August 19, 2014
Maxim Integrated effectively creates and manages enhanced end-user experiences that quickly guide customers to the information they need—on any device at any time. Adobe Creative Cloud, Adobe Digital Publishing Suite, Enterprise Edition, and Adobe Experience Manager in Adobe Marketing Cloud enable prompt access to personalized product research results that help Maxim customers transform online interactions and speeds time to market.
There are more than 9,000 semiconductor products on the Maxim website. With Adobe solutions, Maxim helps customers easily access solution information without needing to navigate through layers of complex pages. Instead, the website leads customers through the design process and adds value at each step.
“We support a total ecosystem that includes design engineers, purchasing staff, partners and more,” says Robert Reneau, director of digital marketing at Maxim Integrated. “With Adobe Marketing Cloud and Adobe Creative Cloud, we can transform the online experiences we offer our customers and partners, and deliver relevant content faster.”
Adobe solutions also offer increased scalability and easy integration with other back-end systems, helping streamline workflows throughout Maxim. For example, Adobe Experience Manager enables marketers and web developers to respond quickly to customer needs through improved content authoring and management, as well as easy integration with product information management systems, Salesforce.com, SAP, and Oracle Eloqua software.
“Adobe Experience Manager was the best solution given its rich feature set and ease of use, including how simple it is to create and publish content,” says Reneau. http://adobe.ly/1mL4Jka