Posts in Category "Device News"

Delivering a Consistent and Immersive App Experience Across iOS, Android and Windows

In June, Adobe released significant updates enhancing the DPS native Android and Windows viewers, streamlining the process for creating mobile apps for these platforms. Customers now have access to a robust set of interactive features–as well as article and viewer capabilities–that bring the same great reading experience audiences love on iOS to the Android and Windows platforms. Be sure to check out this comparison chart that illustrates how DPS features stack up across leading iOS and Android tablets and smartphones as well as Windows Mobile phones.

Adobe DPS Sr. Product Manager, Neil Enns, recently contributed this article to Talking New Media, providing a step-by-step overview of how to seamlessly develop an Android app with DPS. See first hand how you can create one piece of content—whether it’s an issue of a magazine, a sales enablement app, a game day app, or your company’s annual report– and deliver it to the Apple App Store, Google Play, Samsung Papergarden and Windows Store–without having to alter it or invest any additional production time. You’ll also learn how the same engaging, interactive experience will be maintained regardless of the device from which your audiences are accessing your content.

Now with DPS, delivering immersive, engaging content to the wide world of Android and Windows device users is faster, easier and more cost-effective than ever before.

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Adobe Powers Mobile App Production for Leading Corporate Brands

Senior Marketing Leaders Across Geographies and Industries Select Adobe Digital Publishing Suite to Engage Stakeholders with Apps 

After making great strides in the publishing industry over the past few years, Adobe is proud to announce that Digital Publishing Suite is now also powering mobile app production for some of the world’s best-known brands. Given its rapid uptake, DPS has become the professional standard for quickly and cost-effectively creating tablet and smartphone apps to help companies engage customers, employees, and other stakeholders through digital channels.

“If you’re a senior marketing leader looking to engage audiences on tablets and smartphones, Digital Publishing Suite offers your team the opportunity to create apps that look amazing for much less than native app development,” says Nick Bogaty, Head of Digital Publishing, Adobe. “It’s exciting to see the many ways brands and organizations are using Digital Publishing Suite to produce apps that quickly engage their customers and employees with compelling content on popular mobile devices.”

Industry leaders producing public-facing apps to drive brand engagement, launch products, and strengthen relationships with consumers include Arsenal FC, Audi of America, Bass Pro Shops, Ball State University, Buffalo Bills/NFL, Casa/JWT (a WPP company), Celebrity Cruises, Deloitte Consulting LLP, Lowe’s, Raymond James Financial, Syracuse University, UCLA Anderson School of Management, University of Notre Dame, and more.

“With Adobe Digital Publishing Suite, we very quickly created a high-quality app that showcases our cruising destinations with rich images and interactivity,” said Lisa Z. Kauffman, vice president of marketing at Celebrity Cruises. “The app makes it fun and easy for customers to interact with our brand and explore our cruise ships and destinations, resulting in more engaged customers and an increase in bookings. Best of all, because we rely on Adobe for the app and technology infrastructure, we can focus our attention on creating compelling travel marketing content.”

App

Celebrity Cruises uses Digital Publishing Suite to engage travel agents and prospective customers with its cruise offerings around the world.

In addition to public facing apps available through mobile marketplaces, many global brands are also creating and updating sales enablement and internal communications apps using DPS. These apps are made available internally through a corporate intranet or mobile device management solution or through restricted distribution capabilities to specific external audiences. Customers engaging their employees and affiliates through these private apps include Remy Cointreau, Sotheby’s International Realty, and Specialized Bicycle Components.

“Using Adobe Digital Publishing Suite, we produced a sales enablement app and made it available to our reps through private publishing,” said Alexandre Page-Relo, global chief technology officer for Remy Cointreau. “Now, our sales reps always have up-to-date sales sheets, product information, and sales calculators in an interactive format, right at their fingertips. The return on investment of not having to print materials that are quickly outdated has been phenomenal.”

See more examples of leading organizations using Digital Publishing Suite in the DPS Gallery

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Time Inc. Joins Top 5 Publishers on Adobe DPS

The largest consumer magazine publishers in the world are powered by Adobe Digital Publishing Suite

Adobe is excited to announce that Time Inc. is publishing Real Simple to the Apple App store using Adobe Digital Publishing Suite (DPS).  With launch of this app, Adobe now powers mobile and tablet apps to the top five largest consumer magazine publishers in North America who collectively deliver content to over 200 million readers[1] in North America.  Time Inc. now joins Meredith, Hearst, Condé Nast, and Reader’s Digest, all of whom are partnering with Adobe to digitally publish magazines as apps for iPad, iPhone, Kindle Fire and other leading Android tablets and devices.  With support from Adobe, these leading publishers are demonstrating innovation through stand-out mobile applications that have been lauded for their high quality design and extended consumer engagement.

The publishing industry has undergone considerable transformation in the last three years.  With the initial launch of WIRED on the iPad, a cascade of applications have followed Condé Nast in publishing highly regarded magazine and newspaper applications to a variety of tablet and smartphone devices using Adobe DPS.

Reading behavior of magazine and newspaper apps continue to be shaped as we move into 2013.  However, Digital Publishing Suite applications are setting the standard for excellence in readership. A recent report from iMonitor shows that the top five apps to achieve a perfect iMonitor app rating were built with DPS.  These apps were highly scored because they are “easy to navigate and appropriately leverage the iPad’s capabilities to both fully engage their users and to expand upon the service typically provided by more traditional media forms.”

In the last 12 months, there have been over 50M issues downloaded from applications created with DPS.  Additionally, data from these applications indicates that users are willing to pay for digital content with over 60% of readers purchasing an application as a single issue or a digital subscription.

The successes go on.  National Geographic recently stated that they are expecting to exceed their goal of 300,000 paid digital readers before the end of the year.  Hearst has over 1M digital readers and continues to grow.  Rodale recently noted that they predict that Men’s Health will surpass 100,000 paid digital readers this year. While still small compared to print circulations, digital circulation will continue to climb as the number of tablets and smartphones accelerates.  Case in point, roughly 1 in every 2 adults in the US is expected to have a tablet by 2013 (117.4MM users).[2] That is a lot of potential magazine and newspaper readers.

Adobe is proud to be working with many of the world’s most renowned publishers. Our goal is to empower publishing companies with innovative tools, technology, workflows and support to ensure their brands can be designed and delivered to readers where and when they want to engage with their content.

 

 

 

 

 


[1] http://www.mediafinder.com/

[2] Online Publishers Association, ‘A Portrait of Today’s Tablet User Wave II’ June 2012 – US population

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