Posts in Category "Agency"

Foreign Affairs Uses Drupal to Dramatically Streamline Publishing Workflow and Integrate Their Digital Edition

Foreign Affairs Top

Foreign Affairs, published by the Council on Foreign Relations, has been a leader on American foreign policy and global affairs since 1922. They have grown into a multi-platform media organization with properties that include a print magazine, website, mobile site, two digital editions built with Adobe DPS, social media feeds, events and more. Its contributors drive the conversation about the most crucial issues in the world today and are able to reach readers wherever they want to consume content.

While delivering a multi-platform strategy is essential in publishing today, developing a single, unified workflow that enables seamless publishing to all of these platforms—including the iPad– is not always easy. Foreign Affairs set its sights on this goal and partnered with DPCI, an interactive technology agency with deep roots in publishing and extensive Adobe DPS expertise, to tackle the job. Together they delivered a game-changing workflow that eliminated countless hours of tedious work while delivering a consistent brand experience across properties and improving speed to market.

At the heart of this new workflow is Drupal, Foreign Affairs’ existing content management system. Drupal was established as the single source of content and the engine that would deliver the content wherever it needed to go, including website, EPUBs and most importantly, their iPad Extra digital edition. Historically, digital editions have been viewed as a barrier to creating a unified publishing system. However, working with DPCI, Foreign Affairs was able to integrate their iPad Extra, a bi-monthly digital edition that is a collection of web-original articles–and a complement to their monthly issue–into this workflow.

Foreign Affairs 1 Foreign Affairs 2

DPCI implemented DPSBridge, a Drupal 7.x module that enables content delivery to a digital edition straight from the source content in Drupal, without any interaction with Adobe InDesign. The new process eliminated the need for Foreign Affairs staff to copy and paste content from Drupal into InDesign to create the digital only iPad Extra issues. Eliminating this step was a huge benefit because it was a cumbersome process that took staffers significant time to complete.

From Lynda Hammes, Publisher, Foreign Affairs at the Council on Foreign Relations:

Working with DPCI to simplify our production workflow has not only saved our editors countless hours of work, it has been a critical step in future-proofing the magazine’s content formats for new digital products.”

Be sure to read the full case study for a detailed overview of how Foreign Affairs has connected InDesign with Drupal and then Drupal with Adobe DPS, EPUB, and PDF, to simplify the process by which content is prepared for delivery to multiple formats.

Learn more about using your CMS with Adobe DPS here.    

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3:41 PM Permalink

Bates Creative Partners with Corcoran College of Art + Design to Bring Its Campus Experience to Life for Prospective Students

Guest post by Debbie Bates-Schrott, President, Bates Creative

There’s no question that higher education institutions are challenged with finding innovative ways to attract new students. The Corcoran College of Art + Design wanted to reach new prospects on a global level and was also looking for an innovative way to communicate with the emerging art community.

The first app The Corcoran set out to deploy was an interactive version of its 2013 Viewbook. In higher education, viewbooks are often the centerpiece of recruitment materials and The Corcoran wanted to offer potential new students an engaging way to explore their content that would stand out from competing schools.

The Corcoran asked us to work with them to bring a strategic approach to designing a tablet app that would help build and strengthen the school’s relationship with prospective students. Using DPS, we transformed the Corcoran’s printed 2013 Viewbook into an interactive app experience that brings to life the real-world stories of the Corcoran community.

CorcoranViewbook_1[2]      CorcoranViewbook_3

The Viewbook App that we created enables the school to reach a broader audience internationally and reduce print and distribution costs. It brings the campus culture of the Corcoran to life for prospective students, the next best thing to actually being there.

Beautiful and rich interactivity in the app includes 360-degree views, videos, slideshows, hyperlinks to apply to the College and much more, enabling prospective new students to see themselves as a part of the Corcoran community, in the classrooms and with their work hanging on the Gallery walls.

Learn more
Check out The Corcoran Viewbook on Behance
View the The Corcoran Viewbook app  
Learn more about Bates Creative

 

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7:35 AM Permalink

New Avenues for Growth with Bates Creative

By Sonia Sawhney

It’s Agency Spotlight Week on the Digital Publishing Suite blog! This week, we are highlighting how advertising and creative agencies use DPS to strategically position clients in the mobile space. We will share case studies, a guest blog, and an opinion paper on digital advertising. DPS allows agencies to quickly deliver and flexibly adapt mobile content for their clients, running full speed ahead of the competition. In addition, they are building advertisements in digital publications that merge the best of print and digital, with targeted placement, cutting edge interactivity, and integration with e-commerce.

Bates Creative

At Bates Creative, a marketing agency specializing in design and branding, their team works to create an Experience Under Glass for clients using Adobe Digital Publishing Suite. Investing heavily in a strategic decision to develop web and interactive skills, the agency chose to work with Adobe Digital Publishing Suite to create dynamic digital publications for clients. As a member of the DPS Agency Partner Program, the team at Bates Creative is able to claim a leadership position in the industry while rapidly and affordably expanding communications to tablet devices for clients.

Marines    World Ark

 

Delivering value and expanding opportunities with Digital Publishing Suite services has put Bates Creative in a more strategic position with clients. The agency has worked with DPS Enterprise Level clients, the U.S. Marine Corps and Heifer International to help them move their publications and brands into more interactive, digital realms.

Continuing a legacy of award winning apps, Bates Creative clients have been recognized for excellence:

  • US Marine Corps, Marines Magazine App: 2011 Association Media & Publishing Gold EXCEL Award, Media Innovation in Mobile Apps
  • US Marine Corps, Marines Magazine App: 2012 Association Media & Publishing Gold EXCEL Award, Media Innovation in Mobile Apps
  • Heifer International, World Ark Magazine App: Min’s Best of the Web 2013, Honorable Mention, Digital Magazine
  • Heifer International, World Ark Magazine App: 2013 Association Media and Publishing Gold EXCEL Award, Media Innovation in Mobile Apps
  • Heifer International, World Ark Magazine App: 2013 Art Director’s Club of Metropolitan Washington, Gold Award

Heather Shelton, director of business development for Bates Creative says, “Adobe Digital Publishing Suite has enabled us to change our client conversations and puts us in a leadership position in our industry. There are so many more ways we can now help our clients achieve their goals.”

Bates Creative is excited about the opportunity this technology opens up to clients to leverage the private publishing and restricted distribution capabilities within Digital Publishing Suite. This enables clients to deliver timely and relevant sales tools and other internal communications. The power of Digital Publishing Suite enables Bates Creative to bring content to life and transform the way their clients engage with audiences.

The analytical tools in DPS illuminate audience behavior and preferences, allowing Bates Creative the opportunity to provide clients additional insight. The limitless business opportunities this creates is just one way in which the agency is able to establish itself as a strategic partner delivering measurable results.

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2:25 PM Permalink