January 9, 2013
By Teresa Demel
It is football week! On Monday, we introduced the Notre Dame Gameday app for the BCS football championship. Today, I’m sharing an app of the week video featuring the University of Oklahoma Sooner Gameday app. The Sooners used Digital Publishing Suite to create their weekly gameday program for football games on both the iPad and the iPhone. Their app is a great example of taking a successful print piece and adding interactive features available for mobile devices, heightening excitement around the content.
Some of my favorite features:
- The title page opens with a football announcer and cheers from the crowd (video overlay). I feel the enthusiasm already…
- The stats and information on the players go deep. Scrolling frames allow for longer bios and more stats on a single page.
- Fans can watch sponsored videos of great plays from past games: The Power Play, Catch of the Game, Delivery of the Half, and Teeth-Rattling Hit of the Game
- An audio timeline of last week’s match highlights game-changing plays.
Check out the Sooners app of the week video to see how DPS apps can deepen fans’ engagement and excitement for their favorite team.
December 18, 2012
By Teresa Demel
Just in time for the holidays, David Jones, an up-market Australian department store chain, released its catalog built with Adobe Digital Publishing Suite. Often when I do my holiday shopping, I peruse through a print catalog on the couch and then power up my laptop to make a purchase. The digital catalog hits the sweet spot between those two stages of the buying process. I can look for ideas and when inspiration hits, buy the item without leaving the app.
In this app of the week video, I walk you through the “Gift Ideas” section of the catalog, as well as the “Gift Wrapping” feature.
- Unwrapping a gift with the swipe of a finger (created with the image sequence overlay)
- Flipping through gift idea options for a family member (built with the buttons and slideshow overlay)
We are seeing more digital catalogs built with Digital Publishing Suite every day. Publishing to a tablet allows catalogs to preserve the branding and browsing experience of a print publication, as well as incorporate the interactive features provided by a website.
Download the David Jones Catalog from iTunes.
Check out the app of the week video here.
November 29, 2012
Just in time for the giving season, Heifer International and Bates Creative Group released World Ark magazine and catalog, powered by Adobe Digital Publishing Suite. World Ark not only showcases the inspiring stories of individuals and communities impacted by Heifer International, but also includes “The Most Important Gift Catalog in the World,” which allows readers to invest in the lives of individuals in developing nations.
In this app of the week video, I share the story of a woman in Bangladesh, who was able to become financially independent through gifts from Heifer International. Her story of transformation is inspiring, brought to life by slideshows and video footage. In this example, we can see photos of children happily learning in school and a video of community members dancing together.
I also walk through the process of purchasing a cow through the catalog. Using buttons and slideshows, it is easy to navigate through the gifts, such as goats, chickens, and stoves, and learn how they will benefit recipients. Without leaving the app, readers can purchase a gift from the online store and return to reading about Heifer International’s work.
And yes, I did donate part of a cow on behalf of my dad. That wasn’t just my fine acting skills.
- Download World Ark magazine from the iTunes store
- Read the press release from Heifer International
- Watch the app of the week video here