Posts in Category "Customer Stories"

New Digital Publishing Suite Gallery: A Showcase of DPS Apps

DPS Gallery If you are looking for inspiration, examples of what you can build with DPS, or who else is using it today, we’re proud to invite you to visit the new DPS Showcase Gallery, powered by Behance.

Magazine, business, education and special interest apps are all part of this curated collection, which is designed to highlight the most engaging and informative apps pushing the envelope of mobile app design.

The new gallery includes videos, screenshots, interactivity, and details on the creative aspect of the apps as well as links to the apps themselves. And because this is a curated gallery, we will be highlighting new apps as they come online, so you can come back and see what is new on a regular basis.

Take a look at the amazing apps in our gallery today and let us know what you think in the comments below! We’re very excited to launch it, and look forward to hearing what you think about it.

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8:19 AM Permalink

UK’s Daily Mail Delivers iPad Edition to Reach its 1.8M Daily Readers

Screenshot: Daily Mail for iPad The Daily Mail, one of Britain’s most popular national newspapers, with a 1.8 million daily circulation, and its sister title The Mail on Sunday, has been reimagined for the tablet. Its website Mail Online, with 119 million unique browsers a month, makes it the largest newspaper website in the world.

Recognising that Mail readers clearly have an appetite for digital content, dmg media, owner of the Daily Mail, has made it available as a design and feature-rich, interactive iPad edition called Mail Plus. Created using Adobe Digital Publishing Suite, Enterprise Edition (DPS) it includes videos, slideshows, 30 new games a day and more.

Swiping from one page to the next inside Mail Plus is like turning the pages of the Mail newspaper, but with every page specially designed for the iPad – with exciting additional content that brings every story to life. Readers can easily find and enjoy all their favourite sections of the Daily Mail and Mail on Sunday – news, sports, TV listings, puzzles and more – all made possible through the use of sections, a DPS feature developed specifically for newspaper publishers.

Additional highlights, making the most of the Adobe DPS tools, include 360-degree photography, interactive graphics created using Adobe Edge, and features with an almost cinematic quality thanks to the Mail’s use of Adobe After Effects.

Screenshot: Mail Plus for iPad

There are also bonus fashion, beauty and health sections, as well and shopping pages with tap-to-buy features to drive e-commerce opportunities.

And every day, Mail Plus features TV Plus, an interactive listings guide with more than 200 channels that readers can turn into their own personal TV and radio planner – with a social TV experience powered by cool TV app Zeebox.

Because there are no limits to space like the printed paper, Mail Plus delivers more to read, more pictures and more puzzles.

Sharing from within the Mail Plus app using Facebook, Twitter and email is available allowing readers to share articles, pictures and puzzles with their friends and family and can be enjoyed offline.

Screen Shot: TV Plus

The Mail Plus production team is using the full capabilities of DPS to create Mail Plus for iPad and deliver a daily edition to readers via Apple’s Newsstand. The decision to move to digital publishing using Adobe DPS was seamless as dmg media already uses Adobe Creative Suite, including Adobe InDesign for the print edition of the paper.

Dmg media is also taking advantage of the various subscription models that DPS supports, including direct entitlement, which allows print subscribers to access the digital newspaper by simply logging into the app on their iPad. In partnership with UK-based MPP Global Solutions, they are able to offer their massive print subscriber based seamless access to Mail Plus.

The launch was led by Mail executive Paul Field, who is also editor of Mail Plus. Commenting on the launch, he said:

‘Adobe Digital Publishing Suite has enabled us to take the Daily Mail and Mail on Sunday to the iPad in a surprising and dazzling way.

‘Our readers love the Mail, but many of them also now love their tablets. We wanted to give those readers – and many others from our rivals – the very best service and meet the high expectations they now have from using a tablet. This is why Mail Plus gives them the design-rich experience they love from print and the immersive interactive experience they expect from an iPad or similar device.

‘Mail Plus allows us to take our print workflow and expand it for the tablet world, ensuring our brand is consistent across both platforms.

‘Thanks to an amazing team of very talented and dedicated journalists and technologists at Mail Plus we’re confident we’re giving our valued customers a very compelling experience.’

Hear more from Paul Field on how he delivers Daily Mail Plus in the video below:

Mail Plus for iPad has already had some great reviews in the App Store: ‘Best newspaper app on the market'; ‘Get this app for the puzzles alone'; ‘Great depth of content'; ‘Really interactive, love the 360s'; ‘Arrives on my iPad every morning… Soooooo easy to use'; ‘Really unique and intuitive interactivity, not seen this in other publications'; ‘Well designed, beautiful images… This is how a digital newspaper should be done’.

You can get enjoy a free 30-day trial of Mail Plus for iPad from the Apple Newsstand now. We’d love for you to hear what you think of the app by sharing your thoughts with us on Twitter, using #dailymailplus.

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1:00 AM Permalink

Vanity Fair brings its iconic title to the iPhone with DPS

Vanity Fair iPhone app

We’re thrilled to announce that Vanity Fair has launched the iPhone version of its publication using Digital Publishing Suite. With its signature mix of pop culture, business, politics, and fashion, the magazine is now available to readers in an on-the-go format, specifically formatted for iPhone 5, iPhone 4/4S, and iPhone 3GS. The iPhone edition follows the successful launch of the brand’s iPad edition and enhances the content of the print magazine with videos, photos, slideshows, interactive infographics and more – to engage readers.

In a nod to Liberty magazine, which first launched its reading times in the August 6, 1927 issue, Vanity Fair is the first publication to sort its mobile app’s content by reading time, categorizing the magazine’s features in a table of contents broken down by “Short,” (five minutes) “Medium,” (5-10 minutes) “Long” (10 minutes or more) reads, and “Everything Else.”

The result is a beautifully formatted iPhone app that engages Vanity Fair’s audience with its signature content – produced from print assets for the smartphone screen size—using Adobe Digital Publishing Suite and Adobe Experience Manager.

Be sure to download the September issue and be sure to spend 10+ minutes reading the “long” cover story featuring the late Princess Diana.

Vanity Fair for the iPhone

Learn more:

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9:37 AM Permalink

JWTIntelligence iPad App brings to life trends intelligence with interactivity

By: Sonia Sawhney

JWT   JWT

Marketing and communication brand, JWT, brings vast intelligence to life on the tablet with the launch of the JWTIntelligence iPad app. Recognized for provocative thinking, JWT inspires ideas beyond brand, category, and consumer conventions by converting cultural shifts into opportunities.  The JWTIntelligence iPad app, made with Adobe Digital Publishing Suite, presents emerging opportunities to enable business gains, and makes decades of trends research and analysis available on tablets.

As a source for reference, entertainment, reflection, or inspiration, the app enables JWT to share trends research and analysis in a consolidated format on the iPad. In a recent press release, Ann Mack, Director of trendspotting at JWT revealed: “For the first time, JWTIntelligence has consolidated our trends research and analysis into a rich and robust package for the ipad.” Built with Adobe Digital Publishing Suite, the app is a true product of successful collaboration within JWT.

Now available as a free download to JWT employees, clients, members of the media and purchases of JWT’s annual report, the app brings JWTIntelligence’s trends content to life.

The app features:

  • JWT’s interactive “10 Trends for 2013 and Beyond” made available with interactive components, worldwide trends and expert insights
  • “100 Things to Watch” in a clickable grid exploring the latest developments in a variety of sectors
  • Updated data, analysis, and rich content served in vibrant formats with videos and images.
  • Shortcuts to JWT’s reliable trend reports and daily updates

Lear more about the JWTIntelligence iPad app in the recent PRWeb press release

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10:16 AM Permalink

Oakland Museum of California app brings the Golden State to life

OMCA

With the new Oakland Museum of California app – produced with Adobe Digital Publishing Suite and available for iPad, Android and Kindle Fire –members and museum guests can keep up-to-date with museum news, as well as the stories behind the museum’s gallery exhibits. Serving as an enhancement to the institution’s print magazine publication, the OMCA app includes videos, slideshows, and interactive components that help bring the Golden State’s culture and history to life.

The app enables visitors to get a taste—in a fun and sophisticated way—for what’s new in the museum after a recent transformation. “Producing the magazine tablet app was one of the many aspects of the Oakland Museum of California’s promotional campaign supporting the re-opening of our Gallery of California Natural Sciences and the culmination of the Museum’s multi-year, $63 million transformation,” notes Kelly Koski, Associate Director, Communications and Audience Development, Oakland Museum of California. “Members and visitors alike have expressed excitement about the app.”

Utilizing videos and galleries, OMCA shares recent updates in the app using an interactive format, and also highlights upcoming exhibitions.  The added value of audio, video, and photographic elements, distinguishes the tablet app from the print edition with added engagement.

In addition, positive feedback from members and visitors about the app has helped guide the strategic direction that the Oakland Museum of California has planned for their digital edition. With new folios in the app planned for three times a year, OMCA is planning to time these updates with new issues of the print magazine. Green Members—members who receive only digital correspondence from the museum—have expressed special enthusiasm for the tablet edition. With this feedback and success as a foundation, the museum is also exploring additional opportunities to bring its publication to smartphones.

Built by Diablo Custom Publishing, in the most recent Oakland Museum of California app, you will find:

  • Exclusive photo galleries of behind-the-scenes content
  • Interactive and custom illustrated maps around the Lake Merritt neighborhood
  • Upcoming exhibitions and a preview of what’s to come at OMCA

Download the app from the iTunes App Store, Google Play, or Amazon to learn more.

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1:59 PM Permalink

Discover how Adobe deploys Digital Publishing Suite

Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.

Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.

In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.

Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.

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9:55 AM Permalink

The Knot: M-commerce on the march

By Sonia Sawhney

The Knot

Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.

With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.

The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.

Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:

Download The Knot Weddings Magazine App from iTunes.

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5:15 PM Permalink

Digital Publishing Awards

AdWeek

Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.

From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.

AdWeek Talent Gallery

Submissions to the DPS Innovation Awards will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery

 

Awards

Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.

Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!

For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.

We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.

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7:05 AM Permalink

Crafting the future with Digital Publishing Suite

Interweave

If you’re an arts and crafts enthusiast, you’ve probably heard of Interweave’s publications, which include high-quality arts and crafts magazines, online education, books, TV shows, ePatterns, and eProjects. What you might not know, is that many are now available on the iPad. To broaden its audience reach and enable people to consume content in new digital formats, Interweave successfully augmented its print-based publishing workflow, transforming into a multichannel, multiplatform media company. Adobe Digital Publishing Suite, Enterprise Edition is a critical part of the company’s strategy.

Offering digital editions of its popular magazines opens up a new revenue channel and the opportunity to attract a new demographic of subscribers. Interweave chose Digital Publishing Suite because it offered a lower total cost of ownership and ease of use. With 70 to 80 editors and designers with roots in print publishing, Interweave’s staff was already well versed in Adobe InDesign software, and quickly embraced the digital publishing workflow.

Interweave now has 10 magazines on iOS Newsstand, and the same how-to content that has traditionally appeared in print magazines is available through interactive tutorials and video workshops included in the digital edition as interactive overlays. All editors and designers have been trained on Digital Publishing Suite, so that they can design interactive experiences for multiple devices, expanding their repertoires beyond print.

Jamie Bogner, vice president and group publisher at Interweave states, “By having our existing staff learn Adobe Digital Publishing Suite we’ve been able to lay the essential groundwork for our digital future.” Read more here: http://adobe.ly/12T4XPa

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11:37 AM Permalink

Men’s Health – Optimized for iPhone

Men's Health

Publishers looking for new ways to connect with audiences on the go need look no further than the device many people carry with them every day—their smartphone. Rodale, publisher of Men’s Health magazine, is doing just that with an enhanced version of the magazine now available on the iPhone. You have seen our App of the Week videos and news announcements. Today, you can learn directly from the Rodale Publishing team, in both video and PDF format. 

Using Digital Publishing Suite, Men’s Health was able to create the iPhone version in-house in just 40 days, without hiring outside programmers. Icons and strong, consistent typography provide visual cues that help readers navigate and each animated workout exercise is presented on a single page, sequenced to walk the reader through the entire workout tutorial.

Built-in analytics in Digital Publishing Suite show that readers are spending up to an hour or more interacting with the brand. Subscription rates are booming–they now have more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition.

Read the Success Story PDF here:
Rodale Inc. and Men’s Health: Publishing icon—optimized for iPhone

Watch the video here:
Digital Publishing & Rodale

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3:32 PM Permalink

App of the Week – Renault Captur

As a follow-up to yesterday’s post about how Adobe Digital Publishing Suite fits into Renault’s brand engagement strategy, we are featuring Renault Captur in our App of the Week Video Series. This gives our readers a chance to see specifically how Renault uses the features in Digital Publishing Suite to “capture” the attention of readers and tell the brand’s story.

Highlights from the video:

  • Slideshows outline the design from concept to reality
  • Pan and zoom shows the car in gorgeous detail
  • Image sequence gives readers control over their view of the car, from 360 rotation to breaking the car into its constituent parts
  • Audio can be played throughout the app, and paused by the reader

Check out the Renault Captur App of the Week video.

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12:18 PM Permalink

Renault showcases new Captur vehicle using brand engagement app

renault

Renault, the French auto manufacturer, recently launched a gorgeously designed app using Digital Publishing Suite that features its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand – but also tells the story of how Captur went from “concept to reality”. The app showcases the attention-to-detail that Renault infuses its products – and allows potential customers to experience these features in a way only the tablet app medium can provide.

For example, one portion of the app allows the user to interactively explore the different lighting features the car offers – illuminating not only the beautiful design of the car, but allowing the user to engage with the product as they are considering purchase. In addition, through video interviews with the designers of the vehicle and a special “making of” video that explores the genesis of the project, customers can become thoroughly acquainted with the brand and product line.

In considering the strategy for the app, Laurence Hertzberg, Director of Digital Marketing at Renault notes, “Today’s applications are expected to be intuitive, fun and informative. We chose to use Adobe Digital Publishing Suite because of its unique technology which allowed us to create an immersive experience that is also very rich in content.”

Renault designer Boris Petrovitch-Njegosh also writes, “Captur is the fruit of long, careful reflection about the design of our vehicles and offers a glimpse of the future. It was consequently vital for us to produce an application of the same calibre in terms of its design, user-friendliness and clarity of content. Adobe Digital Publishing Suite turned out to be the ideal solution that gave us exceptional creative freedom and, as well as a comprehensive, near-industrial approach the development process.”

See a short video about the app (subtitled in English), and also download from the App Store below.

 

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9:00 AM Permalink

New app from the Republic of Ireland commemorates Irish culture & St. Patrick’s Day

In time for St. Patrick’s Day, the Royal Irish Academy, in conjunction with its partners, announced today a new, interactive app produced with Adobe Digital Publishing Suite that engages users with the history and culture of Ireland.  Exploring the rich heritage of the country through the lens of significant cultural objects, the app, “A History of Ireland in 100 Objects”, not only marks St. Patrick’s Day, but also Ireland’s ascension to the Presidency of the Council of the European Union.

Rich with video, audio and animation, the app showcases Irish history and culture through the country’s treasures.  Designed to promote engagement with the country’s ideals and heritage, the app immerses readers into the country’s history and encourages them to learn more.

“Fintan O’Toole, a journalist from The Irish Times, launched the project in 2011 with a series of newspaper columns highlighting 100 objects from Ireland, the UK and Norway that connect with Ireland’s rich past,” writes Joe Zeff, whose design firm produced the app.  “Those columns became a hardcover book, and that book became the series of apps that we designed and developed for multiple platforms using Adobe Digital Publishing Suite.”

Seeking to make the app available to the widest spectrum of users possible, the Royal Irish Academy used the multi-platform functionality of Digital Publishing Suite to deliver the app on iPad, iPhone and on Android tablets, including the Amazon Kindle Fire. The iPhone version is of particular note because it delivers formatted, well-thought out content that fits the on-the-go consumption habits of iPhone users – especially to visitors to Irish museums.

The app is free for download until March 31, 2013 and is a project of the Royal Irish Academy, the National Museum of Ireland and The Irish Times supported by the Presidency of the European Council of the European Union and the Department of Foreign Affairs and Trade of Ireland.  Preview the app through a short video below.

100objects

 

 

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9:00 AM Permalink

App of the Week: Macalester Today Alumni Magazine

By Teresa Demel

Macalester

Ever since I graduated from Macalester College (ahem… awhile ago), I’ve received the college’s alumni magazine, Macalester Today, on my doorstep. Accustomed to the peripatetic nature of new graduates, they successfully found me when I moved not just from St. Paul to Seattle, but also between about 10 apartments and houses.

Imagine my recent delight when I discovered that my alma mater had adopted Digital Publishing Suite to create an iPad version of Macalester Today. I always enjoyed reading the beautifully designed quarterly print magazine, staying on top of the news about my professors, organizations, and colleagues. As the Adobe “DPS app of the week video guru,” I embraced the chance to show my Mac pride.

In this week’s video, I highlight the ways in which the alumni magazine—with all the same great content as ever—has added interactive touches that truly bring the print publication to life. The cover page uses a lively auto-play slideshow to show students assembling into the new building. Videos illustrate current campus activities, from intense rowing down the Mississippi River to a quirky how-to video on cafeteria concoctions. The alumni news section has an interactive timeline that DPS designers must check out. Merging scrolling frames and nav-to buttons, it lets me quickly select my year and navigate immediately to the news about my own classmates.

“We believe that the special features available in an iPad version of our magazine are bringing the college to life for our alumni,” says Macalester Today editor Lynette Lamb. “From an audio snippet of a professor reading from his just-published book to a video of the crew team rowing on the Mississippi, the iPad magazine allows us to reach our graduates around the world in a new, multi-sensory way.”

We are seeing great examples of higher education uses of Digital Publishing Suite. Notre Dame and University of Oklahoma are using it for their Gameday Apps. Other examples include University of Dayton Undergraduate Viewbook,  Academy of Art University’s Alumni magazine, UCLA Anderson Assets magazine, and Indiana University’s IU Libris.

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8:52 AM Permalink

The Human Face of Big Data: Using DPS to Digest Our World today

The Human Face of Big Data

As you probably know, Adobe is obsessed with Big Data. As the Big Data revolution sweeps all facets of daily life, humans today are presented with real-time visualization of data streaming in endless formats.  This enables new ways to sense, explore, experience, and measure all components of our world. The Human Face of Big Data is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize these vast amounts of data in real time.

Rick Smolan and Jennifer Erwitt, cofounders of Against All Odds Productions, have partnered with digital designer/photographer, Dan Marcolina, to introduce a new iPad app: The Human Face of Big Data. With photography and design experience at Time, Life, National Geographic and Day in the Life, this power team has successfully orchestrated visual excellence with enhanced storytelling.

The pioneering app is a seamless blend of interactive elements and groundbreaking ideas that complement the print book sharing the same title. With the tools and services in Digital Publishing Suite, the creators have been able to encapsulate the concept of Big Data into a ferociously exciting journey.

The Human Face of Big Data The Human Face of Big Data

The Human Face of Big Data The Human Face of Big Data

What’s so “Big” About “Big Data?”
In Smolan’s own words:
“Big Data is an extraordinary knowledge revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life.” It is “enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to reengineer our own species. And we’ve barely scratched the surface…“

As Smolan said in an AppleInsider interview about the book and app, “What we’re trying to do is start global conversation.” Encouraging humanity to think about how Big Data leaves a lasting footprint in our world is just the beginning.  The efforts continue to evolve and we are thrilled to see how Digital Publishing Suite played a role in the production of this app.

 

Diving Deeper
The Big Data app takes on a big challenge: helping readers understand and extract meaning from the ocean of information in which we live.  Did you know that by 2040, 75 percent of all cars on the road will be self-driving, reports the Institute of Electrical and Electronics Engineers. You’ll find a plethora of fascinating facts such as this dispersed throughout the app. With 60-plus pages of interactive articles, impressive infographics and stunning photography, this app brings to life a brilliant experience.

Curious what else this app has to offer? Come explore the ocean of data and feel the massive impact social networking plays in stirring mass movements with an interactive 24-hour timeline of protest tweets. Reflect in your digital mirror with powerful graphics and articles that decode genetic makeup and DNA tests. Quantify yourself and the world you live in as you experience gigabytes of data that unfold in one second in Major League Baseball by gliding a baseball across the screen of your iPad. This stimulating blend of interactive features with premiere content is just a taste of what this app has to offer.

The journey continues with refreshingly simple yet effective infographics, embedded video clips, animated images, and delicious design.

 

Giving Back
And if you needed just one more reason to download- here it is! 100% of proceeds from the app will be donated to charity: water, a nonprofit organization that brings safe, clean drinking water to people in developing nations.

 

Experience Big Data

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11:34 AM Permalink