October 13, 2014
The financial services industry is notorious for fiercely competing for customers. Leading investment research firm Morningstar knows this, and is developing new ways to care for its most valuable assets.
Morningstar is investing in customer retention and satisfaction by standardizing on Adobe Digital Publishing Suite. Originally, the company developed a native iPad app version of its newsletter StockInvestor to capitalize on investors’ increasing use of tablet devices. But Morningstar quickly realized ongoing maintenance of a custom app required extensive development time and effort.
“Adobe Digital Publishing Suite allows us to incorporate video and multiple live data feeds, something that was not easy when we were producing our native mobile app,” says Christopher Cantore, Morningstar design manager. “Even more importantly, Adobe Digital Publishing Suite supports an initiative to move to market more quickly and standardize design wherever possible.”
Since migrating to Adobe Digital Publishing Suite, Morningstar has been able to integrate its print and design processes and launch a new app, DividendInvestor, without adding staff. Plus, customer engagement is at an all-time high, reaching 99% of all self-identified subscribers with iPads.
Read the full success story.
October 9, 2014
New DPS Export for Office PowerPoint now available.
Since its launch almost 25 years ago, millions and millions of Office PowerPoint presentations have been created annually by business professionals, government officials, educators, and students. Whether you believe the rumor that 30 million presentations are built daily or not, let’s face it, there are a lot of PowerPoint presentations out there. They are a staple of business communications, government negotiations and increasingly, classroom education.
The majority of PowerPoint presentations are delivered from desktop computers. But, in an increasingly mobile world, presenting from a mobile device is now a priority. This is especially true for enterprise sales teams on the go.
With the latest release of Digital Publishing Suite , you can now transform your PowerPoint presentations into interactive mobile content consumed in a DPS app on Apple, Android and Windows mobile devices. Using the new DPS Export for PowerPoint you can quickly and easily convert existing presentations to .folio files. Sales staff, marketing teams and other business people who don’t have access to InDesign or HTML authoring tools can now use this simple plug-in to turn existing PowerPoint presentations into dynamic, engaging mobile storytelling experiences.
The DPS Export for PowerPoint installs directly in the PowerPoint toolbar (Office 2010 and 2013) and allows users to preview folios converted from PPT on the desktop before publishing. Once ready, you can then go through the process of publishing your PPT deck as a dynamic .folio that maintains the static, interactive and animated content originally built in PowerPoint.
The DPS Export to PowerPoint workflow is one more tool within DPS that marketing and sales teams can use to publish mobile content, without relying on design or developer resources. In addition to existing DPS integration with leading CMS systems including Adobe Experience Manager, WordPress and Drupal, this new PowerPoint plug-in enables business stakeholders to efficiently create and update content in DPS apps using templates and tools with which they are already familiar. Enabling your marketing and sales departments to support mobile apps is important as best practices indicate that keeping mobile content current and fresh is a reflection on your brand and a tool for driving increased customer engagement and loyalty.
Because DPS is hooked up to powerful metrics, you can track and measure the performance of a PPT presentation when converted to a .folio. Marketing teams can know if their sales colleagues are using critical mobile sales presentations published to a DPS app, including which slides (which become articles in a .folio) are shown and how much time is spent on each. This then indicates to the Marketing team if published content is effective and being used in the Field. Lastly, because DPS integrates with Salesforce1 Platform, you can further track content metrics associated with a sales opportunity as well as build powerful dashboards that correlate sales performance with mobile content.
The DPS Export for PowerPoint is a simple tool that can help DPS Enterprise customers create and publish interactive presentations to mobile apps. Access the plug in here and check it out soon.
Watch this helpful Adobe TV video for more information on the process of converting PPT presentations to .folio files.
For more information on DPS, please visit the DPS website.
The World Trade Organization (WTO) is the world’s arbiter of rules that help trade flow as efficiently, predictably, and freely as possible among nations. With a global audience of stakeholders, the WTO’s flagship publication for communicating information about its activities is its annual report — one of the the most downloaded publications from the organization.
Traditionally, the WTO has published its report both in print and PDF formats to share information about the past year and future plans. As more people around the world adopt digital methods for consuming and sharing information, the WTO saw an opportunity to broaden its reach and engage more deeply with stakeholders worldwide by developing an app version of its annual report. By publishing its annual report app for tablet devices, the WTO seeks to drive engagement with stakeholders, from senior business executives to younger, mobile-savvy analysts.
“We saw a great opportunity in app publishing,” says Anthony Martin, publications and Internet manager for the WTO. “We wanted to encourage active participation by those involved with international trade by disseminatng the latest information about the WTO in an app format that would be easily available on tablets. With a large readership, our detailed annual report represented the best opportunity to deepen engagement with our stakeholders.”
The annual report app includes a wealth of interactivity, as well as photo galleries, videos and audio files — enabling stakeholders to more deeply engage with the WTO’s mission and initiatives. To create its digital app, the WTO worked with agency Zephyr, the same firm that produces the print and PDF versions of the WTO’s annual report. Zephyr used Adobe InDesign CC, available through Adobe Creative Cloud, to create app content using its design staff. The firm also used the multi-platform publishing capabilities of DPS to produce the annual report app for both iOS and Android.
“We are a very complex organization that covers a huge number of subjects in great detail,” says Martin. “We want to tune ourselves to the needs of our audiences and provide information in the formats they are looking for. Adobe Digital Publishing Suite gives us the opportunity to create tailored apps to better serve these audiences.”
*Download the World Trade Organization success story.
*Download the app
October 8, 2014
The Advertising Production Club of New York is hosting Mobile Mayhem, an inspiring and educational event on October 16 from 5:30-8:30pm at the Parsons School of Design in NYC. Whether you’re a student, early in your career or a veteran in the advertising industry, this is a great opportunity to get a look at the future of mobile through the eyes and minds of industry professionals from Google, Drawbridge, Viacom, AKQA, and of course, Adobe.
One of the evening’s guest speakers is Chris Perez, Publisher of CityGram Austin, a digital-only city magazine built on Adobe DPS that brings the dining, art, design and people of Austin to life. Chris will share his inspiring story of leaving the comfort of a job at IBM to fulfill his creative dream of single-handedly starting a magazine that, in under two years, is receiving accolades like “…feels so much younger and more energetic than the typical city/regional magazine…would easily be mistaken for a commercial release from a big name publisher,” from Talking New Media. And “Citygram fights to dismantle the deficits caused by a print-minded industry,” from the Daily Texan, plus “…a fully interactive iPhone and iPad app (a beautiful one, we might add),” from Zagat.
Whether you’re coming from the classroom, a small start-up environment or a large company, be prepared to be motivated by Chris’ story and how his innovative advertising strategy has delivered substantial income and is the primary source of revenue for his business. Chris will share his method for pitching new clients and how he uses metrics to validate the importance of mobile platforms. Plus, he’ll talk about his process for building ads from the ground up that deliver a fully bespoke, interactive experience and seamlessly integrate with the aesthetic of his magazine while staying true to his clients’ brands.
If you’re in NYC on October 16, don’t miss it.
Sign up for the APC-NYC event:
Download the Citygram Austin app
September 29, 2014
Foreign Affairs Uses Drupal to Dramatically Streamline Publishing Workflow and Integrate Their Digital Edition
Foreign Affairs, published by the Council on Foreign Relations, has been a leader on American foreign policy and global affairs since 1922. They have grown into a multi-platform media organization with properties that include a print magazine, website, mobile site, two digital editions built with Adobe DPS, social media feeds, events and more. Its contributors drive the conversation about the most crucial issues in the world today and are able to reach readers wherever they want to consume content.
While delivering a multi-platform strategy is essential in publishing today, developing a single, unified workflow that enables seamless publishing to all of these platforms—including the iPad– is not always easy. Foreign Affairs set its sights on this goal and partnered with DPCI, an interactive technology agency with deep roots in publishing and extensive Adobe DPS expertise, to tackle the job. Together they delivered a game-changing workflow that eliminated countless hours of tedious work while delivering a consistent brand experience across properties and improving speed to market.
At the heart of this new workflow is Drupal, Foreign Affairs’ existing content management system. Drupal was established as the single source of content and the engine that would deliver the content wherever it needed to go, including website, EPUBs and most importantly, their iPad Extra digital edition. Historically, digital editions have been viewed as a barrier to creating a unified publishing system. However, working with DPCI, Foreign Affairs was able to integrate their iPad Extra, a bi-monthly digital edition that is a collection of web-original articles–and a complement to their monthly issue–into this workflow.
DPCI implemented DPSBridge, a Drupal 7.x module that enables content delivery to a digital edition straight from the source content in Drupal, without any interaction with Adobe InDesign. The new process eliminated the need for Foreign Affairs staff to copy and paste content from Drupal into InDesign to create the digital only iPad Extra issues. Eliminating this step was a huge benefit because it was a cumbersome process that took staffers significant time to complete.
From Lynda Hammes, Publisher, Foreign Affairs at the Council on Foreign Relations:
“Working with DPCI to simplify our production workflow has not only saved our editors countless hours of work, it has been a critical step in future-proofing the magazine’s content formats for new digital products.”
Be sure to read the full case study for a detailed overview of how Foreign Affairs has connected InDesign with Drupal and then Drupal with Adobe DPS, EPUB, and PDF, to simplify the process by which content is prepared for delivery to multiple formats.
Learn more about using your CMS with Adobe DPS here.
September 23, 2014
Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. They have access to information about products, pricing options and the competitive landscape at their fingertips, long before they meet with a sales rep.
How can companies transform their sales enablement to take advantage of new opportunities? And where do they see the future of sales enablement leading? These questions—and more—are answered in a new study by Adobe released today—Closing the Deal: The State of Sales Enablement.
According to the new research, 89 percent of sales and marketing managers believe their company is on the right track with its sales enablement strategy, but believe a shift in approach is needed to stay successful. Driving this confidence is evidence of improved sales effectiveness and increased sales volume, however, in an increasingly mobile environment where pitches and deals are made and closed on the go, less than 30 percent of companies are actually implementing sales enablement solutions that allow teams to adapt to this technological evolution.
To solve sales enablement challenges, enterprise sales teams must embrace technology. According to the research, 86 percent of sales managers believe that digital tools will help improve job performance, with mobile sales enablement tools fundamentally changing the nature of enterprise sales (U.S.: 84%) and to shortening the sales cycle (U.S.: 84%).
Other key findings
- Training staff (U.S.: 27%), ensuring proper communication about products and services (U.S.: 29%) and measuring sales effectiveness (U.S.: 27%) are cited as top sales enablement challenges.
- Data and analytics (U.S.: 89%), app-based solutions (U.S.: 84%) and customer relationship management (U.S.: 86%) integration viewed as important for digital sales enablement solutions to effectively increase sales productivity.
- Investment in mobile sales enablement strategy is high across countries; apps recognized as top investment in the U.S. (82%), UK (84%) and Germany (74%); Web noted as priority in France (84%).
- Spending on sales enablement solutions is predicted to continue to increase over the next three years with France showing the most long-term potential (U.S.: 65%, U.K.: 56%, Ger: 71%, FR: 65%).
Today’s successful organizations are those that implement digital tools to help reps have more informative customer conversations about product and services that add value to the sales discussion. Because strong investment in digital/mobile sales tools will occur over the next three years, make sure your organization reinvents its strategy ahead of the competition.
Closing the Deal: The State of Sales Enablement was commissioned by Adobe and produced by Edelman Berland. The study surveyed more than 1,000 business-to-business sales and marketing executives in the U.S., U.K., Germany and France.
Check out the full results of the study here.
September 16, 2014
Adobe is excited to have been recognized as a Leader in the 2014 Garnter Magic Quadrant for Mobile Application Development Platforms research report. The Gartner Magic Quadrant is a go-to resource for an objective perspective on technology markets. We feel being recognized as an industry leader—based on both “completeness of vision” and “ability to execute” —is the kind of validation that makes our team proud.
We know that companies increasingly need to develop mobile apps for a variety of uses. A Mobile App Development Platform (MADP) brings order and control to the potential chaos of app development. Whether teams create immersive brochure, sales enablement, or magazine apps with video and interactivity, or utility apps with custom functionality, like mobile bookings or ecommerce —they still want to retain control. They want to ensure consistent customer experiences, efficient content management, and measureable results. That’s where a MADP comes into play.
Digital Publishing Suite (DPS) is a key component of Adobe’s MADP. DPS allows companies to create content-rich apps that immerse users in interactive experiences. The more engaging and compelling apps are —the more effective they are. But the cost of apps doesn’t start and stop with initial development. Updates are constant and can be costly. So DPS integrates with content management systems, like Adobe Experience Manager, making it possible for marketers to update content themselves —saving time and money. Plus, with built in dashboards and integration with Adobe Analytics, DPS delivers valuable insights that lead to smarter decisions.
We’re proud that DPS is changing the way companies engage with customers, communicate with investors, and empower their employees and sales teams.
To read Gartner’s full report, click here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
August 19, 2014
Maxim Integrated effectively creates and manages enhanced end-user experiences that quickly guide customers to the information they need—on any device at any time. Adobe Creative Cloud, Adobe Digital Publishing Suite, Enterprise Edition, and Adobe Experience Manager in Adobe Marketing Cloud enable prompt access to personalized product research results that help Maxim customers transform online interactions and speeds time to market.
There are more than 9,000 semiconductor products on the Maxim website. With Adobe solutions, Maxim helps customers easily access solution information without needing to navigate through layers of complex pages. Instead, the website leads customers through the design process and adds value at each step.
“We support a total ecosystem that includes design engineers, purchasing staff, partners and more,” says Robert Reneau, director of digital marketing at Maxim Integrated. “With Adobe Marketing Cloud and Adobe Creative Cloud, we can transform the online experiences we offer our customers and partners, and deliver relevant content faster.”
Adobe solutions also offer increased scalability and easy integration with other back-end systems, helping streamline workflows throughout Maxim. For example, Adobe Experience Manager enables marketers and web developers to respond quickly to customer needs through improved content authoring and management, as well as easy integration with product information management systems, Salesforce.com, SAP, and Oracle Eloqua software.
“Adobe Experience Manager was the best solution given its rich feature set and ease of use, including how simple it is to create and publish content,” says Reneau. http://adobe.ly/1mL4Jka
July 29, 2014
In June, Adobe released significant updates enhancing the DPS native Android and Windows viewers, streamlining the process for creating mobile apps for these platforms. Customers now have access to a robust set of interactive features–as well as article and viewer capabilities–that bring the same great reading experience audiences love on iOS to the Android and Windows platforms. Be sure to check out this comparison chart that illustrates how DPS features stack up across leading iOS and Android tablets and smartphones as well as Windows Mobile phones.
Adobe DPS Sr. Product Manager, Neil Enns, recently contributed this article to Talking New Media, providing a step-by-step overview of how to seamlessly develop an Android app with DPS. See first hand how you can create one piece of content—whether it’s an issue of a magazine, a sales enablement app, a game day app, or your company’s annual report– and deliver it to the Apple App Store, Google Play, Samsung Papergarden and Windows Store–without having to alter it or invest any additional production time. You’ll also learn how the same engaging, interactive experience will be maintained regardless of the device from which your audiences are accessing your content.
Now with DPS, delivering immersive, engaging content to the wide world of Android and Windows device users is faster, easier and more cost-effective than ever before.
To learn more, visit one of our resources:
July 24, 2014
The real estate world is constantly evolving, and the Sotheby’s International Realty brand needed a sales solution that could keep pace. Using Adobe Digital Publishing Suite (DPS), the company created the Anthology app. The app lets both sales associates and customers interact with the brand. Now, over 15,000 Sotheby’s International Realty associates have every marketing tool they need to present, sell, and win listings. And customers all over the world can browse listings and immerse themselves in the luxury that Sotheby’s International Realty is known for.
Why We Love This App:
- The app can be updated quickly. Content can be published and distributed around the world in real time, saving time and money over reprinting materials.
- The rich, beautiful imagery within the app showcases the luxury of Sotheby’s International Realty.
- This app serves two unique audiences. The internal version offers materials to help associates enable sales, and the public version delivers an engaging customer experience.
- Users enjoy a globally consistent client experience, regardless of location.
“Our sales associates want tools that are accessible, relevant, and timely. By using the Anthology iPad app created with Adobe Digital Publishing Suite, they can clearly and consistently articulate to their clients the latest benefits of listing properties with our global network.” – Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC.
Interested in Adobe DPS?
July 17, 2014
The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.
Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.
Why We Love This App:
- High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
- Content is available offline, allowing customers to interact with their dream car whenever, wherever.
- Audi can re-purpose existing content and make quick updates, saving money and effort.
See it for yourself! Download the app here:
Interested in Adobe DPS?
July 11, 2014
There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.
“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.
Why we love this app:
- Extends the game-day experience and engages the fan community all over the world
- Promotes a dialog between fans and the team via integration with Twitter and Instagram.
- Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
- Delivers a new way to engage with the franchise, creating a more robust brand experience.
- Connects in-seat, at-home and online experiences.
See it for yourself! Download the app here:
June 16, 2014
In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.
“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”
Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.
Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.
The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.
In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.
To learn more, watch our video or read our success story.
June 11, 2014
We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.
Read the Forbes Insights four-part series here:
April 4, 2014
Calling all association leaders: Attend our AM&P presentation, learn the many uses of DPS, and meet an Adobe expert
The team from Adobe will be hosting a presentation at the AM&P offices in Reston, VA—you can also attend remotely—to introduce you to the many ways your association can use DPS. If you thought that DPS was just for magazines, this will be an eye-opening look at other types of content that publishers and companies are creating including brochures, internal communication and sales tools, event apps, presentations, and more. You’ll learn how DPS can help you reach more members, cut down on printing costs and deliver more timely and relevant experiences to your constituents.
Plus, for those who attend in person, Adobe’s Mark Poulalion, Solutions Consultant, will be on hand 30 minutes before the presentation to answer your questions about digital publishing tools and technologies, offer guidance on your digital strategy and more.
1:30-2:00pm: Meet the Adobe expert, Mark Poulalion, Solution Consultant (onsite only)
2:00-3:00pm: “The many uses of DPS” presentation (onsite and via webinar)
It’s free and open to AM&P members as well as non-members. Register now: The Many Uses of DPS for Your Association