May 1, 2013
By Teresa Demel
If you want to find a plethora of innovative and interactive advertisements built with Digital Publishing Suite, download Bullett Magazine for iPad. In fact, Bullett will be speaking in partnership with Levi’s about advertising in digital publications at the upcoming Digital Publishing Summit. (Register here.) This week, I’m featuring two Levi’s ads from their Future issue. One of the ads is for women, and one is for men. The ads educate Bullett’s hip audience about the Levi’s brand its latest designs.
Let me dig a little deeper into why I love a well-designed DPS ad. When executed properly, the ad hits the sweet spot of print and digital:
- The ad has the beautiful and thoughtful layout of print. It owns a full page of real estate (at least) and doesn’t try to distract from editorial content. Rather, it fits in as I’m flipping through the publication.
- It has the interaction and control made available in digital. If I’m interested, I can choose to drill deeper and deeper to learn more about the product. In this case, I can buy it right away. As a wise professor said to me, “People hate advertising, but they love shopping.”
In this ad of the week video, the opening page describes background about the Levi’s brand, fabrics, and construction. Scrolling down, I can learn more about the product. In the women’s ad, it uses a nested overlay – with buttons and slideshows embedded in a scrolling frame, so that I can flip through thumbnails of their clothing, and when I tap on a thumbnail that intrigues me, I can see a larger image of the product… and then buy it. The men’s ad has a similar format, allowing readers to zoom in on product details and ultimately purchase Levi’s clothing.
- Check out the Levi’s in Bullett ad of the week video to see how your brand can use Digital Publishing Suite to educate your audience about the brand.
- Register for the Digital Publishing Suite Summit in New York City to hear Levi’s and Bullett discuss advertising in digital publications.
- Download Bullett for iPad.
March 26, 2013
By Teresa Demel
MaraMedia uses Adobe Digital Publishing Suite to build educational digital manuals for students in grades 7-9. With a goal of supporting active participation in students’ education, MaraMedia provides opportunities for interaction with learning material, from acquiring new information to ultimately applying that information to the real world.
My past career was in education, and I have been curious to see how educational institutions and publishers will embrace Digital Publishing Suite. Printed textbooks appeal to one learning style, but interactivity in a publication allows kinesthetic and auditory learners to consume and apply new information with ease. As an added bonus, having all textbooks on one iPad certainly lightens the backpack.
Some great Digital Publishing techniques employed by MaraMedia:
- Students can actively break down the steps of a process by tapping on buttons and viewing slideshows of instructions.
- Readers tap on thumbnails of artwork to zoom into a larger image and learn more.
- Navigating among modules is intuitive with a clear organizational hierarchy. Nav-to buttons allow students to identify and jump to the next relevant module.
Download MaraMedia digital manuals from the iTunes store.
Watch the MaraMedia App of the Week video:
February 11, 2013
For companies and brands looking to deliver visually engaging, interactive materials to their internal teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. One company that is using DPS to engage its sales professionals is Sotheby’s International Realty, the global luxury real estate network. With its new app that launched today, Sotheby’s International Realty is able to help its member firms articulate to clients the benefits of listing properties with the company.
Through its iPad app, the company’s real estate Professionals can showcase to clients the firm’s unique media relationships (with The New York Times, Wall Street Journal, Architectural Digest, the BBC and others), social media footprint, branded Web site and more. Combined with slideshows, videos and gorgeous photography, the app helps bring the brand’s content to life. What’s more, DPS helps Sotheby’s International Realty reduce printing and distribution costs by producing its materials digitally.
One of the reasons Sotheby’s International Realty decided to enable its affiliates with an iPad app was to keep the content updated and fresh all the time. When the company adds or updated additional information, it can simply push new content to users without requiring them to redownload the entire app.
Additionally, one feature of Digital Publishing Suite that is core to the Sotheby’s International Realty app experience is private distribution. Because the app is designed to facilitate the interaction between a real estate agent and client, Sotheby’s International Realty distributes the app only to its member firms, making the app available through the company intranet.
Sotheby’s International Realty is excited to see how its iPad app facilitates the sales interaction of its network. Wendy Purvey, Chief Marketing Officer of Sotheby’s International Realty notes, “Our unique collaboration with Adobe ties our entire marketing program together, allowing us to speak to the consumer in a new and interactive way that has traditionally been utilized by the world’s publishing powerhouses to promote their products.”
January 25, 2013
Rolling Stone was released using Digital Publishing Suite on January 16, 2013. This week, I’m sharing a few highlights in the app of the week video.
Back in the day, my brother and I used to pore over issues of Rolling Stone. We read through the music reviews, and when the authors described an album in a compelling way, we would head to the record store and grab a copy. Often, we liked what we heard. But not always. Music preferences are subjective, after all.
As you might expect, Rolling Stone on the tablet is a much improved experience over the print version because readers can listen to the music. They used the audio overlay in DPS to reveal a 30-second snippet of a song. If readers like it, they can head straight to the iTunes store and purchase the album.
Rolling Stone doesn’t limit its editorial to music. In fact, I used to cut out the photos of actors from the issue and tack them to my bedroom wall. (Okay, so that’s where print has its advantage.) This issue features a collection of great photography of the 30 Rock cast. Using the slideshow feature in Digital Publishing Suite, I can explore a plethora of photos that would not likely fit in the print version.
January 10, 2013
If you were one of the many people scrambling to make your charitable contributions in the final days of 2012, you may be pleased to know that charitable organizations are working to make it easier for you to donate any time, from your preferred device. For example, the first digital edition of Heifer International’s World Ark magazine includes original material on the issues of poverty and agriculture, along with an embedded catalog with a range of gifts that can help people in the developing world become self-reliant.
Heifer International believes the compelling stories in its editorial portion of the magazine are a perfect fit with the catalog. Upon reading the editorial content, people who are inspired can take action—all within one connected user experience. The tablet edition’s embedded catalog includes links directly to the donation portal on the Heifer website. Once the transaction is complete, donors are returned seamlessly back to the app.
Donna Stokes, managing editor of World Ark, says, “Publishing World Ark and our catalog on the iPad and Android tablets using Adobe Digital Publishing Suite, Enterprise Edition gives us the opportunity to reach younger, tech-savvy donors interested in helping end hunger and poverty.”
Adobe Digital Publishing Suite was chosen as part of a holistic effort to reach new, younger donors and to engage them through the latest digital channels. For Heifer International, offering a digital edition is the perfect way to augment what to date has been a largely print-based donation initiative. Already, the app has been downloaded by users in 20 different countries, allowing the organization to reach a global subscriber base that is unattainable with its traditional, print publication.
Heifer International is also looking into the use of built-in analytics in Adobe Digital Publishing Suite to gauge what’s working best to continually improve its content and interactivity. The organization’s efforts have already had a major impact on families around the world.
Read the PDF case study here: http://adobe.ly/11d9xpv
January 2, 2013
by Natalie Kessler, Adobe Employment Branding Manager
The inspiring stories of our employees and the amazing culture that we have at Adobe should not be kept a secret. For that very reason, we decided to publish the Adobe Life digital magazine, a complimentary annual publication that captures what life is all about at Adobe throughout the world.
As an Employment Branding team, our goal is to show the world what a cool company Adobe is as an employer and to inspire readers to consider exploring a career with us. In addition, we want our current employees to be able to share in the experiences of their co-workers that they may not directly interact with. Digital Publishing Suite allows us to tell that story through rich videos, photographs and articles. The Adobe Life magazine features more than 35 employees covering career paths, community outreach, and the many benefits that we all love. The interactivity enabled through our Digital Publishing technology truly brings these stories to life in an impactful way.
This Adobe Life magazine was created for anyone who’s interested in understanding our culture, for those who are considering building a career with Adobe, and for all our employees who are proud of where they work.
Why Use Digital Publishing Suite?
Telling our story through the web is a given. We wanted something different and we know that audiences are increasingly using mobile devices to consume content. We decided to use DPS because we’re a rich-media company and we wanted to tell our story using the tools that reflect Adobe, the value of our products and our brand. We chose to publish to the iPad for our initial launch because of its popularity and market reach, and we plan to publish on more devices as we build up our skills in DPS.
This time around, Adobe Life is available on the iTunes store and a web-viewer version is also available for non-iPad users. Next year, we aim to make the magazine available on a wider variety of tablet devices. Enjoy the magazine and let us know what you think.