December 24, 2012
Wouldn’t you like to give a little more this Christmas, without waiting in line, battling for parking spots, and did we mention- no waiting in line? John Lewis, UK’s largest department store retailer with 39 shops and a growing online business, has released a beautiful Christmas Annual app created with Adobe Digital Publishing Suite. Included in the app, you’ll even find the iconic tv advertisement featuring the heart wrenching snowman journey and tagline: “Give a little more this Christmas.” With the John Lewis Christmas Annual app, giving just got easier!
The free digital Christmas Annual, available on iPad, iPhone, Android devices and Kindle Fire, comes to life with enticing features, topical interviews, helpful tips and elegant photography. The intuitive design makes it easy to explore products and make purchases from the website with just a few clicks and swipes.
John Lewis understands that it’s not just about the product; it’s also about the experience. Interactive elements further enhance the app with creative highlights made possible with Adobe Digital Publishing Suite capabilities. The alluring video of the Victorinox Night Vision Swiss Army watch, the dancing Dune Bo Glitter heels, and the 360 degree rotating view of the KitchenAid 6.9L Artisan Stand Mixer, are just a few little surprises you’ll find wrapped up in this edition.
This app features not just the best John Lewis products, but also a Christmas gift guide, feature article, and gorgeous photography to whisk you away to wonderland. Whether you’re looking to purchase some new twinkle for tabletops, brush up your beauty knowledge with makeup tips, or just window shop while on the go, this app has it all.
Shopping elves worldwide, it’s time to stuff those stockings! Download the 5-star John Lewis digital Christmas Annual to give a little more this holiday season.
December 12, 2012
The Digital Magazine Awards, rewarding excellence across all disciplines in the Digital Publishing Industry, recently announced the 2012 Winners and Highly Commendeds at the Proud Gallery in London. The 2012 DMA is an international and independently run awards celebrating the best magazines, individuals and advertisers from the digital publishing industry. Hearty congratulations to the seven Digital Publishing Suite customers selected as winners and recommendations!
Bruce Hudson, Chairman of the 2012 DMA, shares that the winners of this year’s awards “not only are innovative and pioneering,” but are also “pushing the boundaries of defining the medium we work in.” (Read more about why he launched the awards here.)
Join us in celebrating the amazing work from this year’s winners! Check out the results below and download the apps to explore the publishing excellence made possible with Digital Publishing Suite tools.
Award: Magazine Launch of the Year (New Format)
Winner: Men’s Health iPhone App
The Judges said: “It’s a Herculean effort to fit that much content in, reinvent the wheel, and still make it seem like good value. I honestly didn’t think a magazine could be this enjoyable on this format.”
Award: Food & Drink Magazine of the Year
Winner: Lakeland Magazine
The Judges said: “A brilliant example of creating a feel good vibe within a magazine. Fantastic use of audio which makes you smile. The creatives get digital, they get magazines, and a top notch experience, is the result.”
Award: Technology and Gadget Magazine of the Year
Winner: WIRED UK
The Judges said: “It’s the incredibly bombastic attitude they have in bringing surprising and investigative content to a regular title. So while I don’t want it to win, it does.”
Award: Travel Magazine of the Year
Winner: National Geographic Traveler
The Judges said: “Beautifully translates this power brand into an informative, picturesque, content rich experience that draws you in and takes you on a journey.”
Award: Editor of the Year
Winner: David Rowan, Wired UK
The Judges said: “A mix of esoteric and relevant content, stimulating and impassioned approaches, all mashed up with high design and oodles of interactive packaging. It’s a great mag, brilliantly led.”
December 6, 2012
The largest consumer magazine publishers in the world are powered by Adobe Digital Publishing Suite
Adobe is excited to announce that Time Inc. is publishing Real Simple to the Apple App store using Adobe Digital Publishing Suite (DPS). With launch of this app, Adobe now powers mobile and tablet apps to the top five largest consumer magazine publishers in North America who collectively deliver content to over 200 million readers in North America. Time Inc. now joins Meredith, Hearst, Condé Nast, and Reader’s Digest, all of whom are partnering with Adobe to digitally publish magazines as apps for iPad, iPhone, Kindle Fire and other leading Android tablets and devices. With support from Adobe, these leading publishers are demonstrating innovation through stand-out mobile applications that have been lauded for their high quality design and extended consumer engagement.
The publishing industry has undergone considerable transformation in the last three years. With the initial launch of WIRED on the iPad, a cascade of applications have followed Condé Nast in publishing highly regarded magazine and newspaper applications to a variety of tablet and smartphone devices using Adobe DPS.
Reading behavior of magazine and newspaper apps continue to be shaped as we move into 2013. However, Digital Publishing Suite applications are setting the standard for excellence in readership. A recent report from iMonitor shows that the top five apps to achieve a perfect iMonitor app rating were built with DPS. These apps were highly scored because they are “easy to navigate and appropriately leverage the iPad’s capabilities to both fully engage their users and to expand upon the service typically provided by more traditional media forms.”
In the last 12 months, there have been over 50M issues downloaded from applications created with DPS. Additionally, data from these applications indicates that users are willing to pay for digital content with over 60% of readers purchasing an application as a single issue or a digital subscription.
The successes go on. National Geographic recently stated that they are expecting to exceed their goal of 300,000 paid digital readers before the end of the year. Hearst has over 1M digital readers and continues to grow. Rodale recently noted that they predict that Men’s Health will surpass 100,000 paid digital readers this year. While still small compared to print circulations, digital circulation will continue to climb as the number of tablets and smartphones accelerates. Case in point, roughly 1 in every 2 adults in the US is expected to have a tablet by 2013 (117.4MM users). That is a lot of potential magazine and newspaper readers.
Adobe is proud to be working with many of the world’s most renowned publishers. Our goal is to empower publishing companies with innovative tools, technology, workflows and support to ensure their brands can be designed and delivered to readers where and when they want to engage with their content.