August 7, 2013
We’re thrilled to announce that Vanity Fair has launched the iPhone version of its publication using Digital Publishing Suite. With its signature mix of pop culture, business, politics, and fashion, the magazine is now available to readers in an on-the-go format, specifically formatted for iPhone 5, iPhone 4/4S, and iPhone 3GS. The iPhone edition follows the successful launch of the brand’s iPad edition and enhances the content of the print magazine with videos, photos, slideshows, interactive infographics and more – to engage readers.
In a nod to Liberty magazine, which first launched its reading times in the August 6, 1927 issue, Vanity Fair is the first publication to sort its mobile app’s content by reading time, categorizing the magazine’s features in a table of contents broken down by “Short,” (five minutes) “Medium,” (5-10 minutes) “Long” (10 minutes or more) reads, and “Everything Else.”
The result is a beautifully formatted iPhone app that engages Vanity Fair’s audience with its signature content – produced from print assets for the smartphone screen size—using Adobe Digital Publishing Suite and Adobe Experience Manager.
Be sure to download the September issue and be sure to spend 10+ minutes reading the “long” cover story featuring the late Princess Diana.
- Read the Vanity Fair announcement
- Download the Vanity Fair iPhone app from the App Store
July 25, 2013
Publication uses Free Article Preview to pique reader interest before purchase
Last week, Time Inc. launched Entertainment Weekly on the iPad, allowing readers to immerse themselves in the publications’ new interactive tablet format. Using Digital Publishing Suite, the title engages readers with interactivity – through video, animations, slideshows and more – allowing the brand to bring to life the celebrities, TV shows, movies, music and books it covers.
In order to drive reach, readership and revenue for its content, Entertainment Weekly uses the Free Article Preview feature from Release 26 of Digital Publishing Suite. Upon opening the app, readers are greeted with a designed custom storefront that displays issues for browsing and purchase – all merchandised in the look-and-feel of the Entertainment Weekly brand. Readers can then download specific articles that the publisher marks as “free” in order to preview and sample selected content before purchasing. Free Article Preview allows Entertainment Weekly to pique reader interest with free content, and then when a reader swipes to a non-free (“protected”) article, he or she is presented with a prompt that encourages purchase or subscription. This way, readers can “try before they buy”, and Entertainment Weekly can drive greater readership and revenue.
Learn more about the Entertainment Weekly iPad app through the links below.
February 5, 2010
(cross-posted from http://blogs.adobe.com/conversations/2010/01/adobe_and_digital_publishing.html)
The “Future of Publishing” is the new hot-topic, with media focusing on the devices that will deliver digital newspapers, magazines and books.
Well hardware is nothing without software and – as you’d expect, with
over 25 years partnering with the print publishing industry – Adobe
technology is powering this transition, as new digital formats and new
reading patterns emerge.
This spring, expect to see Adobe out and about, showing some of our
latest tools and technologies – developed by ourselves and in
collaboration with publishers. We think you’ll love what we have to
demo, so check us out if you’re coming to the events below:
Tools of Change for Publishing
Mobile World Congress
FIPP Digital Innovators’ Summit
South by Southwest
Keynote presentation from Adobe SVP of Creative Solutions, John Loiacono
Future of Publishing Summit
In the meantime, to whet your appetite, click on the links below to
find out more about how Adobe is delivering a digital future for
publishers and readers.
Times Reader 2.0 - a collaboration with The New York Times to deliver newspaper content in an interactive, Adobe AIR-based application
Condé Nast/Wired Magazine – a collaboration with Condé Nast to deliver the digital magazine experience on tablet devices
EPUB and PDF – the standards for reflowable and final-form eBooks,
enabling consumers to transfer eBooks across devices. Adobe is driving
EPUB adoption with more than 100 industry partners
Content Server 4 – rights management and content protection for PDF and EPUB eBooks
Reader Mobile 9 SDK – PDF and EPUB eBook rendering support on smartphones and dedicated eReading devices
Digital Editions – free, lightweight, desktop reading application for PC and Mac
Creative Suite 4 Design Premium – the ultimate tookit to deliver rich, creative publishing experiences across media
Digital Publishing Technology Center – technical resource center to stay up-to-date on the latest publishing standards and tools