Posts in Category "Analytics"

Adobe Readiness Toolkit: Enhancing the Sales Cycle

In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.

“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”

Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.

Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.

The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.

In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.

To learn more, watch our video or read our success story.

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3:17 PM Permalink

Enhance your app strategy with the four-part Forbes Insights white paper

We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.

Read the Forbes Insights four-part series here:

Part 1: Engaging the Customer, One App at a Time
Part 2: Internal, Partner, or Employee-Facing Apps
Part 3: Design and Development
Part 4: Measuring Market App Success

 

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1:34 PM Permalink

Attention B2B Publishers—attend ABM webinar for best practices on measuring the success of your digital editions

If you’ve ever wondered how to capture and interpret specific and timely data around the performance of your mobile app to share internally and with your advertising clients, don’t miss this free one-hour webinar where you will learn how the Analytics Service that comes with Adobe Digital Publishing Suite delivers business-critical app metrics– no tagging or instrumentation required. Whether your readers are online or offline, you’ll see how DPS captures and serves up metrics in a concise, easy-to-read dashboard. Get visibility into:

  • App downloads, installs and launches
  • Issue performance including article and ad engagement, the most popular content and interactive elements
  • Reader engagement within specified timeframes
  • Standardized audience metrics developed by the magazine and advertising industry and audited by the AAM, including accumulated readers, sessions, time spent per reader, and sessions per reader

As you fight for readers mindshare every day, it’s imperative to have a clear understanding of the type of content that captures and holds their attention and delivers on yours and your advertisers desired business outcomes. Learn how the DPS Analytics Service will enable you to make more informed business and editorial decisions and experience greater ROI on your digital publishing investment.

Sign up for the free June 10 webinar: ABM webinar for best practices on measuring the success of your digital editions

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12:25 PM Permalink

Latest Release Drives Readers through Purchasing Funnel

The newest features in Adobe Digital Publishing Suite enable publishers and organizations to drive readership, consumer purchase, and customer loyalty.  Available today, the latest features of DPS are designed to entice readers toward purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android.

 

Embed Publications within Websites

Web View of Adobe Inspire Digital Magazine

Web View of Adobe Inspire Digital Magazine

Many of our customers use the social sharing feature in Digital Publishing Suite. Once an article has been shared to a social network such as Facebook or Twitter from within the DPS app, readers can experience DPS articles in a web view (through what is officially known as Content Viewer for Web). Social sharing has proven valuable in helping our publishing and corporate partners reach a wider online audience and ultimately drive digital uptake of content. If you have not yet experienced the social sharing web view, view a video of social sharing that we released last year.

We have now taken this one step further. Publishers and brands can introduce new readers to your mobile publication by embedding it into your website.  The highly designed mobile reading experience can be replicated online in the context of your branded website, taking advantage of web traffic to generate awareness of high value mobile content.  In order to drive purchase of mobile content showcased on your site, you can designate specific articles as free, set up metered paywalls, and even create a web-only folio with articles designed specifically for online viewers. Watch Colin Fleming’s video, Embed Publications within Web Sites.

 

Free Article Preview on iPad

Readers can choose to preview an article

Readers can choose to preview an article

Publishers can set up a paywall after readers view several articles

Publishers can set up a paywall after readers view several articles

Last release, we launched the “First Folio Free” feature. Publishers use this feature to give first-time readers immediate access to the most recent issue, allowing them to “try before they buy” and enticing them to make subsequent in-app purchases of additional issues or a subscription.

Free Article Preview on iPad gives publishers more options to convert browsers into buyers. Instead of offering an entire free folio, you can pique readers’ interest with selected free articles and encourage them to purchase the folio by displaying teasers or upsell prompts for additional premium content. Watch Colin Fleming’s video on Free Article Preview to see the full experience, as well as how to set it up paywalls associated with the free articles.

 

iPhone 5 Support

iPhone 5 with 4” Rendition

iPhone 5 with 4” Rendition

The iPhone 5 provides more real estate for publishers to deliver an improved reading experience.  That extra space provides easier navigation within the app and full screen video without letter boxing. Content built for iPhone 4S and below will still appear as letterboxed on the iPhone 5.

 

PDF Content on Android

Android

Reduce authoring costs and improve the reader experience with new support for PDF content on Android devices. By building PDF content for Android and iOS devices, publishers can reduce authoring costs and folio file sizes, and therefore download times. Not only can readers access content sooner, but they can also scale content using pinch and zoom. During the design and preview stages of development, publishers can now view PDF content on Content Viewer for Desktop.

Watch Colin Fleming’s video, PDF Content on Android.

 

Updates to Analytics

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics: As the web viewer becomes more integral to the DPS experience, analytics are following suit. Analytics for web viewer is available with a Site Catalyst account so that publishers can understand how many readers are viewing content via web viewer, which content is the most popular, and how often each type of overlay was started.

Track Preview: In order to understand the impact of Free Article Preview, Site Catalyst in DPS allows publishers to find out how many readers are previewing content, which articles are most frequently previewed, and the number of purchase conversions driven by free articles.

Completed Article Analytics: Which articles hold readers’ attention until the end? Now, DPS Site Catalyst customers can find out how many readers read a full article. In addition, publishers can find out if readers are using the Table of Contents to discover articles and move around the issue.

For a complete listing of all Site Catalyst data available in DPS, read the Adobe® SiteCatalyst Digital Publishing Report Guide

This blog post only scratches the surface on the latest features available in Digital Publishing Suite. View more detailed information on the following DPS sites:

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8:54 AM Permalink

Are Digital Magazines For Real?

Earlier this week, Adobe Digital Index released the State of Mobile Benchmark, an analysis of the latest Internet browsing trends in mobile device OS and manufacturer as well as insights around the transition in the digital publishing industry to mobile apps. We’re excited to report that the data showed that purchases of digital content published by Adobe Digital Publishing Suite have reached an all-time high: 80 percent of content consumed in February was paid for in the form of a subscription or purchase of a single issue. That’s a 15 percent increase in paid-for content over the last 12 months. Further, digital magazine subscriptions now outsell single issues three to one.

Subscription

What’s more, the number of weekly issues delivered by Digital Publishing Suite has been steadily climbing for the past two years – ninety million issues have been downloaded to-date.  There’s no reason to expect this trend to end.

What is the big take away? Consumers are buying digital magazines at an ever-increasing pace.  We’re at the point where digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars. People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.

Digital magazine growth is also being driven by new devices coming onto the market. According to a February 21, 2013 article in the Economist, with the introduction of the iPad in 2010, “the market had its first electronic device that could replicate and even enhance (with features like video) the curated, tactile experience of a magazine.” The introduction of the iPad Mini last November added more momentum.

Therefore, it is no surprise that The State of Mobile Benchmark report indicates that tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS.  As more devices come in market, readers are voraciously consuming content –  from their favorite TV show totheir favorite magazines and newspapers  – on devices.

And of course, consumers want their choice of devices. While tablet usage continues to skyrocket, smartphone apps are starting to also contribute to overall readership. The State of Mobile Benchmark report also indicates that 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.

Smartphone

For publishers this means content ought to be available to readers whenever and wherever they are and ready for any device. Even if readers don’t always have their tablet with them, they’ll most likely have a smartphone.  We’ve found that reading behavior is dictated by device so publishers need to give readers an opportunity to engage with content regardless of circumstance – at home, at work, on the go. And that’s key

 

Engagement Drives Revenue

Additionally, smart use of interactivity has been shown to increase reading times and deeper engagement with content.  Case in point. Top Gear a leading UK publisher recently switched from a PDF replica publishing platform to DPS and found that engagement times with their content grew dramatically due to increased interactivity built into their issues.

InteractiveIssues

This in turn has driven greater purchase of content with a sixty percent increase in paid download, eighty percent increase in single issue purchase and 165% increase in subscription revenue.  Publishers are able to monetize content on devices,  unlike the Web.  One last point.  Ad revenue jumped up 200%.

As the number of digital magazine readers continues to expand, the opportunity for increased ad revenue from interactive ads is real and immediate. Ads in a digital publication are the best of both worlds: they offer  immersiveness and bring products to life. They create connection between reader and advertiser, offering creative ways to extend a brand. A recent ad engagement study from Adobe indicated that interactive tablet ads drive greater brand engagement and 2 times greater product recall as compared to static PDF ad replicas on tablets.

To get a feel for how exciting interactive ads can be, check out these examples below. Then take a look at Adobe Digital Publishing Suite. The readership and engagement metrics tell a great story, but don’t take your eye off the creative potential Adobe DPS provides to make awesome digital content and ads.

Read the complete Adobe Digital Index PDF report here: State of Mobile Benchmark

 

*Updated May 14, 2013

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10:26 AM Permalink

DPS Getting Started Guide: Now Available!

DPS Getting Started Guide

Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.

Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.

Before the publishing process begins, it’s important to put a strategic plan in place.  Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS.  Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more.  From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.

We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:

  • Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
  • Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.

Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.

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12:00 PM Permalink

Corporate Publishing Session at Adobe MAX

Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:

 

Engaging Your Customers and Employees with Mobile Apps

Day/Time: Tuesday, 8:30 AM – 511A

Session ID: S7824

Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)

Description:

  • Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
  • View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
  • Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.

 

 

 

 

 

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1:23 PM Permalink

Adobe Meets MPA: April 2 in New York

MPA DPS

New York, we’re coming your way! Join the Digital Publishing Suite team and The Association of Magazine Media (MPA) in New York on April 2nd to learn what’s new and relevant for your digital publishing business.

Zeke Koch, Senior Director of Product Management for Digital Publishing Suite, will explore the latest release and even share some juicy details about what else the team is working on. You’ll also get a taste of what Adobe Analytics, the analytics service in DPS, has to offer. Educate yourself to leverage these tools and make the best editorial, design and business decisions for your organization.

Looking to gear up with the best tools and insights to run your digital publishing business? We’ll show you how. New York, New York: see you April 2nd!

Event Information:
Tuesday – April 2nd, 2013
MPA Board Room
810 Seventh Avenue, 24th Floor 12noon – 2pm
New York, NY 10019

Get the details and register here!

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8:32 AM Permalink

Adobe VP Danny Winokur to speak at MPA SWIPE

Danny Winokur

Don’t miss learning about Digital Publishing Suite at MPA’s Swipe 2.0 – Thursday, March 28 in NYC. Danny Winokur, VP & General Manager, Digital Media, will discuss how and why digital magazines are continuing to evolve into a very real business as digital readership and content engagement climbs. He’ll also share how leading global publishers have driven significant growth in digital subscription and advertising revenue and why magazine apps should become the epicenter of an innovative publisher’s media strategy.

Learn more about SWIPE.

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10:00 AM Permalink

New Release! New Library! New Promotional Abilities!

In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.

New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:

 

Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.

Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.

Dynamic Subscriptions 
Dynamic Subscriptions
Sample of a subscription option dialog box

Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.

ANALYTICS IMPROVEMENTS
Video Analytics

Video overview       video detail
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.

Download Reports
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month. 

IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.

Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it.  With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.

Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)

SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.

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1:06 PM Permalink

Mobile shopping: retail app usage on the rise

Meet Us At the Folio Show

Join the DPS team at the Folio: MediaNext Show on January 8-10, 2013 in NYC. The MediaNext Show pulls together leading publishers to discuss the future of media through keynotes, microsessions, and workshops.

Nick Bogaty, Director of Business Development for DPS, will be sharing the stage with Bill Mickey, Editor of FOLIO Magazine, in a fireside chat to discuss the role of technology in publishing. They’ll touch on what it takes to transition to digital, and how critical it is to choose a solution that let’s you stay on top of the device explosion, approach your marketing in an entirely new way, capture and use data, and stay connected to your readers.

Tuesday| January 8
12 p.m.

Gerald Farro, also from the business development team, will discuss what it takes to build an app using DPS and customize it to meet the specific needs of your publication and reader. Gerald will showcase apps built with Digital Publishing Suite that include features designed to help publishers reach a wide audience, deliver interactive experiences, and monetize content. Join the breakout session:

Wednesday | January 9
1:45-2:30 p.m.

Visit the Folio: MediaNext Show website to view the conference schedule.

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2:45 PM Permalink