Posts in Category "Product Updates"

DPS and iOS 8. Support for Interactive Notifications.

Yesterday, we released Digital Publishing Suite v32 which includes support for iOS 8. iOS 8 offers some powerful features that consumers, marketers and commercial publishers can take advantage of in their DPS apps.

The new Interactive Notifications feature comes quickly to mind. One of the most important tools that marketers have at their disposal is push notifications. Within magazine apps built with DPS, consumer marketing teams are using push to entice readers to download the latest issue.   Corporate marketing teams are using push to highlight new content in a DPS sales app. Investor Relation teams are using push to communicate information to financial stakeholders through their DPS app.

While notification pop ups are powerful, they can also be frustrating in that user has to stop what they are doing, potentially unlock the device screen and then go to the source DPS app at that exact moment in time. Notifications need to be more actionable and appeal to the way users to take advantage of them. Apple agrees. The DPS team agrees. This is why we plan to support iOS 8 interactive notifications in an upcoming dot release later in September.

What will this experience be like you ask? Users will have a choice in how to respond to an interactive push notification. Let’s say a reader receives a local notification on their device that says “Get the October issue”. The reader will have two options within the notification– Preview or Remind Me Later.

If Preview is tapped, the DPS app will come to the foreground with an option to preview any un-metered articles or purchase the issue or subscription. Remind Me Later lets the reader control when they will take advantage of the push notification. If the publisher sets the interval to notify the reader in four hours (enabled through the new Push Certification Portal available with v32), the consumer will receive the pop up notification at that time.

Consumers win. Marketers win.

This is a cool iOS 8 feature that DPS will be supporting soon. And, of course we are all eager to get our hands on the new Apple iPhone 6 devices and want to ensure our customers that they can run their v31 and v32 apps on iOS 8 installed on these new devices and older phones and tablets that have been upgraded.

DPS is a multi-platform powerhouse when it comes to supporting our customers on Windows Mobile, Android and iOS devices. We are always looking to be out in front with innovative OS features that our customers can use to make their DPS apps even more engaging. Support for iOS 8 interactive notifications is a great example of delivering against this philosophy.

Stay tuned for more details on how to enable this new capability in DPS later in the month.

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2:34 PM Permalink

Announcement: Latest Digital Publishing Suite Update Includes iOS 8 Support and More

Digital Publishing Suite v32 is now available

The DPS team is excited to announce the newest release of DPS.   V32 has support for iOS 8, enhancements to critical consumer marketing tools, performance improvements and additional capabilities that will make customers even more efficient.  Here’s the run down.

iOS 8 Support

DPS allows you to build v31 and v32 apps that run on iOS 6, iOS 7 and now iOS 8 (once the operating system officially ships).  While you can run v31 apps on iOS  8,  the DPS team has made a heavy investment in v32 to support  iOS 8.  It is expected that the vast majority of Apple’s mobile customers will upgrade their devices to iOS 8 and we encourage you to upgrade your apps to v32.  It is important to mention that an update to the DPS App Builder was made available on August 18, 2014 fixing some known issues that impacted DPS apps on iOS 8. For apps to run seamlessly on iOS 8 you must rebuild your app and resubmit to Apple.  DPS will be taking advantage of native iOS 8 features in upcoming v32 dot releases – stay tuned.

New Push Certificate Portal

If push notifications fail it is often due to expired certificates.  This is extremely frustrating for customers who are counting on a notification to inform readers or customers of important information or marketing offers.   The new Push Certification Portal allows publishers to now upload certifications without having to rebuild the app or go to DPS App Builder.  When customers log into the Digital Publishing Suite portal they simply select the Notifications tool to launch the Push Certification Portal.  Through the portal, customers can be proactively notified that their certificates have expired or will expire.   To take care of expired certificates, customers can simply upload new certificates directly to the portal.  Management of push certifications is now much easier and simplified. Read more about the new portal here.

New Push Certificate Portal screenshot

Optional Paywall

DPS continues to focus on features that help our commercial publishing customers market and sell their content.  An alternate paywall solution has been piloted by several leading magazine publishers and is driving improved sales conversion. Now available to all enterprise customers, this alternate paywall solution also makes it easier for readers to understand which articles are free, how to access these articles and ultimately how to purchase the issue. Available on iOS 7 and iOS 8, this alternate paywall option displays a small purchase window on top of a free article within a folio, more clearly getting the reader’s attention. It also more effectively lets readers navigate to the next free article within an issue driving a quicker purchase decision.

Screenshot of using optional paywall

As part of this alternate paywall experience,  users can also more easily navigate to the TOC (table of contents) in which all free articles are grouped at the top, separated from metered or protected content.  This should make it much easier for readers to quickly access preview content, leading to a more streamlined purchase experience.

Screenshot of TOC navigation using preview content

Marketing Enhancements

This release has some nice consumer marketing enhancements including the ability to delay when the push notification request dialog box appears in the app.   In many instances, after a user installs an app she immediately sees a dialog box requesting permission to send push notifications.  The first reaction is to not allow as the reader doesn’t always know if she will like the app.    With release 32, apps that leverage a welcome screen will not have a push notifications dialog box appear until after the welcome screen is closed, allowing time to educate the reader on the value of the content.  Additionally, once the reader indicates interest by subscribing to the app, the push notification request dialog box will appear again.  At this point the reader is more likely to allow push notifications in the future, better setting up the publisher to leverage this fantastic marketing channel for future offers, promotions and information.

Screenshot - delayed push notifications

Always focused on improving the reader experience, there is now a check box in the direct entitlement dialog to remember the user name. If the direct entitlement server signs the user out he won’t have to go through the sign in process again.  This small, but important change could have a substantial positive impact on digital access to content and avoiding frustration by the user.

Screenshot - remember user name

Reset folio to starting position

This is a great feature for enterprise customers who want to be able to reset all articles to page one and take the reader back to the first page of the first article. This is extremely helpful to customers who are using DPS for sales enablement, kiosk apps or other uses where it is important to be able to immediately go to the first screen without repeated swiping.

Android and Windows Viewer Updates

The team has worked hard to make the Android and Windows viewers deliver the same exceptional reading and purchasing experience as available on iOS tablets and phones.  With this latest release, DPS now supports in-app purchase (IAP) receipts on Windows which are validated against a shared secret, just like on iOS and Android.  Relatedly, the Windows viewer enables a custom store, rounding out the store/library APIs for Windows.  Check out the updated API documentation on Devnet.

There have been significant improvements to the Android viewer over the last couple of releases.  With v32, the majority of overlays are now supported and the team has built in some important performance improvements.  Customers who are interested in supporting Android devices, should start using the Android viewer now.

For a full list of viewer features across the iOS, Android and Window mobile platforms, check out the feature comparison index or this helpful video on Adobe TV.

One point to note: with the planned release of Digital Publishing Suite in December 2014, the legacy, AIR-based Content Viewer for Android will be retired and no longer supported. To deliver a much more interactive reading experience on Android tablet and phones, customers should now start using the more intuitive and robust native Content Viewer for Android.  Check out the FAQ for more details.

We would also like to take the opportunity to remind DPS customers that with the release of v32, InDesign CS5 or InDesign CS5.5 users won’t be able to create folios or upload articles to the DPS Folio Producer Service. More information on this change can be found in the FAQ.

Lastly, for more information on this latest DPS update, check out the complete Features Release Notes.

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6:33 PM Permalink

Adobe Readiness Toolkit: Enhancing the Sales Cycle

In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.

“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”

Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.

Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.

The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.

In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.

To learn more, watch our video or read our success story.

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3:17 PM Permalink

Digital Publishing Suite Updates Now Available

The newest release of Digital Publishing Suite includes a wide variety of enhancements including greater parity in reading experience across all leading tablet and smartphone devices, encrypted content within DPS apps and enhanced in-app consumer marketing capabilities. If you have the time, watch the short DPS Release Overview video on Adobe TV. In the meantime, let’s break this release down into more detail.

Native Content Viewers

Android Content Viewer

Over the last couple of releases, DPS has focused on making the reading experience across devices, web and desktops consistent. This is important for publishers and organizations who want to ensure their brand and content is delivered comparably across leading iOS, Android and Windows tablets and phones as well as other channels. The latest release of DPS brings the reading experience on Android and Windows devices that much more close to that on the iPhone and iPad.

Take a look at the Feature Matrix for more information on DPS capabilities supported across viewers. The recent DPS integration with Adobe Experience Manager, in combination with additional functionality in Content Viewers for Android and Windows, lets organizations create consistent reading experiences across devices and other mobile channels faster – and at less cost – using a single set of assets.

To build a native Content Viewer for Android, you have two choices. You can use the AIR-based, desktop DPS App Builder, which must be installed on a MAC; or the new Web-based DPS App Builder, which is not platform dependent.

Web based App Builder

To get started using the DPS App Builder for Web go here: http://appbuilder.digitalpublishing.acrobat.com. Please note that the web-based DPS App Builder only allows you to build a native Content Viewer for Android. If you want to create a Content Viewer for Windows, please contact your local Adobe sales representative.

Secure Content

DPS now enables encryption of .folio files, protecting information as it is delivered from Adobe secure servers into DPS apps on Apple tablets and smartphones. Secure content support is critical for organizations that adhere to strict legal or privacy guidelines. Content is secure on the DPS Distribution Service, during content upload and download to devices and on device when it is locked, in sleep mode or off.

Secure Content

This is a great first step but there are a few caveats to note such as no ability to share secure content over social networks, and no support for background downloads. Most importantly, only content published as a v30 folio can be secured and it is necessary to publish secure folios as public or retail.

Information Screen

The new Information Screen allows DPS customers to present special offers, cross sell related content or display critical information specific to the application at any point in the reading experience, ensuring that audiences are more likely to engage with your marketing efforts.

information-screen

The Information Screen can be fully customized through the Store/Library API and Reading API to fully reflect your brand and message. Unlike the Welcome Screen (introduced in the last release) the Information Screen can appear anywhere in the app and be seen by a reader when she engages with an article on which the Information Screen is overlaid. Fully flexible, the Information Screen can take the place of settings, account, and FAQ content currently stored in custom slots.

Streamlined Text and Push Notifications

Newly enhanced text notifications ensure that publishers can more efficiently deliver push notifications to remind of and promote content already available within a reader’s library. One of the new enhancements is the ability to schedule when text notifications are sent. Publishers no longer have to manually push notifications, but can schedule them to be auto sent based on date and time.

scheduled-text-notifications

Publishers can also now choose the notification experience they provide by now allowing readers to tap on the notification to either launch the app or launch the app and go to the library.

push notification_experience

Additionally, publishers can better track previous push notifications sent.

Push_notification_previous

Coupled with expanded measurement capabilities, DPS customers will have a more thorough understanding of how their push notifications are performing in order to maximize impact on audiences.

Adobe .folio Format Specification

In addition to the new feature updates, the technical specification for the .folio format is now available under a free license; further accelerating digital publication adoption and enabling newsstands to produce their own viewing apps capable of displaying digital content built using DPS. All entities who sign the license agreement will be given access to the specification.

More Information about the Newest Release

For more information on the newest release, check out the complete features release notes. There are also several new or updated articles on DPS devnet about the Information Screen, enhancements to text notifications and API documents. Lastly, don’t forget to check out the DPS Enterprise Edition Show on Adobe TV which has videos on the latest features discussed in this blog as well as access to videos that highlight features from earlier DPS releases.

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6:52 AM Permalink

Version 29 of Digital Publishing Suite Now Available

The theme for this release is consumer marketing! With this latest version, marketing teams can drive even greater brand and editorial engagement. There is a lot in this version for marketers to like and learn about. Let’s quickly cover the highlights.

Welcome Screen

WelcomeScreen The new HTML Welcome Screen is a great tool for savvy marketers who are looking for new and compelling ways to promote content and gather data within their application. For example, consumer marketing teams at magazine publishers could use the Welcome Screen to promote a free issue, support log-in to digital content or encourage subscription purchase by promoting special offers.  Enterprises could make use of the welcome screen to orient users to their app, encourage account creation or capture data such as an email address.  Because the Welcome Screen is custom built using HTML, it can take on the look and feel of the brand and display any content the market team deems important to their marketing, sales and editorial strategies.

Before we move on, a few more details about the Welcome Screen important to know. First, the Welcome Screen is only available for iOS apps on iPhone or iPad.  Second, it only displays on first launch of an application (after download or re-installation).

Need more information?  Check out the video on Adobe TV.

Now, on to the next feature: Targeted Push Notifications

TargetedPushDialog In-app push notification has been a consistent, high performing marketing tool within DPS for quite a while. Whenever a publisher or brand makes use of an in-app push notification, there is usually a corresponding increase in the number of issues downloaded.

Ultimately, what makes a push notification work even harder is its ability to target a specific communication to a specific “segment”. With DPS version 29 you can now send a unique communication to a pre-configured segment, without a lot of backend work or support from your analytics team.  Want to send an in-app notification to all users who have iOS devices? Now you can.  Want to communicate with only iPad or iPhone users? Send a push notification specifically to users by device.  Want to encourage laggard users to open your app? Now you can send a push notification to any user who has not engaged with your content in the last thirty days.

For more information on enhancements to targeted push notification, check out the video on Adobe TV.

Streaming Audio and Video

StreamingAudioVideo

Another new feature that allows readers to get to your content even faster is support for streaming audio and video. It is no longer necessary to embedded multimedia files in your folio. This in turn reduces file size and improves download times.

Plus, if you don’t have to embed your multimedia content in the app you have more flexibility to keep your video and audio content fresh and your app highly engaging.

For more information, check out the video on Adobe TV:

There are many other new features and enhancements within version 29, including App Builder improvements, new sharing behaviors and Web Viewer improvements.  For full details, check out the DPS R29 release notes.

And don’t forget about our other helpful DPS resources including the Digital Publishing Suite Developer Center and the new Digital Publishing Suite Showcase Gallery.

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7:00 AM Permalink

Newest Release of Digital Publishing Suite Now Available

We’re pleased to announce the latest release of Digital Publishing Suite. The new features in Digital Publishing Suite will help draw audiences into your content and deliver deeper engagement with your publications and brands.

New features available in the latest release of DPS include:

  • Support for iOS 7
  • Mobile Safari Web Viewer
  • Out-of-the-box push notification service
  • Standardized metrics for the digital publishing industry
  • Device camera integration
  • Schedule Folio Availability date

Let’s take a deeper dive into these key features.

Support for iOS 7

Anytime Apple comes out with a new mobile iOS version, it’s big news. iOS 7 is no exception. The expected release of Apple’s newest mobile operating system later this week, combined with the latest release of DPS, will allow you to build apps that fully comply with iOS 7 design guidelines that make use of translucency and motion. On both the iPad and iPhone, DPS supports standard UI elements provided by iOS 7 that revolve around light color icons and text as well as dynamic effects.

One important item to note – with the release of iOS 7, Adobe DPS is dropping support for iOS 5.  This means that any apps built with the newest release of DPS will not run on iOS5.  For more details on this issue please read the technical brief.

Now, let’s take a quick look at how the same app built in the newest release of DPS looks on iOS 6 as compared to iOS 7. The new iOS 7 UI on the right makes use of light blues and grays in both the icons and the text. Additionally, apps built with the newest release of DPS for iOS 7 will now display the Apple status bar at the top of the iPad or iPhone.

DPS App built with release 28 for iOS6

Application built on iOS 6

DPS app built on iOSy

Application built on iOS 7

Publishers can continue to take advantage of custom designed slot icons in the folio view status bar. These labels can now be more easily localized and the horizontal spacing between the icons is controlled by the OS and automatically changed based on the number of configured icons – both leading to decreased production time.

Also new to iOS 7 are actionable slots. An icon and its label are only visible when a slot is in use. For example, if a folio has not been downloaded into the application, the viewer icon in the status bar at the bottom of the app is not visible.

First time launch of application – no viewer icon

First time launch of application – no viewer icon

Once the .folio is downloaded into the app, the viewer icon appears in the mustache of the application.

Issue is now downloaded into the app

Issue is now downloaded into the app

Once an issue is opened, the viewer icon in the status bar automatically turns light blue.

note the light blue color

DPS will now support AirDrop, which allows readers to share content with people near them. DPS will also natively support sharing through email, Twitter and Facebook. Additionally, Pinterest has been added as a custom sharing activity. To take advantage of these native social sharing channels, readers will need to enter their credentials into the iOS settings in order for the Twitter and Facebook icons to appear in the activity sheet. If they have not done this prior to sharing, DPS will prompt them to do so.

social sharing prompt

Mobile Safari Web Viewer

The newest release of DPS has significantly simplified sharing and receiving shared content on a mobile device. Recipients can open shared articles with one click access to content in the new Mobile Safari Web Viewer (iPad only). When the reader receives a shared article on their iPad, she can now immediately begin reading without having the application or full issue downloaded to her device.

DPS now also supports the iOS Smart App Banner at the top of the shared article. If the app is already installed on a user’s device, tapping the banner launches the app and the reader can continue reading the full issue (if entitled). Also new to DPS is a persistent call-to-action or promotional banner at the bottom of the app which encourages the reader to get the app if it isn’t already installed. Tapping the promotional banner intelligently takes the reader to the app’s entry in the App Store.

Lastly, the Mobile Safari Web Viewer also supports paywall capabilities which allow the publisher of content to set a threshold of how many articles can be read at no cost before a reader is asked to purchase the issue.

Mobile Safari Web View

Adobe Push Notification Service

Within DPS you can now take advantage of integrated, customizable text notifications. This allows you to notify readers or customers of new content within your application (iOS devices only). Built into DPS, you no longer have to integrate with a third-party push notification service to alert your audience of new content through push notifications. Push notifications can dramatically increase the number of issue downloads and should be used as much as possible by publishers of content.

Tapping on a text notification on a device launches the application that contains the new content. Additionally, you can now measure customer reaction to push notifications, including the number of readers who opt-in to receive push alerts and how many times an app launches as a result of text notification.

Push notification integrated into DPS

Audience Standard Metrics for Publishing Industry

Digital Publishing Suite now includes access to new industry-standard audience metrics. These analytics are the result of work done with the MPA – The Association of Magazine Media and other key publishing stakeholders to define and deliver a consistent set of metrics that support the initial set of industry recommended engagement metrics.

DPS now enables publishers to measure the total number of tablet readers per issue, total number of sessions per issue, average amount of time spent per reader per issue, and average number of sessions per reader per issue, using an industry-wide, agreed-upon methodology across digital magazine editions. Read more about the audience standard metrics included in DPS or download the methodology document that describes how these audience standard metrics are captured, calculated and presented in DPS.

Other analytic improvements include a new analytics portal user interface as well as the addition of almost 20 new reports to the portal, including the ability to track content views by mobile devices, and social sharing of articles and folios.

Last but not least, within Adobe Site Catalyst you can now track authors or advertisers associated with an article so that publishers can better measure which author or advertiser is driving the greatest article views within an issue.

Device Camera Integration

device_camera

A fun new feature added to DPS allows your readers to use the device camera (iOS only) to take photographs within your app and either feature photos within your content or store them in the camera roll. Readers can put a branded overlay on top of the picture taken with the device camera or chosen from the library. They can then share the photo with friends through external social sharing channels or by leveraging sharing functionality within app.

Schedule Folio Availability Date

Adobe continues to focus on streamlining production and making it even faster for publishers and businesses to get their apps to market.  Within DPS you can now streamline content production time and cost with new Schedule Folio Availability date functionality. Define a specific date and time to publish folio content to the DPS Distribution Service, eliminating the need for production staff to manually push new content live. In addition, you can access and set Schedule Folio Availability date information programmatically in the Folio Producer API.

SchedAvDate

This wraps up what is new in Digital Publishing Suite. For more information on the newest features and enhancements in DPS, be sure to check out the Digital Publishing Suite Developer Center.  And if you’d like inspiration from your peers, check out the new Digital Publishing Suite Showcase Gallery.

Get started using the newest release today.

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8:45 PM Permalink

Release 27 Now Available

New Features include Pinterest, GPS, and Free Article Preview with Metering
By Teresa Demel

Today, we’re pleased to announce the latest release of Digital Publishing Suite – Release 27 – is now available. With support for Pinterest, device GPS integration and Free Article Preview with Metering, the latest features in Digital Publishing Suite are designed to help you drive awareness of, interest in, and revenue from your publications. In addition, we have refined Folio Producer Service so that you can streamline and accelerate production.

New features that are now available, in release 27, among others:

  • Social Sharing through Pinterest
  • Device GPS Integration
  • Free Article Preview with Metered Content
  • Copy Folio

For a full list of features available in release 27, visit Bob Bringhurst’s Help Site, What’s New in this Release.

 

Pinterest Added to Social Sharing
Socially sharing images has become mainstream, and DPS apps lend themselves to this medium since they are often well designed with striking visuals. In addition to existing social sharing functionality, you can now allow readers to share the image of an article page on their Pinterest boards. Their followers can be hooked in by great visuals and subsequently experience the interactive and informational content in your app, such as recipes, infographics, fashion, and home improvement techniques. The goal with this feature is to increase the reach of your content through your readers’ social networks. With this capability, corporate publishers can drive brand awareness and magazine and newspaper publishers can develop new readership. Available for iPad and iPhone.

The following visuals illustrate the flow of the Pinterest reading experience in DPS.

  1. A reader shares the image of an article page from the app and posts it on her Pinterest page.
  2. Her follower clicks on the Pinterest image.
  3. Once the image is open, she clicks on “Visit Website.”
  4. After clicking, readers can experience interactive article content on device or in the Web Viewer.

 

Device GPS Integration
Mobile readers are exactly that: mobile. Your consumers are reading content on the bus, at home, and at work, in different geographies and locations. You may need to deliver different types of content to people based on location. GPS integration allows you to deliver targeted content through integration with GPS location data from the device.  Available for iPad and iPhone.

Consider the following use cases:

  • Promotional Entitlement Banner Enterprise customers can place a geo-specific promotional banner in the custom store or library. For example, if you’re sponsoring an event in Los Angeles, you can promote a free folio to each attendee in LA by showing a targeted banner. When users click on the banner, they can enter login credentials and be entitled to the folio. This allows you to connect with the audience and capture data from attendees. Once attendees download the folio, they remain entitled to it after they leave Los Angeles. The geolocation does not change the content that they are entitled to, but only changes the banner that they see in the custom store or library.
  • Region-specific folios  If you have a sales enablement app, you may want to entitle sales team members to region-specific content, such as lists of pricing, regional distributors, and retail locations. For example, your U.S. sales team will see a different set of folios in their library from the Latin America sales team. As in the use case above, if a rep downloads a folio from the U.S. and then travels to Latin America, the folios downloaded in the U.S. will still be available on her device. Requires custom store or library.
  • Region specific article or ad  The first two use cases cover GPS integration with the custom store or library. In this use case, you can change content within the article based on geography. For example, you may have an article on farmers markets, and want to provide HTML content on local markets. In the case of an advertisement, GPS integration allows you feature local vendors to help drive regional sales. In the image below, the advertiser is a European railroad company that has different travel agents in each U.S. city.

 

Free Article Preview with Metered Content
In our last release, we enabled Free Article Preview, allowing publishers to pique reader interest by providing selected free articles in a folio, and offering upsell or subscription prompts once consumers click on a protected article. Previously, articles were either designated as “free” or “protected” in the Folio Producer Service. As promised in Colin Fleming’s Release 26 video on Free Article Preview, you can now set up an additional content type — “metered” — and define a certain number of articles available for free to engage readers before encouraging them to purchase premium content. Once readers encounter the paywall, convert them into buyers with subscription and upsell prompts.

The following images show samples of metered content and upsell prompts.

 

 

Copy Folio
In release 27, production staff can also streamline the production process and improve collaboration with new Copy Folio functionality. With this feature, you can copy an entire folio to your account using one-click access from the Folio Producer Service, eliminating the need to copy and rebuild a folio article-by-article. Production staff can insert content, including editorial and advertising, from content contributors and agencies more easily with this streamlined Copy Folio workflow. In addition, you can automate folio copying with access to the Copy Folio API. Watch the Copy Folio video from Colin Fleming on Adobe TV.

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9:00 AM Permalink

Latest Release Drives Readers through Purchasing Funnel

The newest features in Adobe Digital Publishing Suite enable publishers and organizations to drive readership, consumer purchase, and customer loyalty.  Available today, the latest features of DPS are designed to entice readers toward purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android.

 

Embed Publications within Websites

Web View of Adobe Inspire Digital Magazine

Web View of Adobe Inspire Digital Magazine

Many of our customers use the social sharing feature in Digital Publishing Suite. Once an article has been shared to a social network such as Facebook or Twitter from within the DPS app, readers can experience DPS articles in a web view (through what is officially known as Content Viewer for Web). Social sharing has proven valuable in helping our publishing and corporate partners reach a wider online audience and ultimately drive digital uptake of content. If you have not yet experienced the social sharing web view, view a video of social sharing that we released last year.

We have now taken this one step further. Publishers and brands can introduce new readers to your mobile publication by embedding it into your website.  The highly designed mobile reading experience can be replicated online in the context of your branded website, taking advantage of web traffic to generate awareness of high value mobile content.  In order to drive purchase of mobile content showcased on your site, you can designate specific articles as free, set up metered paywalls, and even create a web-only folio with articles designed specifically for online viewers. Watch Colin Fleming’s video, Embed Publications within Web Sites.

 

Free Article Preview on iPad

Readers can choose to preview an article

Readers can choose to preview an article

Publishers can set up a paywall after readers view several articles

Publishers can set up a paywall after readers view several articles

Last release, we launched the “First Folio Free” feature. Publishers use this feature to give first-time readers immediate access to the most recent issue, allowing them to “try before they buy” and enticing them to make subsequent in-app purchases of additional issues or a subscription.

Free Article Preview on iPad gives publishers more options to convert browsers into buyers. Instead of offering an entire free folio, you can pique readers’ interest with selected free articles and encourage them to purchase the folio by displaying teasers or upsell prompts for additional premium content. Watch Colin Fleming’s video on Free Article Preview to see the full experience, as well as how to set it up paywalls associated with the free articles.

 

iPhone 5 Support

iPhone 5 with 4” Rendition

iPhone 5 with 4” Rendition

The iPhone 5 provides more real estate for publishers to deliver an improved reading experience.  That extra space provides easier navigation within the app and full screen video without letter boxing. Content built for iPhone 4S and below will still appear as letterboxed on the iPhone 5.

 

PDF Content on Android

Android

Reduce authoring costs and improve the reader experience with new support for PDF content on Android devices. By building PDF content for Android and iOS devices, publishers can reduce authoring costs and folio file sizes, and therefore download times. Not only can readers access content sooner, but they can also scale content using pinch and zoom. During the design and preview stages of development, publishers can now view PDF content on Content Viewer for Desktop.

Watch Colin Fleming’s video, PDF Content on Android.

 

Updates to Analytics

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics: As the web viewer becomes more integral to the DPS experience, analytics are following suit. Analytics for web viewer is available with a Site Catalyst account so that publishers can understand how many readers are viewing content via web viewer, which content is the most popular, and how often each type of overlay was started.

Track Preview: In order to understand the impact of Free Article Preview, Site Catalyst in DPS allows publishers to find out how many readers are previewing content, which articles are most frequently previewed, and the number of purchase conversions driven by free articles.

Completed Article Analytics: Which articles hold readers’ attention until the end? Now, DPS Site Catalyst customers can find out how many readers read a full article. In addition, publishers can find out if readers are using the Table of Contents to discover articles and move around the issue.

For a complete listing of all Site Catalyst data available in DPS, read the Adobe® SiteCatalyst Digital Publishing Report Guide

This blog post only scratches the surface on the latest features available in Digital Publishing Suite. View more detailed information on the following DPS sites:

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8:54 AM Permalink

New: Initial integration between DPS and Adobe Experience Manager available

Today at Adobe Summit: The Digital Marketing Conference, Adobe released the first step in delivering a more integrated workflow between Adobe Experience Manager (AEM) and Digital Publishing Suite. The AEM 5.6 release includes a new Media Publisher add-on that integrates AEM Web Content Management with the Digital Publishing Suite. The Media Publisher add-on automates the packaging of AEM managed content and metadata directly with the DPS Folio Producer Service.

With this new functionality, Digital Publishing Suite integration with AEM provides a cost effective method to create, manage and produce digital content for the Web, tablet and smartphone devices. Customers can reduce publishing costs by authoring content once using the intuitive, drag-and-drop AEM interface, and then output that content to multiple channels – including not only on the Web, but also in apps for mobile devices. With the new integration, publishers and brands can automate the authoring of HTML content into apps, leverage that content across output types, and streamline the management of digital assets into tablet and smartphone devices.

Beginning in the familiar AEM user interface, designers can create HTML content using a visual, drag-and-drop interface without coding. Within AEM, designers can rapidly build pages while controlling the look-and-feel of the content through pre-defined templates. In addition, production artists can bring a publication to life by adding AEM interactivity components that are included in the app content. Once the content is created in AEM, the new AEM Media Publisher add-on allows users to automatically package that HTML content and upload it to the DPS Folio Producer Service for post-production and delivery into tablet and smartphone devices.

In addition, designers and production staff can also take advantage of AEM Digital Asset Management (DAM) capabilities to further streamline their content production. The AEM DAM enables users to include approved digital assets into their content, with the ability to version these assets and maintain control over their use.

AEM users have access to additional workflow enhancements when using the DPS/AEM integration, including improvements around horizontal and vertical layout creation, automatic content updating, and metadata. With new publishing components available in AEM Media Publisher, production staff can automate the creation of horizontal and vertical layout elements. When using publishing components, a user can include both horizontal and vertical assets in the same file. The component detects the orientation of the tablet device and displays the appropriate associated asset.

Because of AEM’s content management capabilities, users can also take advantage of automatic updating of content without having to perform tedious, manual updates. For example, when changing the title of an article, AEM has the capability to automatically update that title in the table of contents section also, further automating and streamlining content production. Finally, when using AEM to create content for use with DPS, users have the ability to add metadata directly in the Media Publisher panel. AEM Media Publisher then transfers this article metadata to the DPS Folio Producer Service, eliminating the time and error associated with manually retyping metadata into the Folio Producer Service.

By using Digital Publishing Suite together with Adobe AEM Media Publisher, publishers and brands can automate the authoring of HTML content into apps and streamline the management of digital assets into tablet and smartphone devices.

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9:01 AM Permalink

New Release! New Library! New Promotional Abilities!

In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.

New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:

 

Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.

Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.

Dynamic Subscriptions 
Dynamic Subscriptions
Sample of a subscription option dialog box

Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.

ANALYTICS IMPROVEMENTS
Video Analytics

Video overview       video detail
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.

Download Reports
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month. 

IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.

Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it.  With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.

Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)

SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.

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1:06 PM Permalink

DPS System Status Page

Want to know when the Digital Publishing Suite server is undergoing maintenance? Want to stay on top of any ongoing issues with DPS services such as App Builder and Content Viewer? Bookmark the DPS Status page and sign up for the RSS feed in order to stay on top of any issues that may impede your team’s progress.

The DPS status page provides at-a-glance information about the service status of Account Management, analytics, App Builder, Production, etc. If your team notices difficulties during the production and publishing process, check out this page first to see if there are any issues. The team will let you know when the next update will be posted so that you can plan your workflow accordingly.

- Bookmark the DPS Status page.

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1:33 PM Permalink