Posts in Category "Independent Publishers"

Citygram Austin to Speak at Advertising Production Club of NYC’s Mobile Mayhem

APC-NYC

The Advertising Production Club of New York is hosting Mobile Mayhem, an inspiring and educational event on October 16 from 5:30-8:30pm at the Parsons School of Design in NYC. Whether you’re a student, early in your career or a veteran in the advertising industry, this is a great opportunity to get a look at the future of mobile through the eyes and minds of industry professionals from Google, Drawbridge, Viacom, AKQA, and of course, Adobe.

Chris Perez - Citygram

One of the evening’s guest speakers is Chris Perez, Publisher of CityGram Austin, a digital-only city magazine built on Adobe DPS that brings the dining, art, design and people of Austin to life. Chris will share his inspiring story of leaving the comfort of a job at IBM to fulfill his creative dream of single-handedly starting a magazine that, in under two years, is receiving accolades like “…feels so much younger and more energetic than the typical city/regional magazine…would easily be mistaken for a commercial release from a big name publisher,” from Talking New Media. And “Citygram fights to dismantle the deficits caused by a print-minded industry,” from the Daily Texan, plus “…a fully interactive iPhone and iPad app (a beautiful one, we might add),” from Zagat.

Whether you’re coming from the classroom, a small start-up environment or a large company, be prepared to be motivated by Chris’ story and how his innovative advertising strategy has delivered substantial income and is the primary source of revenue for his business. Chris will share his method for pitching new clients and how he uses metrics to validate the importance of mobile platforms. Plus, he’ll talk about his process for building ads from the ground up that deliver a fully bespoke, interactive experience and seamlessly integrate with the aesthetic of his magazine while staying true to his clients’ brands.

If you’re in NYC on October 16, don’t miss it.

Sign up for the APC-NYC event:
http://www.apc-nyc.org

Download the Citygram Austin app

 Apple iTunes 

Google Play

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8:47 AM Permalink

Small Teams Deliver Huge Creativity—Bullett, Wallpaper, Domus

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

In the world of digital magazine publishing, publishers are laser focused on optimizing and driving their businesses, but the three publishers we are highlighting today remind us that you can build a strong business without losing sight of inspiring, limit-pushing creative and the value behind it. The subject matter of these titles already borders on avant garde, but when you add features like video, music, interactive illustrations, interactive ads and iPad exclusive content—all delivered in exciting new ways–the creativity reaches new heights.

Be sure to check them out:

BULLET

BULLET

BULLETT speaks to an independent, trendsetting audience with a refined aesthetic and global perspective, seeking to curate bold and engaging fashion, art, film and music for young, international tastemakers. Through cinematic visuals, deeply personal interviews and story lines often co-created by the subjects, BULLETT transcends and redefines mainstream media.

BULLETT’s digital magazine gives you exclusive print, photo, video, and a user experience that is unique to tablet devices. The advertising in BULLETT is 100% interactive.

And for a preview, check out these videos:

 

Wallpaper*

Wallpaper*
Wallpaper* is the world’s leading design magazine, championing the best in architecture, interiors, fashion, art and contemporary lifestyle from across the globe.

 

Domus

Domus
Domus features all the contents of the printed edition of one of the most authoritative architecture and design magazine, founded by Gio Ponti in 1928. The digital magazine offers a wide selection of multimedia and interactive content in a simple and elegant graphic design with amazingly crisp and detailed pictures and razor-sharp visualization of plans, sections and construction details.

If you’d like to find out more about Digital Publishing Suite, contact Jeff James.

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5:17 PM Permalink

The Washingtonian and Other City and Regional Magazines Deliver Local Flavor

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

City and regional magazines are known for delivering highly targeted local content that builds community, promotes neighborhood businesses and events, and shines a spotlight on interesting people and places. Publishers of these magazines are embracing DPS because they recognize that the benefits it delivers align with some of their overall goals–to expand their reach to wider audiences, deliver engaging editorial content that makes their city come to life and provide advertisers with a platform to reach their target audience with compelling messages.

The Washingtonian

The Washingtonian–DC, Maryland and Viriginia’s #1 lifestyle magazine–has produced their past three digital issues using DPS and has found it to be a very cost effective solution that gives them total control over the content, the quality and time to market. Watch this video to hear directly from David VanVoorhees, Digital Development Manager, how DPS has invigorated The Washingtonian team. It has made it easy to get up and running with an interactive publication, and leverage the skills that the team already possessed enabling them to create “iPad extras” like slideshows, videos, and even daily menus served up from ads placed by local restaurants.

Phoenix Home & Garden   Texas Monthly

Be sure to check out Phoenix Home & Garden and Texas Monthly, too.  Phoenix Home & Garden has integrated an audio introduction from the editor and  interactive overlays that help the reader do things like choose your gardening region to learn what to plant and how to water and maintain your garden. The June issue of Texas Monthly has a cover story entitled “The 50 Best BBQ Joints in the World” with a terrific time-lapsed video that illustrates how the cover art was created.

Welcome to the neighborhood to all of our city and regional publishers.

 

(Or, watch the Washingtonian video here)

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2:38 PM Permalink

Interweave, Washingtonian and Foreign Affairs Transform Their Businesses with DPS

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

Our kickoff today is focused on a terrific panel discussion from the Adobe DPS Summit on May 14 where Nick Bogaty, Senior Director, Business Development and Marketing from Adobe moderated a spirited conversation with  Jamie Bogner, VP and Group Publisher from Interweave, Cathy Merrill Williams, President and Publisher from The Washingtonian and Lynda Hammes, publisher from Foreign Affairs. They discussed the unique challenges independent publishers face and how they are transforming their businesses through digital publishing.

Over the course of 30-minutes, this savvy panel discussed:

  • How to get a digital publishing business off the ground
  • The importance of transitioning from replica to interactive formats
  • Which key DPS features they use to drive readership and revenue
  • How to be smart with limited resources and stay agile
  • Drafting off the lessons that bigger publishers have learned when developing their own strategies
  • The various subscription models and business strategies they are trying

Watch a short intro video from the panel discussion or watch the full-length video.

Explore apps from these publishers:

Don’t miss tomorrow’s post where you’ll learn more about The Washingtonian and other city and regional magazines using DPS to drive geographically targeted content and experiences to their readers.

If you’re an independent publisher and would like to learn more about DPS, we’re happy to help. Send a quick email with questions here.

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12:07 PM Permalink