February 20, 2014
Today, DPS customer Celebrity Cruises announced its 2015-2016 sailings around the globe – and their DPS-produced vacation planning apps form a core part of how the company is inspiring and engaging customers with its adventures and itineraries. Traditionally, the printed travel guides that Celebrity Cruises creates are beautifully illustrated with photographs of destinations and ship accommodations. To extend the reach of its marketing materials while capitalizing on the popularity of tablet devices, Celebrity Cruises created digital vacation planning apps using DPS.
Using DPS, the cruise line publishes apps for iOS and Android that highlight ship layouts, amenities and ports-of-call – all illustrated with gorgeous photography, video and interactivity that encourage travelers to imagine themselves on a Celebrity cruise. Using DPS allows the cruise line to publish these apps across platforms – cost effectively and on a regular basis. Additionally, travel agents can use the apps to promote Celebrity Cruises vacation offerings and travelers can lean back and immersive themselves in potential destinations, increasing the likelihood that they will book a cruise.
Tina Alexander, head of Web & Digital for Celebrity Cruises, says, “The travel apps align with our brand image, are sleek and easy to use, and Adobe Digital Publishing Suite helps us marry the interactivity of function with content. We’ve created something clear and informative that reinforces the brand.”
Celebrity Cruises is also using the analytics capabilities in DPS to monitor downloads and article to gain a strong understanding of how users are engaging with content and interactivity. Other features the company plans to explore include push notifications for content updates and social sharing to enable customers to share their vacation dreams and plans with their social networks. The apps were produced by DPS agency partner JWT/Casa Miami.
Read more about the Celebrity Cruises destination apps (PDF, 783 KB)
Download the Celebrity Cruises apps from the Apple App Store or Google Play
February 10, 2014
Back in November, we shared a case study that highlighted the success BBC Top Gear, the world’s leading automotive magazine, experienced by switching from a PDF replica format to the fully interactive experience that DPS delivers.
Now, Simon Carrington, publisher of Top Gear, explains how this transition has had game-changing impact on key metrics. Since moving to DPS, subscriptions are up 175%, downloads up 200%, ad revenue up 130%, and total revenue increased by well over 150%. Plus, get a glimpse of some of the adrenaline pumping-video footage included in their app- and learn why it’s the number one reason their readers keep coming back for more.
January 31, 2014
With the Super Bowl coming up this weekend, there’s nothing that football fans love more than the excitement of game day. This past season, Buffalo Bills fans who couldn’t make it to Ralph Wilson Stadium in-person had an app that kept them connected to the action. The Buffalo Bills Touch app, created with DPS, offered a new edition of the Buffalo Bills Fan Playbook each week. Each issue was packed with features that appeal to readers’ interests and imaginations with embedded audio, video, and editorial content, touch-enabled game day photo slideshows, social networking integration, and much more.
Fans were able to preview the upcoming weekend’s matchup each Wednesday with a new issue of the Buffalo Bills Fan Playbook. The team promoted the release on Facebook, Twitter, and buffalobills.com, and pushed notifications to the app as well. The app was also publicized via email blasts and the team’s message boards.
One aspect about Digital Publishing Suite that especially appealed to the Buffalo Bills was the control the platform offered their creative team. Because the team used its own in-house design staff to create interactive content for the app, it was able to deliver content quickly and give a high-impact experience for fans.
In describing the timely content available through the app, Marc Honan, senior vice president of marketing and broadcasting for the Buffalo Bills, said, “On game day, we push additional content, so fans can enjoy something new when they first wake up and throughout the day, whether they are watching the game on television or heading to the stadium.”
Response to the Buffalo Bills Fan Playbook has been overwhelmingly positive. Fans love the animated 3D depth charts and the video content, including an in-app edition of the Bills All Access Live pregame show featuring BuffaloBills.com lead journalist Chris Brown and the team’s play-by-play announcer, John Murphy. Best of all, app users generally rate the app “good” and “very good,”— a clear touchdown for the Buffalo Bills’ in-house creative team.
December 20, 2013
Pioneer energy drink brand Red Bull has long embraced the concept of authentic customer engagements that deviate from pure product marketing, and has amassed an enormous pool of active individuals with strong connections to the brand because of it. In addition to touching its target market through sales of its leading energy drink in more than 165 countries and the sponsorship of hundreds of professional athletes, the global launch of its men’s lifestyle magazine Red Bulletin has further extended Red Bull’s reach into the lives of customers.
Red Bulletin has grown its print circulation to more than 2.7 million since its 2007 debut, according to FOLIO magazine. With Red Bulletin’s success as a traditionally published magazine, the brand was enthusiastic about the prospect of engaging with a wider range of audiences and strengthening connections with current customers by launching its Red Bulletin app for iPad and Android devices.
The app uses exclusive video and interactive content to more deeply explore the lifestyles and interests of customers worldwide. Latest news on the stars of sports culture, current musical acts and gear reviews come to life in ways that cannot be matched in print, creating an immersive experience distinct to the Red Bulletin lifestyle.
Using Adobe Digital Publishing Suite to create the Red Bulletin app meant access to DPS consumer marketing tools that make it easy to stay engaged with customers and drive app downloads. Red Bulletin uses Push Notifications to alert customers of a new issue’s availability, which helps drive digital readership and keeps readers coming back for more. In addition, social sharing gives readers the opportunity to share articles with their social networks – Facebook, Twitter, Pinterest, or through email – further amplifying the reach of Red Bull’s branded content. One other notable feature of the Red Bulletin app is its use of a Custom Store to present content available for download. Completely customized with the Red Bulletin look-and-feel, the Custom Store presents content for download, including previews, in line with the Red Bull branded style.
- Read more about the strategy behind Red Bulletin from FOLIO
- Download the Red Bulletin iPad app
- Download the Red Bulletin Android app
December 13, 2013
App for aspirational adventurers
Our friends at outdoor recreation retailer Bass Pro Shops live by the motto “Your Adventure Starts Here.” For iPad owners, “here” is closer than they think. Using the Bass Pro Shops Interactive Catalog, they can bring the outdoor lifestyle they dream about to life with sensory information that educates, entertains, and informs.
“By creating the Bass Pro Shops Interactive Catalog app with Adobe Digital Publishing Suite, we’ve extended our aspirational brand promise in ways we couldn’t before,” says Stan Lippelman, vice-president of marketing, Bass Pro Shops. “If someone wants to try kite fishing from a saltwater boat, we can share articles, pictures, videos, slideshows, and graphics to get them started. Just like the people in our stores enable customers to do something by showing them how, the catalog app is a digital enabler.”
Other benefits of the Bass Pro Shops Interactive Catalog app include reuse of existing creative assets. The highly skilled design team at Bass Pro Shops is already familiar with Adobe creative solutions, such as Adobe InDesign, and produces the app completely in house. Reusing assets from the company’s print catalog takes advantage of existing workflows, reduces costs, and helps ensure brand consistency across channels.
The app connects directly to www.basspro.com, so customers never have to leave the app to shop. Bass Pro anticipates that customers who prefer the in-store experience will use the app to research specific products, and then come into stores ready to learn more and try out products with the retailer’s knowledgeable sales staff.
Customer response to the app has been overwhelmingly positive. To quantify how positive, the Bass Pro Shops marketing team is using the analytics tools within Adobe Digital Publishing Suite to determine the popularity of various features and how different channels drive traffic to each other.
“Our customers are passionate about what they’re doing,” says Eddie A. Vering, senior art director, Bass Pro Shops. “Using Adobe Digital Publishing Suite has helped us fill a void by creating a complement to our other print and digital materials. The app increases engagement through the use of rich media and engaging digital experiences and helps customers get more involved in their outdoor lifestyle.”
Users can be sitting in a cabin or in a tree stand and have the same rich, interactive experience with no internet connection required. The app also appeals to a younger demographic that is very attractive to the retailer.
“We’re learning as we go and we’re always trying to move forward,” Vering says. “Adobe Digital Publishing Suite is letting us be as aggressively creative as we can and we’re looking forward to launching additional digital publications for our customers.”
December 2, 2013
The internationally coveted awards celebrate the best in class magazines, individuals and advertisers who fuel the sector.
A warm congratulations to the following DPS customers who received awards:
- BBC Top Gear (BBC Worldwide/Immediate Media Co): Simon Carrington: Publisher/Manager of the Year and Motoring Magazine of the Year
- Empire Magazine (Bauer Customer Media): Film, TV and Entertainment Magazine of the Year
- Crash Test Drive, Peugeot (the goodfellas): Magazine Advertisement of the Year
- TLQ (SMACK): News and Business Magazine of the Year
- QG (UK) (Condé Nast Publications Ltd): Men’s Lifestyle Magazine of the Year
Learn more about the Digital Magazine Awards:
2013 UK Digital Magazine Awards
November 24, 2013
Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from print to digital to reach key decision makers in B2B industries.
It was this acknowledgment that led them to select Adobe Digital Publishing Suite to create an interactive app that gives readers access to a highly engaging educational experience.
Thanks to immersive editorial and advertising content and access to highly informative analytics, GIE boasts reading sessions of up to 45 minutes, with multiple sessions per month with their app. This growth represents a 300% increase in engagement after transitioning from PDF replicas to the DPS interactive platform.
Chris Foster, President and COO of GIE Media, says, “Our biggest problem with flipbook magazines was the inability to track who was reading what, how many times they were opening it, how long they were in it and what article they were reading. With interactive app development, that went away completely. We can track everything.”
GIE has experienced similar successes when using DPS to reimagine advertisers’ print ads for the digital space. As readers spend more time engaging with the enhanced content, advertisers enjoy benefits including elevated viewership and click through rates, creating an entirely new revenue stream for GIE.
Watch the video to see how adopting Digital Publishing Suite has helped GIE Media drive down publishing costs while increasing reader engagement and advertising revenue.
November 21, 2013
When you publish the biggest car magazine in the world, you want a digital edition as high-tech and feature-rich as the cars it showcases. That’s why Immediate Media chose to work with Digital Publishing Suite to create the digital edition of BBC Top Gear magazine. In addition to being able to leverage the print workflow, DPS lets the publisher add a range of interactive features, including 30-second videos, animations and HTML widgets.
BBC Top Gear magazine has been the United Kingdom’s best-selling car magazine since it launched twenty years ago. The television show of the same name has an estimated global audience of 350 million viewers in 170 countries. The venerable motoring franchise has evolved from a forum for evaluating test-driven cars into a multimillion-dollar global business that spans print, television, the Internet, merchandise and live events.
Simon Carrington, publisher of Top Gear, says, “Cars move and make noise and our audience expects our digital edition to reflect that interactivity. With Adobe Digital Publishing Suite we’re able to include dynamic, interactive content that car aficionados love as part of the overall digital edition experience.”
So far, the results have been impressive. Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.
Read the case study:
Immediate Media Co for BBC Worldwide: BBC Top Gear magazine Driving engagement
November 19, 2013
Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference
We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.
Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.
This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.
Learn more and register for the conference:
2013 Seybold Going Digital Conference
Read the case study:
Wolters Kluwer Health: Medical journal transformation
Watch the video:
Wolters Kluwer: Transformation of a global medical publisher
November 6, 2013
We’ve blogged in the past about leading global luxury real estate network, Sotheby’s International Realty, which equips its affiliates with a sales enablement app built with Digital Publishing Suite. Today, dive deeper into the Sotheby’s International Realty story through a short video that shows how the firm is using its Anthology app to enable agents with the latest interactive sales material – and how it drives ROI in the process.
Sotheby’s International Realty has over 13,000 sales associates in its network and needed to enable distribution of the most up-to-date sales enablement content to their affiliates. The app, Anthology: The Collection of an Extraordinary Brand, not only encapsulates everything that Sotheby’s International Realty does from a marketing perspective, but helps drive down publishing costs and enhance its direct ROI. View the video below to discover the story of the Anthology app, as well as how adopting Digital Publishing Suite has helped differentiate Sotheby’s International Realty within the industry as an innovative leader.
Watch the video to learn more:
November 1, 2013
We are thrilled to announce that AZ, a twice-weekly news magazine produced by The Arizona Republic, has just won the prestigious Innovator of the Year award from the Associated Press Media Editors at their annual conference. The APME Innovator of the Year award recognizes innovation that demonstrates a bold, creative, and successful effort to improve a news or information product and increase audience.
In less than a year, AZ, built on the Adobe DPS platform, has delivered on all of these fronts, consistently providing readers with a publication that weaves amazing design and interactivity around compelling and timely editorial designed to serve their local community. In addition, the team at AZ has been able to quantify the success of their content and prove they are building a highly engaged and committed readership:
- 75% of AZ readers come back within a week of their last visit, some come back daily
- Readers spend an average of 69 minutes in each issue
- Readers have spent more than 46M million minutes with the app since December 2012
Be sure to watch the AZ video to see first hand how this passionate team delivers their award-winning magazine. Keira Nothaft, Editorial and Creative Director of The Arizona Republic, sums it up by saying “We are in the fight of our lives. We have to engage and reach audiences where they are, on the device they’re using, at the moment they’re using them, and do it in a way that is captivating. People must feel AZ is must read. We are able –with the device, with the software and with our amazing talent — to give readers stories in a way they’ve never been able to experience them before.”
Congratulations to the team at AZ!
October 4, 2013
The Personal Touch (And Swipe)
The most-successful financial advisors regularly demonstrate a personal interest in the prosperity of their clients. To help its advisors engage both clients and prospects, investment advisory firm Raymond James Financial now offers a digital version of its award winning quarterly publication, WorthWhile, created using Adobe Digital Publishing Suite. With more than 2.5 million accounts managed by 6,300+ financial advisors, Raymond James Financial helps guide those clients on how best to save, invest, and grow their money — and the WorthWhile app is a key part of the firm’s strategy.
Customization of the app is made possible using restricted distribution capabilities in DPS. Advisors can include a banner with their logo and contact information, and clients and prospects access the interactive publication using a unique ID. The digital edition’s engaging content, which includes embedded videos, timelines, slideshows, and animations, are only part of its appeal to Raymond James. It also supports the company’s strategic move to enable advisors to practice at any time in any place. Overall, the digital edition offers advisors more immediate contact with clients to help shorten the sales cycle and enhance relationships.
PDF Success Story:
Learn more and download the Raymond James Financial success story: http://adobe.ly/GBISuq
Download the WorthWhile app: https://itunes.apple.com/us/app/raymond-james-worthwhile-magazine/id650024552?mt=8
September 17, 2013
When we tapped JWT/Casa Miami to build an event app for the Adobe DPS Summit, we knew we wanted a content-rich, interactive app to engage, inform, and connect conference attendees. The agency regularly uses Digital Publishing Suite to develop specialty apps that support business processes, both externally to customers and internally to employees. For our DPS Summit event, JWT/Casa Miami made a rich, interact app that highlighted the solution’s capabilities, including direct entitlement, social media integration, and real-time notifications.
The digital app allowed attendees to view information about sessions and speakers, take notes on presentations, and download or view presentations after a session. They were also able to access offline content and Internet links, including news articles and videos, without leaving the app. Push notifications helped accommodate the fluid nature of the event by allowing the event producers to update speakers and sessions in near-real time, without having to rebuild the app and resubmit the content to an app marketplace. Social media integration also enabled attendees to interact with each other and follow social media activity about the event.
The Summit featured two sessions, each with its own agenda and speakers, and attendees easily downloaded the appropriate version of the app for their sessions through a registration front-end linked to an entitlement database. By using restricted distribution and direct entitlement, the app was able to deliver proper content to attendees based on their login credentials.
Overall it was a hit with attendees. Douglas Fajardo, CEO and chief creative director of JWT/Casa Miami, concluded, “Event apps created with Adobe Digital Publishing Suite are a great solution for bringing event content to life in a way that engages attendees on-site, and facilitates ongoing relationships.”
Read the PDF case study here:
Adobe & JWT/Casa Miami: Event apps drive customer engagement
September 13, 2013
Magazine, business, education and special interest apps are all part of this curated collection, which is designed to highlight the most engaging and informative apps pushing the envelope of mobile app design.
The new gallery includes videos, screenshots, interactivity, and details on the creative aspect of the apps as well as links to the apps themselves. And because this is a curated gallery, we will be highlighting new apps as they come online, so you can come back and see what is new on a regular basis.
Take a look at the amazing apps in our gallery today and let us know what you think in the comments below! We’re very excited to launch it, and look forward to hearing what you think about it.
September 12, 2013
The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.
Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.
Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.
Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.
There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.
And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.
Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.
Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.
The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.
Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.
The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:
‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.
‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.
‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.
‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’
Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:
Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market’; ‘Get this app for the puzzles alone’; ‘Great depth of content’; ‘Really interactive, love the 360s’; ‘Arrives on my iPad every morning… Soooooo easy to use’; ‘Really unique and intuitive interactivity, not seen this in other publications’; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.
You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.