Posts in Category "Corporate Publishing"

New integration of DPS and Experience Manager drives consistency across rich-content mobile apps and web

Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.

With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:

  • Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
  • Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”

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Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.

lord_abbett

“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”

Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”

Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.

In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.

 

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9:01 PM Permalink

Learn about DPS and Content Management Systems at the MPA’s Meet the Innovator Lunch

Looking to amp up your productivity while getting your content onto more devices? You’ll want to catch Adobe’s presentation at the MPA’s next Meet the Innovator Lunch and Learn on Tuesday, March 11 from noon – 2:00pm in New York, NY. You’ll learn how using content management systems, like Adobe Experience Manager, with DPS can streamline the process of publishing across multiple devices and the Web, maintain consistency across brand touch points and decrease publishing costs for multi-channel distribution.

The Adobe team will show you this workflow and walk you through some current examples of publications built with DPS and AEM–including Vanity Fair.

Speakers will include:

  • Steve Hart, Senior Solutions Manager, Adobe Publishing
  • John Metzger, Senior Product Manager, Adobe Publishing

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Event Details
Date: Tuesday, March 11 from noon – 2:00pm
Location: 757 Third Avenue, 11th Floor New York, NY 10017

To register, contact Margaret McCarthy at mmccarthy@magazine.org or 212-872-3756 with questions.

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Lunch+Learn: Adobe DPS+Content Management Systems – Faster App Creation, Reduced Costs, and a More Consistent Brand Experience

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12:13 PM Permalink

Adobe’s Connection Newsletter Brings the Latest News to Publishers

Stay up to date on the latest publishing news with Adobe’s Connection Newsletter.

Each month, the Connection Newsletter provides the rundown on topics and events that drive your digital publishing business.

Adobe's Connection Newsletter

Topics in the January issue include:

  • Adobe to offer .folio file format for Digital Publishing Suite
  • Learn strategies for measuring your app’s ROI
  • View best practices for driving more downloads

View the online version of Connection Newsletter’s January Edition for Publishers.

View the online version of Connection Newsletter’s January Edition for Corporate Publishers.

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10:24 AM Permalink

Forbes Insights Report reveals apps strengthen connections with customers and are driving internal efficiencies

Increasingly, consumers expect the ability to retrieve information on-the-go with tablet and mobile devices. To further explore these trends in mobile marketing, we’re releasing today a new report about apps that examines how marketers are integrating them as a key part of the marketing mix. Produced in conjunction with Forbes, the new report The Connected Marketer: How Apps are Engaging Customers, Partners and Employees, surveyed top-level decision makers in large organizations and found:

  • Apps are on the rise. Of companies with customer-facing apps, 78%, report increases in their mobile app audiences over the past year.
  • Use of customer-facing mobile apps is seen as a post-sale loyalty strategy. 31% of respondents say that customer-facing apps have the greatest impact when maintaining loyalty post-purchase.
  • Internal apps are driving efficiencies. More than two-thirds of executives report the number of end-users of their internal apps has grown over the past year; they see apps playing greater roles in facilitating sales, communication and training processes.
  • In-app analytics represent opportunity. 44% of respondents attempt to measure metrics within the app such as content views and number of downloads. However, marketers are not yet focusing on user-interface metrics such as analysis of navigation through the app, pathing or length of time spent with the app in large numbers yet –an area that represents opportunity for marketers to gain further insight into their customers.

 

As marketers seek to create stronger connections with their customers and employees they should:

  • Have marketing step up to the task. In a majority of cases, both external and internal apps are developed within the organizations—mainly with the assistance of IT, and internal designers/developers. Because IT plays mainly a supporting role – and given marketers’ focus on the customer – app publishing is a role that marketers are uniquely qualified to step up to.
  • Implement unique content to attract users. Apps require more than simply scaling down a website to fit a smaller screen. Sixty-eight percent of all the respondents say they are offering exclusive content that cannot be found elsewhere. A majority of those who have seen the number of mobile app users increase, 60%, attribute that to the fact that they are making more exclusive content available through the apps.
  • Analyze metrics to create a compelling experience. According to the report, the ability to design user-friendly interfaces and to keep end-users interested and returning to the app was seen as the biggest challenge for marketing executives. Since only 44% of marketing executives look at metrics from their app, they should use a data-driven approach to gain further insight into their customers and optimize the user experience.
  • Get the word out across channels. Use both your own and third-party marketing channels to drive downloads of your app. Sixty-nine percent of companies rely on their company’s website to get the word out to customers about their apps. Another 58% employ email as another means of advertising availability of apps (58%). Other strategies include search engine marketing (36%), Facebook notifications (35%) and app store marketing (35%).

Two Adobe customers are mentioned in the report as case studies of successful companies using app marketing.

WorthwhileFor nine years, Raymond James Financial has published Worthwhile, a quarterly aimed at high net worth clients and the most popular of all its client communication pieces. In 2013, the firm decided to use Digital Publishing Suite to supplement the printed quarterly with a digital edition, expanding its reach and allowing financial advisors to custom-brand it for their clients. Clients can email their advisor or go directly to their website from the Worthwhile app. The result has been a deeper engagement with clients and increased customer loyalty. “The digital edition brings financial advisors and clients closer together,” says Cameron Diehl manager of advisor productivity and marketing strategy at Raymond James. “It keeps advisors’ names in front of their contacts who can then email the advisor or go to their website directly from within the WorthWhile app.”

Another example is Sotheby’s International Realty, the global luxury real estate network whose Anthology app has replaced the printed brochures it used to distribute to its nearly 700 sales affiliates around the world, and which were often out of date as soon as they were printed. In contrast, its iPad sales enablement app provides up-to-date information to its affiliates and includes interactive features such as slideshows and videos. Best of all, the firm has seen direct ROI as a result of the app—in addition to the $1 million a year it saves by using a tablet app instead of print collateral.

GlobalMedia

Learn More:

Download the Forbes Insights Report – The Connected Marketer: How Apps are Engaging Customers, Partners and Employees

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5:58 AM Permalink

Adobe Powers Mobile App Production for Leading Corporate Brands

Senior Marketing Leaders Across Geographies and Industries Select Adobe Digital Publishing Suite to Engage Stakeholders with Apps 

After making great strides in the publishing industry over the past few years, Adobe is proud to announce that Digital Publishing Suite is now also powering mobile app production for some of the world’s best-known brands. Given its rapid uptake, DPS has become the professional standard for quickly and cost-effectively creating tablet and smartphone apps to help companies engage customers, employees, and other stakeholders through digital channels.

“If you’re a senior marketing leader looking to engage audiences on tablets and smartphones, Digital Publishing Suite offers your team the opportunity to create apps that look amazing for much less than native app development,” says Nick Bogaty, Head of Digital Publishing, Adobe. “It’s exciting to see the many ways brands and organizations are using Digital Publishing Suite to produce apps that quickly engage their customers and employees with compelling content on popular mobile devices.”

Industry leaders producing public-facing apps to drive brand engagement, launch products, and strengthen relationships with consumers include Arsenal FC, Audi of America, Bass Pro Shops, Ball State University, Buffalo Bills/NFL, Casa/JWT (a WPP company), Celebrity Cruises, Deloitte Consulting LLP, Lowe’s, Raymond James Financial, Syracuse University, UCLA Anderson School of Management, University of Notre Dame, and more.

“With Adobe Digital Publishing Suite, we very quickly created a high-quality app that showcases our cruising destinations with rich images and interactivity,” said Lisa Z. Kauffman, vice president of marketing at Celebrity Cruises. “The app makes it fun and easy for customers to interact with our brand and explore our cruise ships and destinations, resulting in more engaged customers and an increase in bookings. Best of all, because we rely on Adobe for the app and technology infrastructure, we can focus our attention on creating compelling travel marketing content.”

App

Celebrity Cruises uses Digital Publishing Suite to engage travel agents and prospective customers with its cruise offerings around the world.

In addition to public facing apps available through mobile marketplaces, many global brands are also creating and updating sales enablement and internal communications apps using DPS. These apps are made available internally through a corporate intranet or mobile device management solution or through restricted distribution capabilities to specific external audiences. Customers engaging their employees and affiliates through these private apps include Remy Cointreau, Sotheby’s International Realty, and Specialized Bicycle Components.

“Using Adobe Digital Publishing Suite, we produced a sales enablement app and made it available to our reps through private publishing,” said Alexandre Page-Relo, global chief technology officer for Remy Cointreau. “Now, our sales reps always have up-to-date sales sheets, product information, and sales calculators in an interactive format, right at their fingertips. The return on investment of not having to print materials that are quickly outdated has been phenomenal.”

See more examples of leading organizations using Digital Publishing Suite in the DPS Gallery

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11:58 AM Permalink

Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license

Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.

Here are the details:

Circulation and Readership Continue to Grow

Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.

This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.

This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.

Adobe_DPS_Readership_Infographic_121013[1][1]

 

DPS Features Power Reader Engagement

A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.

Social Sharing

USWeekly Social Sharing USWeekly3

 

 

  • Encourage readers to share content through their social networks
  • Enable sharing across Facebook, Twitter, Pinterest and email
  • Promote subscription offers through sharing flow to drive revenue

 

 

 

Web Viewer

Washingtonian

 

 

  • Leverage web traffic to build awareness of content available through mobile app
  • Introduce high-fidelity content without needing to download and install app
  • Convert web viewers into app subscribers

 


 

 

Push Notifications 

PushNotificaitons1

PushNotifications2

 

 

  • Encourages repeat visits
  • Enables publishers to announce new issues and promote off-cycle and other related content
  • Target readers based on behavior or purchase history with customized messages

 

 

 

 

 

Free Preview

Free PreviewFree Preview2

 

 

  • Ensure readers explore your app after installation
  • Give customers immediate access to sample content
  • Convert to paid subscription through paywall

 

 

 

 

From Bill Phillips, Editor in Chief, Men’s Health, Rodale:

“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”

Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.

.folio to be Offered Under Free License

Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.

This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines  available in the .folio file format.

From Nick Bogaty, Adobe’s Head of Digital Publishing:

“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”

Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership 

Stay connected to our blog and social media channels–Facebook, Twitter, and LinkedIn–for more news about the .folio free license when it becomes available.

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6:39 AM Permalink

Stryker Orthopaedics: Distribute apps internally

By: Sonia Sawhney

The transition from custom-developed apps to DPS-produced apps was cost-effective for Stryker Orthopaedics. In this video clip from the Digital Publishing Summit in New York City from May 2013, Paul Zurlini, Director, Global Marketing Communications, and Steve Brown, Creative Director at Stryker Orthopaedics provide insight into how their team used Digital Publishing Suite to distribute apps internally and enable their sales reps to interact with physicians in an interactive, compelling way.

The Stryker sales force rapidly adopted the DPS-produced tablet app as a sales tool, with 7 out of the top 10 branches using the app frequently. With sophisticated metrics, they were also able to measure overwhelmingly positive adoption of the app – a 78% usage rate. Another remarkable metric was the 42% 56% [updated] reduction in print costs Stryker achieved over a two-year span. After two years of using custom-developed apps, the Stryker team embraced Digital Publishing Suite to reduce publishing costs and simplify the production process.

Watch this video to learn more – Stryker: Distribute apps internally

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11:55 AM Permalink

JP Morgan Chase launches Annual Letters to Shareholders app

By: Dave Dickson

It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing.  From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty.

Financial services institutions are turning to tablet apps to engage their stakeholders and communicate critical information.  JP Morgan Chase, the global financial services firm, recently used Digital Publishing Suite to produce its Annual Letters to Shareholders app.  The app allows the firm’s private banking division to communicate key strategies, market trends, and corporate initiatives to its clients and stakeholders.

With content written by the firm’s senior executives, the Annual Letters app gives insight into the firm’s performance over the last year, as well as its vision for the future. With the launch of the app, the company is following a “print-plus” strategy for its Annual Letters content – augmenting the content with interactivity and informs and engages readers. Commentary in the app is augmented by animated graphs, etchings that animate to photographs, and a video culled from JP Morgan’s existing asset library that highlights the global nature of the firm’s operations.

Before producing the app, JP Morgan Chase distributed the Annual Letters content in printed format, delivering 53,000 copies of the printed booklet in nine languages to clients and employees worldwide.  The app now complements that printed piece with digital content. Launched earlier this year in ten languages, Annual Letters went live two days from when the company’s Annual Report was made available. Produced by Joe Zeff Design, the app went from concept to reality in only nine weeks – a significant time reduction when compared to hiring custom developers.

Learn more about the JP Morgan Chase Annual Letters to Shareholders app below.

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4:30 PM Permalink

Bonnier’s Dagens Nyheter wins Tablet Publishing Category in 2013 European Digital Media Awards

DMA

Dagens Nyheter

With more than 100,000 weekly downloads and 90,000 digital subscribers, the tablet edition of Sweden’s daily newspaper, Bonnier/Dagens Nyheter, has the largest circulation of morning newspapers in Sweden.  We’re excited to announce that the tablet edition, built with Digital Publishing Suite, took home first place in the Tablet Publishing Category at the 2013 Digital Media Awards presented at the Digital Media Europe Conference.

Dagens Nyheter for tablets, like the printed version of the newspaper, features sections like Sports, News, Weather, etc. With slideshows, video, audio clips, and graphics, the tablet publication leveraged Adobe Digital Publishing Suite to captivate readers with fresh and engaging daily content. As a leader in the digital space and early DPS adopter, Dagens Nyheter is the only DPS based morning newspaper distributed to readers across the country.

Exclusive to the tablet edition, the daily newspaper features special issues and stories. Focusing on interactivity to capture readers and allow them to truly experience the story, Dagens Nyheter is able to provide an experience beyond just text on a page. Divided into chapters, they were able to retain the authentic feeling of reading a newspaper, but presented in a digital format.

Congratulations to Bonnier/Dagens Nyheter for first place at the 2013 European Digital Media Awards! Experience the daily stories on your tablet and learn more:

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9:00 AM Permalink

Storify Recap from Day 2 at Digital Publishing Suite Summit

What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:

  • Sotheby’s International Realty
  • Renault
  • JPMorgan Chase
  • Stryker Orthopaedics
  • J. Walter Thompson/Casa
  • Forrester Research
  • And many more…

In case you missed out on yesterday’s Traditional Publishing session, get your updates here:

Below is the Storify recap of social media conversation from today’s Corporate Publishing   Summit. Check back soon to see more highlights and recaps from the event.

 

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3:12 PM Permalink

Digital Publishing Awards

AdWeek

Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.

From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.

AdWeek Talent Gallery

Submissions to the DPS Innovation Awards will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery

 

Awards

Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.

Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!

For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.

We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.

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7:05 AM Permalink

Join us at the Adobe Digital Publishing Summit

Adobe Digital Publishing Summit

Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.

Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.

The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions.  Speakers include luminaries from the world’s leading brands, including:

May 14 – Traditional Publishing May 15 – Corporate Publishing
  • National Geographic
  • Martha Stewart Living Omnimedia
  • Wolters Kluwer
  • Hearst Magazines
  • Daily Mail
  • The New Republic
  • And many more…

 

  • Sotheby’s International Realty
  • Renault
  • JPMorgan Chase
  • Stryker Orthopaedics
  • J. Walter Thompson/Casa
  • Forrester Research
  • And many more…

RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.

 

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10:06 AM Permalink

DPS Getting Started Guide: Now Available!

DPS Getting Started Guide

Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.

Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.

Before the publishing process begins, it’s important to put a strategic plan in place.  Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS.  Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more.  From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.

We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:

  • Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
  • Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.

Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.

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12:00 PM Permalink

Men’s Health – Optimized for iPhone

Men's Health

Publishers looking for new ways to connect with audiences on the go need look no further than the device many people carry with them every day—their smartphone. Rodale, publisher of Men’s Health magazine, is doing just that with an enhanced version of the magazine now available on the iPhone. You have seen our App of the Week videos and news announcements. Today, you can learn directly from the Rodale Publishing team, in both video and PDF format. 

Using Digital Publishing Suite, Men’s Health was able to create the iPhone version in-house in just 40 days, without hiring outside programmers. Icons and strong, consistent typography provide visual cues that help readers navigate and each animated workout exercise is presented on a single page, sequenced to walk the reader through the entire workout tutorial.

Built-in analytics in Digital Publishing Suite show that readers are spending up to an hour or more interacting with the brand. Subscription rates are booming–they now have more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition.

Read the Success Story PDF here:
Rodale Inc. and Men’s Health: Publishing icon—optimized for iPhone

Watch the video here:
Digital Publishing & Rodale

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3:32 PM Permalink

Corporate Publishing Session at Adobe MAX

Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:

 

Engaging Your Customers and Employees with Mobile Apps

Day/Time: Tuesday, 8:30 AM – 511A

Session ID: S7824

Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)

Description:

  • Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
  • View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
  • Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.

 

 

 

 

 

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1:23 PM Permalink