October 29, 2014
AARP just announced big news — they have designed a new tablet specifically for consumers over 50. Working closely with Intel and Walmart, AARP developed the RealPad to fill a market need that no other device manufacturer has addressed — providing an affordable, easy experience for tech shy consumers who have been refraining from participating in the tablet revolution. Right out of the box, the RealPad makes it easy to locate and dive into what the user wants, thanks to brighter graphics and large icons, as well as direct access to social networking sites like Facebook, video games, movies, books and more.
The RealPad also comes preloaded with the DPS-built AARP app that contains their two flagship titles–AARP The Magazine and AARP Bulletin. By using the DPS native Android viewer, the team at AARP was able to repurpose much of their iPad-produced content and push to the Android platform without having to redesign for their new device. So, readers accessing The Magazine and Bulletin on the RealPad will experience the same immersive, interactive content that AARP has consistently delivered on the iPad. To further maximize on efficiencies, AARP also delivered this app to Google Play which required no additional work, but provides them with even more extensive access to the millions of existing and potential members.
A big congratulations to AARP for delivering the new RealPad.
Watch the story of how AARP got started with Adobe Digital Publishing Suite.
Read industry news about the launch.
July 29, 2014
In June, Adobe released significant updates enhancing the DPS native Android and Windows viewers, streamlining the process for creating mobile apps for these platforms. Customers now have access to a robust set of interactive features–as well as article and viewer capabilities–that bring the same great reading experience audiences love on iOS to the Android and Windows platforms. Be sure to check out this comparison chart that illustrates how DPS features stack up across leading iOS and Android tablets and smartphones as well as Windows Mobile phones.
Adobe DPS Sr. Product Manager, Neil Enns, recently contributed this article to Talking New Media, providing a step-by-step overview of how to seamlessly develop an Android app with DPS. See first hand how you can create one piece of content—whether it’s an issue of a magazine, a sales enablement app, a game day app, or your company’s annual report– and deliver it to the Apple App Store, Google Play, Samsung Papergarden and Windows Store–without having to alter it or invest any additional production time. You’ll also learn how the same engaging, interactive experience will be maintained regardless of the device from which your audiences are accessing your content.
Now with DPS, delivering immersive, engaging content to the wide world of Android and Windows device users is faster, easier and more cost-effective than ever before.
To learn more, visit one of our resources:
July 17, 2014
The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.
Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.
Why We Love This App:
- High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
- Content is available offline, allowing customers to interact with their dream car whenever, wherever.
- Audi can re-purpose existing content and make quick updates, saving money and effort.
See it for yourself! Download the app here:
Interested in Adobe DPS?
July 11, 2014
There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.
“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.
Why we love this app:
- Extends the game-day experience and engages the fan community all over the world
- Promotes a dialog between fans and the team via integration with Twitter and Instagram.
- Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
- Delivers a new way to engage with the franchise, creating a more robust brand experience.
- Connects in-seat, at-home and online experiences.
See it for yourself! Download the app here:
June 16, 2014
In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.
“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”
Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.
Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.
The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.
In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.
To learn more, watch our video or read our success story.
June 12, 2014
The newest update to Adobe Digital Publishing Suite is now available. DPS v31 includes innovations for sales and consumer marketing, along with new functionality for streamlining multi-platform publishing.
This is an exciting release with something for everyone.
DPS integration with CRM Integration
CMOs at sales driven organizations are increasingly investing in apps that improve the ability of their enterprise sales teams to better sell ‘on-the-go’ using mobile devices. Companies like Bosch Home Appliances, Celebrity Cruises, Stryker Orthopaedics, GE Oil and Gas, and Rémy Cointreau are using DPS to create and publish customized sales enablement apps that give their sales teams more power to engage customers on the value of their products and services.
Additionally, companies are taking advantage of leading CRM solutions such as Salesforce1 Sales Cloud to more efficiently manage accounts, contacts and opportunities, with the goal of accelerating the sales cycle.
With the newest release of DPS, APIs are now available that let you connect DPS sales enablement apps with CRM platforms. Content shared from a DPS app (during a customer meeting) is now tracked and recorded directly in a CRM solution.
Documenting what content has been shared with which customer on a sales call can be cumbersome for sales reps to manage. This new capability automates this process and allows the sale rep to focus more on selling. It also enables marketing and sale management to know more about how their sales teams are performing in the field and better evaluate the impact of content to drive improved sales performance and faster close rates.
Required Folio Updates
The team has been hard at work building other features that will help enterprise sales teams and other content consumers. The Required Folio Updates feature was built to ensure that sales teams, marketing staff, readers and other content consumers are always getting the latest, most up-to-date information.
This feature requires folios within an app to be updated before readers can continue consuming the content. Organizations may want to take advantage of this feature in sales enablement, human resources, and corporate communication apps which require up-to-date folios be downloaded to an app as soon as content is refreshed.
Other enhancements in v31 provide more tools in a marketer’s arsenal to drive engagement and promotion of content.
Consumer marketing teams can use the new Folio Showcase feature to display the latest issue available for download in a prominent, top-of-library position that draws user interest and attention. This top of spot position lets marketer’s promote content through a larger cover as well as better draw attention to purchase options, special offers and preview of content. Available on iPad only (iOS7), it works great for iTunes Subscription Apps.
Push Notification Deep Linking
Content marketing is the new black. Every savvy marketer knows that serving the right content, to the right user at the right point in the sales cycle is critical to successful marketing and sales outcomes. DPS has a robust push notification service and we keep making it better. New in v31, when a user taps a custom text notification, she jumps directly to a designated article within your app. Additionally, tapping a push notification can now open a custom slot in a DPS app or take a user to a web page.
Combine a custom segment created in Adobe Analytics (available as a separate subscription) with deep linking through push notification and you can design sophisticated content marketing campaigns that can drive improved engagement with app content.
Continued progress and improvements in multi-platform functionality have taken place since the previous DPS v30 update in March. Viewer parity across Android, iOS and Windows 8.1 native viewers is here. Now users can have the same robust, engaging reading experience across leading iOS and Android tablets and smartphones as well as Windows Mobile phones. Visit the DPS Supported Feature List for all the details on the article, viewer and interactivity features for these three platforms.
Papergarden Digital Magazine Service
Samsung recently announced new flagship tablet devices – the Samsung Galaxy Tab S tablets. On these tablets is the new Papergarden Digital Magazine Service. This marketplace was built using the DPS native Android Viewer, delivering a robust content discovery, purchase and magazine reading experience. Within the Papergarden store, users will have access to an array of leading magazine choices exclusively built and rendered with DPS from top publishers such as Condé Nast, Wenner Media and Hearst Magazines.
Support for InDesign CS5 and CS5.5
We would also like to take the opportunity to remind DPS customers that with the release of v32, (scheduled for September 2014), DPS will be ending its support for InDesign CS5 and CS5.5. Once DPS v32 ships in the fall, InDesign CS5 or InDesign CS5.5 users won’t be able to create folios or upload articles to the DPS Folio Producer Service. If you are using InDesign CS6 or InDesign Creative Cloud, you are unaffected by this change. If you are currently using InDesign CS5 or CS5.5, we encourage you to consider upgrading to InDesign CS6 or InDesign Creative Cloud. These versions of InDesign offer significant feature enhancements and workflow improvements. More information on this upcoming change can be found in the FAQ.
Find more information about the newest DPS Update:
For more information on this latest DPS update, check out the Complete Features Release Notes.
There are new and updated articles on DPS DevNet about Push Notification Deep Linking and the CRM Integration. And don’t forget to watch three videos that deep dive into the new features discussed in this blog; Public-Facing Apps: June 2014 Update, Internal Apps: June 2014 Update, and Multi-Platform Publishing: June 2014 Update- along with an overview DPS Webinar Recording.
June 11, 2014
We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.
Read the Forbes Insights four-part series here:
February 7, 2014
Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.
Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.
Executive Think Tank: Defining Your Association’s Mobile Strategy
Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:
- Declan Moore, Executive Vice President, National Geographic Society and President, National Geographic Publishing and Travel
- John Falcioni, Editor-in-Chief, Mechanical Engineering, American Society of Mechanical Engineers
- Mike Lee, Senior Advisor, Digital Strategy and Operations, AARP
- Scott Davis, Design Director, AARP
To reserve your seat, please contact Sarah Patterson at (703) 234-4107.
Webinar: Introduction to Adobe Digital Publishing Suite
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.
This one-hour webinar touches on topics that assocations new to DPS will care about most, including:
- Ways that DPS ensures efficient and affordable production costs for your organization
- How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
- Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies
Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.
Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)
December 18, 2013
When it comes to informing and inspiring creative individuals, Adobe Inspire Magazine has always placed emphasis on providing visually stimulating editorial content to fuel audiences’ imaginations. However, the mobile nature of Inspire’s readers and the growing prevalence of tablet devices signaled an opportunity to better serve the creative community with rich, multimedia content that was easily accessibly on the go.
With Adobe Digital Publishing Suite, Inspire editors created an iPad edition that uses the dynamic nature of a tablet device to provide inspiring, interactive content, while connecting readers and influencing revenue for Adobe.
“When we have an opportunity to use our own software, we take advantage of it,” says Julie Campagna, executive editor, Adobe Inspire Magazine. “From the outset, we knew Adobe Digital Publishing Suite would enable us to expand the quality of content in our publication and take reader engagement to new levels.”
Through the use of multimedia elements like videos, interactive diagrams and image galleries, Adobe and design partner Wrecking Ball Media created an immersive digital experience that has proved to be immensely popular with creatives worldwide. From November 2012 to November 2013, the Inspire app consistently ranked between #2 and #15 in the App Store Newsstand category, with 1.7 million downloads.
Adobe Analytics provides Inspire with a detailed look at which stories resonate most closely with readers, enabling them to determine which content and interactivity types have the greatest impact.
For example, when analytics revealed only half of all initiated downloads were completed, the Inspire team quickly responded by updating its delivery method to distribute content in prioritized sections. Push notifications were also added to alert subscribers of the newest issue’s availability on Newsstand. Within the first two weeks of implementing this functionality, download completions jumped to 64%.
Integrating DPS into the publishing workflow was a natural fit, as the Inspire team already used Adobe Creative Cloud applications to help plan and produce each issue. Inspire editors import completed drafts of articles into Adobe InCopy CC, the writing and editing companion to Adobe InDesign CC. Wrecking Ball Media uses InDesign CC to create and layout the publication; Adobe Photoshop CC and Adobe Illustrator CC for overall design; as well as Adobe Edge Animate CC to produce cover images.
Read the case study to learn more about Adobe Inspire Magazine uses DPS to create a highly engaging and visually rich app – and drive results for the business in the process.
December 10, 2013
Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license
Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.
Here are the details:
Circulation and Readership Continue to Grow
Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.
This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.
This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.
DPS Features Power Reader Engagement
A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.
- Encourage readers to share content through their social networks
- Enable sharing across Facebook, Twitter, Pinterest and email
- Promote subscription offers through sharing flow to drive revenue
- Leverage web traffic to build awareness of content available through mobile app
- Introduce high-fidelity content without needing to download and install app
- Convert web viewers into app subscribers
- Encourages repeat visits
- Enables publishers to announce new issues and promote off-cycle and other related content
- Target readers based on behavior or purchase history with customized messages
- Ensure readers explore your app after installation
- Give customers immediate access to sample content
- Convert to paid subscription through paywall
From Bill Phillips, Editor in Chief, Men’s Health, Rodale:
“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”
Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.
Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.
This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines available in the .folio file format.
From Nick Bogaty, Adobe’s Head of Digital Publishing:
“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”
Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership
October 4, 2013
The Personal Touch (And Swipe)
The most-successful financial advisors regularly demonstrate a personal interest in the prosperity of their clients. To help its advisors engage both clients and prospects, investment advisory firm Raymond James Financial now offers a digital version of its award winning quarterly publication, WorthWhile, created using Adobe Digital Publishing Suite. With more than 2.5 million accounts managed by 6,300+ financial advisors, Raymond James Financial helps guide those clients on how best to save, invest, and grow their money — and the WorthWhile app is a key part of the firm’s strategy.
Customization of the app is made possible using restricted distribution capabilities in DPS. Advisors can include a banner with their logo and contact information, and clients and prospects access the interactive publication using a unique ID. The digital edition’s engaging content, which includes embedded videos, timelines, slideshows, and animations, are only part of its appeal to Raymond James. It also supports the company’s strategic move to enable advisors to practice at any time in any place. Overall, the digital edition offers advisors more immediate contact with clients to help shorten the sales cycle and enhance relationships.
PDF Success Story:
Learn more and download the Raymond James Financial success story: http://adobe.ly/GBISuq
Download the WorthWhile app: https://itunes.apple.com/us/app/raymond-james-worthwhile-magazine/id650024552?mt=8
August 12, 2013
We don’t often report on magazines outside of the US, but when one comes along that really gets our attention, we have to spread the word. The Canadian National Magazine Awards Foundation recently announced that Canadian House & Home was the winner the 2012 National Magazine Award for Tablet Magazine of the Year. The foundation specifically highlighted March 2012’s The Color Issue, but every issue of this magazine is interesting, inventive and takes full advantage of the DPS features that enable an immersive, interactive experience.
What the National Magazine Award judges had to say about House & Home: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”
Be sure to check out our recent Ad of the Week video that highlights the June 2013 issue of House & Home, sponsored by Buick, that seamlessly weaves editorial and advertising content throughout the app.
July 18, 2013
What’s making the biggest impact on Martha Stewart Living Omnimedia’s digital publishing business? According to Rich Fontaine, Sr. Vice President, Consumer Marketing, it’s increases in renewal rates among print subscribers who sample the publisher’s digital editions. Rich discusses why print subscribers who have taken advantage of free access to the digital edition are renewing at a 20% higher rate than those who haven’t, and how 80% of those who renew are migrating from print-only to print/digital bundle and are paying more for it. Learn more about MSLO’s digital business and how new digital publishing strategies are creating higher margins and lower customer acquisition costs.
July 8, 2013
By Sonia Sawhney
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.
With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.
The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.
Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:
Download The Knot Weddings Magazine App from iTunes.
July 2, 2013
So far, my Ad of the Week videos have covered some bigger brand names: Lexus, REI, Microsoft Surface… But this week I’m sharing an ad from a brand you may never have heard of: Blind Barber. Blind Barber has two shops: one in New York City and one in Los Angeles. By featuring itself in the same issue of Bullett as Levi’s Made & Crafted and Coco Chanel, it is positioning its brand next to some big players.
I love this ad because it is highly creative. So creative that I, a woman who has never even noticed facial hair, ended up playing with this ad and figuring out my look if I were a gentleman headed to a tonsorial parlor. (Women’s magazines, take note! Imagine the possibilities for women’s hair and makeup.)
This ad uses DPS for the following:
- Buttons and a multistate object/slideshow allow readers to tap on different mustaches and hairstyles to change the look of a generic looking face.
- Using the scratch off feature (built with HTML), readers can whittle an enormous beard down to chops, a goatee, etc.
Watch the Blind Barber Ad of the Week video on Adobe TV.