November 25, 2013
On November 21st, Adobe hosted a webinar on the powerful consumer marketing tools available within Adobe Digital Publishing Suite to accelerate readership and purchase – and drive revenue for your publications. Join us for a replay of the webinar below for a look at key things you can do to deepen engagement and accelerate revenue from your customers.
In the webinar, Bridget Roman, product marketing at Adobe, and Colin Fleming, Adobe digital publishing evangelist, explored the DPS consumer marketing tools being used by innovative publishers to drive engagement, circulation and revenue. These tools enable publishers to:
- Offer freemium content with tools for converting readers into subscribers
- Harness the power of your readers’ social networks to increase content reach
- Monetize your web traffic by embedding a high-fidelity version of your magazine
- Keep your readers coming back for more with custom push notifications
The webinar also looked at industry metrics highlighting successes seen in digital circulation and reader engagement, in addition to case studies of titles that have integrated consumer marketing tools into their digital strategies with excellent results—including The Washingtonian and People.
The webinar received an “excellent” rating by over 50 percent of attendees; be sure to access the webinar recording below for a look at how to use these tools to drive your business forward.
Watch the webinar recording:
Accelerate Revenue with DPS Consumer Marketing Tools
Read the white paper:
Best practices for driving readership with Adobe Digital Publishing Suite
Visit the Driving Readership section of DPS Developer Connection site:
August 21, 2013
Learn how you can increase awareness of your app through effective marketing in a one-hour online seminar with Forrester Research, Inc. Join us and Thomas Husson, VP and Principal Analyst from Forrester Research, on September 10, 2013 to learn trends and best practices to promote mobile apps and make them discoverable. In this online session, you will also learn how to increase downloads for your app by exploring case studies from successful brands.
In this webinar you will:
- Learn to drive downloads of your mobile or tablet app
- Discover marketing strategies for app promotion – through your own channels and in mobile app stores
- Explore case studies to see how successful companies drive downloads
- Hear about app marketing trends from Forrester Research and ask questions
Promote Your Mobile App
Tuesday, September 10, 2013
10:00 a.m. PT/1:00 p.m. ET
Duration: 1 hour
August 8, 2013
Increasingly, companies and organizations are using apps to communicate with their internal teams, engaging them with the information needed to complete the job. Especially true for sales organizations, apps allow sales representatives to showcase products in one-to-one sales conversations, view price lists and have the information at their fingertips to close the deal.
Learn how spirits distiller Remy Cointreau equips its sales team to drive results with tablet apps produced with Adobe Digital Publishing Suite. Join us for a one-hour, on-demand webinar to learn from Alexandre Page-Relo, chief information officer of Remy Cointreau USA, and see how mobile apps allow the company to convey product information, interactively and effectively, to prospects and customers.
July 10, 2013
Independent Publishers: join us for a complementary, one-hour webinar introduction to Adobe Digital Publishing Suite! We invite small to midsize publishers interested in learning more about creating digital magazines to come learn how to grow readership, drive engagement, and create revenue, all while ensuring an efficient workflow and positive ROI.
This webinar will explore case studies from titles including The New Republic, Interweave, Cook’s Illustrated, and more. Additionally, you will learn to:
- Create and publish apps to leading devices with your existing staff and skills
- Draw print subscribers to digital editions
- Deliver custom notifications to your readers
- Leverage marketing tools to create and deliver a custom experience
Wednesday, August 7, 2013
10:00 a.m. PT/1:00 p.m. ET
Get the webinar details and registration information here:
DPS for the Independent Publisher