Posts in Category "Uncategorized"

Protected: Sotheby’s International Realty: Driving ROI with Sales Enablement App

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10:54 AM Comments (0) Permalink

Audi: Ahead of the Curve

Audi_iPad_Final

The Details:

The Audi library app transforms the traditional vehicle showroom into an immersive digital world. Created with Adobe Digital Publishing Suite (DPS) and optimized for tablet, the app lets audiences browse and interact with their dream vehicles in ways only mobile can offer.

Fold down the seats in a tap, uncover an interior with a swipe. It’s like getting behind the wheel — right from a tablet. Beyond the showroom, customers can further explore the brand, gain access to Audi innovations, and view editions of the Audi magazine.

Why We Love This App:

  • High-res vehicle imagery and a tactile interface creates the stunning experience customers expect from Audi.
  • Content is available offline, allowing customers to interact with their dream car whenever, wherever.
  • Audi can re-purpose existing content and make quick updates, saving money and effort.

See it for yourself! Download the app here: 

Apple iTunes Store >

Google Play Store >

Interested in Adobe DPS?

Learn how Adobe DPS can bring your brand to life here, or reach us by email or phone at 800-945-9131 for more information.

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11:30 AM Comments (0) Permalink

Buffalo Bills Touch App Changes the Game

Buffalo Bills Graphic_4

There’s nothing football fans love more than the excitement of game day. To make it even better, the creative team at Buffalo Bills built an app called Buffalo Bills Touch that brings all of the enthusiasm from the stands to the fans at home, as well as enhancing the in-stadium fan experience! Developed in-house using Adobe Digital Publishing Suite (DPS), the app features behind-the-scenes player videos, up-to-the-minute stats, live game-day streaming, and immersive multimedia experiences as exhilarating as what’s happening on the field.

“We went digital because we want our fans to have the opportunity to always have their finger on the pulse of the Buffalo Bills,” said Bryan Matthews, Creative Director of the Buffalo Bills.

Why we love this app:

  • Extends the game-day experience and engages the fan community all over the world
  • Promotes a dialog between fans and the team via integration with Twitter and Instagram.
  • Alerts fans mid-week to get them excited about upcoming games using in-app push notifications.
  • Delivers a new way to engage with the franchise, creating a more robust brand experience.
  • Connects in-seat, at-home and online experiences.

 

See it for yourself! Download the app here: 

Apple iTunes Store >

Google Play Store >

Windows App Store >

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10:17 AM Permalink

Adobe Readiness Toolkit: Enhancing the Sales Cycle

In today’s competitive business environment, giving your sales teams the tools they need to excel is critical, and equipping team members with mobile sales tools is more important than ever. To meet this growing demand, Adobe created its own, internally distributed Readiness Toolkit app to enable our sales force to communicate effectively with customers.

“We built the Adobe Readiness Toolkit app because we wanted to accelerate our own sales cycle and drive impact through interactive, measurable apps,” says David Schmidt, senior product marketing manager at Adobe. “In addition to supporting our own sales enablement needs, the Adobe Readiness Toolkit app also effectively showcases the sales enablement capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager.”

Using the Adobe Readiness Toolkit, account managers can deliver customized client presentations using only their iPads. Additionally, they can conduct high-impact product demonstrations, access digital sales collateral from the company portal, and access local offline storage for collateral such as PDFs, presentations, and multimedia. Marketing team members can add dynamic content, such as charts or logos, with just a few clicks.

Because the Readiness Toolkit is authored using the DPS + Adobe Experience Manager integration, it provides a streamlined way for marketing managers to author content for the app. Using content templates, marketing managers can “drag and drop” content into the app, without the assistance of a developer or designer.

The Readiness Toolkit also includes Customer Relationship Management (CRM) integration, recently launched with v31 of DPS. Team members can record data about articles shown from the app during a sales visit – including content viewed, interactivity used and other analytics information – and upload that data, along with custom notes about a sales prospect, directly to a sales opportunity record. Marketing and sales managers can then correlate content consumption with revenue impact. Marketers can then retool and refine content for maximum performance, while sales management can identify top performers and drive selling best practices across their organization.

In all, the Adobe Readiness Toolkit is already making a huge impact. According to Adobe Analytics, account managers using the Adobe Readiness Toolkit app have launched the app more than 5,000 times and have spent more than 15,000 minutes using the app in its first two months. As new features and functions develop, we plan to continue adding to and enhancing the Readiness Toolkit app. We are also looking to expand use beyond direct Adobe sales in the future.

To learn more, watch our video or read our success story.

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3:17 PM Permalink

Digital Publishing Suite Update Includes CRM Integration and Much More

The newest update to Adobe Digital Publishing Suite is now available. DPS v31 includes innovations for sales and consumer marketing, along with new functionality for streamlining multi-platform publishing.

This is an exciting release with something for everyone.

DPS integration with CRM Integration

CMOs at sales driven organizations are increasingly investing in apps that improve the ability of their enterprise sales teams to better sell ‘on-the-go’ using mobile devices. Companies like Bosch Home Appliances, Celebrity Cruises, Stryker Orthopaedics, GE Oil and Gas, and Rémy Cointreau are using DPS to create and publish customized sales enablement apps that give their sales teams more power to engage customers on the value of their products and services.

Additionally, companies are taking advantage of leading CRM solutions such as Salesforce1 Sales Cloud to more efficiently manage accounts, contacts and opportunities, with the goal of accelerating the sales cycle.

With the newest release of DPS, APIs are now available that let you connect DPS sales enablement apps with CRM platforms. Content shared from a DPS app (during a customer meeting) is now tracked and recorded directly in a CRM solution.

Salesforce

Documenting what content has been shared with which customer on a sales call can be cumbersome for sales reps to manage. This new capability automates this process and allows the sale rep to focus more on selling. It also enables marketing and sale management to know more about how their sales teams are performing in the field and better evaluate the impact of content to drive improved sales performance and faster close rates.

Salesforce2

Required Folio Updates

The team has been hard at work building other features that will help enterprise sales teams and other content consumers. The Required Folio Updates feature was built to ensure that sales teams, marketing staff, readers and other content consumers are always getting the latest, most up-to-date information.

This feature requires folios within an app to be updated before readers can continue consuming the content. Organizations may want to take advantage of this feature in sales enablement, human resources, and corporate communication apps which require up-to-date folios be downloaded to an app as soon as content is refreshed.

folio1

Other enhancements in v31 provide more tools in a marketer’s arsenal to drive engagement and promotion of content.

Folio Showcase

Consumer marketing teams can use the new Folio Showcase feature to display the latest issue available for download in a prominent, top-of-library position that draws user interest and attention. This top of spot position lets marketer’s promote content through a larger cover as well as better draw attention to purchase options, special offers and preview of content.  Available on iPad only (iOS7), it works great for iTunes Subscription Apps.

Folio4

Push Notification Deep Linking

Content marketing is the new black. Every savvy marketer knows that serving the right content, to the right user at the right point in the sales cycle is critical to successful marketing and sales outcomes. DPS has a robust push notification service and we keep making it better. New in v31, when a user taps a custom text notification, she jumps directly to a designated article within your app. Additionally, tapping a push notification can now open a custom slot in a DPS app or take a user to a web page.

PushNotificationDeepLinking

Combine a custom segment created in Adobe Analytics (available as a separate subscription) with deep linking through push notification and you can design sophisticated content marketing campaigns that can drive improved engagement with app content.

PushNotificationDeepLinking2

Multi-platform Publishing

Continued progress and improvements in multi-platform functionality have taken place since the previous DPS v30 update in March. Viewer parity across Android, iOS and Windows 8.1 native viewers is here. Now users can have the same robust, engaging reading experience across leading iOS and Android tablets and smartphones as well as Windows Mobile phones. Visit the DPS Supported Feature List for all the details on the article, viewer and interactivity features for these three platforms.

Papergarden Digital Magazine Service

Samsung recently announced new flagship tablet devices – the Samsung Galaxy Tab S tablets. On these tablets is the new Papergarden Digital Magazine Service. This marketplace was built using the DPS native Android Viewer, delivering a robust content discovery, purchase and magazine reading experience. Within the Papergarden store, users will have access to an array of leading magazine choices exclusively built and rendered with DPS from top publishers such as Condé Nast, Wenner Media and Hearst Magazines.

Support for InDesign CS5 and CS5.5

We would also like to take the opportunity to remind DPS customers that with the release of v32, (scheduled for September 2014), DPS will be ending its support for InDesign CS5 and CS5.5. Once DPS v32 ships in the fall, InDesign CS5 or InDesign CS5.5 users won’t be able to create folios or upload articles to the DPS Folio Producer Service. If you are using InDesign CS6 or InDesign Creative Cloud, you are unaffected by this change. If you are currently using InDesign CS5 or CS5.5, we encourage you to consider upgrading to InDesign CS6 or InDesign Creative Cloud. These versions of InDesign offer significant feature enhancements and workflow improvements. More information on this upcoming change can be found in the FAQ.

 

Find more information about the newest DPS Update:

For more information on this latest DPS update, check out the Complete Features Release Notes.

There are new and updated articles on DPS DevNet about Push Notification Deep Linking and the CRM Integration. And don’t forget to watch three videos that deep dive into the new features discussed in this blog; Public-Facing Apps: June 2014 Update, Internal Apps: June 2014 Update, and Multi-Platform Publishing: June 2014 Update- along with an overview DPS Webinar Recording.

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8:43 PM Permalink

Enhance your app strategy with the four-part Forbes Insights white paper

We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.

Read the Forbes Insights four-part series here:

Part 1: Engaging the Customer, One App at a Time
Part 2: Internal, Partner, or Employee-Facing Apps
Part 3: Design and Development
Part 4: Measuring Market App Success

 

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1:34 PM Permalink

Accenture Interactive drives client engagement with digital app

Accenture Interactive, a specialty group within international consulting company Accenture, helps some of the world’s leading brands drive multichannel marketing performance. One of the latest sales enablement and communications tools that Accenture Interactive has added to its mix is a digital app built using Adobe Digital Publishing Suite, Enterprise Edition. The app, Accenture Interactive, is a custom-branded showcase of the company’s latest research, reports, and insights for customers and prospects.

“Although this started as sales enablement, it grew from there,” says Molly E. Spatara, global director of digital marketing at Accenture Interactive. “Once we saw what we could do with Adobe Digital Publishing Suite, we realized there was tremendous potential to go beyond sales enablement to more deeply engage people with the Accenture brand.”

The app is the latest technology the firm uses to communicate with its customers and prospects. Since launching the iPad app in January 2013, Accenture Interactive has built more than 100 folios that address topics including marketing strategy and operations, analytics, media optimization, experience management, and social media.

The Accenture Interactive app has been well received and many executives embrace it as a key component of the integrated digital campaigns that support the launch of new research. Older content is replaced as new research becomes available, keeping the app fresh and relevant. Using the Custom Store capability of DPS, Accenture presents its folios in a rich, branded experience and organizes information into categories that support intuitive browsing.

AccentureApp2Analytics in Digital Publishing Suite let the firm gauge the popularity of its more than 100 folios and refine the app experience. In addition to looking at what content is downloaded from other channels, Accenture is examining folio usage, interactivity, and how related content is accessed in the app to create the best possible experience for its audiences.

Accenture Interactive reports that it is seeing a steady rate of app downloads per month, with increases tied to paid search and paid social efforts. Accenture plans to continue investing in the app and growing its content library. The firm is also looking into opportunities to use of Digital Publishing Suite to create an app for its analytics content.

Learn more

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8:20 AM Permalink

Adobe and AM&P to host digital publishing events for association leaders

Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.

Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.

Executive Think Tank: Defining Your Association’s Mobile Strategy

Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:

NATAARPDeamnd

 

 

To reserve your seat, please contact Sarah Patterson at (703) 234-4107.

Webinar: Introduction to Adobe Digital Publishing Suite 

Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.

This one-hour webinar touches on topics that assocations new to DPS will care about most, including:

  • Ways that DPS ensures efficient and affordable production costs for your organization
  • How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
  • Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies

Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.

Learn More
Executive Think Tank: Defining Your Association’s Mobile Strategy

Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)

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11:08 AM Permalink

Adobe Inspire Magazine Uses DPS to Fuel Brand Engagement

When it comes to informing and inspiring creative individuals, Adobe Inspire Magazine has always placed emphasis on providing visually stimulating editorial content to fuel audiences’ imaginations. However, the mobile nature of Inspire’s readers and the growing prevalence of tablet devices signaled an opportunity to better serve the creative community with rich, multimedia content that was easily accessibly on the go.

With Adobe Digital Publishing Suite, Inspire editors created an iPad edition that uses the dynamic nature of a tablet device to provide inspiring, interactive content, while connecting readers and influencing revenue for Adobe.

“When we have an opportunity to use our own software, we take advantage of it,” says Julie Campagna, executive editor, Adobe Inspire Magazine. “From the outset, we knew Adobe Digital Publishing Suite would enable us to expand the quality of content in our publication and take reader engagement to new levels.”

Inspire AppThrough the use of multimedia elements like videos, interactive diagrams and image galleries, Adobe and design partner Wrecking Ball Media created an immersive digital experience that has proved to be immensely popular with creatives worldwide. From November 2012 to November 2013, the Inspire app consistently ranked between #2 and #15 in the App Store Newsstand category, with 1.7 million downloads.

Adobe Analytics provides Inspire with a detailed look at which stories resonate most closely with readers, enabling them to determine which content and interactivity types have the greatest impact.

For example, when analytics revealed only half of all initiated downloads were completed, the Inspire team quickly responded by updating its delivery method to distribute content in prioritized sections. Push notifications were also added to alert subscribers of the newest issue’s availability on Newsstand. Within the first two weeks of implementing this functionality, download completions jumped to 64%.

Inspire App CloseIntegrating DPS into the publishing workflow was a natural fit, as the Inspire team already used Adobe Creative Cloud applications to help plan and produce each issue. Inspire editors import completed drafts of articles into Adobe InCopy CC, the writing and editing companion to Adobe InDesign CC. Wrecking Ball Media uses InDesign CC to create and layout the publication; Adobe Photoshop CC and Adobe Illustrator CC for overall design; as well as Adobe Edge Animate CC to produce cover images.

Read the case study to learn more about Adobe Inspire Magazine uses DPS to create a highly engaging and visually rich app – and drive results for the business in the process.

Adobe Inspire Magazine: Inspiring creative professionals

Download the Adobe Inspire magazine from the Apple App Store or the Windows Store

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9:48 AM Permalink

Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license

Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.

Here are the details:

Circulation and Readership Continue to Grow

Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.

This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.

This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.

Adobe_DPS_Readership_Infographic_121013[1][1]

 

DPS Features Power Reader Engagement

A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.

Social Sharing

USWeekly Social Sharing USWeekly3

 

 

  • Encourage readers to share content through their social networks
  • Enable sharing across Facebook, Twitter, Pinterest and email
  • Promote subscription offers through sharing flow to drive revenue

 

 

 

Web Viewer

Washingtonian

 

 

  • Leverage web traffic to build awareness of content available through mobile app
  • Introduce high-fidelity content without needing to download and install app
  • Convert web viewers into app subscribers

 


 

 

Push Notifications 

PushNotificaitons1

PushNotifications2

 

 

  • Encourages repeat visits
  • Enables publishers to announce new issues and promote off-cycle and other related content
  • Target readers based on behavior or purchase history with customized messages

 

 

 

 

 

Free Preview

Free PreviewFree Preview2

 

 

  • Ensure readers explore your app after installation
  • Give customers immediate access to sample content
  • Convert to paid subscription through paywall

 

 

 

 

From Bill Phillips, Editor in Chief, Men’s Health, Rodale:

“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”

Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.

.folio to be Offered Under Free License

Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.

This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines  available in the .folio file format.

From Nick Bogaty, Adobe’s Head of Digital Publishing:

“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”

Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership 

Stay connected to our blog and social media channels–Facebook, Twitter, and LinkedIn–for more news about the .folio free license when it becomes available.

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6:39 AM Permalink

Raymond James Financial: Strengthening client relationships

The Personal Touch (And Swipe) 

Raymond James

The most-successful financial advisors regularly demonstrate a personal interest in the prosperity of their clients. To help its advisors engage both clients and prospects, investment advisory firm Raymond James Financial now offers a digital version of its award winning quarterly publication, WorthWhile, created using Adobe Digital Publishing Suite. With more than 2.5 million accounts managed by 6,300+ financial advisors, Raymond James Financial helps guide those clients on how best to save, invest, and grow their money — and the WorthWhile app is a key part of the firm’s strategy.

“The digital edition brings financial advisors and clients closer together,” says Cameron Diehl, manager of advisor productivity and marketing strategy at Raymond James. “It keeps advisors’ names in front of their contacts, who can then email the advisor or go to their website directly from within the WorthWhile app.”

Customization of the app is made possible using restricted distribution capabilities in DPS. Advisors can include a banner with their logo and contact information, and clients and prospects access the interactive publication using a unique ID. The digital edition’s engaging content, which includes embedded videos, timelines, slideshows, and animations, are only part of its appeal to Raymond James. It also supports the company’s strategic move to enable advisors to practice at any time in any place. Overall, the digital edition offers advisors more immediate contact with clients to help shorten the sales cycle and enhance relationships.

PDF Success Story:

Learn more and download the Raymond James Financial success story:  http://adobe.ly/GBISuq
Download the WorthWhile app:  https://itunes.apple.com/us/app/raymond-james-worthwhile-magazine/id650024552?mt=8

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9:50 AM Permalink

House & Home Magazine Wins Canada’s Tablet Magazine of the Year Award

House & Home

We don’t often report on magazines outside of the US, but when one comes along that really gets our attention, we have to spread the word. The Canadian National Magazine Awards Foundation recently announced that Canadian House & Home was the winner the 2012 National Magazine Award for Tablet Magazine of the Year. The foundation specifically highlighted March 2012′s The Color Issue, but every issue of this magazine is interesting, inventive and takes full advantage of the DPS features that enable an immersive, interactive experience.

What the National Magazine Award judges had to say about House & Home: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”

Be sure to check out our recent Ad of the Week video that highlights the June 2013 issue of House & Home, sponsored by Buick, that seamlessly weaves editorial and advertising content throughout the app.

Download House & Home

Watch the House & Home Ad of the Week video

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1:24 PM Permalink

20% Increase in Renewal Rates is a Game Changer for Martha Stewart Digital Business

What’s making the biggest impact on Martha Stewart Living Omnimedia’s digital publishing business? According to Rich Fontaine, Sr. Vice President, Consumer Marketing, it’s increases in renewal rates among print subscribers who sample the publisher’s digital editions. Rich discusses why print subscribers who have taken advantage of free access to the digital edition are renewing at a 20% higher rate than those who haven’t, and how 80% of those who renew are migrating from print-only to print/digital bundle and are paying more for it. Learn more about MSLO’s digital business and how new digital publishing strategies are creating higher margins and lower customer acquisition costs.

Watch the video here

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4:27 PM Permalink

The Knot: M-commerce on the march

By Sonia Sawhney

The Knot

Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.

With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.

The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.

Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:

Download The Knot Weddings Magazine App from iTunes.

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5:15 PM Permalink

Ad of the Week – Blind Barber in Bullett

By Teresa Demel
BlindBarber

So far, my Ad of the Week videos have covered some bigger brand names: Lexus, REI, Microsoft Surface… But this week I’m sharing an ad from a brand you may never have heard of: Blind Barber. Blind Barber has two shops: one in New York City and one in Los Angeles. By featuring itself in the same issue of Bullett as Levi’s Made & Crafted and Coco Chanel, it is positioning its brand next to some big players.

I love this ad because it is highly creative. So creative that I, a woman who has never even noticed facial hair, ended up playing with this ad and figuring out my look if I were a gentleman headed to a tonsorial parlor. (Women’s magazines, take note! Imagine the possibilities for women’s hair and makeup.)

This ad uses DPS for the following:

  • Buttons and a multistate object/slideshow allow readers to tap on different mustaches and hairstyles to change the look of a generic looking face.
  • Using the scratch off feature (built with HTML), readers can whittle an enormous beard down to chops, a goatee, etc.

Watch the Blind Barber Ad of the Week video on Adobe TV.

Download Bullett Magazine from the iTunes Store

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4:55 PM Permalink