Archive for May, 2014

Attention B2B Publishers—attend ABM webinar for best practices on measuring the success of your digital editions

If you’ve ever wondered how to capture and interpret specific and timely data around the performance of your mobile app to share internally and with your advertising clients, don’t miss this free one-hour webinar where you will learn how the Analytics Service that comes with Adobe Digital Publishing Suite delivers business-critical app metrics– no tagging or instrumentation required. Whether your readers are online or offline, you’ll see how DPS captures and serves up metrics in a concise, easy-to-read dashboard. Get visibility into:

  • App downloads, installs and launches
  • Issue performance including article and ad engagement, the most popular content and interactive elements
  • Reader engagement within specified timeframes
  • Standardized audience metrics developed by the magazine and advertising industry and audited by the AAM, including accumulated readers, sessions, time spent per reader, and sessions per reader

As you fight for readers mindshare every day, it’s imperative to have a clear understanding of the type of content that captures and holds their attention and delivers on yours and your advertisers desired business outcomes. Learn how the DPS Analytics Service will enable you to make more informed business and editorial decisions and experience greater ROI on your digital publishing investment.

Sign up for the free June 10 webinar: ABM webinar for best practices on measuring the success of your digital editions

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12:25 PM Permalink

DPS Symposium in NYC: A Day of Learning and Inspiration

Last week in New York’s famed Rockefeller Center, more than 200 digital leaders came together for a thought-provoking day on the reinvention of marketing in this digital age, and how companies have leveraged DPS to help them get there.

We heard fascinating stories about the rise of Facebook and his insights into being a publisher in the 21st century from Facebook co-founder Chris Hughes, now Editor in Chief of The New Republic. Allison Johnson, former VP of Marketing at Apple, shared stories about working with Steve Jobs and Apple’s approach to marketing and storytelling.

One major thread throughout the day was how companies and universities alike are using DPS to enhance their sales or sales enablement. Scott Wabnitz from Express shared the story of his company’s ‘look book’ transformation. Tiffany Gregath of Pacific Life and Alexandre Page-Relo of Remy Cointreau both shared insights into how their companies have enhanced and accelerated their sales process. And Milton Overton of the University of Alabama shared how their gameday app has expanded mobile engagement as well as merchandise sales.

To top it all off, the DPS product team shared some fun peeks into what’s coming next for Adobe DPS! More about that will follow in the not too distant future.

Symposium Collage

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7:30 AM Permalink