June 12, 2014
The newest update to Adobe Digital Publishing Suite is now available. DPS v31 includes innovations for sales and consumer marketing, along with new functionality for streamlining multi-platform publishing.
This is an exciting release with something for everyone.
DPS integration with CRM Integration
CMOs at sales driven organizations are increasingly investing in apps that improve the ability of their enterprise sales teams to better sell ‘on-the-go’ using mobile devices. Companies like Bosch Home Appliances, Celebrity Cruises, Stryker Orthopaedics, GE Oil and Gas, and Rémy Cointreau are using DPS to create and publish customized sales enablement apps that give their sales teams more power to engage customers on the value of their products and services.
Additionally, companies are taking advantage of leading CRM solutions such as Salesforce1 Sales Cloud to more efficiently manage accounts, contacts and opportunities, with the goal of accelerating the sales cycle.
With the newest release of DPS, APIs are now available that let you connect DPS sales enablement apps with CRM platforms. Content shared from a DPS app (during a customer meeting) is now tracked and recorded directly in a CRM solution.
Documenting what content has been shared with which customer on a sales call can be cumbersome for sales reps to manage. This new capability automates this process and allows the sale rep to focus more on selling. It also enables marketing and sale management to know more about how their sales teams are performing in the field and better evaluate the impact of content to drive improved sales performance and faster close rates.
Required Folio Updates
The team has been hard at work building other features that will help enterprise sales teams and other content consumers. The Required Folio Updates feature was built to ensure that sales teams, marketing staff, readers and other content consumers are always getting the latest, most up-to-date information.
This feature requires folios within an app to be updated before readers can continue consuming the content. Organizations may want to take advantage of this feature in sales enablement, human resources, and corporate communication apps which require up-to-date folios be downloaded to an app as soon as content is refreshed.
Other enhancements in v31 provide more tools in a marketer’s arsenal to drive engagement and promotion of content.
Consumer marketing teams can use the new Folio Showcase feature to display the latest issue available for download in a prominent, top-of-library position that draws user interest and attention. This top of spot position lets marketer’s promote content through a larger cover as well as better draw attention to purchase options, special offers and preview of content. Available on iPad only (iOS7), it works great for iTunes Subscription Apps.
Push Notification Deep Linking
Content marketing is the new black. Every savvy marketer knows that serving the right content, to the right user at the right point in the sales cycle is critical to successful marketing and sales outcomes. DPS has a robust push notification service and we keep making it better. New in v31, when a user taps a custom text notification, she jumps directly to a designated article within your app. Additionally, tapping a push notification can now open a custom slot in a DPS app or take a user to a web page.
Combine a custom segment created in Adobe Analytics (available as a separate subscription) with deep linking through push notification and you can design sophisticated content marketing campaigns that can drive improved engagement with app content.
Continued progress and improvements in multi-platform functionality have taken place since the previous DPS v30 update in March. Viewer parity across Android, iOS and Windows 8.1 native viewers is here. Now users can have the same robust, engaging reading experience across leading iOS and Android tablets and smartphones as well as Windows Mobile phones. Visit the DPS Supported Feature List for all the details on the article, viewer and interactivity features for these three platforms.
Papergarden Digital Magazine Service
Samsung recently announced new flagship tablet devices – the Samsung Galaxy Tab S tablets. On these tablets is the new Papergarden Digital Magazine Service. This marketplace was built using the DPS native Android Viewer, delivering a robust content discovery, purchase and magazine reading experience. Within the Papergarden store, users will have access to an array of leading magazine choices exclusively built and rendered with DPS from top publishers such as Condé Nast, Wenner Media and Hearst Magazines.
Support for InDesign CS5 and CS5.5
We would also like to take the opportunity to remind DPS customers that with the release of v32, (scheduled for September 2014), DPS will be ending its support for InDesign CS5 and CS5.5. Once DPS v32 ships in the fall, InDesign CS5 or InDesign CS5.5 users won’t be able to create folios or upload articles to the DPS Folio Producer Service. If you are using InDesign CS6 or InDesign Creative Cloud, you are unaffected by this change. If you are currently using InDesign CS5 or CS5.5, we encourage you to consider upgrading to InDesign CS6 or InDesign Creative Cloud. These versions of InDesign offer significant feature enhancements and workflow improvements. More information on this upcoming change can be found in the FAQ.
Find more information about the newest DPS Update:
For more information on this latest DPS update, check out the Complete Features Release Notes.
There are new and updated articles on DPS DevNet about Push Notification Deep Linking and the CRM Integration. And don’t forget to watch three videos that deep dive into the new features discussed in this blog; Public-Facing Apps: June 2014 Update, Internal Apps: June 2014 Update, and Multi-Platform Publishing: June 2014 Update- along with an overview DPS Webinar Recording.