November 4, 2014
Postmedia is Canada’s largest publisher of paid English-language daily newspapers and publishes ten titles that represent some of the country’s oldest and best known media brands. They’ve been hard at work developing a thoroughly modern publishing strategy built on a sophisticated, multi-platform approach to delivering the news. So, in addition to their daily printed papers, Postmedia is also bringing utility-oriented smartphone apps, mobile optimized websites and, most recently, immersive and interactive iPad editions built on DPS to their readers.
The Ottawa Citizen and the Montreal Gazette (the oldest newspaper in North America) are the first two titles within the Postmedia family to offer readers an evening news magazine that delivers an informative, entertaining and interactive news experience on iPad. These iPad editions come out at 6pm, long after the daily paper has been delivered, and provide readers with a fully differentiated content experience that brings a fresh creative approach to news, entertainment and analysis that illustrates and illuminates the top stories of the day. In addition to compelling editorial content, these titles are also delivering innovative, interactive advertising designed to grab and hold the readers attention like the Chrysler ad below.
To help inform their new content distribution strategy, Postmedia surveyed 17,000 people across Canada and was able to confirm which medium readers in a given age range prefer and what kind of information they want to consume on those mediums. Here are the most popular communication vehicles by age range.
- Smartphone users, age 18-34
- Tablet users, age 35-49
- Print readers, age 50-64
- Web users, age 18 and up
Postmedia was also able to validate that, while certain age groups gravitate toward specific mediums, no single platform dominates the mix, they all need to coexist and work together. According to an article on Poynter.org, Postmedia’s senior vice president for content, Lou Clancy, recently said “There are very different characteristics for each platform, but there is a line of continuity.” Much of that continuity comes from the design of the products, as Mario Garcia has blogged. The goal: experiences that are separate but complementary.
In order to offer a top notch iPad experience to their readers, Postmedia determined that it was critical to capitalize on the strengths and efficiencies of their central team based in Toronto and their local teams in Montreal and Ottawa. First, they decided to centralize the pagination, page layout and fonts so that each city’s iPad edition would offer readers a consistent experience that could be produced quickly each day. Then, they assigned the central team the responsibility of providing the national and international stories each day, while the local teams were in charge of integrating community news and then pushing the app live. This model has proven to be very effective. Recently, Postmedia was able to leverage their evening iPad edition in both Ottawa and Montreal (whose iPad app had only been live for two days) to deliver in-depth, day-of coverage of the tragic Canadian shooting as Canadians and the world were waiting anxiously for updates. Excellent performance from a team working under extraordinary circumstances.
October 29, 2014
AARP just announced big news — they have designed a new tablet specifically for consumers over 50. Working closely with Intel and Walmart, AARP developed the RealPad to fill a market need that no other device manufacturer has addressed — providing an affordable, easy experience for tech shy consumers who have been refraining from participating in the tablet revolution. Right out of the box, the RealPad makes it easy to locate and dive into what the user wants, thanks to brighter graphics and large icons, as well as direct access to social networking sites like Facebook, video games, movies, books and more.
The RealPad also comes preloaded with the DPS-built AARP app that contains their two flagship titles–AARP The Magazine and AARP Bulletin. By using the DPS native Android viewer, the team at AARP was able to repurpose much of their iPad-produced content and push to the Android platform without having to redesign for their new device. So, readers accessing The Magazine and Bulletin on the RealPad will experience the same immersive, interactive content that AARP has consistently delivered on the iPad. To further maximize on efficiencies, AARP also delivered this app to Google Play which required no additional work, but provides them with even more extensive access to the millions of existing and potential members.
A big congratulations to AARP for delivering the new RealPad.
Watch the story of how AARP got started with Adobe Digital Publishing Suite.
Read industry news about the launch.
September 23, 2014
Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. They have access to information about products, pricing options and the competitive landscape at their fingertips, long before they meet with a sales rep.
How can companies transform their sales enablement to take advantage of new opportunities? And where do they see the future of sales enablement leading? These questions—and more—are answered in a new study by Adobe released today—Closing the Deal: The State of Sales Enablement.
According to the new research, 89 percent of sales and marketing managers believe their company is on the right track with its sales enablement strategy, but believe a shift in approach is needed to stay successful. Driving this confidence is evidence of improved sales effectiveness and increased sales volume, however, in an increasingly mobile environment where pitches and deals are made and closed on the go, less than 30 percent of companies are actually implementing sales enablement solutions that allow teams to adapt to this technological evolution.
To solve sales enablement challenges, enterprise sales teams must embrace technology. According to the research, 86 percent of sales managers believe that digital tools will help improve job performance, with mobile sales enablement tools fundamentally changing the nature of enterprise sales (U.S.: 84%) and to shortening the sales cycle (U.S.: 84%).
Other key findings
- Training staff (U.S.: 27%), ensuring proper communication about products and services (U.S.: 29%) and measuring sales effectiveness (U.S.: 27%) are cited as top sales enablement challenges.
- Data and analytics (U.S.: 89%), app-based solutions (U.S.: 84%) and customer relationship management (U.S.: 86%) integration viewed as important for digital sales enablement solutions to effectively increase sales productivity.
- Investment in mobile sales enablement strategy is high across countries; apps recognized as top investment in the U.S. (82%), UK (84%) and Germany (74%); Web noted as priority in France (84%).
- Spending on sales enablement solutions is predicted to continue to increase over the next three years with France showing the most long-term potential (U.S.: 65%, U.K.: 56%, Ger: 71%, FR: 65%).
Today’s successful organizations are those that implement digital tools to help reps have more informative customer conversations about product and services that add value to the sales discussion. Because strong investment in digital/mobile sales tools will occur over the next three years, make sure your organization reinvents its strategy ahead of the competition.
Closing the Deal: The State of Sales Enablement was commissioned by Adobe and produced by Edelman Berland. The study surveyed more than 1,000 business-to-business sales and marketing executives in the U.S., U.K., Germany and France.
Check out the full results of the study here.
September 19, 2014
In this mobile era, the Adobe Digital Publishing Summit is a must attend event for senior marketers and mobile strategists, to learn more about refining the digital experience to define brands leveraging mobile technologies.
This annual event happening on 16 October in Singapore, and 21 October in Sydney, Australia will see thought leaders in mobile content share best practices, and solutions for delivering immersive and engaging mobile experiences that drive retention and build brands.
Join us and we will show you how you can transform your business with mobile. We hope to see you there.
To register for the Adobe Digital Publishing Summit 16 Oct in Singapore click here.
To register for the Adobe Digital Publishing Summit 21 Oct in Sydney click here.
September 16, 2014
Adobe is excited to have been recognized as a Leader in the 2014 Garnter Magic Quadrant for Mobile Application Development Platforms research report. The Gartner Magic Quadrant is a go-to resource for an objective perspective on technology markets. We feel being recognized as an industry leader—based on both “completeness of vision” and “ability to execute” —is the kind of validation that makes our team proud.
We know that companies increasingly need to develop mobile apps for a variety of uses. A Mobile App Development Platform (MADP) brings order and control to the potential chaos of app development. Whether teams create immersive brochure, sales enablement, or magazine apps with video and interactivity, or utility apps with custom functionality, like mobile bookings or ecommerce —they still want to retain control. They want to ensure consistent customer experiences, efficient content management, and measureable results. That’s where a MADP comes into play.
Digital Publishing Suite (DPS) is a key component of Adobe’s MADP. DPS allows companies to create content-rich apps that immerse users in interactive experiences. The more engaging and compelling apps are —the more effective they are. But the cost of apps doesn’t start and stop with initial development. Updates are constant and can be costly. So DPS integrates with content management systems, like Adobe Experience Manager, making it possible for marketers to update content themselves —saving time and money. Plus, with built in dashboards and integration with Adobe Analytics, DPS delivers valuable insights that lead to smarter decisions.
We’re proud that DPS is changing the way companies engage with customers, communicate with investors, and empower their employees and sales teams.
To read Gartner’s full report, click here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
August 25, 2014
Comscore just released its US Mobile App Report confirming that mobile apps now dominate content consumption: “Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.” Check out the report here.
While mobile users obviously spend a lot of time in their social, radio and news apps, they are also spending time in a wide range of other apps that are important to them – whether at home, in the office, or in the class room. It has been great to watch app usage expand to include content such as the NFL Buffalo Bills app which is driving an entirely new fan experience both inside and outside the stadium. And a terrific app from Audi that is helping its dealers and customer stay ahead of the curve with an interactive product experience app.
Visit the DPS gallery on Behance to see more examples of mobile apps.
July 29, 2014
In June, Adobe released significant updates enhancing the DPS native Android and Windows viewers, streamlining the process for creating mobile apps for these platforms. Customers now have access to a robust set of interactive features–as well as article and viewer capabilities–that bring the same great reading experience audiences love on iOS to the Android and Windows platforms. Be sure to check out this comparison chart that illustrates how DPS features stack up across leading iOS and Android tablets and smartphones as well as Windows Mobile phones.
Adobe DPS Sr. Product Manager, Neil Enns, recently contributed this article to Talking New Media, providing a step-by-step overview of how to seamlessly develop an Android app with DPS. See first hand how you can create one piece of content—whether it’s an issue of a magazine, a sales enablement app, a game day app, or your company’s annual report– and deliver it to the Apple App Store, Google Play, Samsung Papergarden and Windows Store–without having to alter it or invest any additional production time. You’ll also learn how the same engaging, interactive experience will be maintained regardless of the device from which your audiences are accessing your content.
Now with DPS, delivering immersive, engaging content to the wide world of Android and Windows device users is faster, easier and more cost-effective than ever before.
To learn more, visit one of our resources:
May 13, 2014
Last week in New York’s famed Rockefeller Center, more than 200 digital leaders came together for a thought-provoking day on the reinvention of marketing in this digital age, and how companies have leveraged DPS to help them get there.
We heard fascinating stories about the rise of Facebook and his insights into being a publisher in the 21st century from Facebook co-founder Chris Hughes, now Editor in Chief of The New Republic. Allison Johnson, former VP of Marketing at Apple, shared stories about working with Steve Jobs and Apple’s approach to marketing and storytelling.
One major thread throughout the day was how companies and universities alike are using DPS to enhance their sales or sales enablement. Scott Wabnitz from Express shared the story of his company’s ‘look book’ transformation. Tiffany Gregath of Pacific Life and Alexandre Page-Relo of Remy Cointreau both shared insights into how their companies have enhanced and accelerated their sales process. And Milton Overton of the University of Alabama shared how their gameday app has expanded mobile engagement as well as merchandise sales.
To top it all off, the DPS product team shared some fun peeks into what’s coming next for Adobe DPS! More about that will follow in the not too distant future.
April 1, 2014
This post originally appeared on Adobe Conversations. Posted by Adobe’s Mark Garrett, Executive Vice President and CFO.
Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year. As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.
The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.
The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.
Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.
March 17, 2014
The newest release of Digital Publishing Suite includes a wide variety of enhancements including greater parity in reading experience across all leading tablet and smartphone devices, encrypted content within DPS apps and enhanced in-app consumer marketing capabilities. If you have the time, watch the short DPS Release Overview video on Adobe TV. In the meantime, let’s break this release down into more detail.
Native Content Viewers
Over the last couple of releases, DPS has focused on making the reading experience across devices, web and desktops consistent. This is important for publishers and organizations who want to ensure their brand and content is delivered comparably across leading iOS, Android and Windows tablets and phones as well as other channels. The latest release of DPS brings the reading experience on Android and Windows devices that much more close to that on the iPhone and iPad.
Take a look at the Feature Matrix for more information on DPS capabilities supported across viewers. The recent DPS integration with Adobe Experience Manager, in combination with additional functionality in Content Viewers for Android and Windows, lets organizations create consistent reading experiences across devices and other mobile channels faster – and at less cost – using a single set of assets.
To build a native Content Viewer for Android, you have two choices. You can use the AIR-based, desktop DPS App Builder, which must be installed on a MAC; or the new Web-based DPS App Builder, which is not platform dependent.
To get started using the DPS App Builder for Web go here: http://appbuilder.digitalpublishing.acrobat.com. Please note that the web-based DPS App Builder only allows you to build a native Content Viewer for Android. If you want to create a Content Viewer for Windows, please contact your local Adobe sales representative.
DPS now enables encryption of .folio files, protecting information as it is delivered from Adobe secure servers into DPS apps on Apple tablets and smartphones. Secure content support is critical for organizations that adhere to strict legal or privacy guidelines. Content is secure on the DPS Distribution Service, during content upload and download to devices and on device when it is locked, in sleep mode or off.
This is a great first step but there are a few caveats to note such as no ability to share secure content over social networks, and no support for background downloads. Most importantly, only content published as a v30 folio can be secured and it is necessary to publish secure folios as public or retail.
The new Information Screen allows DPS customers to present special offers, cross sell related content or display critical information specific to the application at any point in the reading experience, ensuring that audiences are more likely to engage with your marketing efforts.
The Information Screen can be fully customized through the Store/Library API and Reading API to fully reflect your brand and message. Unlike the Welcome Screen (introduced in the last release) the Information Screen can appear anywhere in the app and be seen by a reader when she engages with an article on which the Information Screen is overlaid. Fully flexible, the Information Screen can take the place of settings, account, and FAQ content currently stored in custom slots.
Streamlined Text and Push Notifications
Newly enhanced text notifications ensure that publishers can more efficiently deliver push notifications to remind of and promote content already available within a reader’s library. One of the new enhancements is the ability to schedule when text notifications are sent. Publishers no longer have to manually push notifications, but can schedule them to be auto sent based on date and time.
Publishers can also now choose the notification experience they provide by now allowing readers to tap on the notification to either launch the app or launch the app and go to the library.
Additionally, publishers can better track previous push notifications sent.
Coupled with expanded measurement capabilities, DPS customers will have a more thorough understanding of how their push notifications are performing in order to maximize impact on audiences.
Adobe .folio Format Specification
In addition to the new feature updates, the technical specification for the .folio format is now available under a free license; further accelerating digital publication adoption and enabling newsstands to produce their own viewing apps capable of displaying digital content built using DPS. All entities who sign the license agreement will be given access to the specification.
More Information about the Newest Release
For more information on the newest release, check out the complete features release notes. There are also several new or updated articles on DPS devnet about the Information Screen, enhancements to text notifications and API documents. Lastly, don’t forget to check out the DPS Enterprise Edition Show on Adobe TV which has videos on the latest features discussed in this blog as well as access to videos that highlight features from earlier DPS releases.
January 13, 2014
The theme for this release is consumer marketing! With this latest version, marketing teams can drive even greater brand and editorial engagement. There is a lot in this version for marketers to like and learn about. Let’s quickly cover the highlights.
The new HTML Welcome Screen is a great tool for savvy marketers who are looking for new and compelling ways to promote content and gather data within their application. For example, consumer marketing teams at magazine publishers could use the Welcome Screen to promote a free issue, support log-in to digital content or encourage subscription purchase by promoting special offers. Enterprises could make use of the welcome screen to orient users to their app, encourage account creation or capture data such as an email address. Because the Welcome Screen is custom built using HTML, it can take on the look and feel of the brand and display any content the market team deems important to their marketing, sales and editorial strategies.
Before we move on, a few more details about the Welcome Screen important to know. First, the Welcome Screen is only available for iOS apps on iPhone or iPad. Second, it only displays on first launch of an application (after download or re-installation).
Need more information? Check out the video on Adobe TV.
Now, on to the next feature: Targeted Push Notifications
In-app push notification has been a consistent, high performing marketing tool within DPS for quite a while. Whenever a publisher or brand makes use of an in-app push notification, there is usually a corresponding increase in the number of issues downloaded.
Ultimately, what makes a push notification work even harder is its ability to target a specific communication to a specific “segment”. With DPS version 29 you can now send a unique communication to a pre-configured segment, without a lot of backend work or support from your analytics team. Want to send an in-app notification to all users who have iOS devices? Now you can. Want to communicate with only iPad or iPhone users? Send a push notification specifically to users by device. Want to encourage laggard users to open your app? Now you can send a push notification to any user who has not engaged with your content in the last thirty days.
For more information on enhancements to targeted push notification, check out the video on Adobe TV.
Streaming Audio and Video
Another new feature that allows readers to get to your content even faster is support for streaming audio and video. It is no longer necessary to embedded multimedia files in your folio. This in turn reduces file size and improves download times.
Plus, if you don’t have to embed your multimedia content in the app you have more flexibility to keep your video and audio content fresh and your app highly engaging.
For more information, check out the video on Adobe TV:
There are many other new features and enhancements within version 29, including App Builder improvements, new sharing behaviors and Web Viewer improvements. For full details, check out the DPS R29 release notes.
January 8, 2014
Forbes Insights Report reveals apps strengthen connections with customers and are driving internal efficiencies
Increasingly, consumers expect the ability to retrieve information on-the-go with tablet and mobile devices. To further explore these trends in mobile marketing, we’re releasing today a new report about apps that examines how marketers are integrating them as a key part of the marketing mix. Produced in conjunction with Forbes, the new report The Connected Marketer: How Apps are Engaging Customers, Partners and Employees, surveyed top-level decision makers in large organizations and found:
- Apps are on the rise. Of companies with customer-facing apps, 78%, report increases in their mobile app audiences over the past year.
- Use of customer-facing mobile apps is seen as a post-sale loyalty strategy. 31% of respondents say that customer-facing apps have the greatest impact when maintaining loyalty post-purchase.
- Internal apps are driving efficiencies. More than two-thirds of executives report the number of end-users of their internal apps has grown over the past year; they see apps playing greater roles in facilitating sales, communication and training processes.
- In-app analytics represent opportunity. 44% of respondents attempt to measure metrics within the app such as content views and number of downloads. However, marketers are not yet focusing on user-interface metrics such as analysis of navigation through the app, pathing or length of time spent with the app in large numbers yet –an area that represents opportunity for marketers to gain further insight into their customers.
As marketers seek to create stronger connections with their customers and employees they should:
- Have marketing step up to the task. In a majority of cases, both external and internal apps are developed within the organizations—mainly with the assistance of IT, and internal designers/developers. Because IT plays mainly a supporting role – and given marketers’ focus on the customer – app publishing is a role that marketers are uniquely qualified to step up to.
- Implement unique content to attract users. Apps require more than simply scaling down a website to fit a smaller screen. Sixty-eight percent of all the respondents say they are offering exclusive content that cannot be found elsewhere. A majority of those who have seen the number of mobile app users increase, 60%, attribute that to the fact that they are making more exclusive content available through the apps.
- Analyze metrics to create a compelling experience. According to the report, the ability to design user-friendly interfaces and to keep end-users interested and returning to the app was seen as the biggest challenge for marketing executives. Since only 44% of marketing executives look at metrics from their app, they should use a data-driven approach to gain further insight into their customers and optimize the user experience.
- Get the word out across channels. Use both your own and third-party marketing channels to drive downloads of your app. Sixty-nine percent of companies rely on their company’s website to get the word out to customers about their apps. Another 58% employ email as another means of advertising availability of apps (58%). Other strategies include search engine marketing (36%), Facebook notifications (35%) and app store marketing (35%).
Two Adobe customers are mentioned in the report as case studies of successful companies using app marketing.
For nine years, Raymond James Financial has published Worthwhile, a quarterly aimed at high net worth clients and the most popular of all its client communication pieces. In 2013, the firm decided to use Digital Publishing Suite to supplement the printed quarterly with a digital edition, expanding its reach and allowing financial advisors to custom-brand it for their clients. Clients can email their advisor or go directly to their website from the Worthwhile app. The result has been a deeper engagement with clients and increased customer loyalty. “The digital edition brings financial advisors and clients closer together,” says Cameron Diehl manager of advisor productivity and marketing strategy at Raymond James. “It keeps advisors’ names in front of their contacts who can then email the advisor or go to their website directly from within the WorthWhile app.”
Another example is Sotheby’s International Realty, the global luxury real estate network whose Anthology app has replaced the printed brochures it used to distribute to its nearly 700 sales affiliates around the world, and which were often out of date as soon as they were printed. In contrast, its iPad sales enablement app provides up-to-date information to its affiliates and includes interactive features such as slideshows and videos. Best of all, the ﬁrm has seen direct ROI as a result of the app—in addition to the $1 million a year it saves by using a tablet app instead of print collateral.
January 7, 2014
Senior Marketing Leaders Across Geographies and Industries Select Adobe Digital Publishing Suite to Engage Stakeholders with Apps
After making great strides in the publishing industry over the past few years, Adobe is proud to announce that Digital Publishing Suite is now also powering mobile app production for some of the world’s best-known brands. Given its rapid uptake, DPS has become the professional standard for quickly and cost-effectively creating tablet and smartphone apps to help companies engage customers, employees, and other stakeholders through digital channels.
“If you’re a senior marketing leader looking to engage audiences on tablets and smartphones, Digital Publishing Suite offers your team the opportunity to create apps that look amazing for much less than native app development,” says Nick Bogaty, Head of Digital Publishing, Adobe. “It’s exciting to see the many ways brands and organizations are using Digital Publishing Suite to produce apps that quickly engage their customers and employees with compelling content on popular mobile devices.”
Industry leaders producing public-facing apps to drive brand engagement, launch products, and strengthen relationships with consumers include Arsenal FC, Audi of America, Bass Pro Shops, Ball State University, Buffalo Bills/NFL, Casa/JWT (a WPP company), Celebrity Cruises, Deloitte Consulting LLP, Lowe’s, Raymond James Financial, Syracuse University, UCLA Anderson School of Management, University of Notre Dame, and more.
“With Adobe Digital Publishing Suite, we very quickly created a high-quality app that showcases our cruising destinations with rich images and interactivity,” said Lisa Z. Kauffman, vice president of marketing at Celebrity Cruises. “The app makes it fun and easy for customers to interact with our brand and explore our cruise ships and destinations, resulting in more engaged customers and an increase in bookings. Best of all, because we rely on Adobe for the app and technology infrastructure, we can focus our attention on creating compelling travel marketing content.”
In addition to public facing apps available through mobile marketplaces, many global brands are also creating and updating sales enablement and internal communications apps using DPS. These apps are made available internally through a corporate intranet or mobile device management solution or through restricted distribution capabilities to specific external audiences. Customers engaging their employees and affiliates through these private apps include Remy Cointreau, Sotheby’s International Realty, and Specialized Bicycle Components.
“Using Adobe Digital Publishing Suite, we produced a sales enablement app and made it available to our reps through private publishing,” said Alexandre Page-Relo, global chief technology officer for Remy Cointreau. “Now, our sales reps always have up-to-date sales sheets, product information, and sales calculators in an interactive format, right at their fingertips. The return on investment of not having to print materials that are quickly outdated has been phenomenal.”
December 10, 2013
Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license
Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.
Here are the details:
Circulation and Readership Continue to Grow
Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.
This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.
This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.
DPS Features Power Reader Engagement
A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.
- Encourage readers to share content through their social networks
- Enable sharing across Facebook, Twitter, Pinterest and email
- Promote subscription offers through sharing flow to drive revenue
- Leverage web traffic to build awareness of content available through mobile app
- Introduce high-fidelity content without needing to download and install app
- Convert web viewers into app subscribers
- Encourages repeat visits
- Enables publishers to announce new issues and promote off-cycle and other related content
- Target readers based on behavior or purchase history with customized messages
- Ensure readers explore your app after installation
- Give customers immediate access to sample content
- Convert to paid subscription through paywall
From Bill Phillips, Editor in Chief, Men’s Health, Rodale:
“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”
Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.
Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.
This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines available in the .folio file format.
From Nick Bogaty, Adobe’s Head of Digital Publishing:
“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”
Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership
September 17, 2013
By Sonia Sawhney
The judging is complete and winners have been announced for Adobe & Adweek Digital Publishing Awards! Congratulations to Dan Marcolina of Marcolina Design, Inc. for receiving the Best Mobile App award and Fernando Carreira of the goodfellas for the Best Mobile Ad award. The winning entries used Adobe Digital Publishing Suite to develop ingenious, inventive, and effective apps and ads for tablets.
The Adobe & Adweek Digital Publishing Award recognizes the most innovative mobile ads and apps that reflect imaginative thinking, awesome creativity, and design acumen. This year’s winners truly harnessed the power of Digital Publishing Suite to create compelling experiences for consumers.
Entries were judged on originality of concept, execution of creative elements, and inventive use of interactive components to enhance understanding and engagement with content. The four judges on this year’s panel were:
- Joe Zeff, President, Joe Zeff Design
- Josh Klenert, Director of User Experience and Design, The Huffington Post
- Nick Mrozowski, Executive Creative Director, Adweek
- Carol Wells, Design Director, Adweek
Best Mobile App Award
Dan Marcolina of Marcolina Design, Inc. snagged the Best Mobile App Award, partnering with Rick Smolan of Big Data book. The winning app, The Human Face of Big Data, is an innovative app with enhanced stories bringing the Human Face of Big Data to life. Exploring the world from a new lens, this pioneering app is a seamless blend of interactive elements and groundbreaking ideas encapsulated into a digital journey. As we shared in the past, it’s no question that this is an award-worthy app. The Human Face of Big Data app transcends expectations with thought provoking concepts and extraordinary imagery woven into a truly seamless tablet experience.
Check out The Human Face of Big Data in the DPS Showcase Gallery to learn more.
Best Mobile Ad Award
Fernando Carreira of the goodfellas partnered with ALmapBBDO to bring home the Best Mobile Ad award. Fake Ad, the iPad ad for Bradesco Seguros, used Digital Publishing Suite to bring advertising to life on the tablet. As readers swipe across the screen, the advertisement’s car follows the direction leading to a crash. The interactivity embedded in this ad revolutionizes the way advertisers connect with readers by telling the story: “unexpected events happen without warning. Make a Bradesco car insurance plan.” The unexpected yet remarkably effective advertising racked up votes with this year’s judges to take home the Best Mobile Ad Award.
Experience Fake Ad in the DPS Showcase Gallery to learn more.
This year’s winners receive prize packages including:
- Trip to NY for Advertising Week + guest
- One Super Delegate conference pass to Advertising Week (Sept 23-27, 2013)
- Honored at Reception during Advertising Week (Monday, September 23)
- Winning entry featured as an insert in Adweek iPad edition digital publication
- One year Adobe Creative Cloud membership (estimated value $600)
- One year subscription to the Adweek iPad edition digital publication
- A ticket to 2014 CLIOS Awards
Explore the Adobe & Adweek Digital Publishing Awards:
- Best Mobile Ap Award Winner: The Human Face of Big Data – Dan Marcolina of Marcolina Design, Inc.
- Best Mobile Ad Award Winner: Bradesco Seguros Ad – Fernando Carreira of the goodfellas