A Flair for Fashion: Shop Direct Finds Success with Lifestyle App
UK retailer Shop Direct, has completely immersed itself in digital/web content, so that 81% of their sales are generated online. In order to continue the digital trend and strengthen its relationship with consumers, Shop Direct used Adobe Digital Publishing Suite to create more content-centric apps to showcase its products. Each app takes Shop Direct’s rich video and other online content and brings it to life on a mobile device, creating a more immersive experience than printed publications can offer.
“Our newer customers are younger, and fashion-led—paper to them is a little bit alien. We wanted to be where are customers are and our customers, no question, are in digital media,” explains Jonathon Wall, Group E-Commerce Director of Shop Direct Group.
Having experienced other Adobe products, Shop Direct decided to use DPS for its app product and found that it provided the best way to deliver engaging content without the cost of paper, or custom app development. Each piece of interactive content in its catalogs comes to life off the page and engages the reader.
“We put the commercial side in there as well, but first and foremost we put the engaging, immersive experience there,” says Wall.
Lower costs, as well as increased engagement and production flexibility are all benefits of mobile app publishing that Shop Direct has already seen. See other use cases and ways that Adobe DPS can bring these advantages to you: adobe.ly/1mGPeYc