Archive for August, 2014

Find the Meaning Behind the Metrics at MAX

Adobe MAX, the creativity conference, takes place from October 4-8 in Los Angeles, CA. Over 5,000 of the most creative minds will connect at this annual gathering of designers, creative industry leaders, developers, strategists and more.

Come to MAX and learn the skills you need to quickly become successful with DPS. Sessions and labs have been developed for both beginners and experienced users. From getting started labs, tips & tricks and workflow sessions, to inspirational panels. You will hear from a concentration of DPS experts and come away with valuable knowledge that can be directly applied to your DPS projects.

One session not to be missed is S2709 – The Meaning Behind the Metrics: Analytics in Digital Publishing Suite, presented by DPS Sr. Product Manager, Shikha Bhargava.

Join us as she shows how you can:

  • Use analytics with DPS to understand how your users are engaging with the app and also maximize both conversions to acquire new readers and renewals to retain subscribers
  • Obtain print equivalent, digital edition relevant Standard Audience metrics that you can share with your advertisers and media planners.
  • Sync your DPS app usage data with your Customer Relationship Management (CRM) systems such as Salesforce.com (SFDC).

Register to attend MAX today. And be sure to sign up to attend S2709 – The Meaning Behind the Metrics session.

Need even more to convince someone to let you attend MAX? Here are the top ten reasons to attend along with a letter if you have a boss you need to persuade.

We hope to see you there.

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8:38 AM Permalink

Mobile App Use Now Makes Up 52% of Total Digital Media Engagement

Comscore just released its US Mobile App Report confirming that mobile apps now dominate content consumption: “Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.”  Check out the report here.

Comscore

 

While mobile users obviously spend a lot of time in their social, radio and news apps, they are also spending time in a wide range of other apps that are important to them –  whether at home, in the office, or in the class room.  It has been great to watch app usage expand to include content such as the NFL Buffalo Bills app which is driving an entirely new fan experience both inside and outside the stadium.   And a terrific app from Audi that is helping its dealers and customer stay ahead of the curve with an interactive product experience app.

Visit the DPS gallery on Behance to see more examples of mobile apps.

 

 

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9:47 AM Permalink

Developing Business with End-to-End Digital Content Solutions

Maxim Integrated effectively creates and manages enhanced end-user experiences that quickly guide customers to the information they need—on any device at any time. Adobe Creative CloudAdobe Digital Publishing Suite, Enterprise Edition, and Adobe Experience Manager in Adobe Marketing Cloud enable prompt access to personalized product research results that help Maxim customers transform online interactions and speeds time to market.

There are more than 9,000 semiconductor products on the Maxim website. With Adobe solutions, Maxim helps customers easily access solution information without needing to navigate through layers of complex pages. Instead, the website leads customers through the design process and adds value at each step.

“We support a total ecosystem that includes design engineers, purchasing staff, partners and more,” says Robert Reneau, director of digital marketing at Maxim Integrated. “With Adobe Marketing Cloud and Adobe Creative Cloud, we can transform the online experiences we offer our customers and partners, and deliver relevant content faster.”

Adobe solutions also offer increased scalability and easy integration with other back-end systems, helping streamline workflows throughout Maxim. For example, Adobe Experience Manager enables marketers and web developers to respond quickly to customer needs through improved content authoring and management, as well as easy integration with product information management systems, Salesforce.com, SAP, and Oracle Eloqua software.

“Adobe Experience Manager was the best solution given its rich feature set and ease of use, including how simple it is to create and publish content,” says Reneau.  http://adobe.ly/1mL4Jka

 

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1:21 PM Permalink

A Flair for Fashion: Shop Direct Finds Success with Lifestyle App

UK retailer Shop Direct, has completely immersed itself in digital/web content, so that 81% of their sales are generated online. In order to continue the digital trend and strengthen its relationship with consumers, Shop Direct used Adobe Digital Publishing Suite to create more content-centric apps to showcase its products. Each app takes Shop Direct’s rich video and other online content and brings it to life on a mobile device, creating a more immersive experience than printed publications can offer.

“Our newer customers are younger, and fashion-led—paper to them is a little bit alien. We wanted to be where are customers are and our customers, no question, are in digital media,” explains Jonathon Wall, Group E-Commerce Director of Shop Direct Group.

Having experienced other Adobe products, Shop Direct decided to use DPS for its app product and found that it provided the best way to deliver engaging content without the cost of paper, or custom app development. Each piece of interactive content in its catalogs comes to life off the page and engages the reader.

“We put the commercial side in there as well, but first and foremost we put the engaging, immersive experience there,” says Wall.

Lower costs, as well as increased engagement and production flexibility are all benefits of mobile app publishing that Shop Direct has already seen. See other use cases and ways that Adobe DPS can bring these advantages to you:  adobe.ly/1mGPeYc

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2:21 PM Permalink

Transform Employee Onboarding with Adobe DPS

New employees are often faced with an endless list of tasks at job orientation. Sony Latin America and agency JWT/Casa completely transformed their onboarding experience by producing an app created with Adobe Digital Publishing Suite (DPS) that engages the digital generation. Employees can discover the story of Sony through high-def video, explore company values through interactive content, and understand their roles through dynamic org charts — putting everything they need to succeed right at their fingertips.

Sony LA

“Sony saw an opportunity. To bring all of their content together and consolidate it into a really cool experience that would prove that they were thinking forward in terms of how they wanted to engage their new employees. It’s an example of how a company is totally transforming its processes, and thinking outside of the box.” – Douglas Fajardo, CEO, JWT/Casa

Why We Love This App:

  • Showcases Sony Latin America’s innovation, a key priority for the company and the employees they hire.
  • Engages the digital generation in their own language and saves time and money in the onboarding process.
  • Provides a central library and learning resource employees can access throughout their careers.
  • Increases interactivity and engagement and maximizes retention of information.

Interested in Adobe DPS?

Learn how Adobe DPS can streamline your company’s on boarding process herecontact us here, or by phone at 800-945-9131 for more information.

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3:23 PM Permalink