Posts in Category "Best Practices in Digital Publishing"

Ready to accelerate your readership and revenue? Attend our webinar and read the Driving Digital Readership white paper

You’ve created your immersive and beautiful digital magazine and delivered it to the Newsstand, but now what? If you’re ready to take your digital magazine strategy to the next level, be sure to check out our jam-packed white paper that focuses on all of the consumer marketing tools available within Adobe Digital Publishing Suite. You’ll learn how to:

*   Offer freemium content with tools for converting readers into subscribers
*   Leverage the power of your readers social networks
*   Monetize your web traffic by embedding a high-fidelity version of your magazine
*   Keep your readers coming back from more with custom push notifications
*   And much more

Read the PDF here:
Best practices for driving readership with Adobe Digital Publishing Suite

 

Plus, don’t miss the free, one-hour webinar on Thursday, November 21 at 9am PST where all of these topics—and more—will be covered! You’ll learn firsthand how and why to use these features and see terrific examples of how publishers are using them today.

Register for the webinar to reserve your spot!

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4:09 PM Permalink

Adobe and Adweek Digital Publishing Award Winners Announced!

By Sonia Sawhney

The judging is complete and winners have been announced for Adobe & Adweek Digital Publishing Awards! Congratulations to Dan Marcolina of Marcolina Design, Inc. for receiving the Best Mobile App award and Fernando Carreira of the goodfellas for the Best Mobile Ad award. The winning entries used Adobe Digital Publishing Suite to develop ingenious, inventive, and effective apps and ads for tablets.

The Adobe & Adweek Digital Publishing Award recognizes the most innovative mobile ads and apps that reflect imaginative thinking, awesome creativity, and design acumen. This year’s winners truly harnessed the power of Digital Publishing Suite to create compelling experiences for consumers.

Entries were judged on originality of concept, execution of creative elements, and inventive use of interactive components to enhance understanding and engagement with content. The four judges on this year’s panel were:

  • Joe Zeff, President, Joe Zeff Design
  • Josh Klenert, Director of User Experience and Design, The Huffington Post
  • Nick Mrozowski, Executive Creative Director, Adweek
  • Carol Wells, Design Director, Adweek

Best Mobile App Award
Dan Marcolina of Marcolina Design, Inc. snagged the Best Mobile App Award, partnering with Rick Smolan of Big Data book.  The winning app, The Human Face of Big Data, is an innovative app with enhanced stories bringing the Human Face of Big Data to life. Exploring the world from a new lens, this pioneering app is a seamless blend of interactive elements and groundbreaking ideas encapsulated into a digital journey. As we shared in the past, it’s no question that this is an award-worthy app. The Human Face of Big Data app transcends expectations with thought provoking concepts and extraordinary imagery woven into a truly seamless tablet experience.

Check out The Human Face of Big Data in the DPS Showcase Gallery to learn more.

Best Mobile Ad Award
Fernando Carreira of the goodfellas partnered with ALmapBBDO to bring home the Best Mobile Ad award. Fake Ad, the iPad ad for Bradesco Seguros, used Digital Publishing Suite to bring advertising to life on the tablet. As readers swipe across the screen, the advertisement’s car follows the direction leading to a crash. The interactivity embedded in this ad revolutionizes the way advertisers connect with readers by telling the story: “unexpected events happen without warning. Make a Bradesco car insurance plan.” The unexpected yet remarkably effective advertising racked up votes with this year’s judges to take home the Best Mobile Ad Award.

Experience Fake Ad in the DPS Showcase Gallery to learn more.

This year’s winners receive prize packages including:

  • Trip to NY for Advertising Week + guest
  • One Super Delegate conference pass to Advertising Week (Sept 23-27, 2013)
  • Honored at Reception during Advertising Week (Monday, September 23)
  • Winning entry featured as an insert in Adweek iPad edition digital publication
  • One year Adobe Creative Cloud membership (estimated value $600)
  • One year subscription to the Adweek iPad edition digital publication
  • A ticket to 2014 CLIOS Awards

Learn More
Explore the Adobe & Adweek Digital Publishing Awards:

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6:30 AM Permalink

DPS Delivers Standardized Metrics to Magazine Publishers

Adobe is excited to announce that four standard audience metrics—as defined by the magazine industry—are now available directly from within Digital Publishing Suite.

Adobe has been actively participating in the DESI project—the Digital Editions Standardization Initiative—led by the MPA (the Association of Magazine Media) and supported by a task force made up of leading publishers, the American Association of Advertising Agencies (4As) and other technology providers. This group has come together with the common goal of creating accurate and consistent industry-wide benchmarking of digital editions for publishers and the advertising community. These metrics will allow publishers to establish even greater value inherent to their digital content and major brands to factor digital editions into their advertising strategies with accelerated confidence.

The first challenge the task force faced was determining definitions for and a common way of calculating the initial set of recommended metrics established by the MPA last year. The result–mission accomplished.

Now, four new metrics, sanctioned by the DESI task force and certified by AAM (Alliance for Audited Media), have been added to an already rich set of analytics data included in DPS Professional and Enterprise editions.

Publishers now have access to:

  • Total number of tablet readers per issue
  • Total number of sessions per issue
  • Average amount of time spent per reader per issue
  • Average number of sessions per reader per issue

Publishers have the option to provide these audience metrics to AAM and give visibility to agencies and advertisers.

To further support DESI, Adobe has created a methodology document that explains how the metrics in DPS are being calculated and presented. It will help publishers—big and small—navigate the standard audience reports within DPS and provide insights to other digital publishing platform providers who would like to integrate these metrics into their platform. Read it now.

Adobe’s customers are excited about this advancement.

“Adobe’s announcement marks a welcome first step towards an industry standard for measuring digital magazine issues,” said Rory O’Flynn, executive director of digital research at Time Inc. “It’s critical for the industry to speak about consumer behavior in a common language, so we can have more constructive conversations about the value of our digital content.”

The DESI project is still going strong and Adobe is looking forward to providing additional standardized audience and engagement metrics for the publishing industry in the future. The MPA’s Ethan Grey, SVP of Digital Strategy and Initiatives, talks about next steps for the task force:

“We are continuing the task force process. One of the things that has been fruitful is that all industries are represented–the agencies and brands, all major publishers, and tech providers. The task force serves the purpose of prioritizing and surfacing what is coming up day-to-day and the feedback flows directly into this task force. We’ll continue to determine what the ‘biggest bang’ things are that we can deliver on.”

Learn more about the standardized audience metrics in DPS.

 

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8:45 PM Permalink

UK’s Daily Mail Delivers iPad Edition to Reach its 1.8M Daily Readers

Screenshot: Daily Mail for iPad The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.

Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.

Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.

Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.

Screenshot: Mail Plus for iPad

There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.

And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.

Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.

Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.

Screen Shot: TV Plus

The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.

Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.

The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:

‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.

‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.

‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.

‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’

Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:

Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market’; ‘Get this app for the puzzles alone’; ‘Great depth of content’; ‘Really interactive, love the 360s’; ‘Arrives on my iPad every morning… Soooooo easy to use’; ‘Really unique and intuitive interactivity, not seen this in other publications’; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.

You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.

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1:00 AM Permalink

Bonnier’s Dagens Nyheter wins Tablet Publishing Category in 2013 European Digital Media Awards

DMA

Dagens Nyheter

With more than 100,000 weekly downloads and 90,000 digital subscribers, the tablet edition of Sweden’s daily newspaper, Bonnier/Dagens Nyheter, has the largest circulation of morning newspapers in Sweden.  We’re excited to announce that the tablet edition, built with Digital Publishing Suite, took home first place in the Tablet Publishing Category at the 2013 Digital Media Awards presented at the Digital Media Europe Conference.

Dagens Nyheter for tablets, like the printed version of the newspaper, features sections like Sports, News, Weather, etc. With slideshows, video, audio clips, and graphics, the tablet publication leveraged Adobe Digital Publishing Suite to captivate readers with fresh and engaging daily content. As a leader in the digital space and early DPS adopter, Dagens Nyheter is the only DPS based morning newspaper distributed to readers across the country.

Exclusive to the tablet edition, the daily newspaper features special issues and stories. Focusing on interactivity to capture readers and allow them to truly experience the story, Dagens Nyheter is able to provide an experience beyond just text on a page. Divided into chapters, they were able to retain the authentic feeling of reading a newspaper, but presented in a digital format.

Congratulations to Bonnier/Dagens Nyheter for first place at the 2013 European Digital Media Awards! Experience the daily stories on your tablet and learn more:

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9:00 AM Permalink

Storify Recap from Day 2 at Digital Publishing Suite Summit

What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:

  • Sotheby’s International Realty
  • Renault
  • JPMorgan Chase
  • Stryker Orthopaedics
  • J. Walter Thompson/Casa
  • Forrester Research
  • And many more…

In case you missed out on yesterday’s Traditional Publishing session, get your updates here:

Below is the Storify recap of social media conversation from today’s Corporate Publishing   Summit. Check back soon to see more highlights and recaps from the event.

 


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3:12 PM Permalink

Adobe Digital Publishing Summit Recap

By Teresa Demel

DPS Summit

Yesterday, leaders in the digital publication of magazines and newspapers converged at 82 Mercer in New York City to share successes, best practices, and challenges with their peers. Adobe shared some metrics on digital publishing, announced the launch of the Digital Publishing Awards, and then opened the stage so our customers could share their stories with the audience.            

Declan Moore

Declan Moore, National Geographic

Our customers, including independent and global publishers, discussed marketing, advertising, analytics, and content strategies with one another.  While the conversation was varied and broad, I noticed a few key takeaways:

  • Successes: It is obvious that publishers are seeing many forms of success in mobile publishing. At the same time, the industry is in its nascent stages. The victories that publishers are experiencing are hints at what is to come.
  • Marketing: DPS has provided a framework to help publishers drive in-app marketing, and publishers are using the tools in varied and creative ways to drive readership.
  • Advertising: Because interactive advertising in DPS publications is still young, publishers are defining the pricing model and how it differentiates from other types of ad placement.
  • Analytics: Now flooded with data about their publications, each publisher needs to carefully select the metrics about the publication that reflect its goals

Digital Publishing: Defining Success

Top Gear Results

Our publishers shared their successes along many metrics: revenue, readership, retention, and cost savings.

  • Top Gear readers spend more time reading the interactive DPS publication than they did with the PDF replica.
  • National Geographic sees a higher renewal rate (74% – 78%) and a younger demographic in digital than in print, indicating a growing audience from its digital offerings.
  • Martha Stewart also has a younger audience, and it is also more affluent and more satisfied with the platform.
  • Interweave Publishing  is able to publish Sockupied, its digital-only publication for a mere $7,000 per issue, providing lucrative margins in digital.

Marketing Techniques: Driving Digital Readership

Several publishers shared techniques and opportunities for pulling more readers through the purchasing funnel. They are gaining new readers with teaser content using First Issue Free and Free Article Preview. They use the custom storefront to promote content to new readers. For example, Martha Stewart not only promotes issues of the downloaded title, but also uses the custom storefront to promote other MSLO titles and Martha Stewart apps, such as Martha Stewart CraftStudio

Martha Stewart Living

While gaining new readership is important, several publishers stressed the importance of retaining existing readers. According to National Geographic’s Declan Moore and Hearst’s Sharon Bailey Romano, today’s readers expect to see new content constantly streamed into the app, rather than a monthly cadence. Romano reminded publishers to inform subscribers about next month’s issue to entice them to return. In addition, existing readers love back issues of content.

Advertising: What is Next?

The brands and advertisers that have experimented with interactive ads in digital publications have proven that they can reach new creative heights and captivate readers.

  • Adobe VP of Digital Media Danny Winokur showed ads that I have featured in the ad of the week video series, including Jaguar, REI, and Levi’s Made & Crafted. Each ad allows readers to play with the ad, learn about the product, and shop.
  • Wolters Kluwer medical journals allow medical companies to tell a richer story through advertising. In Chantal Kolber’s example, an ad for multiple sclerosis therapy included a before and after video of a woman who had undergone treatment – illustrating the effectiveness of the drug through a compelling story.

In the Advertising panel, Bullett Magazine’s Jack Becht argued that DPS ads are playing in a new space – differentiated from print and online ads. They can easily function as a digital storefront that allows readers to shop, as in the Levi’s Made & Crafted ad.

Interactive Ad Panel

While publishers are happy to embrace digital advertisements, the pricing models are still being defined.

  • Wired charges extra fees based on levels of interactivity.
  • Bullett only accepts interactive advertising in its publication, and the Bullett team operates as a creative studio for brands.
  • Wolters Kluwer bundles all print and digital advertising, and charges more for the standard advertising package.

Analytics: The Data that Matters

As Sean Bumgarner, Design Director for Platforms and Devices at Condé Nast stated, “We have troves of data. The question for editors is what do you want to know, and how do you measure success?” Condé Nast has discovered through its Site Catalyst account that analytics can be used to understand reader behavior and define content and layout strategy. They learned that readers read a publication from front to back, and that audience accumulation closely mirrors print. This indicates that the way readers experience DPS publications is more similar to the print experience, rather than the online experience.

Conde Nast

Regarding content strategy, Golf Digest uses analytics to identify the most popular content and focus its strategy on that content. The “Swing Series” in Golf Digest uses the image sequence feature in DPS to allow readers to view and control a professional golfer’s swing. When Golf Digest realized the popularity of this feature, the publisher spent more time focusing on and highlighting the feature.

This stimulating conversation shows that publishers are thinking creatively about how to use DPS to maintain a progressive business. While there are still debates about advertising rates, measurement tools, and best practices in marketing, all of our customers agreed that it is important to be active in the mobile space to stay on the cutting edge of publishing.

Stay tuned! We will post videos of the Digital Publishing Summit over the next few weeks. In addition, you will soon be able to download the Digital Publishing Summit app from the iTunes store.

 

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6:23 AM Permalink

Storify Recap from Day 1 at Adobe Digital Publishing Summit

That’s a wrap for Day 1 at Adobe Digital Publishing Summit! Today we heard from National Geographic, Martha Stewart Living Omnimedia, Wolters Kluwer, Hearst Magazines, Daily Mail, The New Republic, and many more speakers from companies & brands. Everyone in the room was pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.

To highlight some social media conversation and highlights from today’s traditional publishing session, explore our Storify recap below. Stay tuned throughout the week as we continue to bring you more!

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2:22 PM Permalink

Digital Publishing Awards

AdWeek

Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.

From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.

AdWeek Talent Gallery

Submissions to the DPS Innovation Awards will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery

 

Awards

Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.

Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!

For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.

We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.

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7:05 AM Permalink

National Geographic Named Best Tablet Magazine of 2013

National Geographic

A hearty congratulations to Declan Moore and the team at National Geographic for taking home the award for Best Tablet Magazine of 2013 at last night’s ASME awards. According to ASME judges, Nat Geo won because of its in-depth reporting, world-class photography, beautiful design, smooth navigation, immersive interactivity, social media integration, plus engaging extras like a cheetah darting across a cover. They have gone to great lengths to integrate some of the most powerful features of Adobe Digital Publishing Suite (DPS) into their award winning app. Their hard work has paid off–Nat Geo has one of the highest global paid digital circulation of any magazine (330,000), and, according to Declan Moore, is seeing about 10% of their publishing revenue come from digital content.

If you’d like to hear firsthand how National Geographic transformed into a digital publishing powerhouse don’t miss Adobe’s Digital Publishing Summit on May 14 in NYC where Declan Moore will share this riveting story. Registration is open, RSVP here.

We’re also proud to report that of the five nominees in this category–National Geographic, Bloomberg Businessweek, Bon Appétit, Esquire and Money–three of them use Adobe Digital Publishing Suite (DPS) to publish their digital issues. Congrats to Bon Appétit and Esquire for their nominations.

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12:55 PM Permalink

DPS Agency Spotlight at MAX

Just announced! We have a new Digital Publishing Suite session at Adobe MAX 2013 that highlights the creative work being performed by agencies.  This is your chance to learn about DPS from the experts – people who have pushed the boundaries of DPS and built a wide variety of apps for their clients. Join us on Monday, May 6th at 2pm for the DPS Agency Spotlight to learn how creative agencies are using DPS for customer engagement, sales, storytelling, and more.

Each representative will give a quick presentation on how they use Digital Publishing Suite to expand their clients’ mobile portfolios and more effectively reach stakeholders. They will display work performed for Tomb Raider, Notre Dame, UCLA, Heifer International, Stratford Festival, the Marines, and more.

DETAILS

Digital Publishing Suite Agency Spotlight
Monday, May 6, 2013
2pm
Join creative agencies as they share examples of their most innovative mobile apps built with Digital Publishing Suite technology. From ‘tomb raiding’ to fundraising, see how creative leaders build a wide variety of apps to reach and connect with diverse audiences.

Participants:

Joe Zeff, President, Joe Zeff Design
Alex Berger, Group Director, Technology at The Designory
Debbie Bates-Schrott, President, Bates Creative
Ellie DeSilva, Studio Director, TBWA\Chiat\Day
Nicholas Brendan, Digital Designer, TBWA\Chiat\Day
Jason Porath, Vice President of Digital Publishing, Storycode
Katherine Topaz, Creative Director, Storycode
Jake Hamann, President & CEO, OneFire, Inc.

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8:21 AM Permalink

Latest Release Drives Readers through Purchasing Funnel

The newest features in Adobe Digital Publishing Suite enable publishers and organizations to drive readership, consumer purchase, and customer loyalty.  Available today, the latest features of DPS are designed to entice readers toward purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android.

 

Embed Publications within Websites

Web View of Adobe Inspire Digital Magazine

Web View of Adobe Inspire Digital Magazine

Many of our customers use the social sharing feature in Digital Publishing Suite. Once an article has been shared to a social network such as Facebook or Twitter from within the DPS app, readers can experience DPS articles in a web view (through what is officially known as Content Viewer for Web). Social sharing has proven valuable in helping our publishing and corporate partners reach a wider online audience and ultimately drive digital uptake of content. If you have not yet experienced the social sharing web view, view a video of social sharing that we released last year.

We have now taken this one step further. Publishers and brands can introduce new readers to your mobile publication by embedding it into your website.  The highly designed mobile reading experience can be replicated online in the context of your branded website, taking advantage of web traffic to generate awareness of high value mobile content.  In order to drive purchase of mobile content showcased on your site, you can designate specific articles as free, set up metered paywalls, and even create a web-only folio with articles designed specifically for online viewers. Watch Colin Fleming’s video, Embed Publications within Web Sites.

 

Free Article Preview on iPad

Readers can choose to preview an article

Readers can choose to preview an article

Publishers can set up a paywall after readers view several articles

Publishers can set up a paywall after readers view several articles

Last release, we launched the “First Folio Free” feature. Publishers use this feature to give first-time readers immediate access to the most recent issue, allowing them to “try before they buy” and enticing them to make subsequent in-app purchases of additional issues or a subscription.

Free Article Preview on iPad gives publishers more options to convert browsers into buyers. Instead of offering an entire free folio, you can pique readers’ interest with selected free articles and encourage them to purchase the folio by displaying teasers or upsell prompts for additional premium content. Watch Colin Fleming’s video on Free Article Preview to see the full experience, as well as how to set it up paywalls associated with the free articles.

 

iPhone 5 Support

iPhone 5 with 4” Rendition

iPhone 5 with 4” Rendition

The iPhone 5 provides more real estate for publishers to deliver an improved reading experience.  That extra space provides easier navigation within the app and full screen video without letter boxing. Content built for iPhone 4S and below will still appear as letterboxed on the iPhone 5.

 

PDF Content on Android

Android

Reduce authoring costs and improve the reader experience with new support for PDF content on Android devices. By building PDF content for Android and iOS devices, publishers can reduce authoring costs and folio file sizes, and therefore download times. Not only can readers access content sooner, but they can also scale content using pinch and zoom. During the design and preview stages of development, publishers can now view PDF content on Content Viewer for Desktop.

Watch Colin Fleming’s video, PDF Content on Android.

 

Updates to Analytics

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics: As the web viewer becomes more integral to the DPS experience, analytics are following suit. Analytics for web viewer is available with a Site Catalyst account so that publishers can understand how many readers are viewing content via web viewer, which content is the most popular, and how often each type of overlay was started.

Track Preview: In order to understand the impact of Free Article Preview, Site Catalyst in DPS allows publishers to find out how many readers are previewing content, which articles are most frequently previewed, and the number of purchase conversions driven by free articles.

Completed Article Analytics: Which articles hold readers’ attention until the end? Now, DPS Site Catalyst customers can find out how many readers read a full article. In addition, publishers can find out if readers are using the Table of Contents to discover articles and move around the issue.

For a complete listing of all Site Catalyst data available in DPS, read the Adobe® SiteCatalyst Digital Publishing Report Guide

This blog post only scratches the surface on the latest features available in Digital Publishing Suite. View more detailed information on the following DPS sites:

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8:54 AM Permalink

Join us at the Adobe Digital Publishing Summit

Adobe Digital Publishing Summit

Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.

Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.

The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions.  Speakers include luminaries from the world’s leading brands, including:

May 14 – Traditional Publishing May 15 – Corporate Publishing
  • National Geographic
  • Martha Stewart Living Omnimedia
  • Wolters Kluwer
  • Hearst Magazines
  • Daily Mail
  • The New Republic
  • And many more…

 

  • Sotheby’s International Realty
  • Renault
  • JPMorgan Chase
  • Stryker Orthopaedics
  • J. Walter Thompson/Casa
  • Forrester Research
  • And many more…

RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.

 

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10:06 AM Permalink

Are Digital Magazines For Real?

Earlier this week, Adobe Digital Index released the State of Mobile Benchmark, an analysis of the latest Internet browsing trends in mobile device OS and manufacturer as well as insights around the transition in the digital publishing industry to mobile apps. We’re excited to report that the data showed that purchases of digital content published by Adobe Digital Publishing Suite have reached an all-time high: 80 percent of content consumed in February was paid for in the form of a subscription or purchase of a single issue. That’s a 15 percent increase in paid-for content over the last 12 months. Further, digital magazine subscriptions now outsell single issues three to one.

Subscription

What’s more, the number of weekly issues delivered by Digital Publishing Suite has been steadily climbing for the past two years – ninety million issues have been downloaded to-date.  There’s no reason to expect this trend to end.

What is the big take away? Consumers are buying digital magazines at an ever-increasing pace.  We’re at the point where digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars. People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.

Digital magazine growth is also being driven by new devices coming onto the market. According to a February 21, 2013 article in the Economist, with the introduction of the iPad in 2010, “the market had its first electronic device that could replicate and even enhance (with features like video) the curated, tactile experience of a magazine.” The introduction of the iPad Mini last November added more momentum.

Therefore, it is no surprise that The State of Mobile Benchmark report indicates that tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS.  As more devices come in market, readers are voraciously consuming content –  from their favorite TV show totheir favorite magazines and newspapers  - on devices.

And of course, consumers want their choice of devices. While tablet usage continues to skyrocket, smartphone apps are starting to also contribute to overall readership. The State of Mobile Benchmark report also indicates that 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.

Smartphone

For publishers this means content ought to be available to readers whenever and wherever they are and ready for any device. Even if readers don’t always have their tablet with them, they’ll most likely have a smartphone.  We’ve found that reading behavior is dictated by device so publishers need to give readers an opportunity to engage with content regardless of circumstance – at home, at work, on the go. And that’s key

 

Engagement Drives Revenue

Additionally, smart use of interactivity has been shown to increase reading times and deeper engagement with content.  Case in point. Top Gear a leading UK publisher recently switched from a PDF replica publishing platform to DPS and found that engagement times with their content grew dramatically due to increased interactivity built into their issues.

InteractiveIssues

This in turn has driven greater purchase of content with a sixty percent increase in paid download, eighty percent increase in single issue purchase and 165% increase in subscription revenue.  Publishers are able to monetize content on devices,  unlike the Web.  One last point.  Ad revenue jumped up 200%.

As the number of digital magazine readers continues to expand, the opportunity for increased ad revenue from interactive ads is real and immediate. Ads in a digital publication are the best of both worlds: they offer  immersiveness and bring products to life. They create connection between reader and advertiser, offering creative ways to extend a brand. A recent ad engagement study from Adobe indicated that interactive tablet ads drive greater brand engagement and 2 times greater product recall as compared to static PDF ad replicas on tablets.

To get a feel for how exciting interactive ads can be, check out these examples below. Then take a look at Adobe Digital Publishing Suite. The readership and engagement metrics tell a great story, but don’t take your eye off the creative potential Adobe DPS provides to make awesome digital content and ads.

Read the complete Adobe Digital Index PDF report here: State of Mobile Benchmark

 

*Updated May 14, 2013

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10:26 AM Permalink

DPS Getting Started Guide: Now Available!

DPS Getting Started Guide

Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.

Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.

Before the publishing process begins, it’s important to put a strategic plan in place.  Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS.  Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more.  From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.

We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:

  • Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
  • Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.

Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.

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12:00 PM Permalink