July 18, 2013
What’s making the biggest impact on Martha Stewart Living Omnimedia’s digital publishing business? According to Rich Fontaine, Sr. Vice President, Consumer Marketing, it’s increases in renewal rates among print subscribers who sample the publisher’s digital editions. Rich discusses why print subscribers who have taken advantage of free access to the digital edition are renewing at a 20% higher rate than those who haven’t, and how 80% of those who renew are migrating from print-only to print/digital bundle and are paying more for it. Learn more about MSLO’s digital business and how new digital publishing strategies are creating higher margins and lower customer acquisition costs.
July 8, 2013
By Sonia Sawhney
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. The Knot Weddings Magazine App from XO Group comes complete with “shoppable pages” with “tap to buy” buttons, deeply integrated social capabilities, advertising embedded as content, plus slideshows, tutorials, and audience specific content. In the video clip below, Rebecca Dolgin, Editor-In-Chief, XO Group/The Knot and Carrie S. Reynolds, VP Sales and Custom Marketing Solutions, XO Group/The Knot share how The Knot is jumpstarting the consumer shopping experience through this immersive Wedding Magazine app.
With quickly approaching wedding dates and deadlines, brides reading this magazine share a sense of urgency to purchase immediately. To address these buying needs, The Knot has successfully embedded “tap to buy” features throughout the magazine to make items like dresses, cakes, favors, and more readily available at the click of a button to the readers. The interactivity of the app enables readers to envision products within the context of a wedding. By bringing each item to life within this larger story, brides are drawn to purchase, and thus more likely to leverage the “tap to buy” buttons.
The Knot is unique in the industry because it is not just a technology publishing company, but also has an arm in e-commerce. With a built in store in the company, the team is able to supply targeted products based on demand and interest. A key focus at The Knot is to take readers through the funnel from inspiration to purchase. Since they are not solely an e-commerce business, they also heavily priozitize the inspiration piece of the story- helping brides decide what look and feel they want at their wedding.
Check out the highlights video from Rebecca and Carrie’s presentation at the DPS Summit in NYC to hear more about The Knot Wedding Magazine App:
Download The Knot Weddings Magazine App from iTunes.
July 2, 2013
So far, my Ad of the Week videos have covered some bigger brand names: Lexus, REI, Microsoft Surface… But this week I’m sharing an ad from a brand you may never have heard of: Blind Barber. Blind Barber has two shops: one in New York City and one in Los Angeles. By featuring itself in the same issue of Bullett as Levi’s Made & Crafted and Coco Chanel, it is positioning its brand next to some big players.
I love this ad because it is highly creative. So creative that I, a woman who has never even noticed facial hair, ended up playing with this ad and figuring out my look if I were a gentleman headed to a tonsorial parlor. (Women’s magazines, take note! Imagine the possibilities for women’s hair and makeup.)
This ad uses DPS for the following:
- Buttons and a multistate object/slideshow allow readers to tap on different mustaches and hairstyles to change the look of a generic looking face.
- Using the scratch off feature (built with HTML), readers can whittle an enormous beard down to chops, a goatee, etc.
Watch the Blind Barber Ad of the Week video on Adobe TV.
July 1, 2013
By Sonia Sawhney
2013 is the year that brands and companies are accelerating their mobile strategies! Join Danny Winokur, VP and General Manager for Digital Media at Adobe, to learn how to accelerate mobile marketing, including insight into critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.
In the video clip below, explore mobile’s role in the marketing mix. Moving beyond broadened awareness with a mobile site, a mobile app further drives brand engagement and product purchase by adding utility. Often, websites serve as a front door to information, value propositions, and mobile apps. Once downloaded, these apps can enhance purchase, retention and loyalty with deep engagement.
In the longer video clip from Digital Publishing Summit, Danny Winokur shares more about mobile marketing trends, where the industry is heading, and how Digital Publishing Suite can play a major role in this. Additionally, you will learn more about:
- Growth of Digital Publishing Suite apps delivered – (Learn more in our recent blog: Over 100 Million Digital Issues Served)
- Metrics on paid content, media, and increasing digital subscriptions
- Tactics to increase readership and convert to paying customers
- Content consumption and methods to retain readers
June 28, 2013
By Sonia Sawhney
At the Adobe Digital Publishing Summit, we invited brands succeeding in digital advertising to share their best practices. WIRED, Levi’s Made & Crafted, BULLETT, and Adobe gathered to discuss the value of advertising in digital publications. Levi’s uses Digital Publishing Suite to advertise in Bullet magazine on iPad to target a young, hip audience. Advertisers in Wired are reaching a technologically-savvy set of readers. Below you can find the links to view the video clips.
Levi’s Made and Crafted in BULLETT Magazine
Levi’s Made and Crafted is a forward thinking brand within the Levi’s portfolio that aspires to capture a creative, progressive, and premium audience. Attracted to the readership and content in BULLETT magazine, Levi’s Made and Crafted chose to advertise in the digital publication to target their customers. Integrating their ad in the magazine allowed them to tell a broader story, a key priority for the Levi’s group.
The Levi’s Made and Crafted team identified two primary initiatives for their new, premium brand: “Tell the story and drive sales.” They used existing creative pieces and assets to create content that used interactivity to tell the story and were able to drive sales using clickable photo galleries.
“It’s all about advertisers,” emphasizes the team from BULLETT Magazine. They recognize advertisements as opportunities for self-monetizing digital assets. Jack Becht, Creative Strategist at BULLETT, stresses the concept of harmonization and value of readers being able to share interactive advertisements.
Howard Mittman, Vice President and Publisher from WIRED shares that layered storytelling within the tablet is a key piece to their strategy. Recognizing that banner blindness is almost impossible on this medium, advertisers have endless opportunities to engage audiences. Emphasizing interactive advertisements and endless possibilities, WIRED is not shy to try new, and even crowd sourced content. With 1 million wired containers on iPad, distribution, execution, and opportunity are key.
The advertising panel discussed interactive advertisements, platform advantages, ad production, readership and circulation, and more. Check out the links below to learn more.
June 27, 2013
Adobe Digital Publishing Suite was featured onstage today at the Microsoft Build Conference to announce support for Windows 8.1 in late 2013. Steve Guggenheimer, Microsoft’s Corporate Vice President and Chief Evangelist, demonstrated the reading experience on Windows 8.1 with a sneak preview of Time Inc.’s Real Simple magazine.
We are excited to announce that Adobe is bringing Digital Publishing Suite to Windows 8.1 devices in late 2013. Publishers and brands will be able to design and publish content to devices such as the Microsoft Surface, reaching a growing population of Windows 8 tablet users. Designers will be able to use DPS to create dynamic and interactive magazines and newspapers, rich and enticing retail catalogs, as well as sales enablement, corporate communications and brand loyalty apps delivered to customers, employees, or stakeholders.
June 25, 2013
How an agency envisions apps in academia
By Joe Zeff and Teresa Demel
It’s Agency Spotlight Week on the Digital Publishing Suite blog! This week, we are highlighting how advertising and creative agencies use DPS to strategically position clients in the mobile space. We will share case studies, a guest blog, and an opinion paper on digital advertising. DPS allows agencies to quickly deliver and flexibly adapt mobile content for their clients, running full speed ahead of the competition. In addition, they are building advertisements in digital publications that merge the best of print and digital, with targeted placement, cutting edge interactivity, and integration with e-commerce.
By Teresa Demel
Today we are shining our spotlight on Joe Zeff Design (JZD), an agency that specializes in DPS. Today’s blog post is a 2-for-1 deal: we have an elegant video on JZD’s strategy, as well as a guest blog from Zeff on his vision for apps in academia.
As Zeff states in the video embedded below, they can compete with traditional programmers because DPS allows them to quickly deliver apps that allow clients to tell a compelling story. In Zeff’s words,
DPS allows us, without a traditional programming background, to deliver really robust apps. And when we go up against traditional programmers, there’s no contest. They have go to down a long runway before they can get up in the air. We have a helicopter. We go straight up. We have been working with some clients that are used to having 4-6 months to develop an app. We’ll develop that same app in 4-6 weeks. If needed, we’ll show them something a week after our meeting that will knock their socks off.
JZD has produced apps for a diverse set of notable magazines, educational institutions, and corporate brands. When defining DPS and its capabilities to a new customer, I could easily point that person to JZD’s app site and say, “This is what is possible in digital publishing.” His team designed National Geographic for the iPhone. They have worked with magazine publishers PC Magazine and Fast Company, both of which were featured early on in my App of the Week video series. But the portfolio extends to second screen apps for Tomb Raider and Mass Effect video games, gameday programs for Notre Dame, a set of educational apps for Kids Discover, a Letters to Shareholders app for JPMorgan Chase, a museum app for the government of Ireland, and an alumni magazine for UCLA Anderson School of Management.
Watch the Joe Zeff Design video to learn how a small agency gains big clients with DPS.
Put Your University at the Head of the Class
By Joe Zeff
After helping the magazine industry migrate its content from paper to pixels, Adobe Digital Publishing Suite is proving to be just as transformative for universities.
We’re fortunate at Joe Zeff Design to have worked with two of the best, UCLA Anderson School of Management and the University of Notre Dame. We produce a DPS-based magazine for Anderson alumni called Assets that is approaching its third issue, and earlier this year we developed an interactive gameday program for football fans around the world to connect with the Fighting Irish.
That was just the beginning. We’re currently laying the foundation for broader relationships with UCLA and Notre Dame, and elsewhere. We recently collaborated with Maryland Institute College of Art, one of the country’s top design schools, to develop an app that showcases the work of its graduate students. And next month we’ll meet with dozens of universities as part of an Adobe-sponsored campus tour.
We see universities as the next hotbed for digital publishing. But the opportunity is far greater than digitizing brochures. Imagine:
- A university engages prospective students using a DPS magazine app that lets you experience a class, read/watch/listen to testimonials from alumni and students, tour the campus virtually, and engage with admissions officers.
- You’re hooked, and apply for admission through a DPS app. Once accepted, you choose classes from an interactive course catalog that provides crowdsourced feedback on what each class is like, along with a video pitch from specific faculty members as to why you should consider their classes.
- On the first day of school, you download an orientation app to find your way around campus, relying on interactive maps, real-time calendars showing onboarding events, one-tap access to social networks bustling with other students, and other resources that provide newcomers with immediate answers.
- No need to go to the bookstore, because many of your course materials are available through another DPS app. Unlike printed books, they’re infused with note-taking functionality, multimedia content, web resources and ways to interact with other students and faculty.
- Four years pass and it’s time to look for a job. Look no further than your interactive job fair app, which contains curated and social content from potential employers, message boards through which you can connect with recruiters, and real-time job listings.
- After graduating, you stay connected with the university through the same set of apps that won you over in the first place. But now you can network with other alumni through a DPS app, buy merchandise from your alma mater and make a donation.
Where to begin? Most universities already produce viewbooks and alumni magazines that can be reinvented as iOS, Android and Kindle apps available to consumers worldwide. Typically these types of publications reach a finite audience confined by a mailing list. As DPS apps, they can be made available to prospective students and faculty, peer institutions, sports fans, business partners, press and others. They can be used to engage new students, transact e-commerce, solicit donations and generate new revenue through advertising and sponsorship.
In many cases, the content to drive these apps already lives on campus, scattered among brochures, videos, websites and PowerPoint decks. Packaged smartly, these materials can tell stories that enhance the university experience and deliver engagement, efficiencies and revenue possibilities. Contact Joe Zeff Design to learn more about how Adobe Digital Publishing Suite can put your university at the head of the class.
June 23, 2013
By Sonia Sawhney
It’s Agency Spotlight Week on the Digital Publishing Suite blog! This week, we are highlighting how advertising and creative agencies use DPS to strategically position clients in the mobile space. We will share case studies, a guest blog, and a recap from our DPS Summit. DPS allows agencies to quickly deliver and flexibly adapt mobile content for their clients, running full speed ahead of the competition. In addition, they are building advertisements in digital publications that merge the best of print and digital, with targeted placement, cutting edge interactivity, and integration with e-commerce.
Rapid App Development
In today’s Agency Week spotlight case study, we are featuring Publicis Life Brands Medicus (PLBM), an agency that is able to expand business by rapidly creating engaging apps for industry leading clients with Adobe Digital Publishing Suite. Striving to be on the forefront of technology and ultimately elevate client brands, the agency uses Digital Publishing Suite, Enterprise Edition to expand brands into the mobile space, flexibly respond to changing regulatory requirements that impact collateral, and measure content effectiveness.
Great ROI – for Agency and Client
PLBM easily adopted to DPS and quickly discovered positive results and benefits. As Enterprise Edition customers, they were able to quickly and easily publish and measure the effectiveness of sales tools using established workflows and industry-proven tools. In addition to increasing speed of delivery, the agency and their clients also enjoyed decreased cost per app. With greater flexibility and quick prototyping coupled with a cost effective solution, the team at PLBM was able to build four times as many apps for its medical clients by using DPS instead of custom development, lowering costs for the client and bringing them to market more quickly.
The agency is able to address client needs with digital solutions, and encourages more and more clients to have a presence on tablet devices to drive engagement and stay relevant. Using InDesign skills the creative team was already familiar with, they brought forth new ideas that pushed the envelope of what had been done in the past. The digital content created with DPS incorporated eLearning content, videos, and interactive pieces that told a cohesive story.
After content is created, the analytics in Digital Publishing Suite provide the client success metrics. By tracking key success factors, the agency is able to gather insight into the consumption of individual pieces of content within digital publications, as well as the number of times audiences view videos, audio, slideshows, hyperlinks and 360 degree animations. In the context of sales apps, this means that the marketing team can refine the sales tools to cater to the immediate needs of the sales team.
In addition to the highlights above, the Publicis Life Brands Medicus team enjoyed the following benefits after adoption of Digital Publishing Suite tools:
- Delivered four times as many apps for client as previous year
- Created and published client sale and marketing content, cost effectively
- Impressed and retained existing clients with expanded offerings that drove consumer engagement
- Produced interactive and engaging medical sales and marketing materials for tablet devices
- Enabled clients to privately publish and tailor distribution of content
- Provided valuable insight into content consumption and effectiveness.
Read the complete customer success story here:
Hear Andrade’s story in the MAX video, Engaging Your Customers and Employees with Mobile Apps
June 21, 2013
By: Sonia Sawhney
The worlds of education and entertainment unite in Notre Dame Athletics’ tablet app. At last month’s Digital Publishing Summit in New York City, Tim O’Connor, Digital Media Communications at Notre Dame Athletics explained how their team is able to repurpose existing content already in production for the digital publication. By consolidating the content they already had, and presenting it in a new way, they were able to leverage what was already made to reach a wide audience of readers through their digital edition.
In efforts to pursue a digital presence, the Notre Dame team was in search of a reliable, efficient and cost effective solution for their tablet strategy. Using Digital Publishing Suite, they were able to streamline the process and rapidly produce for tablets.
The first release of the app included promotional content for the university, a season recap, and an introduction into the BCS National Championship game. Using Digital Publishing Suite analytics, the Notre Dame Athletics team tracked 74,000 total app launches, 11,000 installed users, and over 1 million total content impressions. These key metrics enable the team to share concrete data with partners, and continue to expand as a thriving business.
Here’s a quick recap from Tim O’Connor:
Notre Dame Athletics: Educate and Entertain
June 17, 2013
Have you seen the testimonials from our customers, Stryker and Sotheby’s International Realty, about using DPS to drive sales? This is your chance to enable your sales teams with mobile apps and accelerate revenue! Learn how in this one-hour online webinar with Adobe and Alexandre Page-Relo, CIO at Remy Martin.
Event details: Accelerate Sales Revenue with Apps
Tuesday June 25, 2013
10:00 a.m. PT/1:00 p.m. ET
In this eSeminar, join us to dive deep into the case study of spirits distiller, Remy Martin. Learn how mobile apps enable the Remy Martin team to seal deals with interactive and efficient product information.
In this session you will learn to:
- Increase sales revenue with a smartphone/tablet app
- Animate sales conversations with interactive apps
- Leverage designers rather than developers to create apps
- Reduce publishing and app creation costs while increasing digital ROI
- Utilize analytics in app for maximum impact
Register now for this webinar. See you on June 25th!
June 14, 2013
We’ve covered a lot of independent publishing territory this week, but we’re not finished yet. There are so many more publishers creating terrific apps that we want to mention just a few to leave you inspired and excited about the many ways publishers are honing their digital strategies and delivering highly creative and engaging apps no matter the size of their business.
Be sure to check out these apps for clever and creative uses of the capabilities that DPS offers, including interactive front covers, step-by-step tutorials and recipes with detailed videos and easy-to-follow slideshows, inventive navigation and even some interactive advertising sprinkled throughout. These publishers have worked hard to make them a delight not only to read but to immerse yourself in.
If you’d like to learn more about DPS, be sure send send an email to Jeff James.
June 13, 2013
This bi-weekly magazine delivers lively, intellectually stimulating writing on politics, culture and big ideas. Their long form journalism is designed to help readers better understand their world and shape society. Founder Chris Hughes has been a prolific figure in providing a fresh point of view on the evolution they’re seeing in publishing, including broader business models that capitalize on consumers’ reading habits – especially as phones and tablets continue to proliferate. Adobe was fortunate to have Sloan Eddleston, Chief Operating Officer of The New Republic, present at the Adobe Digital Publishing Summit in May.
In the video clip below from DPS Summit, Sloan discusses the future of media and the battles of print vs. web. Consumer research supported that users are drawn to the hands-on experience of print and often lacked the desire to even check out a website to the magazine to which they were subscribing. In particular, for long form content like New Republic, users want an immersive, relaxing, lean-back experience. This luxurious, all-consuming experience varies drastically from the web experience. Sloan shares how the tablet allows you to replicate the immersive print experience- from the comfort of your own bed or couch. As a final takeaway, Sloan shares that the New Republic is confident about their tablet app strategy and projects future growth in the industry.
Want more? Check out this recent blog post about the launch of The New Republic and Chris Hughes.
June 10, 2013
This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.
Our kickoff today is focused on a terrific panel discussion from the Adobe DPS Summit on May 14 where Nick Bogaty, Senior Director, Business Development and Marketing from Adobe moderated a spirited conversation with Jamie Bogner, VP and Group Publisher from Interweave, Cathy Merrill Williams, President and Publisher from The Washingtonian and Lynda Hammes, publisher from Foreign Affairs. They discussed the unique challenges independent publishers face and how they are transforming their businesses through digital publishing. Over the course of 30-minutes, this savvy panel discussed:
- How to get a digital publishing business off the ground
- The importance of transitioning from replica to interactive formats
- Which key DPS features they use to drive readership and revenue
- How to be smart with limited resources and stay agile
- Drafting off the lessons that bigger publishers have learned when developing their own strategies
- The various subscription models and business strategies they are trying
Explore apps from these publishers:
Don’t miss tomorrow’s post where you’ll learn more about The Washingtonian and other city and regional magazines using DPS to drive geographically targeted content and experiences to their readers.
If you’re an independent publisher and would like to learn more about DPS, we’re happy to help. Send a quick email with questions here.
June 6, 2013
In honor of Corporate Publishing week, we encourage you to post your content to the Adweek Talent Gallery and show off the wide variety of ways to use Digital Publishing Suite. Get the word out there about your work by winning the DPS Award, presented by Adobe and Adweek.
Be appreciated and appreciate! “Appreciate” your peers’ work in the Talent Gallery (under the special filter “Adobe Digital Publishing”) here, and post your own work, too. Share your work on all of your favorite social networks, and e-mail family and friends from around the country and world, and you’ll be sure to get lots of “appreciation”.
Check out the competition, and stir up some of your own. Maybe you’ll even get some inspiration. There are posts on subjects such as Matt Damon, Cancer Research and “100 Things We Didn’t Know Last Year”. Find a way to pique others’ interest in this exciting and vast concourse.
Here is the link one more time for posting, “appreciating”, and checking out all of the good stuff out there!
June 5, 2013
We interrupt Corporate Publishing Week to bring you late-breaking news!
Runner’s World then gave Priest+Grace an Excel spreadsheet containing all of the “Boston Strong” tribute runs that popped up across the world over a seven-day period after the bombing. By using Adobe Edge Animate, the contents of that spreadsheet turned into an interactive map showing the amazing unity of runners who supported the victims and first responders.
Runner’s World has also integrated a feature recently released in R26—free article preview—that gives non-subscribers the ability to view the interactive timeline and the time-lapse video of the repainting of the finish line. The “free preview” articles are highlighted in the table of contents.