March 19, 2014
The DPS team recently presented to two publishing associations. If you weren’t able to attend the webinars, be sure to catch the recordings.
An introduction to DPS for Associations
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.
Watch the recording or get more information on the webinar.
More than just magazines. The many uses of DPS for B2B publishers
This one-hour webinar hosted by Adobe’s Bridget Roman, Sr. Product Marketing Manager, and James Lockman, Principal Solution Consultant, in partnership with the ABM, introduces B2B publishers to the wide variety of apps that can be created using Adobe DPS.
March 17, 2014
The newest release of Digital Publishing Suite includes a wide variety of enhancements including greater parity in reading experience across all leading tablet and smartphone devices, encrypted content within DPS apps and enhanced in-app consumer marketing capabilities. If you have the time, watch the short DPS Release Overview video on Adobe TV. In the meantime, let’s break this release down into more detail.
Native Content Viewers
Over the last couple of releases, DPS has focused on making the reading experience across devices, web and desktops consistent. This is important for publishers and organizations who want to ensure their brand and content is delivered comparably across leading iOS, Android and Windows tablets and phones as well as other channels. The latest release of DPS brings the reading experience on Android and Windows devices that much more close to that on the iPhone and iPad.
Take a look at the Feature Matrix for more information on DPS capabilities supported across viewers. The recent DPS integration with Adobe Experience Manager, in combination with additional functionality in Content Viewers for Android and Windows, lets organizations create consistent reading experiences across devices and other mobile channels faster – and at less cost – using a single set of assets.
To build a native Content Viewer for Android, you have two choices. You can use the AIR-based, desktop DPS App Builder, which must be installed on a MAC; or the new Web-based DPS App Builder, which is not platform dependent.
To get started using the DPS App Builder for Web go here: http://appbuilder.digitalpublishing.acrobat.com. Please note that the web-based DPS App Builder only allows you to build a native Content Viewer for Android. If you want to create a Content Viewer for Windows, please contact your local Adobe sales representative.
DPS now enables encryption of .folio files, protecting information as it is delivered from Adobe secure servers into DPS apps on Apple tablets and smartphones. Secure content support is critical for organizations that adhere to strict legal or privacy guidelines. Content is secure on the DPS Distribution Service, during content upload and download to devices and on device when it is locked, in sleep mode or off.
This is a great first step but there are a few caveats to note such as no ability to share secure content over social networks, and no support for background downloads. Most importantly, only content published as a v30 folio can be secured and it is necessary to publish secure folios as public or retail.
The new Information Screen allows DPS customers to present special offers, cross sell related content or display critical information specific to the application at any point in the reading experience, ensuring that audiences are more likely to engage with your marketing efforts.
The Information Screen can be fully customized through the Store/Library API and Reading API to fully reflect your brand and message. Unlike the Welcome Screen (introduced in the last release) the Information Screen can appear anywhere in the app and be seen by a reader when she engages with an article on which the Information Screen is overlaid. Fully flexible, the Information Screen can take the place of settings, account, and FAQ content currently stored in custom slots.
Streamlined Text and Push Notifications
Newly enhanced text notifications ensure that publishers can more efficiently deliver push notifications to remind of and promote content already available within a reader’s library. One of the new enhancements is the ability to schedule when text notifications are sent. Publishers no longer have to manually push notifications, but can schedule them to be auto sent based on date and time.
Publishers can also now choose the notification experience they provide by now allowing readers to tap on the notification to either launch the app or launch the app and go to the library.
Additionally, publishers can better track previous push notifications sent.
Coupled with expanded measurement capabilities, DPS customers will have a more thorough understanding of how their push notifications are performing in order to maximize impact on audiences.
Adobe .folio Format Specification
In addition to the new feature updates, the technical specification for the .folio format is now available under a free license; further accelerating digital publication adoption and enabling newsstands to produce their own viewing apps capable of displaying digital content built using DPS. All entities who sign the license agreement will be given access to the specification.
More Information about the Newest Release
For more information on the newest release, check out the complete features release notes. There are also several new or updated articles on DPS devnet about the Information Screen, enhancements to text notifications and API documents. Lastly, don’t forget to check out the DPS Enterprise Edition Show on Adobe TV which has videos on the latest features discussed in this blog as well as access to videos that highlight features from earlier DPS releases.
March 14, 2014
If you’re a B2B publisher interested in learning more about the latest advancements in content marketing, don’t miss this seminar hosted by the ABM and sponsored by Adobe where the topic “Understanding Content Marketing and Making Money from It” will be explored. Speakers will delve into why this is such a hot topic, share statistics on their content marketing spends and reveal strategies that are delivering results. One highlight of the day will be a mini case study that Sharon Wright, VP of Digital Operations from Cygnus Media, will share about their app strategy and how they are turning their digital magazines into a highly relevant medium that delivers revenue, engagement and leads.
Register now: Understanding Content Marketing and Making Money from It
Thursday, March 27 at 8:30 am EDT in New York, New York.
March 12, 2014
Adobe Summit helps marketers reinvent themselves at one of Adobe’s largest gatherings of the year. This year, make sure to join the Digital Publishing team at Adobe Summit for a look at the innovative strategies, expert insights, and hands-on experience you need to connect with your customers and employees on mobile.
In the DPS sessions, you’ll be able to get the latest on how the DPS and Adobe Experience Manager integration can accelerate your app workflow, reduce cost and ensure brand consistency across channels. Plus, see how the DPS and Adobe Analytics integration can give you the deep analytical insights you need to transform your business. We’ll also have hands-on training on DPS, a lab workshop on how to build AEM templates for DPS, networking sessions and more. Plus, you won’t want to miss the entertainment, ski day, and Summit Bash that the event has to offer.
Plan to join us from March 24-28, 2014 in Salt Lake City, Utah!
March 10, 2014
Bates Creative Partners with Corcoran College of Art + Design to Bring Its Campus Experience to Life for Prospective Students
Guest post by Debbie Bates-Schrott, President, Bates Creative
There’s no question that higher education institutions are challenged with finding innovative ways to attract new students. The Corcoran College of Art + Design wanted to reach new prospects on a global level and was also looking for an innovative way to communicate with the emerging art community.
The first app The Corcoran set out to deploy was an interactive version of its 2013 Viewbook. In higher education, viewbooks are often the centerpiece of recruitment materials and The Corcoran wanted to offer potential new students an engaging way to explore their content that would stand out from competing schools.
The Corcoran asked us to work with them to bring a strategic approach to designing a tablet app that would help build and strengthen the school’s relationship with prospective students. Using DPS, we transformed the Corcoran’s printed 2013 Viewbook into an interactive app experience that brings to life the real-world stories of the Corcoran community.
The Viewbook App that we created enables the school to reach a broader audience internationally and reduce print and distribution costs. It brings the campus culture of the Corcoran to life for prospective students, the next best thing to actually being there.
Beautiful and rich interactivity in the app includes 360-degree views, videos, slideshows, hyperlinks to apply to the College and much more, enabling prospective new students to see themselves as a part of the Corcoran community, in the classrooms and with their work hanging on the Gallery walls.
March 6, 2014
Join Adobe as they host a free, one-hour webinar in partnership with the ABM that will introduce B2B publishers to the large variety of apps that can be created using Adobe DPS.
Don’t miss this opportunity to get inspired by the many examples the DPS team will present that go beyond the digital magazines you’re familiar with. You’ll see real-life examples of other types of content-centric apps being created by publishers and brands like event and program guides, brochures, sales collateral and presentations, white papers and more and learn how you can make the most of your investment in DPS.
Register now: Webinar: More Than Just Digital Magazines: The Many Uses of Adobe DPS for Your Business
Wednesday, March 12 at 2:00pm EDT
Free to members and non-members.
March 4, 2014
Money management firms know a thing or two about ROI. So when Lord Abbett chose to expand its publishing efforts and adopt a more versatile web content management system, achieving a rapid return on investment was also a goal. After evaluating solutions, Lord Abbett chose Adobe Experience Manager for content creation and distribution and Adobe Digital Publishing Suite for creating digital publications that engage customers on tablet devices.
Integration between DPS and Experience Manager enables the firm to streamline asset creation and content management and easily repurpose content for mobile devices. Lord Abbett replaced its quarterly publication, The Lord Abbett Review, with Perspectives, a digital app created with Adobe Digital Publishing Suite that supports faster delivery of more relevant content.
With the combined Adobe solution, Lord Abbett could deliver compelling experiences wherever customers are, taking the wealth of content already created for print and web to mobile apps—faster, easier, and at a lower cost.
Lord Abbett previously relied heavily on third-party agencies to create the quarterly Lord Abbett Review—a process that would slow time to market and increase publishing costs. Now, with Perspectives being created using a combination of Adobe Experience Manager and Adobe Digital Publishing Suite, creation and delivery time has decreased dramatically. Most production has been brought in-house, reducing costs and enabling the firm to deliver the publication on a more frequent basis.
In addition, the Lord Abbett team has the flexibility to pivot quickly and update content if economic trends change. Previously, changing content at the last minute required that the quarterly print issue be pulled from the printer and reworked. With Adobe Experience Manager, the team at Lord Abbett can efficiently create content using predesigned, preapproved templates and house that content—along with associated assets—in a central repository. The assets are then transferred to Adobe Digital Publishing Suite – even when content changes – and prepared for delivery to devices.
“We’ve accelerated time to market by at least two weeks compared to working with agencies—that’s a 50% improvement,” says Stephen Reilly, Director of Digital Communications for Lord Abbett. “From a financial standpoint, we anticipate fast and significant savings in terms of both cost and effort.”
For Lord Abbett, the ability to accelerate publishing processes is opening many new possibilities to become more relevant and engaging to customers.
Read the Lord Abbett case study
Register for Adobe Summit sessions to learn more