April 30, 2013
Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.
Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.
The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions. Speakers include luminaries from the world’s leading brands, including:
|May 14 – Traditional Publishing||May 15 – Corporate Publishing|
RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.
- Register for the May 14 Summit for magazine and newspaper publishers
- Register for the May 15 Summit for corporations, brands, and educational institutions
April 25, 2013
Earlier this week, Adobe Digital Index released the State of Mobile Benchmark, an analysis of the latest Internet browsing trends in mobile device OS and manufacturer as well as insights around the transition in the digital publishing industry to mobile apps. We’re excited to report that the data showed that purchases of digital content published by Adobe Digital Publishing Suite have reached an all-time high: 80 percent of content consumed in February was paid for in the form of a subscription or purchase of a single issue. That’s a 15 percent increase in paid-for content over the last 12 months. Further, digital magazine subscriptions now outsell single issues three to one.
What’s more, the number of weekly issues delivered by Digital Publishing Suite has been steadily climbing for the past two years – ninety million issues have been downloaded to-date. There’s no reason to expect this trend to end.
What is the big take away? Consumers are buying digital magazines at an ever-increasing pace. We’re at the point where digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars. People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.
Digital magazine growth is also being driven by new devices coming onto the market. According to a February 21, 2013 article in the Economist, with the introduction of the iPad in 2010, “the market had its first electronic device that could replicate and even enhance (with features like video) the curated, tactile experience of a magazine.” The introduction of the iPad Mini last November added more momentum.
Therefore, it is no surprise that The State of Mobile Benchmark report indicates that tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS. As more devices come in market, readers are voraciously consuming content – from their favorite TV show totheir favorite magazines and newspapers – on devices.
And of course, consumers want their choice of devices. While tablet usage continues to skyrocket, smartphone apps are starting to also contribute to overall readership. The State of Mobile Benchmark report also indicates that 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.
For publishers this means content ought to be available to readers whenever and wherever they are and ready for any device. Even if readers don’t always have their tablet with them, they’ll most likely have a smartphone. We’ve found that reading behavior is dictated by device so publishers need to give readers an opportunity to engage with content regardless of circumstance – at home, at work, on the go. And that’s key
Engagement Drives Revenue
Additionally, smart use of interactivity has been shown to increase reading times and deeper engagement with content. Case in point. Top Gear a leading UK publisher recently switched from a PDF replica publishing platform to DPS and found that engagement times with their content grew dramatically due to increased interactivity built into their issues.
This in turn has driven greater purchase of content with a sixty percent increase in paid download, eighty percent increase in single issue purchase and 165% increase in subscription revenue. Publishers are able to monetize content on devices, unlike the Web. One last point. Ad revenue jumped up 200%.
As the number of digital magazine readers continues to expand, the opportunity for increased ad revenue from interactive ads is real and immediate. Ads in a digital publication are the best of both worlds: they offer immersiveness and bring products to life. They create connection between reader and advertiser, offering creative ways to extend a brand. A recent ad engagement study from Adobe indicated that interactive tablet ads drive greater brand engagement and 2 times greater product recall as compared to static PDF ad replicas on tablets.
To get a feel for how exciting interactive ads can be, check out these examples below. Then take a look at Adobe Digital Publishing Suite. The readership and engagement metrics tell a great story, but don’t take your eye off the creative potential Adobe DPS provides to make awesome digital content and ads.
Read the complete Adobe Digital Index PDF report here: State of Mobile Benchmark
*Updated May 14, 2013
March 13, 2013
The Digital Publishing Suite team is honored to receive the Digiday Publishing Award in the “Most Disruptive Publishing Technology” category, just announced yesterday!
The Digiday Publishing Awards honors “overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology.” The DPAs are presented by Digiday, the host of the Digiday Publishing Summit. Hundreds of leading publishers, brand executives, publishers, journalists, experts, and technology visionaries participated in last night’s event, including representatives from The Huffington Post, Hearst Digital Media, Rodale, and Tumblr.
The “Most Disruptive Publishing Technology” category assesses innovation that has changed the publishing business through new methods of content display, delivery, distribution, discovery or monetization tools. (Last year’s winners in this category included: BuzzFeed Inc., Zinio, and Voices Heard Media / EventBox User Engagement Suite.) It is with great pleasure that we accept this award!
The DPAs include multiple categories that award innovations in the growing business of digital publishing, branded content and advertising technology. The judging committee is comprised of leading media and marketing experts, journalists, industry insiders, marketers, publishers and technology visionaries.
March 5, 2013
Today at Adobe Summit: The Digital Marketing Conference, Adobe released the first step in delivering a more integrated workflow between Adobe Experience Manager (AEM) and Digital Publishing Suite. The AEM 5.6 release includes a new Media Publisher add-on that integrates AEM Web Content Management with the Digital Publishing Suite. The Media Publisher add-on automates the packaging of AEM managed content and metadata directly with the DPS Folio Producer Service.
With this new functionality, Digital Publishing Suite integration with AEM provides a cost effective method to create, manage and produce digital content for the Web, tablet and smartphone devices. Customers can reduce publishing costs by authoring content once using the intuitive, drag-and-drop AEM interface, and then output that content to multiple channels – including not only on the Web, but also in apps for mobile devices. With the new integration, publishers and brands can automate the authoring of HTML content into apps, leverage that content across output types, and streamline the management of digital assets into tablet and smartphone devices.
Beginning in the familiar AEM user interface, designers can create HTML content using a visual, drag-and-drop interface without coding. Within AEM, designers can rapidly build pages while controlling the look-and-feel of the content through pre-defined templates. In addition, production artists can bring a publication to life by adding AEM interactivity components that are included in the app content. Once the content is created in AEM, the new AEM Media Publisher add-on allows users to automatically package that HTML content and upload it to the DPS Folio Producer Service for post-production and delivery into tablet and smartphone devices.
In addition, designers and production staff can also take advantage of AEM Digital Asset Management (DAM) capabilities to further streamline their content production. The AEM DAM enables users to include approved digital assets into their content, with the ability to version these assets and maintain control over their use.
AEM users have access to additional workflow enhancements when using the DPS/AEM integration, including improvements around horizontal and vertical layout creation, automatic content updating, and metadata. With new publishing components available in AEM Media Publisher, production staff can automate the creation of horizontal and vertical layout elements. When using publishing components, a user can include both horizontal and vertical assets in the same file. The component detects the orientation of the tablet device and displays the appropriate associated asset.
Because of AEM’s content management capabilities, users can also take advantage of automatic updating of content without having to perform tedious, manual updates. For example, when changing the title of an article, AEM has the capability to automatically update that title in the table of contents section also, further automating and streamlining content production. Finally, when using AEM to create content for use with DPS, users have the ability to add metadata directly in the Media Publisher panel. AEM Media Publisher then transfers this article metadata to the DPS Folio Producer Service, eliminating the time and error associated with manually retyping metadata into the Folio Producer Service.
By using Digital Publishing Suite together with Adobe AEM Media Publisher, publishers and brands can automate the authoring of HTML content into apps and streamline the management of digital assets into tablet and smartphone devices.
January 30, 2013
In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.
New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:
Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.
Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.
Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month.
IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.
Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it. With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.
Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)
SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.
January 16, 2013
January 2, 2013
by Natalie Kessler, Adobe Employment Branding Manager
The inspiring stories of our employees and the amazing culture that we have at Adobe should not be kept a secret. For that very reason, we decided to publish the Adobe Life digital magazine, a complimentary annual publication that captures what life is all about at Adobe throughout the world.
As an Employment Branding team, our goal is to show the world what a cool company Adobe is as an employer and to inspire readers to consider exploring a career with us. In addition, we want our current employees to be able to share in the experiences of their co-workers that they may not directly interact with. Digital Publishing Suite allows us to tell that story through rich videos, photographs and articles. The Adobe Life magazine features more than 35 employees covering career paths, community outreach, and the many benefits that we all love. The interactivity enabled through our Digital Publishing technology truly brings these stories to life in an impactful way.
This Adobe Life magazine was created for anyone who’s interested in understanding our culture, for those who are considering building a career with Adobe, and for all our employees who are proud of where they work.
Why Use Digital Publishing Suite?
Telling our story through the web is a given. We wanted something different and we know that audiences are increasingly using mobile devices to consume content. We decided to use DPS because we’re a rich-media company and we wanted to tell our story using the tools that reflect Adobe, the value of our products and our brand. We chose to publish to the iPad for our initial launch because of its popularity and market reach, and we plan to publish on more devices as we build up our skills in DPS.
This time around, Adobe Life is available on the iTunes store and a web-viewer version is also available for non-iPad users. Next year, we aim to make the magazine available on a wider variety of tablet devices. Enjoy the magazine and let us know what you think.
December 17, 2012
Want to know when the Digital Publishing Suite server is undergoing maintenance? Want to stay on top of any ongoing issues with DPS services such as App Builder and Content Viewer? Bookmark the DPS Status page and sign up for the RSS feed in order to stay on top of any issues that may impede your team’s progress.
The DPS status page provides at-a-glance information about the service status of Account Management, analytics, App Builder, Production, etc. If your team notices difficulties during the production and publishing process, check out this page first to see if there are any issues. The team will let you know when the next update will be posted so that you can plan your workflow accordingly.
– Bookmark the DPS Status page.
December 10, 2012
Adobe Digital Publishing Suite recently released a feature designed for newspapers that allows readers to view and download specific sections. When I pick up the morning paper, I often grab my favorite sections first: Local, Business, and of course, whatever section has the comics. Newspapers want their readers to download their favorite sections and immediately dive in instead of waiting for the entire folio to download. This is also helpful because daily newspapers can consume a lot of memory on a tablet. By downloading only specific sections, tablet memory will not be consumed as quickly.
What is the reading experience like?
Library View of Sections
The prototype image pictured above shows the layout of sections. In the Library view, readers tap on a button that says “View Sections” to see today’s issue organized into sections. When the reader taps on the section, it begins download. Once sections are available, browse mode will show downloaded sections side-by-side, with no reference to sections not downloaded.
How do I set it up?
Sections can be set up in Folio Producer using the latest release of DPS (v24). Publishers can define metadata for a given article. If you want to be more efficient, import an XML file that has a list of articles that belong to each section. Please note: if you do not specify section metadata for a given article, it will be downloaded with the first section that the reader selected.
Can I see it in action?
We are working with several customers that have adopted sections. Keep an eye out for future posts that highlight leading newspapers’ use of sections.
Learn more about sections on Bob Bringhurst’s DPS Help Site
December 6, 2012
The largest consumer magazine publishers in the world are powered by Adobe Digital Publishing Suite
Adobe is excited to announce that Time Inc. is publishing Real Simple to the Apple App store using Adobe Digital Publishing Suite (DPS). With launch of this app, Adobe now powers mobile and tablet apps to the top five largest consumer magazine publishers in North America who collectively deliver content to over 200 million readers in North America. Time Inc. now joins Meredith, Hearst, Condé Nast, and Reader’s Digest, all of whom are partnering with Adobe to digitally publish magazines as apps for iPad, iPhone, Kindle Fire and other leading Android tablets and devices. With support from Adobe, these leading publishers are demonstrating innovation through stand-out mobile applications that have been lauded for their high quality design and extended consumer engagement.
The publishing industry has undergone considerable transformation in the last three years. With the initial launch of WIRED on the iPad, a cascade of applications have followed Condé Nast in publishing highly regarded magazine and newspaper applications to a variety of tablet and smartphone devices using Adobe DPS.
Reading behavior of magazine and newspaper apps continue to be shaped as we move into 2013. However, Digital Publishing Suite applications are setting the standard for excellence in readership. A recent report from iMonitor shows that the top five apps to achieve a perfect iMonitor app rating were built with DPS. These apps were highly scored because they are “easy to navigate and appropriately leverage the iPad’s capabilities to both fully engage their users and to expand upon the service typically provided by more traditional media forms.”
In the last 12 months, there have been over 50M issues downloaded from applications created with DPS. Additionally, data from these applications indicates that users are willing to pay for digital content with over 60% of readers purchasing an application as a single issue or a digital subscription.
The successes go on. National Geographic recently stated that they are expecting to exceed their goal of 300,000 paid digital readers before the end of the year. Hearst has over 1M digital readers and continues to grow. Rodale recently noted that they predict that Men’s Health will surpass 100,000 paid digital readers this year. While still small compared to print circulations, digital circulation will continue to climb as the number of tablets and smartphones accelerates. Case in point, roughly 1 in every 2 adults in the US is expected to have a tablet by 2013 (117.4MM users). That is a lot of potential magazine and newspaper readers.
Adobe is proud to be working with many of the world’s most renowned publishers. Our goal is to empower publishing companies with innovative tools, technology, workflows and support to ensure their brands can be designed and delivered to readers where and when they want to engage with their content.
November 15, 2012
Digital Publishing Suite passed the test! The Audit Bureau of Circulations—now known as the Alliance for Audited Media (AAM)–has successfully completed an initial audit of the metrics captured by the Content Viewer included with DPS. DPS is the first digital publishing solution to be certified by AAM.
Working with Adobe customers, the AAM ascertained and verified how Digital Publishing Suite, as well as the metrics available through Digital Analytics included in the Adobe Marketing Cloud, are measured and reported. The following metrics have been certified:
- Number of readers for a magazine and each individual issue
- Total number of article and content views within an issue
- Total time spent with an issue by all readers
What does this mean for the magazine and newspaper industry? It brings publishers and advertisers closer to achieving the common goal of accurately measuring consumption and engagement of digital issues and delivering verified data that is critical to the industry as a whole.
And this is just the beginning. AAM will continue to audit DPS over time and expand the scope of its review to additional metrics.
Read the press release: AAM Certifies Adobe Digital Publishing Suite
November 8, 2012
Digital Publishing Suite, Release 24, is now live. We are excited to announce support for new devices, analytics on end user behavior, and improvements to the publishing workflow and reading experience. For more detail on any of the features, visit the Adobe Digital Publishing Suite Help Site, hosted by Bob Bringhurst.
REACH MORE READERS: EXPANDED DEVICE SUPPORT
Support for iPad Mini
DPS apps built for iPad2 will automatically work for iPad Mini. With no extra effort, your app will be available for iPad Mini users as well. This benefits our Single Edition customers, as well as Pro and Enterprise.
Support for Kindle Fire HD 8.9” Device
The Kindle Fire HD 8.9” device is planned to ship on November 20th, and your publication can be immediately available for early adopters. In order to target the device, designers can develop a 1920×1200 folio.
Web Viewer on Windows 8
If you use social sharing, articles shared by your readers can be viewed on Internet Explorer 10 on Windows 8 web browsers.
IMPROVEMENTS FOR READERS
Folio Download in the Background
Your readers can now download a folio, leave the app, and do other activities on their iOS devices (check email, play Angry Birds) while the folio finishes downloading. Publishers must update the app to R24 in order for this to work.
UNDERSTAND YOUR AUDIENCE WITH NEW ANALYTICS
Track Reader Behavior
For Site Catalyst users: Find out how long readers are using your app, the number of times they are opening it, total days spent reading, as well as peak usage hours. See a sample “App Usage” chart below.
URL Navigation Tracking
For Site Catalyst users: Track the number of readers that click on URLs associated with hyperlink overlays (e.g. “Buy now” button) and web content overlays (e.g. Twitter feed) and also understand how people are opening the URLs (in Device Browser or in app Viewer or in Webview). Now you can tell advertisers how many people opened up their website within the app or clicked on a link in a web content overlay. The chart below provides a sample of URL tracking.
Track User Device and Operating System
New analytics will show the devices and operating systems that are being used by readers to download your publication. Data will be broken down by the following information. See the chart below for a sample.
- Device type (e.g. mobile phone, tablet)
- Devices (e.g. Apple iPad, Amazon Kindle Fire)
- Device name (iPad 2, iPad 2 CDMA/GPS)
- Manufacturer (e.g. Apple, Samsung)
- Operating System (e.g. iOS, Android)
- OS Version (e.g. iOS 5.11, Android 3.2)
- Connection Type (e.g. LAN/Wifi, Mobile Carrier)
- Carrier Name (e.g. AT&T)
- Screen Size (height & width)
When it is time to renew your DPS license, you will be able to update your account through the reseller you purchased from or if you purchased online you can renew on adobe.com.
Workflow Enhancements for Designers
The engineering team has made several changes to improve workflow efficiency for your designers:
1) They can update multiple articles at once, instead of needing to update a single article at a time
2) If a folio fails to publish due to server error, the publishing process resumes from the point where it stopped publishing.
3) Folio Builder UI enhancements force designers to select the folio orientation before proceeding. This helps prevent publishing issues down the road.
4) Error messages now point designers to Knowledge Base articles to aid in troubleshooting.
Workflow Enhancement for Enterprise Developers
You can now sign an in-house application with an enterprise mobile provision file that contains an explicit (non-wildcard) application ID. This change lets you manage the application independently from other apps in your organization.
- Publishers can disable the Cover view in the iPad viewer library
- The dialog box that asks readers to restore purchases has been eliminated. Readers can restore purchases using a button in the top right-hand corner.
- Publishers that distribute private publications can remove an app from the collection without removing others.
Visit Bob Bringhurst’s site for details on any of the new features.
October 26, 2011
Did you know…
Customers with InDesign CS5 and CS5.5 can now create an unlimited number of .folio files for no additional charge.
You already know that InDesign CS5 and CS5.5 integrate with Adobe Digital Publishing Suite to allow customers to publish apps to tablet devices such as the iPad, Xoom and PlayBook. But for InDesign CS5 and CS5.5 customers who are interested in creating content for tablet devices but are not yet customers, it is now easier than ever to try digital publishing before making the financial investment in the Digital Publishing Suite solution that meets your needs.
InDesign CS5 and CS5.5 customers can now:
- Create an unlimited number of .folio files in InDesign
- Preview them on Adobe Content Viewer – including interactivity – to see how they will render when published to a tablet device
- Share them with colleagues or clients on a 1:1 basis via the Adobe Content Viewer
Further, customers can now access the Folio Producer Service in the Digital Publishing Suite with a valid Adobe ID to manage and edit their .folio files. All of this can be done before purchasing Digital Publishing Suite.
If you are interested in learning how to create an App directly from InDesign CS5 or CS5.5, without writing code or depending on a developer, feel free to try it. You can pitch ideas to your client or your boss; or you can build a portfolio of your work and preview it on a tablet device. Practice makes perfect, and with an unlimited number of .folios, you can practice as much as you want! When you’re ready to publish to an app store, you can select the Digital Publishing Suite solution that is right for you.
December 6, 2010
No doubt eBooks will be a popular item for holiday gifting this year – and now even more so with the new Google eBooks service that uses Adobe digital publishing technology. Just in time for the holidays, Google is adopting Adobe Content Server 4 as a digital rights management (DRM) solution to protect copyrighted eBooks from its Google eBooks service announced earlier today. Google decided to use Content Server because it is the most widely adopted eBook DRM that allows users to avoid being locked in to a single device or retailer when purchasing eBooks.
With Adobe’s true cross-platform eBook ecosystem, consumers can purchase or lend eBooks through thousands of points-of-purchase – including many public libraries – without being tied to one store. For example, Google eBooks users can transfer eBooks to 85+ devices and applications that support Adobe eBook DRM, including smartphones, tablets (via apps on devices like the iPad) as well as dedicated reading devices like the Sony Reader or the Barnes & Noble nook. Consumers can also read EPUB and PDF eBooks on the desktop via Adobe Digital Editions. With over 13 million downloads, Digital Editions is available at no charge and allows consumers to easily read, organize and transfer content to supported devices.
With this announcement, Google joins over 200 publishers and book distributors using Content Server to protect EPUB and PDF eBooks – including Barnes & Noble, Google, Random House, Sony, WW Norton, OverDrive, Ingram Digital, Kobo, British Library, and more. In general, publishers require DRM to be applied to eBooks in order to prevent unauthorized distribution of copyrighted works. These eBooks are authorized to a user’s Adobe ID and can be transferred to up to six devices and six computers via Digital Editions. Users can obtain a free Adobe ID from Adobe.com and learn how to transfer eBooks in the Digital Editions help center.
Content Server 4 is part of Adobe’s end-to-end Digital Publishing Solution for eBooks that spans content authoring, protection and delivery. Using InDesign CS5, publishers can leverage the skills of their design staff to produce eBooks without resorting to costly third-party conversion houses. With Content Server, publishers/distributors can monetize eBooks, securely deliver content and protect copyrighted works. And in the Adobe ecosystem, consumers can read eBooks on the device of their choice – either through 85+ devices/apps that support Adobe eBook DRM via the Adobe Reader Mobile 9 SDK, or on the desktop via Digital Editions.
Adobe Digital Publishing Solution for eBooks
For more information