Archive for June, 2014

Adobe Readiness Toolkit: Enhancing the Sales Cycle

In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.

“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”

Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.

Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.

The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.

In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.

To learn more, watch our video or read our success story.

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3:17 PM Permalink

Digital Publishing Suite Update Includes CRM Integration and Much More

The newest update to Adobe Digital Publishing Suite is now available. DPS v31 includes innovations for sales and consumer marketing, along with new functionality for streamlining multi-platform publishing.

This is an exciting release with something for everyone.

DPS integration with CRM Integration

CMOs at sales driven organizations are increasingly investing in apps that improve the ability of their enterprise sales teams to better sell ‘on-the-go’ using mobile devices. Companies like Bosch Home Appliances, Celebrity Cruises, Stryker Orthopaedics, GE Oil and Gas, and Rémy Cointreau are using DPS to create and publish customized sales enablement apps that give their sales teams more power to engage customers on the value of their products and services.

Additionally, companies are taking advantage of leading CRM solutions such as Salesforce1 Sales Cloud to more efficiently manage accounts, contacts and opportunities, with the goal of accelerating the sales cycle.

With the newest release of DPS, APIs are now available that let you connect DPS sales enablement apps with CRM platforms. Content shared from a DPS app (during a customer meeting) is now tracked and recorded directly in a CRM solution.

Salesforce

Documenting what content has been shared with which customer on a sales call can be cumbersome for sales reps to manage. This new capability automates this process and allows the sale rep to focus more on selling. It also enables marketing and sale management to know more about how their sales teams are performing in the field and better evaluate the impact of content to drive improved sales performance and faster close rates.

Salesforce2

Required Folio Updates

The team has been hard at work building other features that will help enterprise sales teams and other content consumers. The Required Folio Updates feature was built to ensure that sales teams, marketing staff, readers and other content consumers are always getting the latest, most up-to-date information.

This feature requires folios within an app to be updated before readers can continue consuming the content. Organizations may want to take advantage of this feature in sales enablement, human resources, and corporate communication apps which require up-to-date folios be downloaded to an app as soon as content is refreshed.

folio1

Other enhancements in v31 provide more tools in a marketer’s arsenal to drive engagement and promotion of content.

Folio Showcase

Consumer marketing teams can use the new Folio Showcase feature to display the latest issue available for download in a prominent, top-of-library position that draws user interest and attention. This top of spot position lets marketer’s promote content through a larger cover as well as better draw attention to purchase options, special offers and preview of content.  Available on iPad only (iOS7), it works great for iTunes Subscription Apps.

Folio4

Push Notification Deep Linking

Content marketing is the new black. Every savvy marketer knows that serving the right content, to the right user at the right point in the sales cycle is critical to successful marketing and sales outcomes. DPS has a robust push notification service and we keep making it better. New in v31, when a user taps a custom text notification, she jumps directly to a designated article within your app. Additionally, tapping a push notification can now open a custom slot in a DPS app or take a user to a web page.

PushNotificationDeepLinking

Combine a custom segment created in Adobe Analytics (available as a separate subscription) with deep linking through push notification and you can design sophisticated content marketing campaigns that can drive improved engagement with app content.

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Multi-platform Publishing

Continued progress and improvements in multi-platform functionality have taken place since the previous DPS v30 update in March. Viewer parity across Android, iOS and Windows 8.1 native viewers is here. Now users can have the same robust, engaging reading experience across leading iOS and Android tablets and smartphones as well as Windows Mobile phones. Visit the DPS Supported Feature List for all the details on the article, viewer and interactivity features for these three platforms.

Papergarden Digital Magazine Service

Samsung recently announced new flagship tablet devices – the Samsung Galaxy Tab S tablets. On these tablets is the new Papergarden Digital Magazine Service. This marketplace was built using the DPS native Android Viewer, delivering a robust content discovery, purchase and magazine reading experience. Within the Papergarden store, users will have access to an array of leading magazine choices exclusively built and rendered with DPS from top publishers such as Condé Nast, Wenner Media and Hearst Magazines.

Support for InDesign CS5 and CS5.5

We would also like to take the opportunity to remind DPS customers that with the release of v32, (scheduled for September 2014), DPS will be ending its support for InDesign CS5 and CS5.5. Once DPS v32 ships in the fall, InDesign CS5 or InDesign CS5.5 users won’t be able to create folios or upload articles to the DPS Folio Producer Service. If you are using InDesign CS6 or InDesign Creative Cloud, you are unaffected by this change. If you are currently using InDesign CS5 or CS5.5, we encourage you to consider upgrading to InDesign CS6 or InDesign Creative Cloud. These versions of InDesign offer significant feature enhancements and workflow improvements. More information on this upcoming change can be found in the FAQ.

 

Find more information about the newest DPS Update:

For more information on this latest DPS update, check out the Complete Features Release Notes.

There are new and updated articles on DPS DevNet about Push Notification Deep Linking and the CRM Integration. And don’t forget to watch three videos that deep dive into the new features discussed in this blog; Public-Facing Apps: June 2014 Update, Internal Apps: June 2014 Update, and Multi-Platform Publishing: June 2014 Update- along with an overview DPS Webinar Recording.

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8:43 PM Permalink

Enhance your app strategy with the four-part Forbes Insights white paper

We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.

Read the Forbes Insights four-part series here:

Part 1: Engaging the Customer, One App at a Time
Part 2: Internal, Partner, or Employee-Facing Apps
Part 3: Design and Development
Part 4: Measuring Market App Success

 

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1:34 PM Permalink

Watch sessions and videos from Digital Publishing Symposium 2014

This year’s Digital Publishing Symposium was jam-packed with stories of how marketing leaders and visionaries are transforming their businesses around mobile and engaging with customers and employees through apps. Industry-leading brands and companies – including Pacific Life Insurance, Express, Rémy Cointreau, University of Alabama, and more – shared stories of how they’re using Adobe DPS to enhance sales enablement, engage more of their target audience and advance their approach to storytelling.

If you were unable to attend this year’s event, you can still get access to expert strategies and insights from industry leaders.

Visit the Digital Publishing Symposium site to access videos and presentations for the sessions.

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12:54 PM Permalink

Small Aviation Publisher Goes All Digital and Sees Business Soar

Much like the aviation industry it covers, P1 Digital Media has changed dramatically with technological innovations of recent years. Formerly the publisher of a newspaper that was hand-delivered to each registered airplane owner in the United Kingdom, P1 now uses Adobe DPS to publish two highly interactive iPad apps, P1 Aviation Magazine and LOOP Aviation Magazine, that extend P1’s influence to aviation enthusiasts worldwide.

“When the iPad was launched we knew that we had the platform to innovate and change the way our business behaved and reach a global audience that we knew was out there,” says Sam Spurdens, director, P1 Digital Media. “Adobe Digital Publishing Suite makes publishing fun again. It’s not just about words, pictures, and captions, it’s about creating a holistic publishing model that’s there to entertain people with audio, video, and pictures. It’s about entertainment.”

P1 Aviation

Since launching the apps, P1 has seen revenue grow 74% year over year through increased revenue from advertisements that blend seamlessly into interactive editorial content. Using the analytics capabilities in Adobe Digital Publishing Suite, P1 discovered that readers spend an average of 77 seconds with ads. Ad content has resonated so strongly with readers that even early app issues from 2011 continue to draw noteworthy engagement levels.

To date, P1 Digital Media has seen more than 84,000 app downloads across its portfolio, which is twice the size of its former print database. Global readership has grown an impressive 700% since moving to digital editions with DPS, with 41% of subscribers based in North America.

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7:54 AM Permalink

New video: Lord, Abbett & Co.

Investment firms are known for making smart, sound business decisions. So when Lord Abbett decided to revamp its digital presence, they searched for the option that would yield the greatest return on their investment. What solution would allow them to maximize the reach of published content using new, immersive mobile channels and incorporate a versatile, cutting-edge content management system?

After assessing various solutions, Lord Abbett selected Adobe Experience Manager for content management and Adobe Digital Publishing Suite for creating digital apps that engage customers on devices. With the integration of DPS and Experience Manager, the firm already possessed the knowledge and tools they needed to take their dynamic digital presence to the next level. Using the integrated solution, they used marketing staff to repurpose content from Experience Manager into a DPS-produced app. As a result, the firm’s publication, Lord Abbett Perspectives, provides the financial world with timely economic updates and investment insights.

After implementation of the integrated solution, Lord Abbett saw immediate, positive results. They were able to publish their app using in-house staff, eliminating costly custom development cycles and accelerating normal production time by 50%. By keeping things close to home, they could make faster changes and additional updates to the app. Previously, the company published its previous app on a quarterly basis. Using DPS and Experience Manager, they are able to publish now on a monthly basis and engage with customers more often.

By using Adobe Digital Publishing Suite and Adobe Experience Manager, Lord Abbett has been able to leverage its creative assets across channels and deliver engaging experiences to its customers.

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4:11 PM Permalink

Attend our June 12 webinar and empower your association with the Analytics Service in Adobe DPS

On June 12, Adobe and the AM&P will host a free webinar open to association leaders who are interested in learning  about the analytics service that comes with Adobe Digital Publishing Suite. During this hour, you’ll get:

  • A brief overview of DPS and the seamless way data is collected
  • An understanding of the business-critical role that app data plays in an association
  • A guided tour through the DPS dashboard and all of the standard reports it contains.

Attend this event and learn how you can use DPS to both deliver your association’s content on mobile devices and measure its effectiveness, enabling you to make highly informed business and editorial decisions.

Presenters: Adobe’s Bridget Roman, Sr. Product Marketing Manger, and Colin Fleming, Digital Publishing Evangelist

Register for the free June 12 webinar: Empower Your Association with the Analytics Service in Adobe DPS

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6:07 AM Permalink