July 24, 2013
With the new Oakland Museum of California app – produced with Adobe Digital Publishing Suite and available for iPad, Android and Kindle Fire –members and museum guests can keep up-to-date with museum news, as well as the stories behind the museum’s gallery exhibits. Serving as an enhancement to the institution’s print magazine publication, the OMCA app includes videos, slideshows, and interactive components that help bring the Golden State’s culture and history to life.
The app enables visitors to get a taste—in a fun and sophisticated way—for what’s new in the museum after a recent transformation. “Producing the magazine tablet app was one of the many aspects of the Oakland Museum of California’s promotional campaign supporting the re-opening of our Gallery of California Natural Sciences and the culmination of the Museum’s multi-year, $63 million transformation,” notes Kelly Koski, Associate Director, Communications and Audience Development, Oakland Museum of California. “Members and visitors alike have expressed excitement about the app.”
Utilizing videos and galleries, OMCA shares recent updates in the app using an interactive format, and also highlights upcoming exhibitions. The added value of audio, video, and photographic elements, distinguishes the tablet app from the print edition with added engagement.
In addition, positive feedback from members and visitors about the app has helped guide the strategic direction that the Oakland Museum of California has planned for their digital edition. With new folios in the app planned for three times a year, OMCA is planning to time these updates with new issues of the print magazine. Green Members—members who receive only digital correspondence from the museum—have expressed special enthusiasm for the tablet edition. With this feedback and success as a foundation, the museum is also exploring additional opportunities to bring its publication to smartphones.
Built by Diablo Custom Publishing, in the most recent Oakland Museum of California app, you will find:
- Exclusive photo galleries of behind-the-scenes content
- Interactive and custom illustrated maps around the Lake Merritt neighborhood
- Upcoming exhibitions and a preview of what’s to come at OMCA
July 19, 2013
Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.
Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.
In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.
Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.
July 8, 2013
By Sonia Sawhney
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.
With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.
The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.
Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:
Download The Knot Weddings Magazine App from iTunes.
May 14, 2013
Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.
From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.
Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.
Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!
For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.
We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.
April 15, 2013
If you’re an arts and crafts enthusiast, you’ve probably heard of Interweave’s publications, which include high-quality arts and crafts magazines, online education, books, TV shows, ePatterns, and eProjects. What you might not know, is that many are now available on the iPad. To broaden its audience reach and enable people to consume content in new digital formats, Interweave successfully augmented its print-based publishing workflow, transforming into a multichannel, multiplatform media company. Adobe Digital Publishing Suite, Enterprise Edition is a critical part of the company’s strategy.
Offering digital editions of its popular magazines opens up a new revenue channel and the opportunity to attract a new demographic of subscribers. Interweave chose Digital Publishing Suite because it offered a lower total cost of ownership and ease of use. With 70 to 80 editors and designers with roots in print publishing, Interweave’s staff was already well versed in Adobe InDesign software, and quickly embraced the digital publishing workflow.
Interweave now has 10 magazines on iOS Newsstand, and the same how-to content that has traditionally appeared in print magazines is available through interactive tutorials and video workshops included in the digital edition as interactive overlays. All editors and designers have been trained on Digital Publishing Suite, so that they can design interactive experiences for multiple devices, expanding their repertoires beyond print.
Jamie Bogner, vice president and group publisher at Interweave states, “By having our existing staff learn Adobe Digital Publishing Suite we’ve been able to lay the essential groundwork for our digital future.” Read more here: http://adobe.ly/12T4XPa
April 2, 2013
Publishers looking for new ways to connect with audiences on the go need look no further than the device many people carry with them every day—their smartphone. Rodale, publisher of Men’s Health magazine, is doing just that with an enhanced version of the magazine now available on the iPhone. You have seen our App of the Week videos and news announcements. Today, you can learn directly from the Rodale Publishing team, in both video and PDF format.
Using Digital Publishing Suite, Men’s Health was able to create the iPhone version in-house in just 40 days, without hiring outside programmers. Icons and strong, consistent typography provide visual cues that help readers navigate and each animated workout exercise is presented on a single page, sequenced to walk the reader through the entire workout tutorial.
Built-in analytics in Digital Publishing Suite show that readers are spending up to an hour or more interacting with the brand. Subscription rates are booming–they now have more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition.
Read the Success Story PDF here:
Rodale Inc. and Men’s Health: Publishing icon—optimized for iPhone
Watch the video here:
Digital Publishing & Rodale
March 19, 2013
As a follow-up to yesterday’s post about how Adobe Digital Publishing Suite fits into Renault’s brand engagement strategy, we are featuring Renault Captur in our App of the Week Video Series. This gives our readers a chance to see specifically how Renault uses the features in Digital Publishing Suite to “capture” the attention of readers and tell the brand’s story.
Highlights from the video:
- Slideshows outline the design from concept to reality
- Pan and zoom shows the car in gorgeous detail
- Image sequence gives readers control over their view of the car, from 360 rotation to breaking the car into its constituent parts
- Audio can be played throughout the app, and paused by the reader
Check out the Renault Captur App of the Week video.
March 18, 2013
Renault, the French auto manufacturer, recently launched a gorgeously designed app using Digital Publishing Suite that features its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand – but also tells the story of how Captur went from “concept to reality”. The app showcases the attention-to-detail that Renault infuses its products – and allows potential customers to experience these features in a way only the tablet app medium can provide.
For example, one portion of the app allows the user to interactively explore the different lighting features the car offers – illuminating not only the beautiful design of the car, but allowing the user to engage with the product as they are considering purchase. In addition, through video interviews with the designers of the vehicle and a special “making of” video that explores the genesis of the project, customers can become thoroughly acquainted with the brand and product line.
In considering the strategy for the app, Laurence Hertzberg, Director of Digital Marketing at Renault notes, “Today’s applications are expected to be intuitive, fun and informative. We chose to use Adobe Digital Publishing Suite because of its unique technology which allowed us to create an immersive experience that is also very rich in content.”
Renault designer Boris Petrovitch-Njegosh also writes, “Captur is the fruit of long, careful reflection about the design of our vehicles and offers a glimpse of the future. It was consequently vital for us to produce an application of the same calibre in terms of its design, user-friendliness and clarity of content. Adobe Digital Publishing Suite turned out to be the ideal solution that gave us exceptional creative freedom and, as well as a comprehensive, near-industrial approach the development process.”
See a short video about the app (subtitled in English), and also download from the App Store below.
- Download the Renault Captur: From Concept to Reality app on the App Store
- View the App of the Week video highlighting the Renault app
March 15, 2013
In time for St. Patrick’s Day, the Royal Irish Academy, in conjunction with its partners, announced today a new, interactive app produced with Adobe Digital Publishing Suite that engages users with the history and culture of Ireland. Exploring the rich heritage of the country through the lens of significant cultural objects, the app, “A History of Ireland in 100 Objects”, not only marks St. Patrick’s Day, but also Ireland’s ascension to the Presidency of the Council of the European Union.
Rich with video, audio and animation, the app showcases Irish history and culture through the country’s treasures. Designed to promote engagement with the country’s ideals and heritage, the app immerses readers into the country’s history and encourages them to learn more.
“Fintan O’Toole, a journalist from The Irish Times, launched the project in 2011 with a series of newspaper columns highlighting 100 objects from Ireland, the UK and Norway that connect with Ireland’s rich past,” writes Joe Zeff, whose design firm produced the app. “Those columns became a hardcover book, and that book became the series of apps that we designed and developed for multiple platforms using Adobe Digital Publishing Suite.”
Seeking to make the app available to the widest spectrum of users possible, the Royal Irish Academy used the multi-platform functionality of Digital Publishing Suite to deliver the app on iPad, iPhone and on Android tablets, including the Amazon Kindle Fire. The iPhone version is of particular note because it delivers formatted, well-thought out content that fits the on-the-go consumption habits of iPhone users – especially to visitors to Irish museums.
The app is free for download until March 31, 2013 and is a project of the Royal Irish Academy, the National Museum of Ireland and The Irish Times supported by the Presidency of the European Council of the European Union and the Department of Foreign Affairs and Trade of Ireland. Preview the app through a short video below.
March 1, 2013
By Teresa Demel
Ever since I graduated from Macalester College (ahem… awhile ago), I’ve received the college’s alumni magazine, Macalester Today, on my doorstep. Accustomed to the peripatetic nature of new graduates, they successfully found me when I moved not just from St. Paul to Seattle, but also between about 10 apartments and houses.
Imagine my recent delight when I discovered that my alma mater had adopted Digital Publishing Suite to create an iPad version of Macalester Today. I always enjoyed reading the beautifully designed quarterly print magazine, staying on top of the news about my professors, organizations, and colleagues. As the Adobe “DPS app of the week video guru,” I embraced the chance to show my Mac pride.
In this week’s video, I highlight the ways in which the alumni magazine—with all the same great content as ever—has added interactive touches that truly bring the print publication to life. The cover page uses a lively auto-play slideshow to show students assembling into the new building. Videos illustrate current campus activities, from intense rowing down the Mississippi River to a quirky how-to video on cafeteria concoctions. The alumni news section has an interactive timeline that DPS designers must check out. Merging scrolling frames and nav-to buttons, it lets me quickly select my year and navigate immediately to the news about my own classmates.
“We believe that the special features available in an iPad version of our magazine are bringing the college to life for our alumni,” says Macalester Today editor Lynette Lamb. “From an audio snippet of a professor reading from his just-published book to a video of the crew team rowing on the Mississippi, the iPad magazine allows us to reach our graduates around the world in a new, multi-sensory way.”
We are seeing great examples of higher education uses of Digital Publishing Suite. Notre Dame and University of Oklahoma are using it for their Gameday Apps. Other examples include University of Dayton Undergraduate Viewbook, Academy of Art University’s Alumni magazine, UCLA Anderson Assets magazine, and Indiana University’s IU Libris.
February 15, 2013
As you probably know, Adobe is obsessed with Big Data. As the Big Data revolution sweeps all facets of daily life, humans today are presented with real-time visualization of data streaming in endless formats. This enables new ways to sense, explore, experience, and measure all components of our world. The Human Face of Big Data is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize these vast amounts of data in real time.
Rick Smolan and Jennifer Erwitt, cofounders of Against All Odds Productions, have partnered with digital designer/photographer, Dan Marcolina, to introduce a new iPad app: The Human Face of Big Data. With photography and design experience at Time, Life, National Geographic and Day in the Life, this power team has successfully orchestrated visual excellence with enhanced storytelling.
The pioneering app is a seamless blend of interactive elements and groundbreaking ideas that complement the print book sharing the same title. With the tools and services in Digital Publishing Suite, the creators have been able to encapsulate the concept of Big Data into a ferociously exciting journey.
What’s so “Big” About “Big Data?”
In Smolan’s own words:
“Big Data is an extraordinary knowledge revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life.” It is “enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to reengineer our own species. And we’ve barely scratched the surface…“
As Smolan said in an AppleInsider interview about the book and app, “What we’re trying to do is start global conversation.” Encouraging humanity to think about how Big Data leaves a lasting footprint in our world is just the beginning. The efforts continue to evolve and we are thrilled to see how Digital Publishing Suite played a role in the production of this app.
The Big Data app takes on a big challenge: helping readers understand and extract meaning from the ocean of information in which we live. Did you know that by 2040, 75 percent of all cars on the road will be self-driving, reports the Institute of Electrical and Electronics Engineers. You’ll find a plethora of fascinating facts such as this dispersed throughout the app. With 60-plus pages of interactive articles, impressive infographics and stunning photography, this app brings to life a brilliant experience.
Curious what else this app has to offer? Come explore the ocean of data and feel the massive impact social networking plays in stirring mass movements with an interactive 24-hour timeline of protest tweets. Reflect in your digital mirror with powerful graphics and articles that decode genetic makeup and DNA tests. Quantify yourself and the world you live in as you experience gigabytes of data that unfold in one second in Major League Baseball by gliding a baseball across the screen of your iPad. This stimulating blend of interactive features with premiere content is just a taste of what this app has to offer.
The journey continues with refreshingly simple yet effective infographics, embedded video clips, animated images, and delicious design.
And if you needed just one more reason to download- here it is! 100% of proceeds from the app will be donated to charity: water, a nonprofit organization that brings safe, clean drinking water to people in developing nations.
Experience Big Data
February 11, 2013
For companies and brands looking to deliver visually engaging, interactive materials to their internal teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. One company that is using DPS to engage its sales professionals is Sotheby’s International Realty, the global luxury real estate network. With its new app that launched today, Sotheby’s International Realty is able to help its member firms articulate to clients the benefits of listing properties with the company.
Through its iPad app, the company’s real estate Professionals can showcase to clients the firm’s unique media relationships (with The New York Times, Wall Street Journal, Architectural Digest, the BBC and others), social media footprint, branded Web site and more. Combined with slideshows, videos and gorgeous photography, the app helps bring the brand’s content to life. What’s more, DPS helps Sotheby’s International Realty reduce printing and distribution costs by producing its materials digitally.
One of the reasons Sotheby’s International Realty decided to enable its affiliates with an iPad app was to keep the content updated and fresh all the time. When the company adds or updated additional information, it can simply push new content to users without requiring them to redownload the entire app.
Additionally, one feature of Digital Publishing Suite that is core to the Sotheby’s International Realty app experience is private distribution. Because the app is designed to facilitate the interaction between a real estate agent and client, Sotheby’s International Realty distributes the app only to its member firms, making the app available through the company intranet.
Sotheby’s International Realty is excited to see how its iPad app facilitates the sales interaction of its network. Wendy Purvey, Chief Marketing Officer of Sotheby’s International Realty notes, “Our unique collaboration with Adobe ties our entire marketing program together, allowing us to speak to the consumer in a new and interactive way that has traditionally been utilized by the world’s publishing powerhouses to promote their products.”
January 17, 2013
Rolling Stone has just been added to the prestigious list of apps launched on the Apple Newsstand using Adobe Digital Publishing Suite. Designed and optimized exclusively for the iPad, the app features the same content as the print version in a vibrant and user-friendly way. Rolling Stone has also artfully integrated ways to engage the reader by providing links to listen to music samples from within all of the album and song reviews. Readers can then purchase that music from iTunes directly from within the app.
Joseph Hutchinson, Rolling Stone Design Director, stated:
“We’re excited to give our readers a digital version of the magazine that is designed specifically for the iPad. Each page and photograph of the magazine is optimized to enhance readability and allow readers to easily navigate through the issue, along with the added feature of being able to listen to music samples.”
Download this lexicon of American music, politics and culture on the iPad or iPad mini. Rock on.
January 10, 2013
If you were one of the many people scrambling to make your charitable contributions in the final days of 2012, you may be pleased to know that charitable organizations are working to make it easier for you to donate any time, from your preferred device. For example, the first digital edition of Heifer International’s World Ark magazine includes original material on the issues of poverty and agriculture, along with an embedded catalog with a range of gifts that can help people in the developing world become self-reliant.
Heifer International believes the compelling stories in its editorial portion of the magazine are a perfect fit with the catalog. Upon reading the editorial content, people who are inspired can take action—all within one connected user experience. The tablet edition’s embedded catalog includes links directly to the donation portal on the Heifer website. Once the transaction is complete, donors are returned seamlessly back to the app.
Donna Stokes, managing editor of World Ark, says, “Publishing World Ark and our catalog on the iPad and Android tablets using Adobe Digital Publishing Suite, Enterprise Edition gives us the opportunity to reach younger, tech-savvy donors interested in helping end hunger and poverty.”
Adobe Digital Publishing Suite was chosen as part of a holistic effort to reach new, younger donors and to engage them through the latest digital channels. For Heifer International, offering a digital edition is the perfect way to augment what to date has been a largely print-based donation initiative. Already, the app has been downloaded by users in 20 different countries, allowing the organization to reach a global subscriber base that is unattainable with its traditional, print publication.
Heifer International is also looking into the use of built-in analytics in Adobe Digital Publishing Suite to gauge what’s working best to continually improve its content and interactivity. The organization’s efforts have already had a major impact on families around the world.
Read the PDF case study here: http://adobe.ly/11d9xpv
January 9, 2013
By Teresa Demel
It is football week! On Monday, we introduced the Notre Dame Gameday app for the BCS football championship. Today, I’m sharing an app of the week video featuring the University of Oklahoma Sooner Gameday app. The Sooners used Digital Publishing Suite to create their weekly gameday program for football games on both the iPad and the iPhone. Their app is a great example of taking a successful print piece and adding interactive features available for mobile devices, heightening excitement around the content.
Some of my favorite features:
- The title page opens with a football announcer and cheers from the crowd (video overlay). I feel the enthusiasm already…
- The stats and information on the players go deep. Scrolling frames allow for longer bios and more stats on a single page.
- Fans can watch sponsored videos of great plays from past games: The Power Play, Catch of the Game, Delivery of the Half, and Teeth-Rattling Hit of the Game
- An audio timeline of last week’s match highlights game-changing plays.
Check out the Sooners app of the week video to see how DPS apps can deepen fans’ engagement and excitement for their favorite team.