. The winning entries used Adobe Digital Publishing Suite to develop ingenious, inventive, and effective apps and ads for tablets.
The Adobe & Adweek Digital Publishing Award recognizes the most innovative mobile ads and apps that reflect imaginative thinking, awesome creativity, and design acumen. This year’s winners truly harnessed the power of Digital Publishing Suite to create compelling experiences for consumers.
Entries were judged on originality of concept, execution of creative elements, and inventive use of interactive components to enhance understanding and engagement with content. The four judges on this year’s panel were:
- Joe Zeff, President, Joe Zeff Design
- Josh Klenert, Director of User Experience and Design, The Huffington Post
- Nick Mrozowski, Executive Creative Director, Adweek
- Carol Wells, Design Director, Adweek
Best Mobile App Award
Dan Marcolina of Marcolina Design, Inc. snagged the Best Mobile App Award, partnering with Rick Smolan of Big Data book. The winning app, The Human Face of Big Data, is an innovative app with enhanced stories bringing the Human Face of Big Data to life. Exploring the world from a new lens, this pioneering app is a seamless blend of interactive elements and groundbreaking ideas encapsulated into a digital journey. As we shared in the past, it’s no question that this is an award-worthy app. The Human Face of Big Data app transcends expectations with thought provoking concepts and extraordinary imagery woven into a truly seamless tablet experience.
Check out The Human Face of Big Data in the DPS Showcase Gallery to learn more.
Best Mobile Ad Award
Fernando Carreira of the goodfellas partnered with ALmapBBDO to bring home the Best Mobile Ad award. Fake Ad, the iPad ad for Bradesco Seguros, used Digital Publishing Suite to bring advertising to life on the tablet. As readers swipe across the screen, the advertisement’s car follows the direction leading to a crash. The interactivity embedded in this ad revolutionizes the way advertisers connect with readers by telling the story: “unexpected events happen without warning. Make a Bradesco car insurance plan.” The unexpected yet remarkably effective advertising racked up votes with this year’s judges to take home the Best Mobile Ad Award.
Experience Fake Ad in the DPS Showcase Gallery to learn more.
This year’s winners receive prize packages including:
- Trip to NY for Advertising Week + guest
- One Super Delegate conference pass to Advertising Week (Sept 23-27, 2013)
- Honored at Reception during Advertising Week (Monday, September 23)
- Winning entry featured as an insert in Adweek iPad edition digital publication
- One year Adobe Creative Cloud membership (estimated value $600)
- One year subscription to the Adweek iPad edition digital publication
- A ticket to 2014 CLIOS Awards
Explore the Adobe & Adweek Digital Publishing Awards:
- Best Mobile Ap Award Winner: The Human Face of Big Data – Dan Marcolina of Marcolina Design, Inc.
- Best Mobile Ad Award Winner: Bradesco Seguros Ad – Fernando Carreira of the goodfellas
September 15, 2013
We’re pleased to announce the latest release of Digital Publishing Suite. The new features in Digital Publishing Suite will help draw audiences into your content and deliver deeper engagement with your publications and brands.
New features available in the latest release of DPS include:
- Support for iOS 7
- Mobile Safari Web Viewer
- Out-of-the-box push notification service
- Standardized metrics for the digital publishing industry
- Device camera integration
- Schedule Folio Availability date
Let’s take a deeper dive into these key features.
Support for iOS 7
Anytime Apple comes out with a new mobile iOS version, it’s big news. iOS 7 is no exception. The expected release of Apple’s newest mobile operating system later this week, combined with the latest release of DPS, will allow you to build apps that fully comply with iOS 7 design guidelines that make use of translucency and motion. On both the iPad and iPhone, DPS supports standard UI elements provided by iOS 7 that revolve around light color icons and text as well as dynamic effects.
One important item to note – with the release of iOS 7, Adobe DPS is dropping support for iOS 5. This means that any apps built with the newest release of DPS will not run on iOS5. For more details on this issue please read the technical brief.
Now, let’s take a quick look at how the same app built in the newest release of DPS looks on iOS 6 as compared to iOS 7. The new iOS 7 UI on the right makes use of light blues and grays in both the icons and the text. Additionally, apps built with the newest release of DPS for iOS 7 will now display the Apple status bar at the top of the iPad or iPhone.
Publishers can continue to take advantage of custom designed slot icons in the folio view status bar. These labels can now be more easily localized and the horizontal spacing between the icons is controlled by the OS and automatically changed based on the number of configured icons – both leading to decreased production time.
Also new to iOS 7 are actionable slots. An icon and its label are only visible when a slot is in use. For example, if a folio has not been downloaded into the application, the viewer icon in the status bar at the bottom of the app is not visible.
Once the .folio is downloaded into the app, the viewer icon appears in the mustache of the application.
Once an issue is opened, the viewer icon in the status bar automatically turns light blue.
DPS will now support AirDrop, which allows readers to share content with people near them. DPS will also natively support sharing through email, Twitter and Facebook. Additionally, Pinterest has been added as a custom sharing activity. To take advantage of these native social sharing channels, readers will need to enter their credentials into the iOS settings in order for the Twitter and Facebook icons to appear in the activity sheet. If they have not done this prior to sharing, DPS will prompt them to do so.
Mobile Safari Web Viewer
The newest release of DPS has significantly simplified sharing and receiving shared content on a mobile device. Recipients can open shared articles with one click access to content in the new Mobile Safari Web Viewer (iPad only). When the reader receives a shared article on their iPad, she can now immediately begin reading without having the application or full issue downloaded to her device.
DPS now also supports the iOS Smart App Banner at the top of the shared article. If the app is already installed on a user’s device, tapping the banner launches the app and the reader can continue reading the full issue (if entitled). Also new to DPS is a persistent call-to-action or promotional banner at the bottom of the app which encourages the reader to get the app if it isn’t already installed. Tapping the promotional banner intelligently takes the reader to the app’s entry in the App Store.
Lastly, the Mobile Safari Web Viewer also supports paywall capabilities which allow the publisher of content to set a threshold of how many articles can be read at no cost before a reader is asked to purchase the issue.
Adobe Push Notification Service
Within DPS you can now take advantage of integrated, customizable text notifications. This allows you to notify readers or customers of new content within your application (iOS devices only). Built into DPS, you no longer have to integrate with a third-party push notification service to alert your audience of new content through push notifications. Push notifications can dramatically increase the number of issue downloads and should be used as much as possible by publishers of content.
Tapping on a text notification on a device launches the application that contains the new content. Additionally, you can now measure customer reaction to push notifications, including the number of readers who opt-in to receive push alerts and how many times an app launches as a result of text notification.
Audience Standard Metrics for Publishing Industry
Digital Publishing Suite now includes access to new industry-standard audience metrics. These analytics are the result of work done with the MPA – The Association of Magazine Media and other key publishing stakeholders to define and deliver a consistent set of metrics that support the initial set of industry recommended engagement metrics.
DPS now enables publishers to measure the total number of tablet readers per issue, total number of sessions per issue, average amount of time spent per reader per issue, and average number of sessions per reader per issue, using an industry-wide, agreed-upon methodology across digital magazine editions. Read more about the audience standard metrics included in DPS or download the methodology document that describes how these audience standard metrics are captured, calculated and presented in DPS.
Other analytic improvements include a new analytics portal user interface as well as the addition of almost 20 new reports to the portal, including the ability to track content views by mobile devices, and social sharing of articles and folios.
Last but not least, within Adobe Site Catalyst you can now track authors or advertisers associated with an article so that publishers can better measure which author or advertiser is driving the greatest article views within an issue.
Device Camera Integration
A fun new feature added to DPS allows your readers to use the device camera (iOS only) to take photographs within your app and either feature photos within your content or store them in the camera roll. Readers can put a branded overlay on top of the picture taken with the device camera or chosen from the library. They can then share the photo with friends through external social sharing channels or by leveraging sharing functionality within app.
Schedule Folio Availability Date
Adobe continues to focus on streamlining production and making it even faster for publishers and businesses to get their apps to market. Within DPS you can now streamline content production time and cost with new Schedule Folio Availability date functionality. Define a specific date and time to publish folio content to the DPS Distribution Service, eliminating the need for production staff to manually push new content live. In addition, you can access and set Schedule Folio Availability date information programmatically in the Folio Producer API.
This wraps up what is new in Digital Publishing Suite. For more information on the newest features and enhancements in DPS, be sure to check out the Digital Publishing Suite Developer Center. And if you’d like inspiration from your peers, check out the new Digital Publishing Suite Showcase Gallery.
Get started using the newest release today.
Adobe is excited to announce that four standard audience metrics—as defined by the magazine industry—are now available directly from within Digital Publishing Suite.
Adobe has been actively participating in the DESI project—the Digital Editions Standardization Initiative—led by the MPA (the Association of Magazine Media) and supported by a task force made up of leading publishers, the American Association of Advertising Agencies (4As) and other technology providers. This group has come together with the common goal of creating accurate and consistent industry-wide benchmarking of digital editions for publishers and the advertising community. These metrics will allow publishers to establish even greater value inherent to their digital content and major brands to factor digital editions into their advertising strategies with accelerated confidence.
The first challenge the task force faced was determining definitions for and a common way of calculating the initial set of recommended metrics established by the MPA last year. The result–mission accomplished.
Now, four new metrics, sanctioned by the DESI task force and certified by AAM (Alliance for Audited Media), have been added to an already rich set of analytics data included in DPS Professional and Enterprise editions.
Publishers now have access to:
- Total number of tablet readers per issue
- Total number of sessions per issue
- Average amount of time spent per reader per issue
- Average number of sessions per reader per issue
Publishers have the option to provide these audience metrics to AAM and give visibility to agencies and advertisers.
To further support DESI, Adobe has created a methodology document that explains how the metrics in DPS are being calculated and presented. It will help publishers—big and small—navigate the standard audience reports within DPS and provide insights to other digital publishing platform providers who would like to integrate these metrics into their platform. Read it now.
Adobe’s customers are excited about this advancement.
“Adobe’s announcement marks a welcome first step towards an industry standard for measuring digital magazine issues,” said Rory O’Flynn, executive director of digital research at Time Inc. “It’s critical for the industry to speak about consumer behavior in a common language, so we can have more constructive conversations about the value of our digital content.”
The DESI project is still going strong and Adobe is looking forward to providing additional standardized audience and engagement metrics for the publishing industry in the future. The MPA’s Ethan Grey, SVP of Digital Strategy and Initiatives, talks about next steps for the task force:
“We are continuing the task force process. One of the things that has been fruitful is that all industries are represented–the agencies and brands, all major publishers, and tech providers. The task force serves the purpose of prioritizing and surfacing what is coming up day-to-day and the feedback flows directly into this task force. We’ll continue to determine what the ‘biggest bang’ things are that we can deliver on.”
Learn more about the standardized audience metrics in DPS.
- Read the press release
- Watch digital publishing evangelist, Colin Fleming, overview the new audience standard metrics
- Read the DevNet article to learn more about implementing these features and how to use the methodology document
September 13, 2013
Magazine, business, education and special interest apps are all part of this curated collection, which is designed to highlight the most engaging and informative apps pushing the envelope of mobile app design.
The new gallery includes videos, screenshots, interactivity, and details on the creative aspect of the apps as well as links to the apps themselves. And because this is a curated gallery, we will be highlighting new apps as they come online, so you can come back and see what is new on a regular basis.
Take a look at the amazing apps in our gallery today and let us know what you think in the comments below! We’re very excited to launch it, and look forward to hearing what you think about it.
September 12, 2013
The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.
Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.
Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.
Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.
There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.
And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.
Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.
Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.
The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.
Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.
The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:
‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.
‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.
‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.
‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’
Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:
Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market’; ‘Get this app for the puzzles alone’; ‘Great depth of content’; ‘Really interactive, love the 360s’; ‘Arrives on my iPad every morning… Soooooo easy to use’; ‘Really unique and intuitive interactivity, not seen this in other publications’; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.
You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.
September 6, 2013
Earlier this year, the National Committee of Royal Inauguration invited all Dutch citizens to send in their dream for the future of the nation. All entries have been judged by a professional jury of prominent Dutchmen. A selection of 300 inspiring dreams have been bundled in the Book of Dreams. The first copy has been offered to the Dutch King and Queen today at the Royal Palace. As of today 06:00pm, the paper version is available free of charge for all households in the Netherlands and the Carribean part of the kingdom.
The digital, interactive version of the Book of Dreams, created with Adobe Digital Publishing Suite, is also available free of charge for all inhabitants of the Netherlands and the Caribbean part of the Dutch kingdom. Along with the paper version, iPad, iPhone and Android tablet users can read the book on their phone or tablet.
The digital version of the Book of Dreams contains additional interactivity like enlarged display of photos, additional video and photo materials, and a unique video of the inauguration of King Willem Alexander on April 30, 2013. The digital interactive edition of the Book of Dreams has been developed at the request of the National Committee of Royal Inauguration and published by publishing house Nieuw Amsterdam. The Dutch mobile software developing agency The Saints is responsible for the creation of the digital version, using Adobe’s Digital Publishing Suite.
September 3, 2013
By Teresa Demel
DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to advertise in Martha Stewart magazine. The trickier part is making it fit into the editorial of the magazine, which Home Depot nicely executes with DPS interactivity.
Home Depot uses DPS in the following ways:
- The image sequence feature extends the view of a room beyond the standard page size.
- Buttons and multistate objects/slideshows allow readers to tap through “Get this look,” “Picking your palette,” “Tricks of the trade,” and “Shop now.”
Martha Stewart fans lean on her advice when decorating their homes. The Home Depot ads fit into the editorial because they don’t just advertise paint and encourage readers to shop online. They also provide advice on how to choose the right colors and brushes, consistent with the voice of Martha Stewart magazine.
- Watch the Ad of the Week – Home Depot in Martha Stewart video on Adobe TV
- Download Martha Stewart on iTunes