Posts in Category "App of the Week"

Sotheby’s International Realty: Driving ROI with Sales Enablement App

SIR image1

The Details:

The real estate world is constantly evolving, and the Sotheby’s International Realty brand needed a sales solution that could keep pace. Using Adobe Digital Publishing Suite (DPS), the company created the Anthology app. The app lets both sales associates and customers interact with the brand. Now, over 15,000 Sotheby’s International Realty associates have every marketing tool they need to present, sell, and win listings. And customers all over the world can browse listings and immerse themselves in the luxury that Sotheby’s International Realty is known for.

Why We Love This App:

  • The app can be updated quickly. Content can be published and distributed around the world in real time, saving time and money over reprinting materials.
  • The rich, beautiful imagery within the app showcases the luxury of Sotheby’s International Realty.
  • This app serves two unique audiences. The internal version offers materials to help associates enable sales, and the public version delivers an engaging customer experience.
  • Users enjoy a globally consistent client experience, regardless of location.

 

“Our sales associates want tools that are accessible, relevant, and timely. By using the Anthology iPad app created with Adobe Digital Publishing Suite, they can clearly and consistently articulate to their clients the latest benefits of listing properties with our global network.” – Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC.

 

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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10:54 AM Permalink

Audi: Ahead of the Curve

Audi_iPad_Final

The Details:

The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.

Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.

Why We Love This App:

  • High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
  • Content is available offline, allowing customers to interact with their dream car whenever, wherever.
  • Audi can re-purpose existing content and make quick updates, saving money and effort.

See it for yourself! Download the app here: 

Apple iTunes Store >

Google Play Store >

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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11:30 AM Permalink

Buffalo Bills Touch App Changes the Game

Buffalo Bills Graphic_4

There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.

“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.

Why we love this app:

  • Extends the game-day experience and engages the fan community all over the world
  • Promotes a dialog between fans and the team via integration with Twitter and Instagram.
  • Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
  • Delivers a new way to engage with the franchise, creating a more robust brand experience.
  • Connects in-seat, at-home and online experiences.

 

See it for yourself! Download the app here: 

Apple iTunes Store >

Google Play Store >

Windows App Store >

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10:17 AM Permalink

App of the Week – Yoga Journal

Yoga_App

When I attended the MPA AMC meeting last year, Yoga Journal demonstrated how it stretches itself beyond the definition of a magazine through an AcroYoga demonstration. They don’t just write about yoga. They host conferences that connect a community of yoga enthusiasts. I featured Yoga Journal this week because the yoga philosophy and practices that they promote come to life through interactive features in Digital Publishing Suite.

Watch the app of the week video to see examples of how Yoga Journal uses DPS:

  • Buttons and multistate objects/slideshows allow readers to tap through a yoga series, one move at a time
  • Video overlays illustrate pose sequences to readers, similar to being in a yoga class
  • Nav-to buttons allow readers to jump through sections of an article, to flip between stories and live events

 

Learn More:

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10:28 AM Permalink

App of the Week – Martha Stewart Custom Store

MarthaIpad

Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.

The custom store doesn’t just promote her digital wares, but also provides sneak peeks into the magazine, similar to flipping through a magazine on the newsstand. Readers can tap on back issues to see some sample articles. The rotating banner features content inside the current issue of Martha Stewart, enticing them to download the app in order to make their own ricotta cheese and tea towel dresses.

Learn More:

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3:46 PM Permalink

App of the Week – GE Inspired

By Teresa Demel

GE Inspired

GE Inspired Magazine, published six times a year by GE Appliances on the iPad, showcases features and benefits of GE Appliances’ new product innovations. This publication is a must-have for appliance aficionadoes. Download the app to learn more about GE’s appliance technologies, latest product innovations, and promotions.

In this video, I show how GE uses DPS to educate its sales team and fans about the latest innovations:

  • Video overlays show the new features in action
  • Buttons and slideshows allow readers to thumb through show rooms and see the appliances in futuristic living areas. In addition, they allow readers to tap on product elements and learn more about the features

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1:26 PM Permalink

App of the Week – O, the Oprah Magazine

By Teresa Demel

Oprah is everywhere. From her talk show to her magazine to her book club, her warm and thoughtful character can so easily permeate many parts of our lives. In this app of the week video, I show how Oprah Magazine on the iPad uses features in Digital Publishing Suite to pull in her personality and uphold the Oprah brand that we know and love.

Oprah Magazine uses DPS in the following ways:

  • Video overlays of Oprah pull the talk show host’s personality into the story of her farm on Maui.
  • Nav-to buttons and web overlays allow readers to peruse Oprah’s “book shelf” and read samples of her recommendations.
  • Buttons and multistate objects allow readers to take a quiz on women’s heart health.

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9:45 AM Permalink

App of the Week – Sears Patio and Grills

By Teresa Demel

Sears and Patio

 

Sears: They know catalogs. In this app of the week video, I show how the catalog experts use Digital Publishing Suite to create an interactive shopping experience from inspiration to purchase.

Watch this app of the week video to see how Sears uses DPS:

  • Use buttons and multistate objects/slideshows to show light-up patio furniture in evening and daytime settings, gas grills in multiple colors, and product specifications
  • Apply nav-to buttons to an index at the top of each page so that readers can jump to relevant sections of the app
  • Audio and video overlays set the mood – an important showroom tactic

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11:24 AM Permalink

App of the Week – Lowe’s Creative Ideas

By Teresa Demel

Lowes

Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. I love finding DPS apps that use interactivity to provide instructional content. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.

In this app of the week video, I show how Lowe’s Creative Ideas uses DPS:

  • Scrolling frames, buttons, and multistate objects allow readers to tab through one instruction at a time
  • Video overlays show DIY projects in action
  • Nav-to buttons, overlaid on a map, allow readers to jump to a topic that interests them most, rather than reading linearly

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1:40 PM Permalink

App of the Week – Esquire Weekly

By Teresa Demel

Esquire Weekly

During Esquire’s May 2013 presentation at the Adobe Digital Publishing Summit, Mark Mikin, Mobile Editions Editor, announced Esquire Weekly, a first-of-its-kind weekly tablet edition of a monthly magazine. It features original stories by Esquire’s best writers and it’s free to digital subscribers.

David Granger, Esquire’s Editor in Chief, had this to say about the launch of the weekly:

“The Weekly will be a mix of all the things we do in all of Esquire’s various forms of expression. We’ve got Esquire’s editor at large A.J. Jacobs contributing an advice column of a type none of us has ever seen. We’ll tap our best contributors to Esquire.com—like Charlie Pierce and Josh Ozersky and Stephen Marche and the rest—each issue. Esquire magazine’s writers and editors will opine on and celebrate the things we get enthusiastic about. There’ll be some funny stuff. And we’ll toss a piece of ambitious writing into the mix each issue.”

I chose this as an app of the week because I wanted to share how a leading publisher is using DPS to deliver supplemental content in between monthly issues to keep subscribers connected to their brand.

In this app of the week video, I show:

  • The segmented custom storefront that allows readers to easily find weekly issues
  • The way in which the magazine is organized with one article per section, making the content easily digestible.
  • How Editor A.J. Jacobs crowdsources content from readers through social media, and uses a web overlay to integrate his Twitter account with the article

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12:29 PM Permalink

App of the Week – The Washingtonian

By Teresa Demel

Washingtonian

Digital Publishing Suite is not just for big publishers. This week, we are featuring The Washingtonian, a monthly magazine that serves the Washington D.C. area. This magazine covers arts & culture, entertainment, business and politics for the D.C. area. According to an interview with David Van Voorhees, Digital Development Manager, DPS allowed the small publishing company to go digital in a short amount of time, provide fun content for its readership, and drive new revenue.

Watch the app of the week video to see DPS interactivity in action:

  • An audio overlay allows readers to simultaneously read about local musician Wale as well as hear a sample song from his latest album
  • Photo slideshows of food flesh out restaurant reviews
  • Slideshows of award-winning architecture bolster the story on notable homes

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3:54 PM Permalink

App of the Week: Boston Marathon

By Teresa Demel

Boston Marathon

In early June, we announced Runner’s World’s special insert on the Boston Marathon. Runner’s World designed the feature in partnership with Priest + Grace, a design agency that specializes in Digital Publishing Suite. There are times when a DPS app no longer feels like just a publication because it behaves like a documentary. This is one of those cases. The centerpiece of the design is an interactive timeline that serves as a springboard for readers to explore stories of survivors, aids, and marathon participants.

This app of the week video shows:

  • An interactive timeline of the day, built with scrolling frames and nested audio overlays
  • Stories of 20 individuals, created using buttons and multistate objects
  • A map of the United States illustrating tribute runs, created using Adobe Edge

The Runner’s World audience is highly invested in the Boston Marathon, and this insert allows readers to honor the stories of those affected by the bombing. In particular, one article highlights Boston Police Superintendent William Evans who ran the marathon and then stayed awake for another day and a half to work on the city’s relief efforts. Using a nested overlay of audio and slideshow, readers can flip through photos of his day, accompanied by the officer’s narration.

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11:04 AM Permalink

App of the Week – Greater Portland

By: Teresa Demel

Greater Portland Inc.

Greater Portland Inc (GPI) used Digital Publishing Suite to create an app that illustrates the advantages of establishing a business in the Portland-Vancouver region. Storycode, a DPS Agency Partner, designed the app in partnership with GPI. The target audience for the app is site selectors and businesses looking to expand into the Portland-Vancouver metro area. Therefore, the app contains interactive data on local economics, interviews with C-level executives in the area, and maps and photo galleries that deepen the story.

In this week’s video, I highlight the ways that GPI and Storycode use DPS to tell their story:

  • The Storycode team developed powerful data visualizations that businesses need to know when laying down roots in a new city.  They converted stacks of excel spreadsheets into a simple set of infographics on real estate. Using DPS multistate objects and buttons, readers can tap through the images to compare the cost of rental and vacancy rate of buildings. These data visualizations make it easy to understand and remember the information.
  • Audio overlays allow readers to hear how C-level executives selected Portland as the ideal location for their business.
  • Readers can rotate the app to horizontal orientation and see photos from The Oregonian: of outdoor activities, culture, scenery, and food. The photos, laid out with the slideshow feature in DPS, change automatically.

Portland is a fabulous city. As a Seattleite, I travel there for the nice people, Stumptown Coffee, Pix Patisserie, and beautiful parks. When I downloaded this app, I learned new information about a familiar city… and fell in love a little more.

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10:26 AM Permalink

App of the Week: MaraMedia Educational Manuals

By Teresa Demel

MaraMedia

MaraMedia uses Adobe Digital Publishing Suite to build educational digital manuals for students in grades 7-9. With a goal of supporting active participation in students’ education, MaraMedia provides opportunities for interaction with learning material, from acquiring new information to ultimately applying that information to the real world.

My past career was in education, and I have been curious to see how educational institutions and publishers will embrace Digital Publishing Suite. Printed textbooks appeal to one learning style, but interactivity in a publication allows kinesthetic and auditory learners to consume and apply new information with ease. As an added bonus, having all textbooks on one iPad certainly lightens the backpack.

Some great Digital Publishing techniques employed by MaraMedia:

  • Students can actively break down the steps of a process by tapping on buttons and viewing slideshows of instructions.
  • Readers tap on thumbnails of artwork to zoom into a larger image and learn more.
  • Navigating among modules is intuitive with a clear organizational hierarchy. Nav-to buttons allow students to identify and jump to the next relevant module.

Download MaraMedia digital manuals from the iTunes store.

Watch the MaraMedia App of the Week video:

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12:13 PM Permalink

App of the Week – Renault Captur

As a follow-up to yesterday’s post about how Adobe Digital Publishing Suite fits into Renault’s brand engagement strategy, we are featuring Renault Captur in our App of the Week Video Series. This gives our readers a chance to see specifically how Renault uses the features in Digital Publishing Suite to “capture” the attention of readers and tell the brand’s story.

Highlights from the video:

  • Slideshows outline the design from concept to reality
  • Pan and zoom shows the car in gorgeous detail
  • Image sequence gives readers control over their view of the car, from 360 rotation to breaking the car into its constituent parts
  • Audio can be played throughout the app, and paused by the reader

Check out the Renault Captur App of the Week video.

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12:18 PM Permalink