Archive for July, 2014

Delivering a Consistent and Immersive App Experience Across iOS, Android and Windows

In June, Adobe released significant updates enhancing the DPS native Android and Windows viewers, streamlining the process for creating mobile apps for these platforms. Customers now have access to a robust set of interactive features–as well as article and viewer capabilities–that bring the same great reading experience audiences love on iOS to the Android and Windows platforms. Be sure to check out this comparison chart that illustrates how DPS features stack up across leading iOS and Android tablets and smartphones as well as Windows Mobile phones.

Adobe DPS Sr. Product Manager, Neil Enns, recently contributed this article to Talking New Media, providing a step-by-step overview of how to seamlessly develop an Android app with DPS. See first hand how you can create one piece of content—whether it’s an issue of a magazine, a sales enablement app, a game day app, or your company’s annual report– and deliver it to the Apple App Store, Google Play, Samsung Papergarden and Windows Store–without having to alter it or invest any additional production time. You’ll also learn how the same engaging, interactive experience will be maintained regardless of the device from which your audiences are accessing your content.

Now with DPS, delivering immersive, engaging content to the wide world of Android and Windows device users is faster, easier and more cost-effective than ever before.

To learn more, visit one of our resources:

 

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Sotheby’s International Realty: Driving ROI with Sales Enablement App

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The Details:

The real estate world is constantly evolving, and the Sotheby’s International Realty brand needed a sales solution that could keep pace. Using Adobe Digital Publishing Suite (DPS), the company created the Anthology app. The app lets both sales associates and customers interact with the brand. Now, over 15,000 Sotheby’s International Realty associates have every marketing tool they need to present, sell, and win listings. And customers all over the world can browse listings and immerse themselves in the luxury that Sotheby’s International Realty is known for.

Why We Love This App:

  • The app can be updated quickly. Content can be published and distributed around the world in real time, saving time and money over reprinting materials.
  • The rich, beautiful imagery within the app showcases the luxury of Sotheby’s International Realty.
  • This app serves two unique audiences. The internal version offers materials to help associates enable sales, and the public version delivers an engaging customer experience.
  • Users enjoy a globally consistent client experience, regardless of location.

 

“Our sales associates want tools that are accessible, relevant, and timely. By using the Anthology iPad app created with Adobe Digital Publishing Suite, they can clearly and consistently articulate to their clients the latest benefits of listing properties with our global network.” – Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC.

 

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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Audi: Ahead of the Curve

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The Details:

The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.

Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.

Why We Love This App:

  • High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
  • Content is available offline, allowing customers to interact with their dream car whenever, wherever.
  • Audi can re-purpose existing content and make quick updates, saving money and effort.

See it for yourself! Download the app here: 

Apple iTunes Store >

Google Play Store >

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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11:30 AM Permalink

Buffalo Bills Touch App Changes the Game

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There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.

“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.

Why we love this app:

  • Extends the game-day experience and engages the fan community all over the world
  • Promotes a dialog between fans and the team via integration with Twitter and Instagram.
  • Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
  • Delivers a new way to engage with the franchise, creating a more robust brand experience.
  • Connects in-seat, at-home and online experiences.

 

See it for yourself! Download the app here: 

Apple iTunes Store >

Google Play Store >

Windows App Store >

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