December 2, 2013
The internationally coveted awards celebrate the best in class magazines, individuals and advertisers who fuel the sector.
A warm congratulations to the following DPS customers who received awards:
- BBC Top Gear (BBC Worldwide/Immediate Media Co): Simon Carrington: Publisher/Manager of the Year and Motoring Magazine of the Year
- Empire Magazine (Bauer Customer Media): Film, TV and Entertainment Magazine of the Year
- Crash Test Drive, Peugeot (the goodfellas): Magazine Advertisement of the Year
- TLQ (SMACK): News and Business Magazine of the Year
- QG (UK) (Condé Nast Publications Ltd): Men’s Lifestyle Magazine of the Year
Learn more about the Digital Magazine Awards:
2013 UK Digital Magazine Awards
November 24, 2013
Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from print to digital to reach key decision makers in B2B industries.
It was this acknowledgment that led them to select Adobe Digital Publishing Suite to create an interactive app that gives readers access to a highly engaging educational experience.
Thanks to immersive editorial and advertising content and access to highly informative analytics, GIE boasts reading sessions of up to 45 minutes, with multiple sessions per month with their app. This growth represents a 300% increase in engagement after transitioning from PDF replicas to the DPS interactive platform.
Chris Foster, President and COO of GIE Media, says, “Our biggest problem with flipbook magazines was the inability to track who was reading what, how many times they were opening it, how long they were in it and what article they were reading. With interactive app development, that went away completely. We can track everything.”
GIE has experienced similar successes when using DPS to reimagine advertisers’ print ads for the digital space. As readers spend more time engaging with the enhanced content, advertisers enjoy benefits including elevated viewership and click through rates, creating an entirely new revenue stream for GIE.
Watch the video to see how adopting Digital Publishing Suite has helped GIE Media drive down publishing costs while increasing reader engagement and advertising revenue.
November 21, 2013
When you publish the biggest car magazine in the world, you want a digital edition as high-tech and feature-rich as the cars it showcases. That’s why Immediate Media chose to work with Digital Publishing Suite to create the digital edition of BBC Top Gear magazine. In addition to being able to leverage the print workflow, DPS lets the publisher add a range of interactive features, including 30-second videos, animations and HTML widgets.
BBC Top Gear magazine has been the United Kingdom’s best-selling car magazine since it launched twenty years ago. The television show of the same name has an estimated global audience of 350 million viewers in 170 countries. The venerable motoring franchise has evolved from a forum for evaluating test-driven cars into a multimillion-dollar global business that spans print, television, the Internet, merchandise and live events.
Simon Carrington, publisher of Top Gear, says, “Cars move and make noise and our audience expects our digital edition to reflect that interactivity. With Adobe Digital Publishing Suite we’re able to include dynamic, interactive content that car aficionados love as part of the overall digital edition experience.”
So far, the results have been impressive. Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.
Read the case study:
Immediate Media Co for BBC Worldwide: BBC Top Gear magazine Driving engagement
November 19, 2013
Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference
We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.
Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.
This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.
Learn more and register for the conference:
2013 Seybold Going Digital Conference
Read the case study:
Wolters Kluwer Health: Medical journal transformation
Watch the video:
Wolters Kluwer: Transformation of a global medical publisher
November 6, 2013
We’ve blogged in the past about leading global luxury real estate network, Sotheby’s International Realty, which equips its affiliates with a sales enablement app built with Digital Publishing Suite. Today, dive deeper into the Sotheby’s International Realty story through a short video that shows how the firm is using its Anthology app to enable agents with the latest interactive sales material – and how it drives ROI in the process.
Sotheby’s International Realty has over 13,000 sales associates in its network and needed to enable distribution of the most up-to-date sales enablement content to their affiliates. The app, Anthology: The Collection of an Extraordinary Brand, not only encapsulates everything that Sotheby’s International Realty does from a marketing perspective, but helps drive down publishing costs and enhance its direct ROI. View the video below to discover the story of the Anthology app, as well as how adopting Digital Publishing Suite has helped differentiate Sotheby’s International Realty within the industry as an innovative leader.
Watch the video to learn more:
November 1, 2013
We are thrilled to announce that AZ, a twice-weekly news magazine produced by The Arizona Republic, has just won the prestigious Innovator of the Year award from the Associated Press Media Editors at their annual conference. The APME Innovator of the Year award recognizes innovation that demonstrates a bold, creative, and successful effort to improve a news or information product and increase audience.
In less than a year, AZ, built on the Adobe DPS platform, has delivered on all of these fronts, consistently providing readers with a publication that weaves amazing design and interactivity around compelling and timely editorial designed to serve their local community. In addition, the team at AZ has been able to quantify the success of their content and prove they are building a highly engaged and committed readership:
- 75% of AZ readers come back within a week of their last visit, some come back daily
- Readers spend an average of 69 minutes in each issue
- Readers have spent more than 46M million minutes with the app since December 2012
Be sure to watch the AZ video to see first hand how this passionate team delivers their award-winning magazine. Keira Nothaft, Editorial and Creative Director of The Arizona Republic, sums it up by saying “We are in the fight of our lives. We have to engage and reach audiences where they are, on the device they’re using, at the moment they’re using them, and do it in a way that is captivating. People must feel AZ is must read. We are able –with the device, with the software and with our amazing talent — to give readers stories in a way they’ve never been able to experience them before.”
Congratulations to the team at AZ!
October 4, 2013
The Personal Touch (And Swipe)
The most-successful financial advisors regularly demonstrate a personal interest in the prosperity of their clients. To help its advisors engage both clients and prospects, investment advisory firm Raymond James Financial now offers a digital version of its award winning quarterly publication, WorthWhile, created using Adobe Digital Publishing Suite. With more than 2.5 million accounts managed by 6,300+ financial advisors, Raymond James Financial helps guide those clients on how best to save, invest, and grow their money — and the WorthWhile app is a key part of the firm’s strategy.
Customization of the app is made possible using restricted distribution capabilities in DPS. Advisors can include a banner with their logo and contact information, and clients and prospects access the interactive publication using a unique ID. The digital edition’s engaging content, which includes embedded videos, timelines, slideshows, and animations, are only part of its appeal to Raymond James. It also supports the company’s strategic move to enable advisors to practice at any time in any place. Overall, the digital edition offers advisors more immediate contact with clients to help shorten the sales cycle and enhance relationships.
PDF Success Story:
Learn more and download the Raymond James Financial success story: http://adobe.ly/GBISuq
Download the WorthWhile app: https://itunes.apple.com/us/app/raymond-james-worthwhile-magazine/id650024552?mt=8
September 17, 2013
When we tapped JWT/Casa Miami to build an event app for the Adobe DPS Summit, we knew we wanted a content-rich, interactive app to engage, inform, and connect conference attendees. The agency regularly uses Digital Publishing Suite to develop specialty apps that support business processes, both externally to customers and internally to employees. For our DPS Summit event, JWT/Casa Miami made a rich, interact app that highlighted the solution’s capabilities, including direct entitlement, social media integration, and real-time notifications.
The digital app allowed attendees to view information about sessions and speakers, take notes on presentations, and download or view presentations after a session. They were also able to access offline content and Internet links, including news articles and videos, without leaving the app. Push notifications helped accommodate the fluid nature of the event by allowing the event producers to update speakers and sessions in near-real time, without having to rebuild the app and resubmit the content to an app marketplace. Social media integration also enabled attendees to interact with each other and follow social media activity about the event.
The Summit featured two sessions, each with its own agenda and speakers, and attendees easily downloaded the appropriate version of the app for their sessions through a registration front-end linked to an entitlement database. By using restricted distribution and direct entitlement, the app was able to deliver proper content to attendees based on their login credentials.
Overall it was a hit with attendees. Douglas Fajardo, CEO and chief creative director of JWT/Casa Miami, concluded, “Event apps created with Adobe Digital Publishing Suite are a great solution for bringing event content to life in a way that engages attendees on-site, and facilitates ongoing relationships.”
Read the PDF case study here:
Adobe & JWT/Casa Miami: Event apps drive customer engagement
September 13, 2013
Magazine, business, education and special interest apps are all part of this curated collection, which is designed to highlight the most engaging and informative apps pushing the envelope of mobile app design.
The new gallery includes videos, screenshots, interactivity, and details on the creative aspect of the apps as well as links to the apps themselves. And because this is a curated gallery, we will be highlighting new apps as they come online, so you can come back and see what is new on a regular basis.
Take a look at the amazing apps in our gallery today and let us know what you think in the comments below! We’re very excited to launch it, and look forward to hearing what you think about it.
September 12, 2013
The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.
Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.
Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.
Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.
There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.
And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.
Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.
Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.
The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.
Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.
The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:
‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.
‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.
‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.
‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’
Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:
Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market’; ‘Get this app for the puzzles alone’; ‘Great depth of content’; ‘Really interactive, love the 360s’; ‘Arrives on my iPad every morning… Soooooo easy to use’; ‘Really unique and intuitive interactivity, not seen this in other publications’; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.
You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.
August 7, 2013
We’re thrilled to announce that Vanity Fair has launched the iPhone version of its publication using Digital Publishing Suite. With its signature mix of pop culture, business, politics, and fashion, the magazine is now available to readers in an on-the-go format, specifically formatted for iPhone 5, iPhone 4/4S, and iPhone 3GS. The iPhone edition follows the successful launch of the brand’s iPad edition and enhances the content of the print magazine with videos, photos, slideshows, interactive infographics and more – to engage readers.
In a nod to Liberty magazine, which first launched its reading times in the August 6, 1927 issue, Vanity Fair is the first publication to sort its mobile app’s content by reading time, categorizing the magazine’s features in a table of contents broken down by “Short,” (five minutes) “Medium,” (5-10 minutes) “Long” (10 minutes or more) reads, and “Everything Else.”
The result is a beautifully formatted iPhone app that engages Vanity Fair’s audience with its signature content – produced from print assets for the smartphone screen size—using Adobe Digital Publishing Suite and Adobe Experience Manager.
Be sure to download the September issue and be sure to spend 10+ minutes reading the “long” cover story featuring the late Princess Diana.
- Read the Vanity Fair announcement
- Download the Vanity Fair iPhone app from the App Store
August 1, 2013
By: Sonia Sawhney
Marketing and communication brand, JWT, brings vast intelligence to life on the tablet with the launch of the JWTIntelligence iPad app. Recognized for provocative thinking, JWT inspires ideas beyond brand, category, and consumer conventions by converting cultural shifts into opportunities. The JWTIntelligence iPad app, made with Adobe Digital Publishing Suite, presents emerging opportunities to enable business gains, and makes decades of trends research and analysis available on tablets.
As a source for reference, entertainment, reflection, or inspiration, the app enables JWT to share trends research and analysis in a consolidated format on the iPad. In a recent press release, Ann Mack, Director of trendspotting at JWT revealed: “For the first time, JWTIntelligence has consolidated our trends research and analysis into a rich and robust package for the ipad.” Built with Adobe Digital Publishing Suite, the app is a true product of successful collaboration within JWT.
Now available as a free download to JWT employees, clients, members of the media and purchases of JWT’s annual report, the app brings JWTIntelligence’s trends content to life.
The app features:
- JWT’s interactive “10 Trends for 2013 and Beyond” made available with interactive components, worldwide trends and expert insights
- “100 Things to Watch” in a clickable grid exploring the latest developments in a variety of sectors
- Updated data, analysis, and rich content served in vibrant formats with videos and images.
- Shortcuts to JWT’s reliable trend reports and daily updates
Lear more about the JWTIntelligence iPad app in the recent PRWeb press release
July 24, 2013
With the new Oakland Museum of California app – produced with Adobe Digital Publishing Suite and available for iPad, Android and Kindle Fire –members and museum guests can keep up-to-date with museum news, as well as the stories behind the museum’s gallery exhibits. Serving as an enhancement to the institution’s print magazine publication, the OMCA app includes videos, slideshows, and interactive components that help bring the Golden State’s culture and history to life.
The app enables visitors to get a taste—in a fun and sophisticated way—for what’s new in the museum after a recent transformation. “Producing the magazine tablet app was one of the many aspects of the Oakland Museum of California’s promotional campaign supporting the re-opening of our Gallery of California Natural Sciences and the culmination of the Museum’s multi-year, $63 million transformation,” notes Kelly Koski, Associate Director, Communications and Audience Development, Oakland Museum of California. “Members and visitors alike have expressed excitement about the app.”
Utilizing videos and galleries, OMCA shares recent updates in the app using an interactive format, and also highlights upcoming exhibitions. The added value of audio, video, and photographic elements, distinguishes the tablet app from the print edition with added engagement.
In addition, positive feedback from members and visitors about the app has helped guide the strategic direction that the Oakland Museum of California has planned for their digital edition. With new folios in the app planned for three times a year, OMCA is planning to time these updates with new issues of the print magazine. Green Members—members who receive only digital correspondence from the museum—have expressed special enthusiasm for the tablet edition. With this feedback and success as a foundation, the museum is also exploring additional opportunities to bring its publication to smartphones.
Built by Diablo Custom Publishing, in the most recent Oakland Museum of California app, you will find:
- Exclusive photo galleries of behind-the-scenes content
- Interactive and custom illustrated maps around the Lake Merritt neighborhood
- Upcoming exhibitions and a preview of what’s to come at OMCA
July 19, 2013
Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.
Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.
In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.
Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.
July 8, 2013
By Sonia Sawhney
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.
With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.
The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.
Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:
Download The Knot Weddings Magazine App from iTunes.