Webinar Recording – Accelerate Revenue with DPS Consumer Marketing Tools

Marketing Tools Wbnr Recap_ScreenshotOn November 21st, Adobe hosted a webinar on the powerful consumer marketing tools available within Adobe Digital Publishing Suite to accelerate readership and purchase – and drive revenue for your publications. Join us for a replay of the webinar below for a look at key things you can do to deepen engagement and accelerate revenue from your customers.

In the webinar, Bridget Roman, product marketing at Adobe, and Colin Fleming, Adobe digital publishing evangelist, explored the DPS consumer marketing tools being used by innovative publishers to drive engagement, circulation and revenue. These tools enable publishers to:

  • Offer freemium content with tools for converting readers into subscribers
  • Harness the power of your readers’ social networks
to increase content reach
  • Monetize your web traffic by embedding a high-fidelity version of your magazine
  • Keep your readers coming back for more with custom push notifications

The webinar also looked at industry metrics highlighting successes seen in digital circulation and reader engagement, in addition to case studies of titles that have integrated consumer marketing tools into their digital strategies with excellent results—including The Washingtonian and People.

The webinar received an “excellent” rating by over 50 percent of attendees; be sure to access the webinar recording below for a look at how to use these tools to drive your business forward.

Watch the webinar recording:
Accelerate Revenue with DPS Consumer Marketing Tools

Learn More

Read the white paper:
Best practices for driving readership with Adobe Digital Publishing Suite

Watch the videos:
Best Practices for Driving Readership with DPS, Part 1
Best Practices for Driving Readership with DPS, Part 2

Visit the Driving Readership section of DPS Developer Connection site:
Driving Readership

 

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Best Practices in Digital Publishing, Webinar