Posts in Category "Uncategorized"

Webinar Registration: Accelerate Sales Revenue with Apps (June 25)

Webinar

Have you seen the testimonials from our customers, Stryker and Sotheby’s International Realty, about using DPS to drive sales? This is your chance to enable your sales teams with mobile apps and accelerate revenue! Learn how in this one-hour online webinar with Adobe and Alexandre Page-Relo, CIO at Remy Martin.

Event details: Accelerate Sales Revenue with Apps
Tuesday June 25, 2013
10:00 a.m. PT/1:00 p.m. ET

In this eSeminar, join us to dive deep into the case study of spirits distiller, Remy Martin. Learn how mobile apps enable the Remy Martin team to seal deals with interactive and efficient product information.

In this session you will learn to:

  • Increase sales revenue with a smartphone/tablet app
  • Animate sales conversations with interactive apps
  • Leverage designers rather than developers to create apps
  • Reduce publishing and app creation costs while increasing digital ROI
  • Utilize analytics in app for maximum impact

Register now for this webinar. See you on June 25th!

Share
5:53 PM Permalink

More Exciting and Creative DPS Independent Publishers

We’ve covered a lot of independent publishing territory this week, but we’re not finished yet. There are so many more publishers creating terrific apps that we want to mention just a few to leave you inspired and excited about the many ways publishers are honing their digital strategies and delivering highly creative and engaging apps no matter the size of their business.

Be sure to check out these apps for clever and creative uses of the capabilities that DPS offers, including interactive front covers, step-by-step tutorials and recipes with detailed videos and easy-to-follow slideshows, inventive navigation and even some interactive advertising sprinkled throughout. These publishers have worked hard to make them a delight not only to read but to immerse yourself in.

Cook’s Illustrated
Cook's Illustrated
Scientific American

Scientific American

Fast Company

Fast Company

American Angler
American Angler
Garden Life

Garden Life
If you’d like to learn more about DPS, be sure send send an email to Jeff James.

Share
5:31 PM Permalink

The New Republic Provides POV on the Future of Media

This bi-weekly magazine delivers lively, intellectually stimulating writing on politics, culture and big ideas. Their long form journalism is designed to help readers better understand their world and shape society. Founder Chris Hughes has been a prolific figure in providing a fresh point of view on the evolution they’re seeing in publishing, including broader business models that capitalize on consumers’ reading habits  – especially as phones and tablets continue to proliferate. Adobe was fortunate to have Sloan Eddleston, Chief Operating Officer of The New Republic, present at the Adobe Digital Publishing Summit in May.

In the video clip below from DPS Summit, Sloan discusses the future of media and the battles of print vs. web. Consumer research supported that users are drawn to the hands-on experience of print and often lacked the desire to even check out a website to the magazine to which they were subscribing. In particular, for long form content like New Republic, users want an immersive, relaxing, lean-back experience. This luxurious, all-consuming experience varies drastically from the web experience. Sloan shares how the tablet allows you to replicate the immersive print experience- from the comfort of your own bed or couch. As a final takeaway, Sloan shares that the New Republic is confident about their tablet app strategy and projects future growth in the industry.

Watch a preview of Sloan’s presentation or watch the entire video.


Want more? Check out this recent blog post about the launch of The New Republic and Chris Hughes.

Share
6:41 PM Permalink

Interweave, Washingtonian and Foreign Affairs Transform Their Businesses with DPS

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

Our kickoff today is focused on a terrific panel discussion from the Adobe DPS Summit on May 14 where Nick Bogaty, Senior Director, Business Development and Marketing from Adobe moderated a spirited conversation with  Jamie Bogner, VP and Group Publisher from Interweave, Cathy Merrill Williams, President and Publisher from The Washingtonian and Lynda Hammes, publisher from Foreign Affairs. They discussed the unique challenges independent publishers face and how they are transforming their businesses through digital publishing.

Over the course of 30-minutes, this savvy panel discussed:

  • How to get a digital publishing business off the ground
  • The importance of transitioning from replica to interactive formats
  • Which key DPS features they use to drive readership and revenue
  • How to be smart with limited resources and stay agile
  • Drafting off the lessons that bigger publishers have learned when developing their own strategies
  • The various subscription models and business strategies they are trying

Watch a short intro video from the panel discussion or watch the full-length video.

Explore apps from these publishers:

Don’t miss tomorrow’s post where you’ll learn more about The Washingtonian and other city and regional magazines using DPS to drive geographically targeted content and experiences to their readers.

If you’re an independent publisher and would like to learn more about DPS, we’re happy to help. Send a quick email with questions here.

Share
12:07 PM Permalink

We Appreciate Your DPS Apps!

In honor of Corporate Publishing week, we encourage you to post your content to the Adweek Talent Gallery and show off the wide variety of ways to use Digital Publishing Suite. Get the word out there about your work by winning the DPS Award, presented by Adobe and Adweek.

Be appreciated and appreciate! “Appreciate” your peers’ work in the Talent Gallery (under the special filter “Adobe Digital Publishing”) here, and post your own work, too. Share your work on all of your favorite social networks, and e-mail family and friends from around the country and world, and you’ll be sure to get lots of “appreciation”.

Check out the competition, and stir up some of your own. Maybe you’ll even get some inspiration. There are posts on subjects such as Matt Damon, Cancer Research and “100 Things We Didn’t Know Last Year”. Find a way to pique others’ interest in this exciting and vast concourse.

Here is the link one more time for posting, “appreciating”, and checking out all of the good stuff out there!

DPS AwardsDPS AwardsDPS Awards

Share
12:23 PM Permalink

Runner’s World Delivers Compelling, Interactive Coverage of Boston Marathon Bombing

We interrupt Corporate Publishing Week to bring you late-breaking news!

Runner's World    Runner's World
The July issue of Runner’s World is dedicated to the Boston Marathon bombing and tells a riveting story from the perspective of over 20 runners who experienced the tragedy firsthand.  By releasing this story several weeks after the bombing, the Runner’s World team had time to step back, be ambitious, insightful, and view the story with a wider lens–the result is a definitive record of that day.
Runner’s World recognized that this story offered the perfect opportunity to create an enhanced version of their digital magazine and quickly came together with Priest+Grace, a design agency well-versed in DPS. The initial design challenge given to Priest+Grace was to create an interactive timeline to illustrate how the day unfolded. The result is a five-piece horizontal scrolling history with audio, video and other interactive overlays that keeps the reader engaged and interacting with the with the content. And the app grew from there.
Runner's World

Runner’s World then gave Priest+Grace an Excel spreadsheet containing all of the “Boston Strong” tribute runs that popped up across the world over a seven-day period after the bombing. By using Adobe Edge Animate, the contents of that spreadsheet turned into an interactive map showing the amazing unity of runners who supported the victims and first responders.

There is also a very poignant time-lapsed video of the repainting of the finish line at the end of the Boston Marathon section.

Runner’s World has also integrated a feature recently released in R26—free article preview—that gives non-subscribers the ability to view the interactive timeline and the time-lapse video of the repainting of the finish line. The “free preview” articles are highlighted in the table of contents.

Runner's World

The strong collaboration between publisher and agency resulted in a this powerful piece that brings the reader back to that day giving a sense of what it was like and providing hope and inspiration for the future. Be sure to check it out.
Share
2:33 PM Permalink

Sotheby’s International Realty: Deliver enablement materials

By Sonia Sawhney

It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing.  From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty.

Sotheby’s International Realty

A few months ago (April 2013), we wrote a blog post on Sotheby’s International Realty and hosted an app of the week video showing their great work. Wendy S. Purvey, Chief Marketing Officer from Sotheby’s International Realty spoke about their app strategy and successes at the Digital publishing Summit in NYC. 

Up to date, all the time. This is what the Sotheby’s International Realty team is able to ensure with their Digital Publishing Suite app. In this video, Wendy S. Purvey, Chief Marketing Officer from Sotheby’s International Realty, shares how her team uses Digital Publishing Suite to align the company with an interactive, privately distributed sales enablement app.

For almost a decade, the company focused heavily on print media. As the digital space evolved, Sotheby’s International Realty recognized the need to transform their strategy, which is now almost 80% focused on digital, and enables up-to date and real time information dissemination. In just two short months, Sotheby’s International Realty was able to take the app concept from inception to execution. They now use their app as a communication tool to their sales force, which is about 13,000 people worldwide!

The immediate reaction to the app was overwhelmingly positive, with zero usability issues. With 1700 active users, the Sotheby’s International Realty App served extraordinary use cases.  Using DPS to build the app, the team was able to deliver visually engaging, interactive materials to their sales teams, ensuring that members were up to date, all the time.

Watch the video to catch the complete story-

Sotheby’s International Realty: Deliver enablement materials

Share
10:43 AM Permalink

Forrester Research: Integrating Apps in the Marketing Mix

By Sonia Sawhney

It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing.  From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty. 

Forrester Research

Without a doubt, companies and brands have increasingly recognized the value of interweaving tablet and mobile strategies into the marketing mix.  In this video from Digital Publishing Summit, Jeffrey Hammond, Vice President, Principal Analyst at Forrester Research, discusses emerging trends, best practices, and how companies can leverage this research to create successful mobile, app, and tablet strategies.

After surveying 175 organizations, Forrester Research found that nearly 1/3 of companies had mobile phone strategies for at least two years.   Companies often developed native apps for each platform, but soon thereafter recognized the need to update these apps several times per year.  As the industry matured, the time came to revisit these immersive engagement strategies.  Listen as Jeffrey explains the differences between mobile strategies vs. tablet strategies and how the use cases are expected to diverge over the next few years.

Key data points from Forrester Research include:

  • Nearly 1/3 of companies have had mobile phone strategy for at least 2 years
    • 13% have had a strategy for at least 3 years
  • 58% of companies have a strategy for tablets that is independent from mobile phone strategy
    • 81% consider tablet strategy to be an extension of mobile phone strategy
  • In 3-5 years, there will be fewer overlapping use cases between mobile phones and the PC or tablet. The number of use cases for tablets will expand dramatically.

Watch this video, “Forrester Research: Integrate Apps in the Marketing Mix,” to see what function mobile plays in the marketing mix, the role of apps and the mobile web, and how to take advantage of these emerging trends to connect with your stakeholders.

Share
1:46 PM Permalink

Enter to Win the Digital Publishing Awards!

Appreciate This

Adobe and Adweek would like to recognize the most innovative mobile ads and apps that reflect inventive thinking, awesome creativity, and design acumen via the Digital Publishing Awards. Register and review detailed instructions here: www.dpsawards.com, and then navigate to http://talent.adweek.com/ to post your work.

Do your best, and you will be featured on the above-mentioned industry-leading websites for all to see. Make sure you also post your work on multiple social media outlets, so that your friends, family, and colleagues can “appreciate” it to the fullest.

Those with the most “appreciations” will be judged and could receive two round-trip tickets to New York City for Advertising Week, with a super delegate pass and a three-night hotel stay. Your mobile ad or app will also be showcased in a gallery in the Adweek digital publication and on Adobe.com if you make it to this stage in the game. So, have a little fun, and take on the competition now.

All entries must be submitted by 5:00 p.m. PT, July 22, 2013.

Share
1:24 PM Permalink

Condé Nast Turns Data into Profitable Decisions with DPS and Adobe SiteCatalyst

By Sonia Sawhney

Condé Nast, publisher of 18 consumer magazines, four business- to- business publications, 27 websites, and more than 50 mobile/tablet apps, defines excellence in all categories as a renowned publishing leader. At the recent DPS Summit in NYC, Chris Reynolds, Vice President of Marketing Analytics, and Sean Bumgarner, Design Director, Platforms and Devices, share how the Condé Nast team uses Digital Publishing Suite to build apps and SiteCatalyst (formerly Omniture) to capture analytics, making accurate and strategic business assessments decisions for greater competitive advantage.

To better serve readers wherever they are, Condé Nast is laser focused on the complexity of the many devices  on the market and all of their varied screen resolutions. Relying on SiteCatalyst, the Condé Nast team is unlocking essential data points that will help them evolve their editorial and design strategies to keep pace with the speed of device innovation.

The Condé Nast team collaborates with Adobe and Apple and describes the partnership as: “best-in-class partners to lead the industry in both creation of this new product and defining the measurement to understand it.” Early findings of their research reveal that digital editions usage is more like magazines than web. The sequential consumption of a digital magazine, read front to back, indicates that engagement with the brand in this format is similar to print and is accumulating with steady growth.

Check out the video below to hear more from the team. In their presentation, Chris and Sean share more about marketing analytics, including:

  • Typical behaviors in this environment, using Glamour Magazine as an example of readers who flip through issues left to right.
  • Best practices, including the example of The New Yorker using a table of contents to attract much more direct navigation.
  • Challenges and best practices for metrics.

Watch the video here – Condé Nast: Turning data into profitable decisions:

Share
4:01 PM Permalink

App of the Week – Motor Trend

By Teresa Demel

Motor Trend

Motor Trend has been around since 1949 and understands the importance of keeping in touch with its fans. While its publisher, Source Interlink, uses Digital Publishing Suite to build the app, it also has a strong online presence with multiple touchpoints so that fans can experience up-to-date videos and editorial content.

Motor Trend’s customization of the navigation bar was my primary motivation for promoting it as this week’s app of the week. Don’t get me wrong. It has other great content that I also highlight, but the custom navigation bar is a great way to encourage readers to sit down and stay awhile in the app. The digital publication functions as a centerpiece that links out to constantly updated information available through the blog, website, and youtube channel.

Cars are complicated creatures, and the interactivity available in Digital Publishing Suite deepens the car research experience. In this video, I show how buttons and slideshows allow readers to get a close look at dashboards, steering wheel controls, lighting, etc. In addition, the video overlay introduces us to the engineers behind the cars, so we can understand the thought process involved in auto design.

I commend Motor Trend for the cross-screen user experience of this app. I enjoy the in-depth, interactive articles on the latest cars, as well as the opportunity to explore the latest stories about automobile innovations.

Share
3:48 PM Permalink

Agency Spotlight: JWT/Casa’s Digital App Strategy

By Teresa Demel

JWT/Casa found that using Digital Publishing Suite to develop apps for its clients transformed its business as an agency by improving speed to market, cost effectiveness, and business processes such as internal communications. Below is a clip of Lorenzo Vallone, SVP/CTO at Casa, discussing how DPS can be used to replace traditional app development at an agency.

At the Digital Publishing Summit in New York City, JWT/Casa shared some interesting insights into how DPS has transformed its business.

1)   Interactive storyboarding: The creative team can use the InDesign and DPS interface to quickly prototype the user experience for an app and push it dynamically through Adobe Content Viewer. For an agency, this agile workflow allows them to easily gather feedback from the client on the user experience.

  • In one example, GM approached JWT/Casa with an app request on a Thursday afternoon, and JWT/Casa was able to provide the CMO with a prototype the following Monday.
  • In another example, a pharma client requested a sales enablement tool for iPad. JWT/Casa did the design, development, and build with DPS in three weeks.

2)   Multi-device development: After using DPS to develop an app for one set of devices, it is relatively easy to change the layout for other devices and operating systems

3)   Developers create special touches: When some of our customers are evaluating DPS as an app development platform, they worry that DPS is going to put developers out of business. Instead, we find that developers are freed up from creating a basic interface, and instead can add special touches to apps, fully utilizing their coding skills.

  • In one example, JWT/Casa created the Digital Publishing Summit Event App. Designers handled the basic user interface, but developers added a special “Notes” section to the app. This allowed our audience members to take notes and email them to themselves during the presentation.

I work closely with some of our DPS agency partners, and have heard these same themes time and again: speed to market, cost savings, and a heightened focus on user experience gives clients a competitive advantage that strengthens the agency-client relationship.

Share
12:15 PM Permalink

Esquire Breaks Ground With Weekly Tablet Magazine

Esquire

 

Esquire is no stranger to innovative breakthroughs in the digital publishing space—from being one of the first publishers to release their digital issue before their print, to integrating tools like Google Maps and Netpage, and delivering some of the most engaging interactivity out there—they have consistently pushed the notion of what’s possible. These innovations have driven over 1M digital subscribers to date, one of the highest numbers in the industry. And now—Esquire Weekly.

The Weekly will be a mix of all the things Esquire does best–ambitious writing, humor, an advice column of a type no one has ever seen, and celebrations of the things Esquire gets enthusiastic about.

When we asked Mark Mikin, Esquire’s Mobile Editions Editor, why they pursued a weekly edition and how DPS has helped, he had this to say:

“We’ve always wanted to make our iPad edition unique—we never wanted it to just be a replica of our print magazine. One of the ways we do that is by making it rich with interactivity, with a lot of multimedia and a fresh design tailored for the tablet. But another thing we can do on the iPad that we can’t do anywhere else is create a whole new edition. One that’s more frequent, like the Weekly. What’s great is that, with the Adobe Digital Publishing Suite tools, we can create this really quite fast. Which is essential.

We realized people were coming back to our app every day looking for more stuff. And we wanted to give them more stuff, in a magazine format, that would entertain them and keep them in the Esquire universe between monthly issues. And we’re really happy with what we’ve come up with. We hope our readers will enjoy it as much as we do.”

Go team Esquire!

Learn more about Esquire Weekly

Download Esquire now

Share
8:41 AM Permalink

National Geographic at Digital Publishing Summit

The Evolution of a Publishing Legend

By Sonia Sawhney

From analog to digital and from web to mobile, National Geographic has continued to evolve as a leader in the world of publishing.  I25 years ago, the National Geographic Society set out to increase and diffuse geographic knowledge to the average citizen. Captivating readers with stunning photography, National Geographic has survived and thrived through the publishing evolution. Executive Vice President of National Geographic Society, Declan Moore joined us at Digital Publishing Summit last week to explore their successful journey from print to digital. Through the use of interactive features and fascinating video content, the digital edition of the magazine strives to be the most innovative and entertaining source for their readers.

In this video clip, National Geographic: The Evolution of a Publishing Legend, catch Declan Moore’s presentation recap to learn more about National Geographic’s digital experience:

Want more? Watch the complete presentation (37 minutes) of National Geographic: The Evolution of a Publishing Legend (long version) on Adobe TV.

Share
12:07 AM Permalink

Bringing Brands to Life: Renault at Digital Publishing Summit

By Sonia Sawhney

At last week’s Digital Publishing Summit in New York, Boris Petrovitch Njegosh, Corporate Identity Designer from automobile manufacturer Renault, shared how the company was able to create a best in class publication and extend their reach indefinitely in the digital space. He showcased how Renault was able to engage fans on multiple devices with an immersive app featuring Renault’s new urban crossover vehicle, Captur.

Utilizing video, audio and interactivity in the app, Renailt was able take the story of Captur from concept to reality. In this video clip from Summit, Boris explains how Renault used Digital Publishing Suite to create an interactive and seamless digital experience in just over one month!

If you missed the Digital Publishing Summit, you can catch the complete recap here:

Share
12:35 AM Permalink