September 29, 2014
Foreign Affairs Uses Drupal to Dramatically Streamline Publishing Workflow and Integrate Their Digital Edition
Foreign Affairs, published by the Council on Foreign Relations, has been a leader on American foreign policy and global affairs since 1922. They have grown into a multi-platform media organization with properties that include a print magazine, website, mobile site, two digital editions built with Adobe DPS, social media feeds, events and more. Its contributors drive the conversation about the most crucial issues in the world today and are able to reach readers wherever they want to consume content.
While delivering a multi-platform strategy is essential in publishing today, developing a single, unified workflow that enables seamless publishing to all of these platforms—including the iPad– is not always easy. Foreign Affairs set its sights on this goal and partnered with DPCI, an interactive technology agency with deep roots in publishing and extensive Adobe DPS expertise, to tackle the job. Together they delivered a game-changing workflow that eliminated countless hours of tedious work while delivering a consistent brand experience across properties and improving speed to market.
At the heart of this new workflow is Drupal, Foreign Affairs’ existing content management system. Drupal was established as the single source of content and the engine that would deliver the content wherever it needed to go, including website, EPUBs and most importantly, their iPad Extra digital edition. Historically, digital editions have been viewed as a barrier to creating a unified publishing system. However, working with DPCI, Foreign Affairs was able to integrate their iPad Extra, a bi-monthly digital edition that is a collection of web-original articles–and a complement to their monthly issue–into this workflow.
DPCI implemented DPSBridge, a Drupal 7.x module that enables content delivery to a digital edition straight from the source content in Drupal, without any interaction with Adobe InDesign. The new process eliminated the need for Foreign Affairs staff to copy and paste content from Drupal into InDesign to create the digital only iPad Extra issues. Eliminating this step was a huge benefit because it was a cumbersome process that took staffers significant time to complete.
From Lynda Hammes, Publisher, Foreign Affairs at the Council on Foreign Relations:
“Working with DPCI to simplify our production workflow has not only saved our editors countless hours of work, it has been a critical step in future-proofing the magazine’s content formats for new digital products.”
Be sure to read the full case study for a detailed overview of how Foreign Affairs has connected InDesign with Drupal and then Drupal with Adobe DPS, EPUB, and PDF, to simplify the process by which content is prepared for delivery to multiple formats.
Learn more about using your CMS with Adobe DPS here.
August 19, 2014
Maxim Integrated effectively creates and manages enhanced end-user experiences that quickly guide customers to the information they need—on any device at any time. Adobe Creative Cloud, Adobe Digital Publishing Suite, Enterprise Edition, and Adobe Experience Manager in Adobe Marketing Cloud enable prompt access to personalized product research results that help Maxim customers transform online interactions and speeds time to market.
There are more than 9,000 semiconductor products on the Maxim website. With Adobe solutions, Maxim helps customers easily access solution information without needing to navigate through layers of complex pages. Instead, the website leads customers through the design process and adds value at each step.
“We support a total ecosystem that includes design engineers, purchasing staff, partners and more,” says Robert Reneau, director of digital marketing at Maxim Integrated. “With Adobe Marketing Cloud and Adobe Creative Cloud, we can transform the online experiences we offer our customers and partners, and deliver relevant content faster.”
Adobe solutions also offer increased scalability and easy integration with other back-end systems, helping streamline workflows throughout Maxim. For example, Adobe Experience Manager enables marketers and web developers to respond quickly to customer needs through improved content authoring and management, as well as easy integration with product information management systems, Salesforce.com, SAP, and Oracle Eloqua software.
“Adobe Experience Manager was the best solution given its rich feature set and ease of use, including how simple it is to create and publish content,” says Reneau. http://adobe.ly/1mL4Jka
August 7, 2014
New employees are often faced with an endless list of tasks at job orientation. Sony Latin America and agency JWT/Casa completely transformed their onboarding experience by producing an app created with Adobe Digital Publishing Suite (DPS) that engages the digital generation. Employees can discover the story of Sony through high-def video, explore company values through interactive content, and understand their roles through dynamic org charts — putting everything they need to succeed right at their fingertips.
“Sony saw an opportunity. To bring all of their content together and consolidate it into a really cool experience that would prove that they were thinking forward in terms of how they wanted to engage their new employees. It’s an example of how a company is totally transforming its processes, and thinking outside of the box.” – Douglas Fajardo, CEO, JWT/Casa
Why We Love This App:
- Showcases Sony Latin America’s innovation, a key priority for the company and the employees they hire.
- Engages the digital generation in their own language and saves time and money in the onboarding process.
- Provides a central library and learning resource employees can access throughout their careers.
- Increases interactivity and engagement and maximizes retention of information.
Interested in Adobe DPS?
July 31, 2014
Mobile is the new now.
The sales team at spirits distiller Rémy Cointreau is using Adobe Digital Publishing Suite (DPS) to transform their sales efforts. Gone are the bulky laptops and leave-behind printouts that clutter a bar environment. Sales representatives now present to potential clients with the Rémy Cointreau tablet app– letting mixologists explore stunning videos and interactive features on the tablet as the discussion evolves.
The portfolio of Rémy Cointreau as a company can now come to life right at customers’ fingertips. Alexandre Page-Relo, Chief Technology Officer at Rémy Cointreau said, “We realized it’s the 21st century. Let’s make something that’s enticing, that triggers conversation so we can exchange, instead of just talking.”
Why We Love This App:
- It’s two apps in one: landscape mode for client-facing presentations and portrait mode with presentation notes for sales training.
- Real-life demonstrations and cocktail measurements are made possible by a built-in calculator.
- Integrates social media and existing CRM, and provides constant connectivity to the greater global sales network.
- Provides a single digital library of sales and marketing materials, saving money and time.
“There is great simplicity in Rémy Cointreau’s idea to train sales teams and engage customers with a single tool. Reps can prep for customer meetings with notated versions of the materials they will be using to prompt customer conversations. One app, 2 purposes, built with the help of Adobe Digital Publishing Suite.” – Linda Page, Sr. Director WWFO Enablement, Adobe.
See how DPS helps other leading organizations transform their sales processes. Learn more ›
For more information on DPS, contact us or call 800-945-9131.
July 29, 2014
In June, Adobe released significant updates enhancing the DPS native Android and Windows viewers, streamlining the process for creating mobile apps for these platforms. Customers now have access to a robust set of interactive features–as well as article and viewer capabilities–that bring the same great reading experience audiences love on iOS to the Android and Windows platforms. Be sure to check out this comparison chart that illustrates how DPS features stack up across leading iOS and Android tablets and smartphones as well as Windows Mobile phones.
Adobe DPS Sr. Product Manager, Neil Enns, recently contributed this article to Talking New Media, providing a step-by-step overview of how to seamlessly develop an Android app with DPS. See first hand how you can create one piece of content—whether it’s an issue of a magazine, a sales enablement app, a game day app, or your company’s annual report– and deliver it to the Apple App Store, Google Play, Samsung Papergarden and Windows Store–without having to alter it or invest any additional production time. You’ll also learn how the same engaging, interactive experience will be maintained regardless of the device from which your audiences are accessing your content.
Now with DPS, delivering immersive, engaging content to the wide world of Android and Windows device users is faster, easier and more cost-effective than ever before.
To learn more, visit one of our resources:
July 24, 2014
The real estate world is constantly evolving, and the Sotheby’s International Realty brand needed a sales solution that could keep pace. Using Adobe Digital Publishing Suite (DPS), the company created the Anthology app. The app lets both sales associates and customers interact with the brand. Now, over 15,000 Sotheby’s International Realty associates have every marketing tool they need to present, sell, and win listings. And customers all over the world can browse listings and immerse themselves in the luxury that Sotheby’s International Realty is known for.
Why We Love This App:
- The app can be updated quickly. Content can be published and distributed around the world in real time, saving time and money over reprinting materials.
- The rich, beautiful imagery within the app showcases the luxury of Sotheby’s International Realty.
- This app serves two unique audiences. The internal version offers materials to help associates enable sales, and the public version delivers an engaging customer experience.
- Users enjoy a globally consistent client experience, regardless of location.
“Our sales associates want tools that are accessible, relevant, and timely. By using the Anthology iPad app created with Adobe Digital Publishing Suite, they can clearly and consistently articulate to their clients the latest benefits of listing properties with our global network.” – Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC.
Interested in Adobe DPS?
June 16, 2014
In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.
“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”
Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.
Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.
The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.
In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.
To learn more, watch our video or read our success story.
June 11, 2014
We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.
Read the Forbes Insights four-part series here:
June 9, 2014
This year’s Digital Publishing Symposium was jam-packed with stories of how marketing leaders and visionaries are transforming their businesses around mobile and engaging with customers and employees through apps. Industry-leading brands and companies – including Pacific Life Insurance, Express, Rémy Cointreau, University of Alabama, and more – shared stories of how they’re using Adobe DPS to enhance sales enablement, engage more of their target audience and advance their approach to storytelling.
If you were unable to attend this year’s event, you can still get access to expert strategies and insights from industry leaders.
Visit the Digital Publishing Symposium site to access videos and presentations for the sessions.
April 7, 2014
Accenture Interactive, a specialty group within international consulting company Accenture, helps some of the world’s leading brands drive multichannel marketing performance. One of the latest sales enablement and communications tools that Accenture Interactive has added to its mix is a digital app built using Adobe Digital Publishing Suite, Enterprise Edition. The app, Accenture Interactive, is a custom-branded showcase of the company’s latest research, reports, and insights for customers and prospects.
“Although this started as sales enablement, it grew from there,” says Molly E. Spatara, global director of digital marketing at Accenture Interactive. “Once we saw what we could do with Adobe Digital Publishing Suite, we realized there was tremendous potential to go beyond sales enablement to more deeply engage people with the Accenture brand.”
The app is the latest technology the firm uses to communicate with its customers and prospects. Since launching the iPad app in January 2013, Accenture Interactive has built more than 100 folios that address topics including marketing strategy and operations, analytics, media optimization, experience management, and social media.
The Accenture Interactive app has been well received and many executives embrace it as a key component of the integrated digital campaigns that support the launch of new research. Older content is replaced as new research becomes available, keeping the app fresh and relevant. Using the Custom Store capability of DPS, Accenture presents its folios in a rich, branded experience and organizes information into categories that support intuitive browsing.
Analytics in Digital Publishing Suite let the firm gauge the popularity of its more than 100 folios and refine the app experience. In addition to looking at what content is downloaded from other channels, Accenture is examining folio usage, interactivity, and how related content is accessed in the app to create the best possible experience for its audiences.
Accenture Interactive reports that it is seeing a steady rate of app downloads per month, with increases tied to paid search and paid social efforts. Accenture plans to continue investing in the app and growing its content library. The firm is also looking into opportunities to use of Digital Publishing Suite to create an app for its analytics content.
April 4, 2014
Calling all association leaders: Attend our AM&P presentation, learn the many uses of DPS, and meet an Adobe expert
The team from Adobe will be hosting a presentation at the AM&P offices in Reston, VA—you can also attend remotely—to introduce you to the many ways your association can use DPS. If you thought that DPS was just for magazines, this will be an eye-opening look at other types of content that publishers and companies are creating including brochures, internal communication and sales tools, event apps, presentations, and more. You’ll learn how DPS can help you reach more members, cut down on printing costs and deliver more timely and relevant experiences to your constituents.
Plus, for those who attend in person, Adobe’s Mark Poulalion, Solutions Consultant, will be on hand 30 minutes before the presentation to answer your questions about digital publishing tools and technologies, offer guidance on your digital strategy and more.
1:30-2:00pm: Meet the Adobe expert, Mark Poulalion, Solution Consultant (onsite only)
2:00-3:00pm: “The many uses of DPS” presentation (onsite and via webinar)
It’s free and open to AM&P members as well as non-members. Register now: The Many Uses of DPS for Your Association
April 1, 2014
This post originally appeared on Adobe Conversations. Posted by Adobe’s Mark Garrett, Executive Vice President and CFO.
Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year. As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.
The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.
The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.
Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.
March 14, 2014
If you’re a B2B publisher interested in learning more about the latest advancements in content marketing, don’t miss this seminar hosted by the ABM and sponsored by Adobe where the topic “Understanding Content Marketing and Making Money from It” will be explored. Speakers will delve into why this is such a hot topic, share statistics on their content marketing spends and reveal strategies that are delivering results. One highlight of the day will be a mini case study that Sharon Wright, VP of Digital Operations from Cygnus Media, will share about their app strategy and how they are turning their digital magazines into a highly relevant medium that delivers revenue, engagement and leads.
Register now: Understanding Content Marketing and Making Money from It
Thursday, March 27 at 8:30 am EDT in New York, New York.
March 6, 2014
Join Adobe as they host a free, one-hour webinar in partnership with the ABM that will introduce B2B publishers to the large variety of apps that can be created using Adobe DPS.
Don’t miss this opportunity to get inspired by the many examples the DPS team will present that go beyond the digital magazines you’re familiar with. You’ll see real-life examples of other types of content-centric apps being created by publishers and brands like event and program guides, brochures, sales collateral and presentations, white papers and more and learn how you can make the most of your investment in DPS.
Register now: Webinar: More Than Just Digital Magazines: The Many Uses of Adobe DPS for Your Business
Wednesday, March 12 at 2:00pm EDT
Free to members and non-members.
March 4, 2014
Money management firms know a thing or two about ROI. So when Lord Abbett chose to expand its publishing efforts and adopt a more versatile web content management system, achieving a rapid return on investment was also a goal. After evaluating solutions, Lord Abbett chose Adobe Experience Manager for content creation and distribution and Adobe Digital Publishing Suite for creating digital publications that engage customers on tablet devices.
Integration between DPS and Experience Manager enables the firm to streamline asset creation and content management and easily repurpose content for mobile devices. Lord Abbett replaced its quarterly publication, The Lord Abbett Review, with Perspectives, a digital app created with Adobe Digital Publishing Suite that supports faster delivery of more relevant content.
With the combined Adobe solution, Lord Abbett could deliver compelling experiences wherever customers are, taking the wealth of content already created for print and web to mobile apps—faster, easier, and at a lower cost.
Lord Abbett previously relied heavily on third-party agencies to create the quarterly Lord Abbett Review—a process that would slow time to market and increase publishing costs. Now, with Perspectives being created using a combination of Adobe Experience Manager and Adobe Digital Publishing Suite, creation and delivery time has decreased dramatically. Most production has been brought in-house, reducing costs and enabling the firm to deliver the publication on a more frequent basis.
In addition, the Lord Abbett team has the flexibility to pivot quickly and update content if economic trends change. Previously, changing content at the last minute required that the quarterly print issue be pulled from the printer and reworked. With Adobe Experience Manager, the team at Lord Abbett can efficiently create content using predesigned, preapproved templates and house that content—along with associated assets—in a central repository. The assets are then transferred to Adobe Digital Publishing Suite – even when content changes – and prepared for delivery to devices.
“We’ve accelerated time to market by at least two weeks compared to working with agencies—that’s a 50% improvement,” says Stephen Reilly, Director of Digital Communications for Lord Abbett. “From a financial standpoint, we anticipate fast and significant savings in terms of both cost and effort.”
For Lord Abbett, the ability to accelerate publishing processes is opening many new possibilities to become more relevant and engaging to customers.
Read the Lord Abbett case study
Register for Adobe Summit sessions to learn more