Archive for February, 2014

New integration of DPS and Experience Manager drives consistency across rich-content mobile apps and web

Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.

With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:

  • Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
  • Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”

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Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.

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“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”

Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”

Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.

In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.

 

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Celebrity Cruises: Connecting with today’s travelers

Today, DPS customer Celebrity Cruises announced its 2015-2016 sailings around the globe – and their DPS-produced vacation planning apps form a core part of how the company is inspiring and engaging customers with its adventures and itineraries. Traditionally, the printed travel guides that Celebrity Cruises creates are beautifully illustrated with photographs of destinations and ship accommodations. To extend the reach of its marketing materials while capitalizing on the popularity of tablet devices, Celebrity Cruises created digital vacation planning apps using DPS.

Using DPS, the cruise line publishes apps for iOS and Android that highlight ship layouts, amenities and ports-of-call – all illustrated with gorgeous photography, video and interactivity that encourage travelers to imagine themselves on a Celebrity cruise. Using DPS allows the cruise line to publish these apps across platforms – cost effectively and on a regular basis. Additionally, travel agents can use the apps to promote Celebrity Cruises vacation offerings and travelers can lean back and immersive themselves in potential destinations, increasing the likelihood that they will book a cruise.

Tina Alexander, head of Web & Digital for Celebrity Cruises, says, “The travel apps align with our brand image, are sleek and easy to use, and Adobe Digital Publishing Suite helps us marry the interactivity of function with content. We’ve created something clear and informative that reinforces the brand.”

Celebrity Cruises is also using the analytics capabilities in DPS to monitor downloads and article to gain a strong understanding of how users are engaging with content and interactivity. Other features the company plans to explore include push notifications for content updates and social sharing to enable customers to share their vacation dreams and plans with their social networks. The apps were produced by DPS agency partner JWT/Casa Miami.

Learn more

Read more about the Celebrity Cruises destination apps (PDF, 783 KB)
Download the Celebrity Cruises apps from the Apple App Store or Google Play

 

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Learn about DPS and Content Management Systems at the MPA’s Meet the Innovator Lunch

Looking to amp up your productivity while getting your content onto more devices? You’ll want to catch Adobe’s presentation at the MPA’s next Meet the Innovator Lunch and Learn on Tuesday, March 11 from noon – 2:00pm in New York, NY. You’ll learn how using content management systems, like Adobe Experience Manager, with DPS can streamline the process of publishing across multiple devices and the Web, maintain consistency across brand touch points and decrease publishing costs for multi-channel distribution.

The Adobe team will show you this workflow and walk you through some current examples of publications built with DPS and AEM–including Vanity Fair.

Speakers will include:

  • Steve Hart, Senior Solutions Manager, Adobe Publishing
  • John Metzger, Senior Product Manager, Adobe Publishing

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Event Details
Date: Tuesday, March 11 from noon – 2:00pm
Location: 757 Third Avenue, 11th Floor New York, NY 10017

To register, contact Margaret McCarthy at mmccarthy@magazine.org or 212-872-3756 with questions.

Learn More
Lunch+Learn: Adobe DPS+Content Management Systems – Faster App Creation, Reduced Costs, and a More Consistent Brand Experience

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12:13 PM Permalink

Watch Top Gear video to learn how engagement and revenue skyrocketed with DPS

Back in November, we shared a case study that highlighted the success BBC Top Gear, the world’s leading automotive magazine, experienced by switching from a PDF replica format to the fully interactive experience that DPS delivers.

Now, Simon Carrington, publisher of Top Gear, explains how this transition has had game-changing impact on key metrics. Since moving to DPS, subscriptions are up 175%, downloads up 200%, ad revenue up 130%, and total revenue increased by well over 150%. Plus, get a glimpse of some of the adrenaline pumping-video footage included in their app- and learn why it’s the number one reason their readers keep coming back for more.

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9:46 AM Permalink

Adobe and AM&P to host digital publishing events for association leaders

Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.

Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.

Executive Think Tank: Defining Your Association’s Mobile Strategy

Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:

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To reserve your seat, please contact Sarah Patterson at (703) 234-4107.

Webinar: Introduction to Adobe Digital Publishing Suite 

Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.

This one-hour webinar touches on topics that assocations new to DPS will care about most, including:

  • Ways that DPS ensures efficient and affordable production costs for your organization
  • How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
  • Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies

Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.

Learn More
Executive Think Tank: Defining Your Association’s Mobile Strategy

Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)

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11:08 AM Permalink