Posts in Category "Case Studies"

Lord, Abbett & Co.: Streamlined, multichannel publishing

Money management firms know a thing or two about ROI. So when Lord Abbett chose to expand its publishing efforts and adopt a more versatile web content management system, achieving a rapid return on investment was also a goal. After evaluating solutions, Lord Abbett chose Adobe Experience Manager for content creation and distribution and Adobe Digital Publishing Suite for creating digital publications that engage customers on tablet devices.

Integration between DPS and Experience Manager enables the firm to streamline asset creation and content management and easily repurpose content for mobile devices. Lord Abbett replaced its quarterly publication, The Lord Abbett Review, with Perspectives, a digital app created with Adobe Digital Publishing Suite that supports faster delivery of more relevant content.

With the combined Adobe solution, Lord Abbett could deliver compelling experiences wherever customers are, taking the wealth of content already created for print and web to mobile apps—faster, easier, and at a lower cost.

testLord Abbett previously relied heavily on third-party agencies to create the quarterly Lord Abbett Review—a process that would slow time to market and increase publishing costs. Now, with Perspectives being created using a combination of Adobe Experience Manager and Adobe Digital Publishing Suite, creation and delivery time has decreased dramatically. Most production has been brought in-house, reducing costs and enabling the firm to deliver the publication on a more frequent basis.

In addition, the Lord Abbett team has the flexibility to pivot quickly and update content if economic trends change. Previously, changing content at the last minute required that the quarterly print issue be pulled from the printer and reworked. With Adobe Experience Manager, the team at Lord Abbett can efficiently create content using predesigned, preapproved templates and house that content—along with associated assets—in a central repository. The assets are then transferred to Adobe Digital Publishing Suite – even when content changes – and prepared for delivery to devices.

“We’ve accelerated time to market by at least two weeks compared to working with agencies—that’s a 50% improvement,” says Stephen Reilly, Director of Digital Communications for Lord Abbett. “From a financial standpoint, we anticipate fast and significant savings in terms of both cost and effort.”

For Lord Abbett, the ability to accelerate publishing processes is opening many new possibilities to become more relevant and engaging to customers.

Learn more
Read the Lord Abbett case study

Register for Adobe Summit sessions to learn more

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6:49 AM Permalink

New integration of DPS and Experience Manager drives consistency across rich-content mobile apps and web

Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.

With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:

  • Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
  • Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”

aem_dps

Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.

lord_abbett

“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”

Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”

Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.

In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.

 

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9:01 PM Permalink

Watch Top Gear video to learn how engagement and revenue skyrocketed with DPS

Back in November, we shared a case study that highlighted the success BBC Top Gear, the world’s leading automotive magazine, experienced by switching from a PDF replica format to the fully interactive experience that DPS delivers.

Now, Simon Carrington, publisher of Top Gear, explains how this transition has had game-changing impact on key metrics. Since moving to DPS, subscriptions are up 175%, downloads up 200%, ad revenue up 130%, and total revenue increased by well over 150%. Plus, get a glimpse of some of the adrenaline pumping-video footage included in their app- and learn why it’s the number one reason their readers keep coming back for more.

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9:46 AM Permalink

Buffalo Bills: Tapping into a greater fan experience

With the Super Bowl coming up this weekend, there’s nothing that football fans love more than the excitement of game day. This past season, Buffalo Bills fans who couldn’t make it to Ralph Wilson Stadium in-person had an app that kept them connected to the action. The Buffalo Bills Touch app, created with DPS, offered a new edition of the Buffalo Bills Fan Playbook each week. Each issue was packed with features that appeal to readers’ interests and imaginations with embedded audio, video, and editorial content, touch-enabled game day photo slideshows, social networking integration, and much more.

Fans were able to preview the upcoming weekend’s matchup each Wednesday with a new issue of the Buffalo Bills Fan Playbook. The team promoted the release on Facebook, Twitter, and buffalobills.com, and pushed notifications to the app as well. The app was also publicized via email blasts and the team’s message boards.

One aspect about Digital Publishing Suite that especially appealed to the Buffalo Bills was the control the platform offered their creative team. Because the team used its own in-house design staff to create interactive content for the app, it was able to deliver content quickly and give a high-impact experience for fans.

In describing the timely content available through the app, Marc Honan, senior vice president of marketing and broadcasting for the Buffalo Bills, said, “On game day, we push additional content, so fans can enjoy something new when they first wake up and throughout the day, whether they are watching the game on television or heading to the stadium.”

Response to the Buffalo Bills Fan Playbook has been overwhelmingly positive. Fans love the animated 3D depth charts and the video content, including an in-app edition of the Bills All Access Live pregame show featuring BuffaloBills.com lead journalist Chris Brown and the team’s play-by-play announcer, John Murphy. Best of all, app users generally rate the app “good” and “very good,”— a clear touchdown for the Buffalo Bills’ in-house creative team.

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9:44 AM Permalink

Top Gear Sees 300% Increase in Engagement with Transition to DPS

TopGear_3AppsWhen you publish the biggest car magazine in the world, you want a digital edition as high-tech and feature-rich as the cars it showcases. That’s why Immediate Media chose to work with Digital Publishing Suite to create the digital edition of BBC Top Gear magazine. In addition to being able to leverage the print workflow, DPS lets the publisher add a range of interactive features, including 30-second videos, animations and HTML widgets.

BBC Top Gear magazine has been the United Kingdom’s best-selling car magazine since it launched twenty years ago. The television show of the same name has an estimated global audience of 350 million viewers in 170 countries. The venerable motoring franchise has evolved from a forum for evaluating test-driven cars into a multimillion-dollar global business that spans print, television, the Internet, merchandise and live events.

Simon Carrington, publisher of Top Gear, says, “Cars move and make noise and our audience expects our digital edition to reflect that interactivity. With Adobe Digital Publishing Suite we’re able to include dynamic, interactive content that car aficionados love as part of the overall digital edition experience.”

So far, the results have been impressive. Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.

Read the case study:
Immediate Media Co for BBC Worldwide: BBC Top Gear magazine Driving engagement

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9:07 AM Permalink

Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference

We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.

Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.

This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.

Learn more and register for the conference:
2013 Seybold Going Digital Conference

Read the case study:
Wolters Kluwer Health: Medical journal transformation

Watch the video:
Wolters Kluwer: Transformation of a global medical publisher

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12:33 PM Permalink

AZ, Digital Magazine from The Arizona Republic, Wins AP’s Innovator of the Year Award

azmagazine We are thrilled to announce that AZ, a twice-weekly news magazine produced by The Arizona Republic, has just won the prestigious Innovator of the Year award from the Associated Press Media Editors at their annual conference. The APME Innovator of the Year award recognizes innovation that demonstrates a bold, creative, and successful effort to improve a news or information product and increase audience.

In less than a year, AZ, built on the Adobe DPS platform, has delivered on all of these fronts, consistently providing readers with a publication that weaves amazing design and interactivity around compelling and timely editorial designed to serve their local community. In addition, the team at AZ has been able to quantify the success of their content and prove they are building a highly engaged and committed readership:

  • 75% of AZ readers come back within a week of their last visit, some come back daily
  • Readers spend an average of 69 minutes in each issue
  • Readers have spent more than 46M million minutes with the app since December 2012

Be sure to watch the AZ video to see first hand how this passionate team delivers their award-winning magazine. Keira Nothaft, Editorial and Creative Director of The Arizona Republic, sums it up by saying “We are in the fight of our lives. We have to engage and reach audiences where they are, on the device they’re using, at the moment they’re using them, and do it in a way that is captivating. People must feel AZ is must read. We are able –with the device, with the software and with our amazing talent — to give readers stories in a way they’ve never been able to experience them before.”

Congratulations to the team at AZ!

MORE:
Check out the free app
Read the news story

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1:30 PM Permalink

Wolters Kluwer Sees 68% Boost in Overall Engagement With Tablet Editions Added to Mix

JNPT  JNPT

Wolters Kluwer, a publisher of over 280 medical journals, has embraced DPS and is seeing a rapid and exciting transformation of its business.

Journal reading and access preferences for doctors, a core target audience for Wolters Kluwer, have come a long way in the past five years. Rather than sitting at their desks reading printed journals, more and more doctors are accessing portable, online content in between patient visits. When tablets hit the market, the publisher recognized the opportunity they presented to reach audiences in new ways. In 2011, Wolters Kluwer began expanding into digital publishing with the goal of translating static content into exciting reading experiences—complete with audio, video, slideshows and interactive advertising—that would complement popular printed journals and website.

“It’s about overall audience engagement,” says Chantal Kolber, Director of Digital Advertising Strategy. “For us, it’s not a digital, print, or online edition. It is the journal. It’s a whole.” This approach has paid off. The company has seen overall engagement of an average journal’s content—available via print, tablet, and web—increase by 68%.  “One is not cannibalizing the other, it’s adding more interaction with the publication as a whole,” adds Kolber.

Plastic Plastic2

In rapid succession, Wolters Kluwer created apps for over 150 journals and immediately saw this new platform benefit readers, authors, editors, and advertisers. Over a six month period, the digital journals had over 1.2 million visits; readers returned to an issue two to three times, eventually consuming all of the information in that issue; and time spent on individual ads was 5 to 20 seconds. Being able to share ‘time spent’ with advertisers has been very powerful for Wolters Kluwer. It proves to the advertiser that the digital platform turns a basic ad exposure into an educational experience that is worth investing in.

Wolters Kluwer believes that the enterprise edition of Digital Publishing Suite is a solution that will get help it reach 200 to 300 journals very quickly. And the company is well on its way.

PDF Case Study

Summit Videos
Watch the short or long version of the Wolters Kluwer presentation at the Adobe Digital Publishing Suite Summit

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9:55 AM Permalink

Adobe and JWT/Casa Miami: Event apps drive customer engagement

Adobe & JWT/Casa Miami

When we tapped JWT/Casa Miami to build an event app for the Adobe DPS Summit, we knew we wanted a content-rich, interactive app to engage, inform, and connect conference attendees. The agency regularly uses Digital Publishing Suite to develop specialty apps that support business processes, both externally to customers and internally to employees. For our DPS Summit event, JWT/Casa Miami made a rich, interact app that highlighted the solution’s capabilities, including direct entitlement, social media integration, and real-time notifications.

The digital app allowed attendees to view information about sessions and speakers, take notes on presentations, and download or view presentations after a session. They were also able to access offline content and Internet links, including news articles and videos, without leaving the app. Push notifications helped accommodate the fluid nature of the event by allowing the event producers to update speakers and sessions in near-real time, without having to rebuild the app and resubmit the content to an app marketplace. Social media integration also enabled attendees to interact with each other and follow social media activity about the event.

The Summit featured two sessions, each with its own agenda and speakers, and attendees easily downloaded the appropriate version of the app for their sessions through a registration front-end linked to an entitlement database. By using restricted distribution and direct entitlement, the app was able to deliver proper content to attendees based on their login credentials.

Overall it was a hit with attendees. Douglas Fajardo, CEO and chief creative director of JWT/Casa Miami, concluded, “Event apps created with Adobe Digital Publishing Suite are a great solution for bringing event content to life in a way that engages attendees on-site, and facilitates ongoing relationships.”

Read the PDF case study here:
Adobe & JWT/Casa Miami: Event apps drive customer engagement

 

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11:00 AM Permalink

Discover how Adobe deploys Digital Publishing Suite

Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.

Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.

In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.

Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.

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9:55 AM Permalink

UCLA Anderson School of Management Releases Alumni App: Assets Digital

By Sonia Sawhney

Assets Digital

In higher education, DPS helps institutions increase engagement with prospective students, faculty, staff and alumni. In fact, institutions are finding great use cases for tablet publishing across the four A’s of education – in Athletics, with Alumni, in the Admissions office and, of course, in Academics.

One leading educational institutions using DPS to connect with alumni is the UCLA Anderson School of Management. The new iPad publication Assets Digital showcases stories from the alumni, faculty, and current students, along with forward-looking ideas from school’s community.

Before taking the publication digital, the printed version of the alumni magazine was distributed to 38,000 recipients.  Surveys revealed that readers were primarily interested in articles focus on alumni and industry relevant topics. With the help of the Joe Zeff Design team and Adobe Digital Publishing Suite, UCLA launched the digital alumni magazine: Assets Digital.

Assets Digital

 

The Reinvention Issue, one of the two available issues thus far, leverages interactive technology to engage readers and tell the school’s story.  Taking Risks Together, a video embedded in the app, is an engaging short clip that showcases how preparing for the rigors of business school starts outside of the classroom, where successful problem solving delivers immediate thrill. The compelling video clips, stunning photography, content rich articles, and clickable features within the app make the content consumption an enjoyable and entertaining experience.

Assets Digital

With three primary groups of focus: prospective students, alumni, and prospective employers, the app provides opportunities to get creative and think outside of the box. Working with Joe Zeff, the UCLA team was able to create a “Stay Connected” page. Complete with a live feed from the Dean’s new Twitter account, social network shortcuts, and more, the page serves as a great way for the alumni community to stay connected. The digital format of the Alumni Hub allows the community to immediately connect with the school, making all contacts and resources available at the fingertip.

In this video clip from Adobe MAX, Engaging Your Customers and Employees with Mobile Apps, Daniel Riley, Director of external affairs at UCLA Anderson School of Business, showcases the Assets Digital Magazine for iPad. (You’ll find the UCLA panelist presentation at: 15:40 – 23:25).

Download UCLA Anderson Assets Magazine for iPad on the iTunes App Store.

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3:18 PM Permalink

New Avenues for Growth with Bates Creative

By Sonia Sawhney

It’s Agency Spotlight Week on the Digital Publishing Suite blog! This week, we are highlighting how advertising and creative agencies use DPS to strategically position clients in the mobile space. We will share case studies, a guest blog, and an opinion paper on digital advertising. DPS allows agencies to quickly deliver and flexibly adapt mobile content for their clients, running full speed ahead of the competition. In addition, they are building advertisements in digital publications that merge the best of print and digital, with targeted placement, cutting edge interactivity, and integration with e-commerce.

Bates Creative

At Bates Creative, a marketing agency specializing in design and branding, their team works to create an Experience Under Glass for clients using Adobe Digital Publishing Suite. Investing heavily in a strategic decision to develop web and interactive skills, the agency chose to work with Adobe Digital Publishing Suite to create dynamic digital publications for clients. As a member of the DPS Agency Partner Program, the team at Bates Creative is able to claim a leadership position in the industry while rapidly and affordably expanding communications to tablet devices for clients.

Marines    World Ark

 

Delivering value and expanding opportunities with Digital Publishing Suite services has put Bates Creative in a more strategic position with clients. The agency has worked with DPS Enterprise Level clients, the U.S. Marine Corps and Heifer International to help them move their publications and brands into more interactive, digital realms.

Continuing a legacy of award winning apps, Bates Creative clients have been recognized for excellence:

  • US Marine Corps, Marines Magazine App: 2011 Association Media & Publishing Gold EXCEL Award, Media Innovation in Mobile Apps
  • US Marine Corps, Marines Magazine App: 2012 Association Media & Publishing Gold EXCEL Award, Media Innovation in Mobile Apps
  • Heifer International, World Ark Magazine App: Min’s Best of the Web 2013, Honorable Mention, Digital Magazine
  • Heifer International, World Ark Magazine App: 2013 Association Media and Publishing Gold EXCEL Award, Media Innovation in Mobile Apps
  • Heifer International, World Ark Magazine App: 2013 Art Director’s Club of Metropolitan Washington, Gold Award

Heather Shelton, director of business development for Bates Creative says, “Adobe Digital Publishing Suite has enabled us to change our client conversations and puts us in a leadership position in our industry. There are so many more ways we can now help our clients achieve their goals.”

Bates Creative is excited about the opportunity this technology opens up to clients to leverage the private publishing and restricted distribution capabilities within Digital Publishing Suite. This enables clients to deliver timely and relevant sales tools and other internal communications. The power of Digital Publishing Suite enables Bates Creative to bring content to life and transform the way their clients engage with audiences.

The analytical tools in DPS illuminate audience behavior and preferences, allowing Bates Creative the opportunity to provide clients additional insight. The limitless business opportunities this creates is just one way in which the agency is able to establish itself as a strategic partner delivering measurable results.

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2:25 PM Permalink

Small Teams Deliver Huge Creativity—Bullett, Wallpaper, Domus

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

In the world of digital magazine publishing, publishers are laser focused on optimizing and driving their businesses, but the three publishers we are highlighting today remind us that you can build a strong business without losing sight of inspiring, limit-pushing creative and the value behind it. The subject matter of these titles already borders on avant garde, but when you add features like video, music, interactive illustrations, interactive ads and iPad exclusive content—all delivered in exciting new ways–the creativity reaches new heights.

Be sure to check them out:

BULLET

BULLET

BULLETT speaks to an independent, trendsetting audience with a refined aesthetic and global perspective, seeking to curate bold and engaging fashion, art, film and music for young, international tastemakers. Through cinematic visuals, deeply personal interviews and story lines often co-created by the subjects, BULLETT transcends and redefines mainstream media.

BULLETT’s digital magazine gives you exclusive print, photo, video, and a user experience that is unique to tablet devices. The advertising in BULLETT is 100% interactive.

And for a preview, check out these videos:

 

Wallpaper*

Wallpaper*
Wallpaper* is the world’s leading design magazine, championing the best in architecture, interiors, fashion, art and contemporary lifestyle from across the globe.

 

Domus

Domus
Domus features all the contents of the printed edition of one of the most authoritative architecture and design magazine, founded by Gio Ponti in 1928. The digital magazine offers a wide selection of multimedia and interactive content in a simple and elegant graphic design with amazingly crisp and detailed pictures and razor-sharp visualization of plans, sections and construction details.

If you’d like to find out more about Digital Publishing Suite, contact Jeff James.

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5:17 PM Permalink

The Washingtonian and Other City and Regional Magazines Deliver Local Flavor

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

City and regional magazines are known for delivering highly targeted local content that builds community, promotes neighborhood businesses and events, and shines a spotlight on interesting people and places. Publishers of these magazines are embracing DPS because they recognize that the benefits it delivers align with some of their overall goals–to expand their reach to wider audiences, deliver engaging editorial content that makes their city come to life and provide advertisers with a platform to reach their target audience with compelling messages.

The Washingtonian

The Washingtonian–DC, Maryland and Viriginia’s #1 lifestyle magazine–has produced their past three digital issues using DPS and has found it to be a very cost effective solution that gives them total control over the content, the quality and time to market. Watch this video to hear directly from David VanVoorhees, Digital Development Manager, how DPS has invigorated The Washingtonian team. It has made it easy to get up and running with an interactive publication, and leverage the skills that the team already possessed enabling them to create “iPad extras” like slideshows, videos, and even daily menus served up from ads placed by local restaurants.

Phoenix Home & Garden   Texas Monthly

Be sure to check out Phoenix Home & Garden and Texas Monthly, too.  Phoenix Home & Garden has integrated an audio introduction from the editor and  interactive overlays that help the reader do things like choose your gardening region to learn what to plant and how to water and maintain your garden. The June issue of Texas Monthly has a cover story entitled “The 50 Best BBQ Joints in the World” with a terrific time-lapsed video that illustrates how the cover art was created.

Welcome to the neighborhood to all of our city and regional publishers.

 

(Or, watch the Washingtonian video here)

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2:38 PM Permalink

JP Morgan Chase launches Annual Letters to Shareholders app

By: Dave Dickson

It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing.  From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty.

Financial services institutions are turning to tablet apps to engage their stakeholders and communicate critical information.  JP Morgan Chase, the global financial services firm, recently used Digital Publishing Suite to produce its Annual Letters to Shareholders app.  The app allows the firm’s private banking division to communicate key strategies, market trends, and corporate initiatives to its clients and stakeholders.

With content written by the firm’s senior executives, the Annual Letters app gives insight into the firm’s performance over the last year, as well as its vision for the future. With the launch of the app, the company is following a “print-plus” strategy for its Annual Letters content – augmenting the content with interactivity and informs and engages readers. Commentary in the app is augmented by animated graphs, etchings that animate to photographs, and a video culled from JP Morgan’s existing asset library that highlights the global nature of the firm’s operations.

Before producing the app, JP Morgan Chase distributed the Annual Letters content in printed format, delivering 53,000 copies of the printed booklet in nine languages to clients and employees worldwide.  The app now complements that printed piece with digital content. Launched earlier this year in ten languages, Annual Letters went live two days from when the company’s Annual Report was made available. Produced by Joe Zeff Design, the app went from concept to reality in only nine weeks – a significant time reduction when compared to hiring custom developers.

Learn more about the JP Morgan Chase Annual Letters to Shareholders app below.

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4:30 PM Permalink