June 3, 2014
On June 12, Adobe and the AM&P will host a free webinar open to association leaders who are interested in learning about the analytics service that comes with Adobe Digital Publishing Suite. During this hour, you’ll get:
- A brief overview of DPS and the seamless way data is collected
- An understanding of the business-critical role that app data plays in an association
- A guided tour through the DPS dashboard and all of the standard reports it contains.
Attend this event and learn how you can use DPS to both deliver your association’s content on mobile devices and measure its effectiveness, enabling you to make highly informed business and editorial decisions.
Presenters: Adobe’s Bridget Roman, Sr. Product Marketing Manger, and Colin Fleming, Digital Publishing Evangelist
Register for the free June 12 webinar: Empower Your Association with the Analytics Service in Adobe DPS
May 28, 2014
Attention B2B Publishers—attend ABM webinar for best practices on measuring the success of your digital editions
If you’ve ever wondered how to capture and interpret specific and timely data around the performance of your mobile app to share internally and with your advertising clients, don’t miss this free one-hour webinar where you will learn how the Analytics Service that comes with Adobe Digital Publishing Suite delivers business-critical app metrics– no tagging or instrumentation required. Whether your readers are online or offline, you’ll see how DPS captures and serves up metrics in a concise, easy-to-read dashboard. Get visibility into:
- App downloads, installs and launches
- Issue performance including article and ad engagement, the most popular content and interactive elements
- Reader engagement within specified timeframes
- Standardized audience metrics developed by the magazine and advertising industry and audited by the AAM, including accumulated readers, sessions, time spent per reader, and sessions per reader
As you fight for readers mindshare every day, it’s imperative to have a clear understanding of the type of content that captures and holds their attention and delivers on yours and your advertisers desired business outcomes. Learn how the DPS Analytics Service will enable you to make more informed business and editorial decisions and experience greater ROI on your digital publishing investment.
Sign up for the free June 10 webinar: ABM webinar for best practices on measuring the success of your digital editions
April 16, 2014
Get ready to dive into Digital Publishing Suite and empower your team to create amazing digital experiences. The DPS team will be hosting four webinars on a variety of topics designed to maximize the impact of your digital publications.
Four Ways to Add Animation to Adobe DPS Apps
Join us to learn more about the four ways to add animated elements to your DPS apps. You’ll learn when to use each method, how to optimize animation performance and see real-world examples of each method in use.
Register: Four Ways to Add Animation to Adobe DPS Apps
Tuesday, April 22 at 10:00 am PT/1:00 pm ET
Digital Publishing Suite for Financial Services and Insurance
Deliver next generation investor relations content to all mobile devices. We’ll show you how to use a template-based workflow to get mobile content to apps using Adobe DPS and Experience Manager. Brief case studies will illustrate how leading brands are engaging consumers and stakeholders on tablet devices. Plus, we’ll demonstrate how to use analytics to create the content people connect with most.
Register: Digital Publishing Suite for Financial Services and Insurance
Wednesday, April 23 at 10:00 am PT/1:00 pm ET
Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite
Join Bob Donlon, SVP & General Manager of Wrecking Ball Media Group, for a look at how his team uses the full potential of DPS interactivity to produce one of the top 10 digital publications on the iTunes Store each month: Adobe Inspire Magazine.
Register: Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite
Tuesday, May 6 at 10:00 am PT/1:00 pm ET
Working with Video Content in DPS Apps
One of the best ways to engage readers in apps is with video content. In this webinar, we’ll share our favorite tips and techniques for working with videos in Adobe DPS. You’ll learn best practices for preparing videos for use in DPS, which scenarios call for video streaming vs. embedding from a website, how to use video to engage readers in introduction screens and more.
Register: Working with Video Content in Adobe DPS Apps
Tuesday, May 20 at 10:00 am PT/1:00 pm ET
March 19, 2014
The DPS team recently presented to two publishing associations. If you weren’t able to attend the webinars, be sure to catch the recordings.
An introduction to DPS for Associations
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.
Watch the recording or get more information on the webinar.
More than just magazines. The many uses of DPS for B2B publishers
This one-hour webinar hosted by Adobe’s Bridget Roman, Sr. Product Marketing Manager, and James Lockman, Principal Solution Consultant, in partnership with the ABM, introduces B2B publishers to the wide variety of apps that can be created using Adobe DPS.
March 6, 2014
Join Adobe as they host a free, one-hour webinar in partnership with the ABM that will introduce B2B publishers to the large variety of apps that can be created using Adobe DPS.
Don’t miss this opportunity to get inspired by the many examples the DPS team will present that go beyond the digital magazines you’re familiar with. You’ll see real-life examples of other types of content-centric apps being created by publishers and brands like event and program guides, brochures, sales collateral and presentations, white papers and more and learn how you can make the most of your investment in DPS.
Register now: Webinar: More Than Just Digital Magazines: The Many Uses of Adobe DPS for Your Business
Wednesday, March 12 at 2:00pm EDT
Free to members and non-members.
November 25, 2013
On November 21st, Adobe hosted a webinar on the powerful consumer marketing tools available within Adobe Digital Publishing Suite to accelerate readership and purchase – and drive revenue for your publications. Join us for a replay of the webinar below for a look at key things you can do to deepen engagement and accelerate revenue from your customers.
In the webinar, Bridget Roman, product marketing at Adobe, and Colin Fleming, Adobe digital publishing evangelist, explored the DPS consumer marketing tools being used by innovative publishers to drive engagement, circulation and revenue. These tools enable publishers to:
- Offer freemium content with tools for converting readers into subscribers
- Harness the power of your readers’ social networks to increase content reach
- Monetize your web traffic by embedding a high-fidelity version of your magazine
- Keep your readers coming back for more with custom push notifications
The webinar also looked at industry metrics highlighting successes seen in digital circulation and reader engagement, in addition to case studies of titles that have integrated consumer marketing tools into their digital strategies with excellent results—including The Washingtonian and People.
The webinar received an “excellent” rating by over 50 percent of attendees; be sure to access the webinar recording below for a look at how to use these tools to drive your business forward.
Watch the webinar recording:
Accelerate Revenue with DPS Consumer Marketing Tools
Read the white paper:
Best practices for driving readership with Adobe Digital Publishing Suite
Visit the Driving Readership section of DPS Developer Connection site:
August 21, 2013
Learn how you can increase awareness of your app through effective marketing in a one-hour online seminar with Forrester Research, Inc. Join us and Thomas Husson, VP and Principal Analyst from Forrester Research, on September 10, 2013 to learn trends and best practices to promote mobile apps and make them discoverable. In this online session, you will also learn how to increase downloads for your app by exploring case studies from successful brands.
In this webinar you will:
- Learn to drive downloads of your mobile or tablet app
- Discover marketing strategies for app promotion – through your own channels and in mobile app stores
- Explore case studies to see how successful companies drive downloads
- Hear about app marketing trends from Forrester Research and ask questions
Promote Your Mobile App
Tuesday, September 10, 2013
10:00 a.m. PT/1:00 p.m. ET
Duration: 1 hour
August 8, 2013
Increasingly, companies and organizations are using apps to communicate with their internal teams, engaging them with the information needed to complete the job. Especially true for sales organizations, apps allow sales representatives to showcase products in one-to-one sales conversations, view price lists and have the information at their fingertips to close the deal.
Learn how spirits distiller Remy Cointreau equips its sales team to drive results with tablet apps produced with Adobe Digital Publishing Suite. Join us for a one-hour, on-demand webinar to learn from Alexandre Page-Relo, chief information officer of Remy Cointreau USA, and see how mobile apps allow the company to convey product information, interactively and effectively, to prospects and customers.
July 10, 2013
Independent Publishers: join us for a complementary, one-hour webinar introduction to Adobe Digital Publishing Suite! We invite small to midsize publishers interested in learning more about creating digital magazines to come learn how to grow readership, drive engagement, and create revenue, all while ensuring an efficient workflow and positive ROI.
This webinar will explore case studies from titles including The New Republic, Interweave, Cook’s Illustrated, and more. Additionally, you will learn to:
- Create and publish apps to leading devices with your existing staff and skills
- Draw print subscribers to digital editions
- Deliver custom notifications to your readers
- Leverage marketing tools to create and deliver a custom experience
Wednesday, August 7, 2013
10:00 a.m. PT/1:00 p.m. ET
Get the webinar details and registration information here:
DPS for the Independent Publisher