Posts in Category "Best Practices in Digital Publishing"

Adobe Webinar for Business Media Publishers, Thursday, March 21

ABM

Webinar

Calling all B-to-B publishers! Don’t miss this fast-paced, highly informative hour co-hosted by Adobe and ABM, the Association of Business Information Media. During this webinar, the Adobe Digital Publishing Suite team will take you through important trends in digital magazine publishing that you’ll want to know about—trends in device proliferation, the growth of magazine readership and how readers are engaging with digital apps, to name a few.

You’ll also see real-world examples of business publishers who are using DPS to build their digital business, get a tour of the features that are most relevant to business publishers and see how easy it is to create dynamic, highly interactive publications using the design and publishing workflows you already know.

The webinar is free and open to all. Join us on Thursday, March 21 from 2-3pm EST
Learn more and register now: http://www.abmassociation.com/assnfe/ev.asp?ID=270

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1:09 PM Permalink

New Release! New Library! New Promotional Abilities!

In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.

New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:

 

Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.

Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.

Dynamic Subscriptions 
Dynamic Subscriptions
Sample of a subscription option dialog box

Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.

ANALYTICS IMPROVEMENTS
Video Analytics

Video overview       video detail
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.

Download Reports
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month. 

IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.

Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it.  With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.

Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)

SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.

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1:06 PM Permalink

Join us at the Mobile Marketing Association Forum

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On January 30, join Adobe at the Mobile Marketing Association San Francisco Forum for a look at how mobile trends are shaping marketing on tablet and smartphone devices.  Together with the Notre Dame Athletics department, we’ll be showcasing how Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app. Join us for this glimpse into the future of mobile marketing, and the mobile strategy of one of the nation’s most storied athletic programs.

Learn more about the MMA San Francisco Forum

 

 

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10:06 AM Permalink

Benjamin Moore and Adobe Talk Creativity at NRF Big Show

Next week, retailers from around the U.S. will descend upon the National Retail Federation annual conference to share best practices for thriving in the current retail landscape. The Digital Publishing Suite team has worked with some innovative retailers, and we are proud to share the stage with Benjamin Moore to discuss how companies harness creativity in order to drive the business forward.

Bob Chin, Digital Technologies Manager at Benjamin Moore, will discuss how his team pushed the boundaries of their work to turn color cards into digital publications. Terry Fortescue, Director of Product Marketing at Adobe, will share data about the value of creativity in the workplace. In addition, she will tell some inspirational stories about the DPS team’s garage week, during which engineers took a full week in the summer to pursue innovations that personally inspired them.

The conversation will be guided by Steve McGowan, Executive Creative Director at Landor Associates. McGowan will walk through eight principles of creativity that can help managers and directors develop a culture of creativity.

If you’re attending the NRF Big Show, please meet us after the presentation.

The Cultivation of Creativity
Tuesday, January 15, 2013
12:15-1pm
EXPO Stage, Expo Hall, Level 1

Description: Recent studies show that 75 percent of us think we are not living up to our creative potential. So what would happen in retail if we were encouraged to be more creative, cultivated creativity and actually made more time for it? Products we sell might look different, production costs might be lower, and companies could be more forward-thinking and resilient as a result. Join us as our experts lead us to what our collective creativity might realize and achieve if nurtured and encouraged, fed and watered.

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8:13 AM Permalink

Meet Us At the Folio Show

Join the DPS team at the Folio: MediaNext Show on January 8-10, 2013 in NYC. The MediaNext Show pulls together leading publishers to discuss the future of media through keynotes, microsessions, and workshops.

Nick Bogaty, Director of Business Development for DPS, will be sharing the stage with Bill Mickey, Editor of FOLIO Magazine, in a fireside chat to discuss the role of technology in publishing. They’ll touch on what it takes to transition to digital, and how critical it is to choose a solution that let’s you stay on top of the device explosion, approach your marketing in an entirely new way, capture and use data, and stay connected to your readers.

Tuesday| January 8
12 p.m.

Gerald Farro, also from the business development team, will discuss what it takes to build an app using DPS and customize it to meet the specific needs of your publication and reader. Gerald will showcase apps built with Digital Publishing Suite that include features designed to help publishers reach a wide audience, deliver interactive experiences, and monetize content. Join the breakout session:

Wednesday | January 9
1:45-2:30 p.m.

Visit the Folio: MediaNext Show website to view the conference schedule.

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2:45 PM Permalink

Congrats to our DPS Customers Who Won at the 2012 DMA

The Digital Magazine Awards, rewarding excellence across all disciplines in the Digital Publishing Industry, recently announced the 2012 Winners and Highly Commendeds at the Proud Gallery in London. The 2012 DMA is an international and independently run awards celebrating the best magazines, individuals and advertisers from the digital publishing industry. Hearty congratulations to the seven Digital Publishing Suite customers selected as winners and recommendations!

Bruce Hudson, Chairman of the 2012 DMA, shares that the winners of this year’s awards “not only are innovative and pioneering,” but are also “pushing the boundaries of defining the medium we work in.” (Read more about why he launched the awards here.)

Join us in celebrating the amazing work from this year’s winners!  Check out the results below and download the apps to explore the publishing excellence made possible with Digital Publishing Suite tools.

Award: Magazine Launch of the Year (New Format)
Winner: Men’s Health iPhone App
The Judges said: “It’s a Herculean effort to fit that much content in, reinvent the wheel, and still make it seem like good value. I honestly didn’t think a magazine could be this enjoyable on this format.”

Award: Food & Drink Magazine of the Year
Winner: Lakeland Magazine
The Judges said: “A brilliant example of creating a feel good vibe within a magazine. Fantastic use of audio which makes you smile. The creatives get digital, they get magazines, and a top notch experience, is the result.”

Award: Lifestyle Magazine of the Year
Winner: GQ
The Judges said: “The editorial fits the digital platform so perfectly to absolutely engage the reader with amazing features and presentation.”

Award: Technology and Gadget Magazine of the Year
Winner: WIRED UK
The Judges said: “It’s the incredibly bombastic attitude they have in bringing surprising and investigative content to a regular title. So while I don’t want it to win, it does.”

Award: Travel Magazine of the Year
Winner: National Geographic Traveler
The Judges said: “Beautifully translates this power brand into an informative, picturesque, content rich experience that draws you in and takes you on a journey.”

Award: Editor of the Year
Winner: David Rowan, Wired UK
The Judges said: “A mix of esoteric and relevant content, stimulating and impassioned approaches, all mashed up with high design and oodles of interactive packaging. It’s a great mag, brilliantly led.”

Award: Science & Nature Magazine of the Year
Highly Recommended: Scientific American

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11:59 AM Permalink

Sections Feature Released for Newspapers

Adobe Digital Publishing Suite recently released a feature designed for newspapers that allows readers to view and download specific sections. When I pick up the morning paper, I often grab my favorite sections first: Local, Business, and of course, whatever section has the comics. Newspapers want their readers to download their favorite sections and immediately dive in instead of waiting for the entire folio to download.  This is also helpful because daily newspapers can consume a lot of memory on a tablet. By downloading only specific sections, tablet memory will not be consumed as quickly.

What is the reading experience like?

Library View of Sections

The prototype image pictured above shows the layout of sections. In the Library view, readers tap on a button that says “View Sections” to see today’s issue organized into sections. When the reader taps on the section, it begins download.  Once sections are available, browse mode will show downloaded sections side-by-side, with no reference to sections not downloaded.

How do I set it up?
Sections can be set up in Folio Producer using the latest release of DPS (v24). Publishers can define metadata for a given article. If you want to be more efficient, import an XML file that has a list of articles that belong to each section. Please note: if you do not specify section metadata for a given article, it will be downloaded with the first section that the reader selected.

Can I see it in action?
We are working with several customers that have adopted sections. Keep an eye out for future posts that highlight leading newspapers’ use of sections.

Learn more about sections on Bob Bringhurst’s DPS Help Site

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3:46 PM Permalink

How Do You Drive Digital Sales Using DPS?

Join the Adobe Meets MPA series on Thursday, November 27th to learn how to promote and monetize content built with Digital Publishing Suite. Presenter Gerald Farro will share strategies for growing digital audiences, developing incremental revenue streams, and extending brands with in-app stores, social sharing, and geo-targeting.

Gerald Farro has been working with many DPS publishers over the past three years. Prior to Adobe, he worked in the trenches at top media organizations such as Wenner Media, Source Interlink and Bauer Publishing. The Adobe Meets MPA lunch is intended to be an open dialogue with publishers to build creative strategies for monetizing digital content.

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12:44 PM Permalink