May 15, 2013
What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:
- Sotheby’s International Realty
- JPMorgan Chase
- Stryker Orthopaedics
- J. Walter Thompson/Casa
- Forrester Research
- And many more…
In case you missed out on yesterday’s Traditional Publishing session, get your updates here:
Below is the Storify recap of social media conversation from today’s Corporate Publishing Summit. Check back soon to see more highlights and recaps from the event.
By Teresa Demel
Yesterday, leaders in the digital publication of magazines and newspapers converged at 82 Mercer in New York City to share successes, best practices, and challenges with their peers. Adobe shared some metrics on digital publishing, announced the launch of the Digital Publishing Awards, and then opened the stage so our customers could share their stories with the audience.
Declan Moore, National Geographic
Our customers, including independent and global publishers, discussed marketing, advertising, analytics, and content strategies with one another. While the conversation was varied and broad, I noticed a few key takeaways:
- Successes: It is obvious that publishers are seeing many forms of success in mobile publishing. At the same time, the industry is in its nascent stages. The victories that publishers are experiencing are hints at what is to come.
- Marketing: DPS has provided a framework to help publishers drive in-app marketing, and publishers are using the tools in varied and creative ways to drive readership.
- Advertising: Because interactive advertising in DPS publications is still young, publishers are defining the pricing model and how it differentiates from other types of ad placement.
- Analytics: Now flooded with data about their publications, each publisher needs to carefully select the metrics about the publication that reflect its goals
Digital Publishing: Defining Success
Our publishers shared their successes along many metrics: revenue, readership, retention, and cost savings.
- Top Gear readers spend more time reading the interactive DPS publication than they did with the PDF replica.
- National Geographic sees a higher renewal rate (74% – 78%) and a younger demographic in digital than in print, indicating a growing audience from its digital offerings.
- Martha Stewart also has a younger audience, and it is also more affluent and more satisfied with the platform.
- Interweave Publishing is able to publish Sockupied, its digital-only publication for a mere $7,000 per issue, providing lucrative margins in digital.
Marketing Techniques: Driving Digital Readership
Several publishers shared techniques and opportunities for pulling more readers through the purchasing funnel. They are gaining new readers with teaser content using First Issue Free and Free Article Preview. They use the custom storefront to promote content to new readers. For example, Martha Stewart not only promotes issues of the downloaded title, but also uses the custom storefront to promote other MSLO titles and Martha Stewart apps, such as Martha Stewart CraftStudio.
While gaining new readership is important, several publishers stressed the importance of retaining existing readers. According to National Geographic’s Declan Moore and Hearst’s Sharon Bailey Romano, today’s readers expect to see new content constantly streamed into the app, rather than a monthly cadence. Romano reminded publishers to inform subscribers about next month’s issue to entice them to return. In addition, existing readers love back issues of content.
Advertising: What is Next?
The brands and advertisers that have experimented with interactive ads in digital publications have proven that they can reach new creative heights and captivate readers.
- Adobe VP of Digital Media Danny Winokur showed ads that I have featured in the ad of the week video series, including Jaguar, REI, and Levi’s Made & Crafted. Each ad allows readers to play with the ad, learn about the product, and shop.
- Wolters Kluwer medical journals allow medical companies to tell a richer story through advertising. In Chantal Kolber’s example, an ad for multiple sclerosis therapy included a before and after video of a woman who had undergone treatment – illustrating the effectiveness of the drug through a compelling story.
In the Advertising panel, Bullett Magazine’s Jack Becht argued that DPS ads are playing in a new space – differentiated from print and online ads. They can easily function as a digital storefront that allows readers to shop, as in the Levi’s Made & Crafted ad.
While publishers are happy to embrace digital advertisements, the pricing models are still being defined.
- Wired charges extra fees based on levels of interactivity.
- Bullett only accepts interactive advertising in its publication, and the Bullett team operates as a creative studio for brands.
- Wolters Kluwer bundles all print and digital advertising, and charges more for the standard advertising package.
Analytics: The Data that Matters
As Sean Bumgarner, Design Director for Platforms and Devices at Condé Nast stated, “We have troves of data. The question for editors is what do you want to know, and how do you measure success?” Condé Nast has discovered through its Site Catalyst account that analytics can be used to understand reader behavior and define content and layout strategy. They learned that readers read a publication from front to back, and that audience accumulation closely mirrors print. This indicates that the way readers experience DPS publications is more similar to the print experience, rather than the online experience.
Regarding content strategy, Golf Digest uses analytics to identify the most popular content and focus its strategy on that content. The “Swing Series” in Golf Digest uses the image sequence feature in DPS to allow readers to view and control a professional golfer’s swing. When Golf Digest realized the popularity of this feature, the publisher spent more time focusing on and highlighting the feature.
This stimulating conversation shows that publishers are thinking creatively about how to use DPS to maintain a progressive business. While there are still debates about advertising rates, measurement tools, and best practices in marketing, all of our customers agreed that it is important to be active in the mobile space to stay on the cutting edge of publishing.
Stay tuned! We will post videos of the Digital Publishing Summit over the next few weeks. In addition, you will soon be able to download the Digital Publishing Summit app from the iTunes store.
May 14, 2013
That’s a wrap for Day 1 at Adobe Digital Publishing Summit! Today we heard from National Geographic, Martha Stewart Living Omnimedia, Wolters Kluwer, Hearst Magazines, Daily Mail, The New Republic, and many more speakers from companies & brands. Everyone in the room was pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.
To highlight some social media conversation and highlights from today’s traditional publishing session, explore our Storify recap below. Stay tuned throughout the week as we continue to bring you more!
Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.
From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.
Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.
Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!
For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.
We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.
May 3, 2013
A hearty congratulations to Declan Moore and the team at National Geographic for taking home the award for Best Tablet Magazine of 2013 at last night’s ASME awards. According to ASME judges, Nat Geo won because of its in-depth reporting, world-class photography, beautiful design, smooth navigation, immersive interactivity, social media integration, plus engaging extras like a cheetah darting across a cover. They have gone to great lengths to integrate some of the most powerful features of Adobe Digital Publishing Suite (DPS) into their award winning app. Their hard work has paid off–Nat Geo has one of the highest global paid digital circulation of any magazine (330,000), and, according to Declan Moore, is seeing about 10% of their publishing revenue come from digital content.
If you’d like to hear firsthand how National Geographic transformed into a digital publishing powerhouse don’t miss Adobe’s Digital Publishing Summit on May 14 in NYC where Declan Moore will share this riveting story. Registration is open, RSVP here.
We’re also proud to report that of the five nominees in this category–National Geographic, Bloomberg Businessweek, Bon Appétit, Esquire and Money–three of them use Adobe Digital Publishing Suite (DPS) to publish their digital issues. Congrats to Bon Appétit and Esquire for their nominations.
May 2, 2013
Just announced! We have a new Digital Publishing Suite session at Adobe MAX 2013 that highlights the creative work being performed by agencies. This is your chance to learn about DPS from the experts – people who have pushed the boundaries of DPS and built a wide variety of apps for their clients. Join us on Monday, May 6th at 2pm for the DPS Agency Spotlight to learn how creative agencies are using DPS for customer engagement, sales, storytelling, and more.
Each representative will give a quick presentation on how they use Digital Publishing Suite to expand their clients’ mobile portfolios and more effectively reach stakeholders. They will display work performed for Tomb Raider, Notre Dame, UCLA, Heifer International, Stratford Festival, the Marines, and more.
Digital Publishing Suite Agency Spotlight
Monday, May 6, 2013
Join creative agencies as they share examples of their most innovative mobile apps built with Digital Publishing Suite technology. From ‘tomb raiding’ to fundraising, see how creative leaders build a wide variety of apps to reach and connect with diverse audiences.
Joe Zeff, President, Joe Zeff Design
Alex Berger, Group Director, Technology at The Designory
Debbie Bates-Schrott, President, Bates Creative
Ellie DeSilva, Studio Director, TBWA\Chiat\Day
Nicholas Brendan, Digital Designer, TBWA\Chiat\Day
Jason Porath, Vice President of Digital Publishing, Storycode
Katherine Topaz, Creative Director, Storycode
Jake Hamann, President & CEO, OneFire, Inc.
May 1, 2013
The newest features in Adobe Digital Publishing Suite enable publishers and organizations to drive readership, consumer purchase, and customer loyalty. Available today, the latest features of DPS are designed to entice readers toward purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android.
Embed Publications within Websites
Many of our customers use the social sharing feature in Digital Publishing Suite. Once an article has been shared to a social network such as Facebook or Twitter from within the DPS app, readers can experience DPS articles in a web view (through what is officially known as Content Viewer for Web). Social sharing has proven valuable in helping our publishing and corporate partners reach a wider online audience and ultimately drive digital uptake of content. If you have not yet experienced the social sharing web view, view a video of social sharing that we released last year.
We have now taken this one step further. Publishers and brands can introduce new readers to your mobile publication by embedding it into your website. The highly designed mobile reading experience can be replicated online in the context of your branded website, taking advantage of web traffic to generate awareness of high value mobile content. In order to drive purchase of mobile content showcased on your site, you can designate specific articles as free, set up metered paywalls, and even create a web-only folio with articles designed specifically for online viewers. Watch Colin Fleming’s video, Embed Publications within Web Sites.
Free Article Preview on iPad
Last release, we launched the “First Folio Free” feature. Publishers use this feature to give first-time readers immediate access to the most recent issue, allowing them to “try before they buy” and enticing them to make subsequent in-app purchases of additional issues or a subscription.
Free Article Preview on iPad gives publishers more options to convert browsers into buyers. Instead of offering an entire free folio, you can pique readers’ interest with selected free articles and encourage them to purchase the folio by displaying teasers or upsell prompts for additional premium content. Watch Colin Fleming’s video on Free Article Preview to see the full experience, as well as how to set it up paywalls associated with the free articles.
iPhone 5 Support
The iPhone 5 provides more real estate for publishers to deliver an improved reading experience. That extra space provides easier navigation within the app and full screen video without letter boxing. Content built for iPhone 4S and below will still appear as letterboxed on the iPhone 5.
PDF Content on Android
Reduce authoring costs and improve the reader experience with new support for PDF content on Android devices. By building PDF content for Android and iOS devices, publishers can reduce authoring costs and folio file sizes, and therefore download times. Not only can readers access content sooner, but they can also scale content using pinch and zoom. During the design and preview stages of development, publishers can now view PDF content on Content Viewer for Desktop.
Watch Colin Fleming’s video, PDF Content on Android.
Updates to Analytics
Web Viewer Analytics: As the web viewer becomes more integral to the DPS experience, analytics are following suit. Analytics for web viewer is available with a Site Catalyst account so that publishers can understand how many readers are viewing content via web viewer, which content is the most popular, and how often each type of overlay was started.
Track Preview: In order to understand the impact of Free Article Preview, Site Catalyst in DPS allows publishers to find out how many readers are previewing content, which articles are most frequently previewed, and the number of purchase conversions driven by free articles.
Completed Article Analytics: Which articles hold readers’ attention until the end? Now, DPS Site Catalyst customers can find out how many readers read a full article. In addition, publishers can find out if readers are using the Table of Contents to discover articles and move around the issue.
For a complete listing of all Site Catalyst data available in DPS, read the Adobe® SiteCatalyst Digital Publishing Report Guide
This blog post only scratches the surface on the latest features available in Digital Publishing Suite. View more detailed information on the following DPS sites:
- For a detailed overview of the new features, visit Bob Bringhurst’s DPS Help Site, What’s New in This Release.
- Watch Colin Fleming’s new videos for this release:
- Visit the Digital Publishing Suite Developer Center
- Free Article Preview
- Promoting Free Content to Gain Readership
- Read new iPhone 5 content added to Colin Fleming’s Building multi rendition articles and DPS authoring with InDesign for iPhone and iPod Touch
- Embedding Web Viewer Content Into Your Web Page
- Read the latest updates to the Adobe® SiteCatalyst Digital Publishing Report Guide
April 30, 2013
Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.
Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.
The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions. Speakers include luminaries from the world’s leading brands, including:
|May 14 – Traditional Publishing||May 15 – Corporate Publishing|
RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.
- Register for the May 14 Summit for magazine and newspaper publishers
- Register for the May 15 Summit for corporations, brands, and educational institutions
April 25, 2013
Earlier this week, Adobe Digital Index released the State of Mobile Benchmark, an analysis of the latest Internet browsing trends in mobile device OS and manufacturer as well as insights around the transition in the digital publishing industry to mobile apps. We’re excited to report that the data showed that purchases of digital content published by Adobe Digital Publishing Suite have reached an all-time high: 80 percent of content consumed in February was paid for in the form of a subscription or purchase of a single issue. That’s a 15 percent increase in paid-for content over the last 12 months. Further, digital magazine subscriptions now outsell single issues three to one.
What’s more, the number of weekly issues delivered by Digital Publishing Suite has been steadily climbing for the past two years – ninety million issues have been downloaded to-date. There’s no reason to expect this trend to end.
What is the big take away? Consumers are buying digital magazines at an ever-increasing pace. We’re at the point where digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars. People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.
Digital magazine growth is also being driven by new devices coming onto the market. According to a February 21, 2013 article in the Economist, with the introduction of the iPad in 2010, “the market had its first electronic device that could replicate and even enhance (with features like video) the curated, tactile experience of a magazine.” The introduction of the iPad Mini last November added more momentum.
Therefore, it is no surprise that The State of Mobile Benchmark report indicates that tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS. As more devices come in market, readers are voraciously consuming content – from their favorite TV show totheir favorite magazines and newspapers - on devices.
And of course, consumers want their choice of devices. While tablet usage continues to skyrocket, smartphone apps are starting to also contribute to overall readership. The State of Mobile Benchmark report also indicates that 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.
For publishers this means content ought to be available to readers whenever and wherever they are and ready for any device. Even if readers don’t always have their tablet with them, they’ll most likely have a smartphone. We’ve found that reading behavior is dictated by device so publishers need to give readers an opportunity to engage with content regardless of circumstance – at home, at work, on the go. And that’s key
Engagement Drives Revenue
Additionally, smart use of interactivity has been shown to increase reading times and deeper engagement with content. Case in point. Top Gear a leading UK publisher recently switched from a PDF replica publishing platform to DPS and found that engagement times with their content grew dramatically due to increased interactivity built into their issues.
This in turn has driven greater purchase of content with a sixty percent increase in paid download, eighty percent increase in single issue purchase and 165% increase in subscription revenue. Publishers are able to monetize content on devices, unlike the Web. One last point. Ad revenue jumped up 200%.
As the number of digital magazine readers continues to expand, the opportunity for increased ad revenue from interactive ads is real and immediate. Ads in a digital publication are the best of both worlds: they offer immersiveness and bring products to life. They create connection between reader and advertiser, offering creative ways to extend a brand. A recent ad engagement study from Adobe indicated that interactive tablet ads drive greater brand engagement and 2 times greater product recall as compared to static PDF ad replicas on tablets.
To get a feel for how exciting interactive ads can be, check out these examples below. Then take a look at Adobe Digital Publishing Suite. The readership and engagement metrics tell a great story, but don’t take your eye off the creative potential Adobe DPS provides to make awesome digital content and ads.
Read the complete Adobe Digital Index PDF report here: State of Mobile Benchmark
*Updated May 14, 2013
April 17, 2013
Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.
Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.
Before the publishing process begins, it’s important to put a strategic plan in place. Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS. Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more. From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.
We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:
- Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
- Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.
Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.
March 29, 2013
Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:
Day/Time: Tuesday, 8:30 AM – 511A
Session ID: S7824
Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)
- Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
- View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
- Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.
March 13, 2013
Calling all B-to-B publishers! Don’t miss this fast-paced, highly informative hour co-hosted by Adobe and ABM, the Association of Business Information Media. During this webinar, the Adobe Digital Publishing Suite team will take you through important trends in digital magazine publishing that you’ll want to know about—trends in device proliferation, the growth of magazine readership and how readers are engaging with digital apps, to name a few.
You’ll also see real-world examples of business publishers who are using DPS to build their digital business, get a tour of the features that are most relevant to business publishers and see how easy it is to create dynamic, highly interactive publications using the design and publishing workflows you already know.
The webinar is free and open to all. Join us on Thursday, March 21 from 2-3pm EST
Learn more and register now: http://www.abmassociation.com/
January 30, 2013
In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.
New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:
Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.
Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.
Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month.
IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.
Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it. With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.
Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)
SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.
January 28, 2013
On January 30, join Adobe at the Mobile Marketing Association San Francisco Forum for a look at how mobile trends are shaping marketing on tablet and smartphone devices. Together with the Notre Dame Athletics department, we’ll be showcasing how Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app. Join us for this glimpse into the future of mobile marketing, and the mobile strategy of one of the nation’s most storied athletic programs.
January 11, 2013
Next week, retailers from around the U.S. will descend upon the National Retail Federation annual conference to share best practices for thriving in the current retail landscape. The Digital Publishing Suite team has worked with some innovative retailers, and we are proud to share the stage with Benjamin Moore to discuss how companies harness creativity in order to drive the business forward.
Bob Chin, Digital Technologies Manager at Benjamin Moore, will discuss how his team pushed the boundaries of their work to turn color cards into digital publications. Terry Fortescue, Director of Product Marketing at Adobe, will share data about the value of creativity in the workplace. In addition, she will tell some inspirational stories about the DPS team’s garage week, during which engineers took a full week in the summer to pursue innovations that personally inspired them.
The conversation will be guided by Steve McGowan, Executive Creative Director at Landor Associates. McGowan will walk through eight principles of creativity that can help managers and directors develop a culture of creativity.
If you’re attending the NRF Big Show, please meet us after the presentation.
The Cultivation of Creativity
Tuesday, January 15, 2013
EXPO Stage, Expo Hall, Level 1
Description: Recent studies show that 75 percent of us think we are not living up to our creative potential. So what would happen in retail if we were encouraged to be more creative, cultivated creativity and actually made more time for it? Products we sell might look different, production costs might be lower, and companies could be more forward-thinking and resilient as a result. Join us as our experts lead us to what our collective creativity might realize and achieve if nurtured and encouraged, fed and watered.