December 4, 2013
Want to learn what will propel digital magazines to the next level where they’ll deliver mass consumer adoption and even more profitability? Don’t miss keynote speaker Nick Bogaty, Head of Digital Publishing at Adobe, as he discusses the next frontier of digital publishing at the 2013 MPA Digital TAP: Technology Advancing Publishing conference on Tuesday, December 10 in New York City.
Nick will share Adobe’s insights on the user experience, conversion funnel and the best technologies the web has to offer, and how they will influence a re-imagined experience from production to distribution to content consumption.
The keynote is just the start of an immersive, day-long agenda that the MPA has pulled together that focuses on how publishers can use technology to better manage magazine content on digital and print platforms, including:
- A showcase of the most compelling innovations of 2013 across all publishing disciplines
- A preview of key game-changers critical to advancing your business in 2014
- An opportunity to tap into what’s driving the evolution of magazine media and power up for the new year
Be sure to attend TAP to get the tools you need to advance your digital content strategy in 2014 and meet other agents of change who are driving the evolution of magazine media.
View the event agenda:
TAP: Technology Advancing Publishing Agenda
December 2, 2013
The internationally coveted awards celebrate the best in class magazines, individuals and advertisers who fuel the sector.
A warm congratulations to the following DPS customers who received awards:
- BBC Top Gear (BBC Worldwide/Immediate Media Co): Simon Carrington: Publisher/Manager of the Year and Motoring Magazine of the Year
- Empire Magazine (Bauer Customer Media): Film, TV and Entertainment Magazine of the Year
- Crash Test Drive, Peugeot (the goodfellas): Magazine Advertisement of the Year
- TLQ (SMACK): News and Business Magazine of the Year
- QG (UK) (Condé Nast Publications Ltd): Men’s Lifestyle Magazine of the Year
Learn more about the Digital Magazine Awards:
2013 UK Digital Magazine Awards
November 19, 2013
Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference
We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.
Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.
This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.
Learn more and register for the conference:
2013 Seybold Going Digital Conference
Read the case study:
Wolters Kluwer Health: Medical journal transformation
Watch the video:
Wolters Kluwer: Transformation of a global medical publisher
November 14, 2013
Ready to accelerate your readership and revenue? Attend our webinar and read the Driving Digital Readership white paper
You’ve created your immersive and beautiful digital magazine and delivered it to the Newsstand, but now what? If you’re ready to take your digital magazine strategy to the next level, be sure to check out our jam-packed white paper that focuses on all of the consumer marketing tools available within Adobe Digital Publishing Suite. You’ll learn how to:
* Offer freemium content with tools for converting readers into subscribers
* Leverage the power of your readers social networks
* Monetize your web traffic by embedding a high-fidelity version of your magazine
* Keep your readers coming back from more with custom push notifications
* And much more
Read the PDF here:
Best practices for driving readership with Adobe Digital Publishing Suite
Plus, don’t miss the free, one-hour webinar on Thursday, November 21 at 9am PST where all of these topics—and more—will be covered! You’ll learn firsthand how and why to use these features and see terrific examples of how publishers are using them today.
November 8, 2013
Your mobile or tablet app will only make an impact if customers can find and download it. View a report and one-hour on-demand webinar by guest speaker Thomas Husson from Forrester Research to learn how to put your mobile app into more hands. With these expert tips and strategies, you will discover new ways to promote your app more effectively.
In this recording and associated report, you will learn new ways to increase the awareness and discoverability of your app—both through your own channels and in mobile app stores. To dive deep into best practices, join us to explore case studies of successful brands and learn how they are succeeding in driving downloads.
In this on-demand webinar and report, you will learn:
- Best practices to drive awareness of your mobile or tablet app
- Marketing strategies for app promotion – both in app stores and in your own channels
- Expert tips to drive downloads from case studies of successful companies
- Trends across industries and verticals from Forrester Research
Access the webinar recording link:
November 5, 2013
Join us on November 7 to learn how to quantify the impact of your app in a one-hour webinar session with Adobe and guest speaker Julie Ask from Forrester Research, Inc. In this session, learn best practices on measuring ROI for your tablet or smartphone app, and gain a clearer understanding how to measure impact and ROI for your mobile apps. Forrester Research will overview strategies to quantify the impact of your app, factors you should look at and more.
In this webinar, you will:
- Learn best practices to measure ROI of your mobile or tablet app
- Discover measurement strategies to quantify app impact – both for internal and external apps
- Explore case studies from successful companies
- Gain insight from Forrester Research about key factors to measure and how to weight those costs
Thursday, November 7
10:00 a.m. PT/1:00 p.m. ET
Duration: 1 hour
Speaker: Julie Ask, VP and Principal Analyst, Forrester Research, Inc.
Learn more and register for the webinar:
Learn best practices to measure mobile app ROI
October 28, 2013
From 26 September to 3 October, leaders in the field of digital magazines, newspapers and corporate publications came together during several Digital Publishing Summit (EMEA) events in Hamburg, Stockholm, Paris and London to share successes, best practices, and challenges with their peers. Top Adobe clients in attendance included Top Gear, Daily Mail, Airbus, Renault, Remy Cointreau, Adidas, Sotheby’s, Elle, and Shop Direct as well as representatives from several agencies and publishing partners specialized in digital.
Adobe shared product insights and demonstrations, as well as data analysis pointing to the future of the publishing industry with highly designed content delivered on mobile devices and the web. Nick Bogaty, Senior Director Digital Publishing at Adobe talked about the future of digital publications and how the company is driving platform development to increase digital readership for its clients. One of his predictions: Publishers who are taking advantage of tablets and their possibilities (for example, rich media design) will see this translated into higher number of readers, increase in reader engagement, and last but not least, their advertising income will be on the rise as well. Finally, Bogaty pointed out the great opportunities in digital publishing which lie ahead for corporations either seeking to create higher brand affinity with their customers and prospects or wanting to put out impactful content and communications materials for internal purposes while saving costs at the same time.
Nick Bogaty, Senior Director Digital Publishing at Adobe
DPS Customers Talk about Their Digital Publishing Strategies
Afterwards, Adobe opened the stage so our DPS customers could share their stories with the audience, among them Daily Mail, Sotheby’s Realty International, Remy Cointreau, and Top Gear. From Top Gear, for example, we heard how an iPad edition has enabled them to combine the great editorial content of the magazine, the interactivity of the website, and the top quality video content you associate with the TV show.
Caption: Simon Carrington, Publisher at Top Gear
Jonathan Wall, Group e-Commerce Director at Shop Direct discussed the results the Group is reaping after reinventing its retail business to take into account growing mobile and tablet use amongst its customers.
Jonathan Wall, Group e-Commerce Director at Shop Direct
Advertising Trends: Mobile & Apps – Whatever You Do, Your Strategy Should Include Mobile
Thomas Husson from Forrester Research shared recent survey results about the so-called “Mobile Mind Shift” and talked about best practices of making the most of mobile and apps in the marketing mix and how publishers can exploit this new environment to connect with customers in a more meaningful way. Key takeaway: Whatever you do, your strategy should better include mobile.
Interesting stats (Source: Forrester Research):
- Number of iOS devices sold: 700 million
- eBay predicts it will generate 20 billion dollars on its mobile platform by 2014
- Number of Android devices sold: 1 billion
- Active users on Facebook per month: 820 million
Thomas Husson, VP Principal Analyst Marketing Leaders at Forrester Research
The conversations at this year’s DPS Summit show that publishers are thinking creatively about how to bring their brands or publications to life on leading tablet and smartphone devices and deliver even greater mobile results. Among publishers we see proof of digital business models that work, resulting in higher income from readers and also advertisers. Furthermore, there is increasing focus on innovation and higher investment in successful marketing of a growing variety of digital publishing content.
Watch Highlights from DPS Summit (EMEA) 2013 in London & Paris on Video!
Leaders in digital publishing joined us in London and Paris to discuss their digital publishing strategy, and we are delighted to share a video of their talks here.
Official DPS Summit (EMEA) 2013 App & Presentations for Download
Download the official DPS Summit EMEA 2013 app for iPhone & iPad and get access to valuable presentations made at DPS Summit. (Log in: dps, password: summit).
October 1, 2013
Adobe is proud to sponsor the MPA’s premiere event of the year– The American Magazine Media Conference (AMC). The MPA promises that this year’s event is more important than ever and will bring together the top minds from publishing editorial, technology and advertising to explore the topics that matter most during these transformational times.
The annual event will surprise, enlighten and challenge preconceptions, while offering up strategies and inspiration to advance our common goals and expand our businesses.
October 23, 2013
New York, NY
August 21, 2013
Learn how you can increase awareness of your app through effective marketing in a one-hour online seminar with Forrester Research, Inc. Join us and Thomas Husson, VP and Principal Analyst from Forrester Research, on September 10, 2013 to learn trends and best practices to promote mobile apps and make them discoverable. In this online session, you will also learn how to increase downloads for your app by exploring case studies from successful brands.
In this webinar you will:
- Learn to drive downloads of your mobile or tablet app
- Discover marketing strategies for app promotion – through your own channels and in mobile app stores
- Explore case studies to see how successful companies drive downloads
- Hear about app marketing trends from Forrester Research and ask questions
Promote Your Mobile App
Tuesday, September 10, 2013
10:00 a.m. PT/1:00 p.m. ET
Duration: 1 hour
August 12, 2013
We don’t often report on magazines outside of the US, but when one comes along that really gets our attention, we have to spread the word. The Canadian National Magazine Awards Foundation recently announced that Canadian House & Home was the winner the 2012 National Magazine Award for Tablet Magazine of the Year. The foundation specifically highlighted March 2012′s The Color Issue, but every issue of this magazine is interesting, inventive and takes full advantage of the DPS features that enable an immersive, interactive experience.
What the National Magazine Award judges had to say about House & Home: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”
Be sure to check out our recent Ad of the Week video that highlights the June 2013 issue of House & Home, sponsored by Buick, that seamlessly weaves editorial and advertising content throughout the app.
August 8, 2013
Increasingly, companies and organizations are using apps to communicate with their internal teams, engaging them with the information needed to complete the job. Especially true for sales organizations, apps allow sales representatives to showcase products in one-to-one sales conversations, view price lists and have the information at their fingertips to close the deal.
Learn how spirits distiller Remy Cointreau equips its sales team to drive results with tablet apps produced with Adobe Digital Publishing Suite. Join us for a one-hour, on-demand webinar to learn from Alexandre Page-Relo, chief information officer of Remy Cointreau USA, and see how mobile apps allow the company to convey product information, interactively and effectively, to prospects and customers.
July 17, 2013
Bridget Roman and Colin Fleming from the DPS team recently presented a one-hour seminar to members of the ABM, the Association of Business Information & Media Companies, that focused on reducing production costs and generating revenue with digital magazines. If you are a business publisher who is considering moving from a PDF version of your magazine to a highly engaging, interactive reading experience, but are worried about the added staff, budget and training that might be involved, watch this webinar to learn how you and your existing team can seamlessly get up and running with Adobe Digital Publishing Suite. You’ll learn how DPS delivers highly efficient workflows, ensures streamlined production that keeps costs in check and offers extensive in-app marketing tools that will help generate meaningful revenue. Inspirational real-life examples from other business publishers are shared.
Watch the video recap here:
July 16, 2013
Last chance to be showcased as a 2013 DPS Awards, presented by Adobe and Adweek candidate and the chance to be featured in Adweek and on www.adobe.com! You could also win a trip to New York City for Advertising Week, and many more prizes.
All entries for the DPS Awards are posted on the Talent Gallery, here.
Learn more about the DPS Awards at www.dpsawards.com and don’t miss this last chance to be a candidate. The deadline for posting is July 22, 2013.
Check out the competition, appreciate your peers’ work and get appreciated. We’re seeing more than 150 registrations—including entries from E! Entertainment News, OTL Magazine and Levi’s.
July 10, 2013
Independent Publishers: join us for a complementary, one-hour webinar introduction to Adobe Digital Publishing Suite! We invite small to midsize publishers interested in learning more about creating digital magazines to come learn how to grow readership, drive engagement, and create revenue, all while ensuring an efficient workflow and positive ROI.
This webinar will explore case studies from titles including The New Republic, Interweave, Cook’s Illustrated, and more. Additionally, you will learn to:
- Create and publish apps to leading devices with your existing staff and skills
- Draw print subscribers to digital editions
- Deliver custom notifications to your readers
- Leverage marketing tools to create and deliver a custom experience
Wednesday, August 7, 2013
10:00 a.m. PT/1:00 p.m. ET
Get the webinar details and registration information here:
DPS for the Independent Publisher
June 18, 2013
If you publish business media titles and are interested in getting started with an interactive digital publishing platform, join this free webinar given by Adobe and hosted by the ABM that will explain how publishers can seamlessly get up and running with DPS to generate meaningful revenue while ensuring efficient and affordable production costs.
The Adobe Digital Publishing Suite team will teach you how to:
* Leverage existing staff and their skill sets
* Draw print subscribers to digital with direct entitlement
* Publish to all leading devices without heavy rework
* Deliver custom notifications to keep readers coming back
The Adobe DPS team will also share real-life examples of how business publishers like GIE Media have successfully achieved this and more.
Learn more and register here: Maximize ROI with Adobe Digital Publishing Suite