September 3, 2013
By Teresa Demel
DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to advertise in Martha Stewart magazine. The trickier part is making it fit into the editorial of the magazine, which Home Depot nicely executes with DPS interactivity.
Home Depot uses DPS in the following ways:
- The image sequence feature extends the view of a room beyond the standard page size.
- Buttons and multistate objects/slideshows allow readers to tap through “Get this look,” “Picking your palette,” “Tricks of the trade,” and “Shop now.”
Martha Stewart fans lean on her advice when decorating their homes. The Home Depot ads fit into the editorial because they don’t just advertise paint and encourage readers to shop online. They also provide advice on how to choose the right colors and brushes, consistent with the voice of Martha Stewart magazine.
- Watch the Ad of the Week – Home Depot in Martha Stewart video on Adobe TV
- Download Martha Stewart on iTunes