August 12, 2014
UK retailer Shop Direct, has completely immersed itself in digital/web content, so that 81% of their sales are generated online. In order to continue the digital trend and strengthen its relationship with consumers, Shop Direct used Adobe Digital Publishing Suite to create more content-centric apps to showcase its products. Each app takes Shop Direct’s rich video and other online content and brings it to life on a mobile device, creating a more immersive experience than printed publications can offer.
“Our newer customers are younger, and fashion-led—paper to them is a little bit alien. We wanted to be where are customers are and our customers, no question, are in digital media,” explains Jonathon Wall, Group E-Commerce Director of Shop Direct Group.
Having experienced other Adobe products, Shop Direct decided to use DPS for its app product and found that it provided the best way to deliver engaging content without the cost of paper, or custom app development. Each piece of interactive content in its catalogs comes to life off the page and engages the reader.
“We put the commercial side in there as well, but first and foremost we put the engaging, immersive experience there,” says Wall.
Lower costs, as well as increased engagement and production flexibility are all benefits of mobile app publishing that Shop Direct has already seen. See other use cases and ways that Adobe DPS can bring these advantages to you: adobe.ly/1mGPeYc
July 24, 2014
The real estate world is constantly evolving, and the Sotheby’s International Realty brand needed a sales solution that could keep pace. Using Adobe Digital Publishing Suite (DPS), the company created the Anthology app. The app lets both sales associates and customers interact with the brand. Now, over 15,000 Sotheby’s International Realty associates have every marketing tool they need to present, sell, and win listings. And customers all over the world can browse listings and immerse themselves in the luxury that Sotheby’s International Realty is known for.
Why We Love This App:
- The app can be updated quickly. Content can be published and distributed around the world in real time, saving time and money over reprinting materials.
- The rich, beautiful imagery within the app showcases the luxury of Sotheby’s International Realty.
- This app serves two unique audiences. The internal version offers materials to help associates enable sales, and the public version delivers an engaging customer experience.
- Users enjoy a globally consistent client experience, regardless of location.
“Our sales associates want tools that are accessible, relevant, and timely. By using the Anthology iPad app created with Adobe Digital Publishing Suite, they can clearly and consistently articulate to their clients the latest benefits of listing properties with our global network.” – Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC.
Interested in Adobe DPS?
July 17, 2014
The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.
Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.
Why We Love This App:
- High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
- Content is available offline, allowing customers to interact with their dream car whenever, wherever.
- Audi can re-purpose existing content and make quick updates, saving money and effort.
See it for yourself! Download the app here:
Interested in Adobe DPS?
July 11, 2014
There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.
“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.
Why we love this app:
- Extends the game-day experience and engages the fan community all over the world
- Promotes a dialog between fans and the team via integration with Twitter and Instagram.
- Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
- Delivers a new way to engage with the franchise, creating a more robust brand experience.
- Connects in-seat, at-home and online experiences.
See it for yourself! Download the app here:
June 4, 2014
Investment firms are known for making smart, sound business decisions. So when Lord Abbett decided to revamp its digital presence, they searched for the option that would yield the greatest return on their investment. What solution would allow them to maximize the reach of published content using new, immersive mobile channels and incorporate a versatile, cutting-edge content management system?
After assessing various solutions, Lord Abbett selected Adobe Experience Manager for content management and Adobe Digital Publishing Suite for creating digital apps that engage customers on devices. With the integration of DPS and Experience Manager, the firm already possessed the knowledge and tools they needed to take their dynamic digital presence to the next level. Using the integrated solution, they used marketing staff to repurpose content from Experience Manager into a DPS-produced app. As a result, the firm’s publication, Lord Abbett Perspectives, provides the financial world with timely economic updates and investment insights.
After implementation of the integrated solution, Lord Abbett saw immediate, positive results. They were able to publish their app using in-house staff, eliminating costly custom development cycles and accelerating normal production time by 50%. By keeping things close to home, they could make faster changes and additional updates to the app. Previously, the company published its previous app on a quarterly basis. Using DPS and Experience Manager, they are able to publish now on a monthly basis and engage with customers more often.
By using Adobe Digital Publishing Suite and Adobe Experience Manager, Lord Abbett has been able to leverage its creative assets across channels and deliver engaging experiences to its customers.
March 4, 2014
Money management firms know a thing or two about ROI. So when Lord Abbett chose to expand its publishing efforts and adopt a more versatile web content management system, achieving a rapid return on investment was also a goal. After evaluating solutions, Lord Abbett chose Adobe Experience Manager for content creation and distribution and Adobe Digital Publishing Suite for creating digital publications that engage customers on tablet devices.
Integration between DPS and Experience Manager enables the firm to streamline asset creation and content management and easily repurpose content for mobile devices. Lord Abbett replaced its quarterly publication, The Lord Abbett Review, with Perspectives, a digital app created with Adobe Digital Publishing Suite that supports faster delivery of more relevant content.
With the combined Adobe solution, Lord Abbett could deliver compelling experiences wherever customers are, taking the wealth of content already created for print and web to mobile apps—faster, easier, and at a lower cost.
Lord Abbett previously relied heavily on third-party agencies to create the quarterly Lord Abbett Review—a process that would slow time to market and increase publishing costs. Now, with Perspectives being created using a combination of Adobe Experience Manager and Adobe Digital Publishing Suite, creation and delivery time has decreased dramatically. Most production has been brought in-house, reducing costs and enabling the firm to deliver the publication on a more frequent basis.
In addition, the Lord Abbett team has the flexibility to pivot quickly and update content if economic trends change. Previously, changing content at the last minute required that the quarterly print issue be pulled from the printer and reworked. With Adobe Experience Manager, the team at Lord Abbett can efficiently create content using predesigned, preapproved templates and house that content—along with associated assets—in a central repository. The assets are then transferred to Adobe Digital Publishing Suite – even when content changes – and prepared for delivery to devices.
“We’ve accelerated time to market by at least two weeks compared to working with agencies—that’s a 50% improvement,” says Stephen Reilly, Director of Digital Communications for Lord Abbett. “From a financial standpoint, we anticipate fast and significant savings in terms of both cost and effort.”
For Lord Abbett, the ability to accelerate publishing processes is opening many new possibilities to become more relevant and engaging to customers.
Read the Lord Abbett case study
Register for Adobe Summit sessions to learn more
February 26, 2014
New integration of DPS and Experience Manager drives consistency across rich-content mobile apps and web
Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.
With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:
- Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
- Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
- Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.
“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”
Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.
“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”
Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”
Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.
In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.
February 10, 2014
Back in November, we shared a case study that highlighted the success BBC Top Gear, the world’s leading automotive magazine, experienced by switching from a PDF replica format to the fully interactive experience that DPS delivers.
Now, Simon Carrington, publisher of Top Gear, explains how this transition has had game-changing impact on key metrics. Since moving to DPS, subscriptions are up 175%, downloads up 200%, ad revenue up 130%, and total revenue increased by well over 150%. Plus, get a glimpse of some of the adrenaline pumping-video footage included in their app- and learn why it’s the number one reason their readers keep coming back for more.
January 31, 2014
With the Super Bowl coming up this weekend, there’s nothing that football fans love more than the excitement of game day. This past season, Buffalo Bills fans who couldn’t make it to Ralph Wilson Stadium in-person had an app that kept them connected to the action. The Buffalo Bills Touch app, created with DPS, offered a new edition of the Buffalo Bills Fan Playbook each week. Each issue was packed with features that appeal to readers’ interests and imaginations with embedded audio, video, and editorial content, touch-enabled game day photo slideshows, social networking integration, and much more.
Fans were able to preview the upcoming weekend’s matchup each Wednesday with a new issue of the Buffalo Bills Fan Playbook. The team promoted the release on Facebook, Twitter, and buffalobills.com, and pushed notifications to the app as well. The app was also publicized via email blasts and the team’s message boards.
One aspect about Digital Publishing Suite that especially appealed to the Buffalo Bills was the control the platform offered their creative team. Because the team used its own in-house design staff to create interactive content for the app, it was able to deliver content quickly and give a high-impact experience for fans.
In describing the timely content available through the app, Marc Honan, senior vice president of marketing and broadcasting for the Buffalo Bills, said, “On game day, we push additional content, so fans can enjoy something new when they first wake up and throughout the day, whether they are watching the game on television or heading to the stadium.”
Response to the Buffalo Bills Fan Playbook has been overwhelmingly positive. Fans love the animated 3D depth charts and the video content, including an in-app edition of the Bills All Access Live pregame show featuring BuffaloBills.com lead journalist Chris Brown and the team’s play-by-play announcer, John Murphy. Best of all, app users generally rate the app “good” and “very good,”— a clear touchdown for the Buffalo Bills’ in-house creative team.
November 21, 2013
When you publish the biggest car magazine in the world, you want a digital edition as high-tech and feature-rich as the cars it showcases. That’s why Immediate Media chose to work with Digital Publishing Suite to create the digital edition of BBC Top Gear magazine. In addition to being able to leverage the print workflow, DPS lets the publisher add a range of interactive features, including 30-second videos, animations and HTML widgets.
BBC Top Gear magazine has been the United Kingdom’s best-selling car magazine since it launched twenty years ago. The television show of the same name has an estimated global audience of 350 million viewers in 170 countries. The venerable motoring franchise has evolved from a forum for evaluating test-driven cars into a multimillion-dollar global business that spans print, television, the Internet, merchandise and live events.
Simon Carrington, publisher of Top Gear, says, “Cars move and make noise and our audience expects our digital edition to reflect that interactivity. With Adobe Digital Publishing Suite we’re able to include dynamic, interactive content that car aficionados love as part of the overall digital edition experience.”
So far, the results have been impressive. Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.
Read the case study:
Immediate Media Co for BBC Worldwide: BBC Top Gear magazine Driving engagement
November 19, 2013
Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference
We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.
Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.
This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.
Learn more and register for the conference:
2013 Seybold Going Digital Conference
Read the case study:
Wolters Kluwer Health: Medical journal transformation
Watch the video:
Wolters Kluwer: Transformation of a global medical publisher
November 1, 2013
We are thrilled to announce that AZ, a twice-weekly news magazine produced by The Arizona Republic, has just won the prestigious Innovator of the Year award from the Associated Press Media Editors at their annual conference. The APME Innovator of the Year award recognizes innovation that demonstrates a bold, creative, and successful effort to improve a news or information product and increase audience.
In less than a year, AZ, built on the Adobe DPS platform, has delivered on all of these fronts, consistently providing readers with a publication that weaves amazing design and interactivity around compelling and timely editorial designed to serve their local community. In addition, the team at AZ has been able to quantify the success of their content and prove they are building a highly engaged and committed readership:
- 75% of AZ readers come back within a week of their last visit, some come back daily
- Readers spend an average of 69 minutes in each issue
- Readers have spent more than 46M million minutes with the app since December 2012
Be sure to watch the AZ video to see first hand how this passionate team delivers their award-winning magazine. Keira Nothaft, Editorial and Creative Director of The Arizona Republic, sums it up by saying “We are in the fight of our lives. We have to engage and reach audiences where they are, on the device they’re using, at the moment they’re using them, and do it in a way that is captivating. People must feel AZ is must read. We are able –with the device, with the software and with our amazing talent — to give readers stories in a way they’ve never been able to experience them before.”
Congratulations to the team at AZ!
October 3, 2013
Wolters Kluwer, a publisher of over 280 medical journals, has embraced DPS and is seeing a rapid and exciting transformation of its business.
Journal reading and access preferences for doctors, a core target audience for Wolters Kluwer, have come a long way in the past five years. Rather than sitting at their desks reading printed journals, more and more doctors are accessing portable, online content in between patient visits. When tablets hit the market, the publisher recognized the opportunity they presented to reach audiences in new ways. In 2011, Wolters Kluwer began expanding into digital publishing with the goal of translating static content into exciting reading experiences—complete with audio, video, slideshows and interactive advertising—that would complement popular printed journals and website.
“It’s about overall audience engagement,” says Chantal Kolber, Director of Digital Advertising Strategy. “For us, it’s not a digital, print, or online edition. It is the journal. It’s a whole.” This approach has paid off. The company has seen overall engagement of an average journal’s content—available via print, tablet, and web—increase by 68%. “One is not cannibalizing the other, it’s adding more interaction with the publication as a whole,” adds Kolber.
In rapid succession, Wolters Kluwer created apps for over 150 journals and immediately saw this new platform benefit readers, authors, editors, and advertisers. Over a six month period, the digital journals had over 1.2 million visits; readers returned to an issue two to three times, eventually consuming all of the information in that issue; and time spent on individual ads was 5 to 20 seconds. Being able to share ‘time spent’ with advertisers has been very powerful for Wolters Kluwer. It proves to the advertiser that the digital platform turns a basic ad exposure into an educational experience that is worth investing in.
Wolters Kluwer believes that the enterprise edition of Digital Publishing Suite is a solution that will get help it reach 200 to 300 journals very quickly. And the company is well on its way.
PDF Case Study
Watch the short or long version of the Wolters Kluwer presentation at the Adobe Digital Publishing Suite Summit
September 17, 2013
When we tapped JWT/Casa Miami to build an event app for the Adobe DPS Summit, we knew we wanted a content-rich, interactive app to engage, inform, and connect conference attendees. The agency regularly uses Digital Publishing Suite to develop specialty apps that support business processes, both externally to customers and internally to employees. For our DPS Summit event, JWT/Casa Miami made a rich, interact app that highlighted the solution’s capabilities, including direct entitlement, social media integration, and real-time notifications.
The digital app allowed attendees to view information about sessions and speakers, take notes on presentations, and download or view presentations after a session. They were also able to access offline content and Internet links, including news articles and videos, without leaving the app. Push notifications helped accommodate the fluid nature of the event by allowing the event producers to update speakers and sessions in near-real time, without having to rebuild the app and resubmit the content to an app marketplace. Social media integration also enabled attendees to interact with each other and follow social media activity about the event.
The Summit featured two sessions, each with its own agenda and speakers, and attendees easily downloaded the appropriate version of the app for their sessions through a registration front-end linked to an entitlement database. By using restricted distribution and direct entitlement, the app was able to deliver proper content to attendees based on their login credentials.
Overall it was a hit with attendees. Douglas Fajardo, CEO and chief creative director of JWT/Casa Miami, concluded, “Event apps created with Adobe Digital Publishing Suite are a great solution for bringing event content to life in a way that engages attendees on-site, and facilitates ongoing relationships.”
Read the PDF case study here:
Adobe & JWT/Casa Miami: Event apps drive customer engagement
July 19, 2013
Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.
Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.
In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.
Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.