January 13, 2014
The theme for this release is consumer marketing! With this latest version, marketing teams can drive even greater brand and editorial engagement. There is a lot in this version for marketers to like and learn about. Let’s quickly cover the highlights.
The new HTML Welcome Screen is a great tool for savvy marketers who are looking for new and compelling ways to promote content and gather data within their application. For example, consumer marketing teams at magazine publishers could use the Welcome Screen to promote a free issue, support log-in to digital content or encourage subscription purchase by promoting special offers. Enterprises could make use of the welcome screen to orient users to their app, encourage account creation or capture data such as an email address. Because the Welcome Screen is custom built using HTML, it can take on the look and feel of the brand and display any content the market team deems important to their marketing, sales and editorial strategies.
Before we move on, a few more details about the Welcome Screen important to know. First, the Welcome Screen is only available for iOS apps on iPhone or iPad. Second, it only displays on first launch of an application (after download or re-installation).
Need more information? Check out the video on Adobe TV.
Now, on to the next feature: Targeted Push Notifications
In-app push notification has been a consistent, high performing marketing tool within DPS for quite a while. Whenever a publisher or brand makes use of an in-app push notification, there is usually a corresponding increase in the number of issues downloaded.
Ultimately, what makes a push notification work even harder is its ability to target a specific communication to a specific “segment”. With DPS version 29 you can now send a unique communication to a pre-configured segment, without a lot of backend work or support from your analytics team. Want to send an in-app notification to all users who have iOS devices? Now you can. Want to communicate with only iPad or iPhone users? Send a push notification specifically to users by device. Want to encourage laggard users to open your app? Now you can send a push notification to any user who has not engaged with your content in the last thirty days.
For more information on enhancements to targeted push notification, check out the video on Adobe TV.
Streaming Audio and Video
Another new feature that allows readers to get to your content even faster is support for streaming audio and video. It is no longer necessary to embedded multimedia files in your folio. This in turn reduces file size and improves download times.
Plus, if you don’t have to embed your multimedia content in the app you have more flexibility to keep your video and audio content fresh and your app highly engaging.
For more information, check out the video on Adobe TV:
There are many other new features and enhancements within version 29, including App Builder improvements, new sharing behaviors and Web Viewer improvements. For full details, check out the DPS R29 release notes.