Posts in Category "App of the Week"

App of the Week: Macalester Today Alumni Magazine

By Teresa Demel

Macalester

Ever since I graduated from Macalester College (ahem… awhile ago), I’ve received the college’s alumni magazine, Macalester Today, on my doorstep. Accustomed to the peripatetic nature of new graduates, they successfully found me when I moved not just from St. Paul to Seattle, but also between about 10 apartments and houses.

Imagine my recent delight when I discovered that my alma mater had adopted Digital Publishing Suite to create an iPad version of Macalester Today. I always enjoyed reading the beautifully designed quarterly print magazine, staying on top of the news about my professors, organizations, and colleagues. As the Adobe “DPS app of the week video guru,” I embraced the chance to show my Mac pride.

In this week’s video, I highlight the ways in which the alumni magazine—with all the same great content as ever—has added interactive touches that truly bring the print publication to life. The cover page uses a lively auto-play slideshow to show students assembling into the new building. Videos illustrate current campus activities, from intense rowing down the Mississippi River to a quirky how-to video on cafeteria concoctions. The alumni news section has an interactive timeline that DPS designers must check out. Merging scrolling frames and nav-to buttons, it lets me quickly select my year and navigate immediately to the news about my own classmates.

“We believe that the special features available in an iPad version of our magazine are bringing the college to life for our alumni,” says Macalester Today editor Lynette Lamb. “From an audio snippet of a professor reading from his just-published book to a video of the crew team rowing on the Mississippi, the iPad magazine allows us to reach our graduates around the world in a new, multi-sensory way.”

We are seeing great examples of higher education uses of Digital Publishing Suite. Notre Dame and University of Oklahoma are using it for their Gameday Apps. Other examples include University of Dayton Undergraduate Viewbook,  Academy of Art University’s Alumni magazine, UCLA Anderson Assets magazine, and Indiana University’s IU Libris.

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8:52 AM Permalink

App of the Week: Rolling Stone

Rolling Stone was released using Digital Publishing Suite on January 16, 2013. This week, I’m sharing a few highlights in the app of the week video.

Rolling Stone

Back in the day, my brother and I used to pore over issues of Rolling Stone. We read through the music reviews, and when the authors described an album in a compelling way, we would head to the record store and grab a copy. Often, we liked what we heard. But not always. Music preferences are subjective, after all.

As you might expect, Rolling Stone on the tablet is a much improved experience over the print version because readers can listen to the music. They used the audio overlay in DPS to reveal a 30-second snippet of a song. If readers like it, they can head straight to the iTunes store and purchase the album.

Rolling Stone doesn’t limit its editorial to music. In fact, I used to cut out the photos of actors from the issue and tack them to my bedroom wall. (Okay, so that’s where print has its advantage.)  This issue features a collection of great photography of the 30 Rock cast. Using the slideshow feature in Digital Publishing Suite, I can explore a plethora of photos that would not likely fit in the print version.

 

 

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10:46 AM Permalink

University of Oklahoma: Sooner Gameday App

By Teresa Demel

Sooner

It is football week! On Monday, we introduced the Notre Dame Gameday app for the BCS football championship. Today, I’m sharing an app of the week video featuring the University of Oklahoma Sooner Gameday app. The Sooners used Digital Publishing Suite to create their weekly gameday program for football games on both the iPad and the iPhone. Their app is a great example of taking a successful print piece and adding interactive features available for mobile devices, heightening excitement around the content.

Some of my favorite features:
- The title page opens with a football announcer and cheers from the crowd (video overlay). I feel the enthusiasm already…
- The stats and information on the players go deep. Scrolling frames allow for longer bios and more stats on a single page.
- Fans can watch sponsored videos of great plays from past games: The Power Play, Catch of the Game, Delivery of the Half, and Teeth-Rattling Hit of the Game
- An audio timeline of last week’s match highlights game-changing plays.

Check out the Sooners app of the week video to see how DPS apps can deepen fans’ engagement and excitement for their favorite team.

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2:08 PM Permalink

App of the Week – David Jones Retail Catalog

By Teresa Demel

Just in time for the holidays, David Jones, an up-market Australian department store chain, released its catalog built with Adobe Digital Publishing Suite. Often when I do my holiday shopping, I peruse through a print catalog on the couch and then power up my laptop to make a purchase. The digital catalog hits the sweet spot between those two stages of the buying process. I can look for ideas and when inspiration hits, buy the item without leaving the app.

In this app of the week video, I walk you through the “Gift Ideas” section of the catalog, as well as the “Gift Wrapping” feature.

Highlights include:

-       Unwrapping a gift with the swipe of a finger (created with the image sequence overlay)

-       Flipping through gift idea options for a family member (built with the buttons and slideshow overlay)

We are seeing more digital catalogs built with Digital Publishing Suite every day. Publishing to a tablet allows catalogs to preserve the branding and browsing experience of a print publication, as well as incorporate the interactive features provided by a website.

Download the David Jones Catalog from iTunes.

Check out the app of the week video here.

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10:45 AM Permalink

App of the Week: Heifer International’s World Ark Magazine

by Teresa Demel

Just in time for the giving season, Heifer International and Bates Creative Group released World Ark magazine and catalog, powered by Adobe Digital Publishing Suite. World Ark not only showcases the inspiring stories of individuals and communities impacted by Heifer International, but also includes “The Most Important Gift Catalog in the World,” which allows readers to invest in the lives of individuals in developing nations.

In this app of the week video, I share the story of a woman in Bangladesh, who was able to become financially independent through gifts from Heifer International. Her story of transformation is inspiring, brought to life by slideshows and video footage. In this example, we can see photos of children happily learning in school and a video of community members dancing together.

I also walk through the process of purchasing a cow through the catalog. Using buttons and slideshows, it is easy to navigate through the gifts, such as goats, chickens, and stoves, and learn how they will benefit recipients. Without leaving the app, readers can purchase a gift from the online store and return to reading about Heifer International’s work.

And yes, I did donate part of a cow on behalf of my dad. That wasn’t just my fine acting skills. :)

 

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8:16 AM Permalink