March 19, 2013
As a follow-up to yesterday’s post about how Adobe Digital Publishing Suite fits into Renault’s brand engagement strategy, we are featuring Renault Captur in our App of the Week Video Series. This gives our readers a chance to see specifically how Renault uses the features in Digital Publishing Suite to “capture” the attention of readers and tell the brand’s story.
Highlights from the video:
- Slideshows outline the design from concept to reality
- Pan and zoom shows the car in gorgeous detail
- Image sequence gives readers control over their view of the car, from 360 rotation to breaking the car into its constituent parts
- Audio can be played throughout the app, and paused by the reader
Check out the Renault Captur App of the Week video.
March 18, 2013
Renault, the French auto manufacturer, recently launched a gorgeously designed app using Digital Publishing Suite that features its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand – but also tells the story of how Captur went from “concept to reality”. The app showcases the attention-to-detail that Renault infuses its products – and allows potential customers to experience these features in a way only the tablet app medium can provide.
For example, one portion of the app allows the user to interactively explore the different lighting features the car offers – illuminating not only the beautiful design of the car, but allowing the user to engage with the product as they are considering purchase. In addition, through video interviews with the designers of the vehicle and a special “making of” video that explores the genesis of the project, customers can become thoroughly acquainted with the brand and product line.
In considering the strategy for the app, Laurence Hertzberg, Director of Digital Marketing at Renault notes, “Today’s applications are expected to be intuitive, fun and informative. We chose to use Adobe Digital Publishing Suite because of its unique technology which allowed us to create an immersive experience that is also very rich in content.”
Renault designer Boris Petrovitch-Njegosh also writes, “Captur is the fruit of long, careful reflection about the design of our vehicles and offers a glimpse of the future. It was consequently vital for us to produce an application of the same calibre in terms of its design, user-friendliness and clarity of content. Adobe Digital Publishing Suite turned out to be the ideal solution that gave us exceptional creative freedom and, as well as a comprehensive, near-industrial approach the development process.”
See a short video about the app (subtitled in English), and also download from the App Store below.
- Download the Renault Captur: From Concept to Reality app on the App Store
- View the App of the Week video highlighting the Renault app
March 15, 2013
In time for St. Patrick’s Day, the Royal Irish Academy, in conjunction with its partners, announced today a new, interactive app produced with Adobe Digital Publishing Suite that engages users with the history and culture of Ireland. Exploring the rich heritage of the country through the lens of significant cultural objects, the app, “A History of Ireland in 100 Objects”, not only marks St. Patrick’s Day, but also Ireland’s ascension to the Presidency of the Council of the European Union.
Rich with video, audio and animation, the app showcases Irish history and culture through the country’s treasures. Designed to promote engagement with the country’s ideals and heritage, the app immerses readers into the country’s history and encourages them to learn more.
“Fintan O’Toole, a journalist from The Irish Times, launched the project in 2011 with a series of newspaper columns highlighting 100 objects from Ireland, the UK and Norway that connect with Ireland’s rich past,” writes Joe Zeff, whose design firm produced the app. “Those columns became a hardcover book, and that book became the series of apps that we designed and developed for multiple platforms using Adobe Digital Publishing Suite.”
Seeking to make the app available to the widest spectrum of users possible, the Royal Irish Academy used the multi-platform functionality of Digital Publishing Suite to deliver the app on iPad, iPhone and on Android tablets, including the Amazon Kindle Fire. The iPhone version is of particular note because it delivers formatted, well-thought out content that fits the on-the-go consumption habits of iPhone users – especially to visitors to Irish museums.
The app is free for download until March 31, 2013 and is a project of the Royal Irish Academy, the National Museum of Ireland and The Irish Times supported by the Presidency of the European Council of the European Union and the Department of Foreign Affairs and Trade of Ireland. Preview the app through a short video below.
March 1, 2013
By Teresa Demel
Ever since I graduated from Macalester College (ahem… awhile ago), I’ve received the college’s alumni magazine, Macalester Today, on my doorstep. Accustomed to the peripatetic nature of new graduates, they successfully found me when I moved not just from St. Paul to Seattle, but also between about 10 apartments and houses.
Imagine my recent delight when I discovered that my alma mater had adopted Digital Publishing Suite to create an iPad version of Macalester Today. I always enjoyed reading the beautifully designed quarterly print magazine, staying on top of the news about my professors, organizations, and colleagues. As the Adobe “DPS app of the week video guru,” I embraced the chance to show my Mac pride.
In this week’s video, I highlight the ways in which the alumni magazine—with all the same great content as ever—has added interactive touches that truly bring the print publication to life. The cover page uses a lively auto-play slideshow to show students assembling into the new building. Videos illustrate current campus activities, from intense rowing down the Mississippi River to a quirky how-to video on cafeteria concoctions. The alumni news section has an interactive timeline that DPS designers must check out. Merging scrolling frames and nav-to buttons, it lets me quickly select my year and navigate immediately to the news about my own classmates.
“We believe that the special features available in an iPad version of our magazine are bringing the college to life for our alumni,” says Macalester Today editor Lynette Lamb. “From an audio snippet of a professor reading from his just-published book to a video of the crew team rowing on the Mississippi, the iPad magazine allows us to reach our graduates around the world in a new, multi-sensory way.”
We are seeing great examples of higher education uses of Digital Publishing Suite. Notre Dame and University of Oklahoma are using it for their Gameday Apps. Other examples include University of Dayton Undergraduate Viewbook, Academy of Art University’s Alumni magazine, UCLA Anderson Assets magazine, and Indiana University’s IU Libris.
February 15, 2013
As you probably know, Adobe is obsessed with Big Data. As the Big Data revolution sweeps all facets of daily life, humans today are presented with real-time visualization of data streaming in endless formats. This enables new ways to sense, explore, experience, and measure all components of our world. The Human Face of Big Data is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize these vast amounts of data in real time.
Rick Smolan and Jennifer Erwitt, cofounders of Against All Odds Productions, have partnered with digital designer/photographer, Dan Marcolina, to introduce a new iPad app: The Human Face of Big Data. With photography and design experience at Time, Life, National Geographic and Day in the Life, this power team has successfully orchestrated visual excellence with enhanced storytelling.
The pioneering app is a seamless blend of interactive elements and groundbreaking ideas that complement the print book sharing the same title. With the tools and services in Digital Publishing Suite, the creators have been able to encapsulate the concept of Big Data into a ferociously exciting journey.
What’s so “Big” About “Big Data?”
In Smolan’s own words:
“Big Data is an extraordinary knowledge revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life.” It is “enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to reengineer our own species. And we’ve barely scratched the surface…“
As Smolan said in an AppleInsider interview about the book and app, “What we’re trying to do is start global conversation.” Encouraging humanity to think about how Big Data leaves a lasting footprint in our world is just the beginning. The efforts continue to evolve and we are thrilled to see how Digital Publishing Suite played a role in the production of this app.
The Big Data app takes on a big challenge: helping readers understand and extract meaning from the ocean of information in which we live. Did you know that by 2040, 75 percent of all cars on the road will be self-driving, reports the Institute of Electrical and Electronics Engineers. You’ll find a plethora of fascinating facts such as this dispersed throughout the app. With 60-plus pages of interactive articles, impressive infographics and stunning photography, this app brings to life a brilliant experience.
Curious what else this app has to offer? Come explore the ocean of data and feel the massive impact social networking plays in stirring mass movements with an interactive 24-hour timeline of protest tweets. Reflect in your digital mirror with powerful graphics and articles that decode genetic makeup and DNA tests. Quantify yourself and the world you live in as you experience gigabytes of data that unfold in one second in Major League Baseball by gliding a baseball across the screen of your iPad. This stimulating blend of interactive features with premiere content is just a taste of what this app has to offer.
The journey continues with refreshingly simple yet effective infographics, embedded video clips, animated images, and delicious design.
And if you needed just one more reason to download- here it is! 100% of proceeds from the app will be donated to charity: water, a nonprofit organization that brings safe, clean drinking water to people in developing nations.
Experience Big Data
February 11, 2013
For companies and brands looking to deliver visually engaging, interactive materials to their internal teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. One company that is using DPS to engage its sales professionals is Sotheby’s International Realty, the global luxury real estate network. With its new app that launched today, Sotheby’s International Realty is able to help its member firms articulate to clients the benefits of listing properties with the company.
Through its iPad app, the company’s real estate Professionals can showcase to clients the firm’s unique media relationships (with The New York Times, Wall Street Journal, Architectural Digest, the BBC and others), social media footprint, branded Web site and more. Combined with slideshows, videos and gorgeous photography, the app helps bring the brand’s content to life. What’s more, DPS helps Sotheby’s International Realty reduce printing and distribution costs by producing its materials digitally.
One of the reasons Sotheby’s International Realty decided to enable its affiliates with an iPad app was to keep the content updated and fresh all the time. When the company adds or updated additional information, it can simply push new content to users without requiring them to redownload the entire app.
Additionally, one feature of Digital Publishing Suite that is core to the Sotheby’s International Realty app experience is private distribution. Because the app is designed to facilitate the interaction between a real estate agent and client, Sotheby’s International Realty distributes the app only to its member firms, making the app available through the company intranet.
Sotheby’s International Realty is excited to see how its iPad app facilitates the sales interaction of its network. Wendy Purvey, Chief Marketing Officer of Sotheby’s International Realty notes, “Our unique collaboration with Adobe ties our entire marketing program together, allowing us to speak to the consumer in a new and interactive way that has traditionally been utilized by the world’s publishing powerhouses to promote their products.”
January 17, 2013
Rolling Stone has just been added to the prestigious list of apps launched on the Apple Newsstand using Adobe Digital Publishing Suite. Designed and optimized exclusively for the iPad, the app features the same content as the print version in a vibrant and user-friendly way. Rolling Stone has also artfully integrated ways to engage the reader by providing links to listen to music samples from within all of the album and song reviews. Readers can then purchase that music from iTunes directly from within the app.
Joseph Hutchinson, Rolling Stone Design Director, stated:
“We’re excited to give our readers a digital version of the magazine that is designed specifically for the iPad. Each page and photograph of the magazine is optimized to enhance readability and allow readers to easily navigate through the issue, along with the added feature of being able to listen to music samples.”
Download this lexicon of American music, politics and culture on the iPad or iPad mini. Rock on.
January 10, 2013
If you were one of the many people scrambling to make your charitable contributions in the final days of 2012, you may be pleased to know that charitable organizations are working to make it easier for you to donate any time, from your preferred device. For example, the first digital edition of Heifer International’s World Ark magazine includes original material on the issues of poverty and agriculture, along with an embedded catalog with a range of gifts that can help people in the developing world become self-reliant.
Heifer International believes the compelling stories in its editorial portion of the magazine are a perfect fit with the catalog. Upon reading the editorial content, people who are inspired can take action—all within one connected user experience. The tablet edition’s embedded catalog includes links directly to the donation portal on the Heifer website. Once the transaction is complete, donors are returned seamlessly back to the app.
Donna Stokes, managing editor of World Ark, says, “Publishing World Ark and our catalog on the iPad and Android tablets using Adobe Digital Publishing Suite, Enterprise Edition gives us the opportunity to reach younger, tech-savvy donors interested in helping end hunger and poverty.”
Adobe Digital Publishing Suite was chosen as part of a holistic effort to reach new, younger donors and to engage them through the latest digital channels. For Heifer International, offering a digital edition is the perfect way to augment what to date has been a largely print-based donation initiative. Already, the app has been downloaded by users in 20 different countries, allowing the organization to reach a global subscriber base that is unattainable with its traditional, print publication.
Heifer International is also looking into the use of built-in analytics in Adobe Digital Publishing Suite to gauge what’s working best to continually improve its content and interactivity. The organization’s efforts have already had a major impact on families around the world.
Read the PDF case study here: http://adobe.ly/11d9xpv
January 9, 2013
By Teresa Demel
It is football week! On Monday, we introduced the Notre Dame Gameday app for the BCS football championship. Today, I’m sharing an app of the week video featuring the University of Oklahoma Sooner Gameday app. The Sooners used Digital Publishing Suite to create their weekly gameday program for football games on both the iPad and the iPhone. Their app is a great example of taking a successful print piece and adding interactive features available for mobile devices, heightening excitement around the content.
Some of my favorite features:
- The title page opens with a football announcer and cheers from the crowd (video overlay). I feel the enthusiasm already…
- The stats and information on the players go deep. Scrolling frames allow for longer bios and more stats on a single page.
- Fans can watch sponsored videos of great plays from past games: The Power Play, Catch of the Game, Delivery of the Half, and Teeth-Rattling Hit of the Game
- An audio timeline of last week’s match highlights game-changing plays.
Check out the Sooners app of the week video to see how DPS apps can deepen fans’ engagement and excitement for their favorite team.
January 7, 2013
Notre Dame Vs. Alabama
For this year’s BCS National Championship Football game, both teams on the gridiron used Digital Publishing Suite to power their event game day apps. The newest app produced using Digital Publishing Suite – the Notre Dame app – features player bios, videos, animation and immersive interactivity to engage fans and event attendees before, during and after the big day. With live Twitter streaming embedded in the app, the Fighting Irish can allow others to join a virtual tailgate party (#NDvsBama) with other Notre Dame fans…even before the game has begun.
Event apps augment the experience both for fans who can’t travel to Sun Life Stadium in Miami Gardens Florida for the game – as well as those who are in the stadium for the big day. Because Notre Dame and its design agency were able to use designers to produce the interactive app content using Adobe InDesign, they were able to avoid using expensive custom app development firms. Best of all, because of this workflow they were also able to speed the time-to-market with the app – producing it in only a short two weeks.
See more about the app experience in the short video below, and download the Notre Dame game day app to experience for yourself.
- Download the Notre Dame game day app from the iTunes store and follow along with the game today.
- Read a blog post about the Notre Dame app from Trevor Bailey, Director of Worldwide Education
December 24, 2012
Wouldn’t you like to give a little more this Christmas, without waiting in line, battling for parking spots, and did we mention- no waiting in line? John Lewis, UK’s largest department store retailer with 39 shops and a growing online business, has released a beautiful Christmas Annual app created with Adobe Digital Publishing Suite. Included in the app, you’ll even find the iconic tv advertisement featuring the heart wrenching snowman journey and tagline: “Give a little more this Christmas.” With the John Lewis Christmas Annual app, giving just got easier!
The free digital Christmas Annual, available on iPad, iPhone, Android devices and Kindle Fire, comes to life with enticing features, topical interviews, helpful tips and elegant photography. The intuitive design makes it easy to explore products and make purchases from the website with just a few clicks and swipes.
John Lewis understands that it’s not just about the product; it’s also about the experience. Interactive elements further enhance the app with creative highlights made possible with Adobe Digital Publishing Suite capabilities. The alluring video of the Victorinox Night Vision Swiss Army watch, the dancing Dune Bo Glitter heels, and the 360 degree rotating view of the KitchenAid 6.9L Artisan Stand Mixer, are just a few little surprises you’ll find wrapped up in this edition.
This app features not just the best John Lewis products, but also a Christmas gift guide, feature article, and gorgeous photography to whisk you away to wonderland. Whether you’re looking to purchase some new twinkle for tabletops, brush up your beauty knowledge with makeup tips, or just window shop while on the go, this app has it all.
Shopping elves worldwide, it’s time to stuff those stockings! Download the 5-star John Lewis digital Christmas Annual to give a little more this holiday season.
December 18, 2012
By Teresa Demel
Just in time for the holidays, David Jones, an up-market Australian department store chain, released its catalog built with Adobe Digital Publishing Suite. Often when I do my holiday shopping, I peruse through a print catalog on the couch and then power up my laptop to make a purchase. The digital catalog hits the sweet spot between those two stages of the buying process. I can look for ideas and when inspiration hits, buy the item without leaving the app.
In this app of the week video, I walk you through the “Gift Ideas” section of the catalog, as well as the “Gift Wrapping” feature.
- Unwrapping a gift with the swipe of a finger (created with the image sequence overlay)
- Flipping through gift idea options for a family member (built with the buttons and slideshow overlay)
We are seeing more digital catalogs built with Digital Publishing Suite every day. Publishing to a tablet allows catalogs to preserve the branding and browsing experience of a print publication, as well as incorporate the interactive features provided by a website.
Download the David Jones Catalog from iTunes.
Check out the app of the week video here.
December 14, 2012
Engine Creative agency used Digital Publishing Suite to build and release the first interactive edition of TopGear for the iPad: The 2012 Awards Edition. TopGear is not only the UK’s leading car magazine, but also a BBC television series in which Jeremy Clarkson, Richard Hammond and James May test drive and review motor vehicles for enthusiasts.
As Andy Wise, Engine Creative’s strategic director stated:
The iPad edition is a must-have for all fans of the TopGear brand as it combines the great editorial content of the magazine, the detail and interactivity from the website, and the top quality video content you associate with the TV show.
Words can describe the attributes of a car, but only a video of a Dacia Duster SUV driving through the mountains of Peru can fully illustrate how it handles rough terrain. The app embraces interactivity provided by Digital Publishing Suite, allowing readers to zoom in on the dashboard of a Pagani Huayra, or ride around the racetrack in a Toyota GT86. The TopGear app is truly an adventure.
- Download TopGear Magazine on the iPad.