Digital Publishing Suite Update Includes CRM Integration and Much More

The newest update to Adobe Digital Publishing Suite is now available. DPS v31 includes innovations for sales and consumer marketing, along with new functionality for streamlining multi-platform publishing.

This is an exciting release with something for everyone.

DPS integration with CRM Integration

CMOs at sales driven organizations are increasingly investing in apps that improve the ability of their enterprise sales teams to better sell ‘on-the-go’ using mobile devices. Companies like Bosch Home Appliances, Celebrity Cruises, Stryker Orthopaedics, GE Oil and Gas, and Rémy Cointreau are using DPS to create and publish customized sales enablement apps that give their sales teams more power to engage customers on the value of their products and services.

Additionally, companies are taking advantage of leading CRM solutions such as Salesforce1 Sales Cloud to more efficiently manage accounts, contacts and opportunities, with the goal of accelerating the sales cycle.

With the newest release of DPS, APIs are now available that let you connect DPS sales enablement apps with CRM platforms. Content shared from a DPS app (during a customer meeting) is now tracked and recorded directly in a CRM solution.

Salesforce

Documenting what content has been shared with which customer on a sales call can be cumbersome for sales reps to manage. This new capability automates this process and allows the sale rep to focus more on selling. It also enables marketing and sale management to know more about how their sales teams are performing in the field and better evaluate the impact of content to drive improved sales performance and faster close rates.

Salesforce2

Required Folio Updates

The team has been hard at work building other features that will help enterprise sales teams and other content consumers. The Required Folio Updates feature was built to ensure that sales teams, marketing staff, readers and other content consumers are always getting the latest, most up-to-date information.

This feature requires folios within an app to be updated before readers can continue consuming the content. Organizations may want to take advantage of this feature in sales enablement, human resources, and corporate communication apps which require up-to-date folios be downloaded to an app as soon as content is refreshed.

folio1

Other enhancements in v31 provide more tools in a marketer’s arsenal to drive engagement and promotion of content.

Folio Showcase

Consumer marketing teams can use the new Folio Showcase feature to display the latest issue available for download in a prominent, top-of-library position that draws user interest and attention. This top of spot position lets marketer’s promote content through a larger cover as well as better draw attention to purchase options, special offers and preview of content.  Available on iPad only (iOS7), it works great for iTunes Subscription Apps.

Folio4

Push Notification Deep Linking

Content marketing is the new black. Every savvy marketer knows that serving the right content, to the right user at the right point in the sales cycle is critical to successful marketing and sales outcomes. DPS has a robust push notification service and we keep making it better. New in v31, when a user taps a custom text notification, she jumps directly to a designated article within your app. Additionally, tapping a push notification can now open a custom slot in a DPS app or take a user to a web page.

PushNotificationDeepLinking

Combine a custom segment created in Adobe Analytics (available as a separate subscription) with deep linking through push notification and you can design sophisticated content marketing campaigns that can drive improved engagement with app content.

PushNotificationDeepLinking2

Multi-platform Publishing

Continued progress and improvements in multi-platform functionality have taken place since the previous DPS v30 update in March. Viewer parity across Android, iOS and Windows 8.1 native viewers is here. Now users can have the same robust, engaging reading experience across leading iOS and Android tablets and smartphones as well as Windows Mobile phones. Visit the DPS Supported Feature List for all the details on the article, viewer and interactivity features for these three platforms.

Papergarden Digital Magazine Service

Samsung recently announced new flagship tablet devices – the Samsung Galaxy Tab S tablets. On these tablets is the new Papergarden Digital Magazine Service. This marketplace was built using the DPS native Android Viewer, delivering a robust content discovery, purchase and magazine reading experience. Within the Papergarden store, users will have access to an array of leading magazine choices exclusively built and rendered with DPS from top publishers such as Condé Nast, Wenner Media and Hearst Magazines.

Support for InDesign CS5 and CS5.5

We would also like to take the opportunity to remind DPS customers that with the release of v32, (scheduled for September 2014), DPS will be ending its support for InDesign CS5 and CS5.5. Once DPS v32 ships in the fall, InDesign CS5 or InDesign CS5.5 users won’t be able to create folios or upload articles to the DPS Folio Producer Service. If you are using InDesign CS6 or InDesign Creative Cloud, you are unaffected by this change. If you are currently using InDesign CS5 or CS5.5, we encourage you to consider upgrading to InDesign CS6 or InDesign Creative Cloud. These versions of InDesign offer significant feature enhancements and workflow improvements. More information on this upcoming change can be found in the FAQ.

 

Find more information about the newest DPS Update:

For more information on this latest DPS update, check out the Complete Features Release Notes.

There are new and updated articles on DPS DevNet about Push Notification Deep Linking and the CRM Integration. And don’t forget to watch three videos that deep dive into the new features discussed in this blog; Public-Facing Apps: June 2014 Update, Internal Apps: June 2014 Update, and Multi-Platform Publishing: June 2014 Update- along with an overview DPS Webinar Recording.

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8:43 PM Permalink

Enhance your app strategy with the four-part Forbes Insights white paper

We live in a digital world. Consumers today expect more from companies than ever before, and having a comprehensive mobile strategy is essential. So where do you begin? With your apps. Working alongside Forbes, we’ve created a four-part Forbes Insights white paper to guide you through all of the necessary steps in creating a strong app strategy. In the research, Forbes surveyed 300+ marketing and digital executives – backed by in-depth interviews – to measure recent trends in app development, deployment, and app usage in the purchasing lifecycle. See how other companies have overcome difficulties in designing and developing their own apps – both external and internal-facing apps. Identify your strategy’s strengths and learn a few tricks-of-the-trade on the way. And take your mobile presence to the next level.

Read the Forbes Insights four-part series here:

Part 1: Engaging the Customer, One App at a Time
Part 2: Internal, Partner, or Employee-Facing Apps
Part 3: Design and Development
Part 4: Measuring Market App Success

 

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Watch sessions and videos from Digital Publishing Symposium 2014

This year’s Digital Publishing Symposium was jam-packed with stories of how marketing leaders and visionaries are transforming their businesses around mobile and engaging with customers and employees through apps. Industry-leading brands and companies – including Pacific Life Insurance, Express, Rémy Cointreau, University of Alabama, and more – shared stories of how they’re using Adobe DPS to enhance sales enablement, engage more of their target audience and advance their approach to storytelling.

If you were unable to attend this year’s event, you can still get access to expert strategies and insights from industry leaders.

Visit the Digital Publishing Symposium site to access videos and presentations for the sessions.

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Small Aviation Publisher Goes All Digital and Sees Business Soar

Much like the aviation industry it covers, P1 Digital Media has changed dramatically with technological innovations of recent years. Formerly the publisher of a newspaper that was hand-delivered to each registered airplane owner in the United Kingdom, P1 now uses Adobe DPS to publish two highly interactive iPad apps, P1 Aviation Magazine and LOOP Aviation Magazine, that extend P1’s influence to aviation enthusiasts worldwide.

“When the iPad was launched we knew that we had the platform to innovate and change the way our business behaved and reach a global audience that we knew was out there,” says Sam Spurdens, director, P1 Digital Media. “Adobe Digital Publishing Suite makes publishing fun again. It’s not just about words, pictures, and captions, it’s about creating a holistic publishing model that’s there to entertain people with audio, video, and pictures. It’s about entertainment.”

P1 Aviation

Since launching the apps, P1 has seen revenue grow 74% year over year through increased revenue from advertisements that blend seamlessly into interactive editorial content. Using the analytics capabilities in Adobe Digital Publishing Suite, P1 discovered that readers spend an average of 77 seconds with ads. Ad content has resonated so strongly with readers that even early app issues from 2011 continue to draw noteworthy engagement levels.

To date, P1 Digital Media has seen more than 84,000 app downloads across its portfolio, which is twice the size of its former print database. Global readership has grown an impressive 700% since moving to digital editions with DPS, with 41% of subscribers based in North America.

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7:54 AM Permalink

New video: Lord, Abbett & Co.

Investment firms are known for making smart, sound business decisions. So when Lord Abbett decided to revamp its digital presence, they searched for the option that would yield the greatest return on their investment. What solution would allow them to maximize the reach of published content using new, immersive mobile channels and incorporate a versatile, cutting-edge content management system?

After assessing various solutions, Lord Abbett selected Adobe Experience Manager for content management and Adobe Digital Publishing Suite for creating digital apps that engage customers on devices. With the integration of DPS and Experience Manager, the firm already possessed the knowledge and tools they needed to take their dynamic digital presence to the next level. Using the integrated solution, they used marketing staff to repurpose content from Experience Manager into a DPS-produced app. As a result, the firm’s publication, Lord Abbett Perspectives, provides the financial world with timely economic updates and investment insights.

After implementation of the integrated solution, Lord Abbett saw immediate, positive results. They were able to publish their app using in-house staff, eliminating costly custom development cycles and accelerating normal production time by 50%. By keeping things close to home, they could make faster changes and additional updates to the app. Previously, the company published its previous app on a quarterly basis. Using DPS and Experience Manager, they are able to publish now on a monthly basis and engage with customers more often.

By using Adobe Digital Publishing Suite and Adobe Experience Manager, Lord Abbett has been able to leverage its creative assets across channels and deliver engaging experiences to its customers.

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Attend our June 12 webinar and empower your association with the Analytics Service in Adobe DPS

On June 12, Adobe and the AM&P will host a free webinar open to association leaders who are interested in learning  about the analytics service that comes with Adobe Digital Publishing Suite. During this hour, you’ll get:

  • A brief overview of DPS and the seamless way data is collected
  • An understanding of the business-critical role that app data plays in an association
  • A guided tour through the DPS dashboard and all of the standard reports it contains.

Attend this event and learn how you can use DPS to both deliver your association’s content on mobile devices and measure its effectiveness, enabling you to make highly informed business and editorial decisions.

Presenters: Adobe’s Bridget Roman, Sr. Product Marketing Manger, and Colin Fleming, Digital Publishing Evangelist

Register for the free June 12 webinar: Empower Your Association with the Analytics Service in Adobe DPS

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6:07 AM Permalink

Attention B2B Publishers—attend ABM webinar for best practices on measuring the success of your digital editions

If you’ve ever wondered how to capture and interpret specific and timely data around the performance of your mobile app to share internally and with your advertising clients, don’t miss this free one-hour webinar where you will learn how the Analytics Service that comes with Adobe Digital Publishing Suite delivers business-critical app metrics– no tagging or instrumentation required. Whether your readers are online or offline, you’ll see how DPS captures and serves up metrics in a concise, easy-to-read dashboard. Get visibility into:

  • App downloads, installs and launches
  • Issue performance including article and ad engagement, the most popular content and interactive elements
  • Reader engagement within specified timeframes
  • Standardized audience metrics developed by the magazine and advertising industry and audited by the AAM, including accumulated readers, sessions, time spent per reader, and sessions per reader

As you fight for readers mindshare every day, it’s imperative to have a clear understanding of the type of content that captures and holds their attention and delivers on yours and your advertisers desired business outcomes. Learn how the DPS Analytics Service will enable you to make more informed business and editorial decisions and experience greater ROI on your digital publishing investment.

Sign up for the free June 10 webinar: ABM webinar for best practices on measuring the success of your digital editions

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DPS Symposium in NYC: A Day of Learning and Inspiration

Last week in New York’s famed Rockefeller Center, more than 200 digital leaders came together for a thought-provoking day on the reinvention of marketing in this digital age, and how companies have leveraged DPS to help them get there.

We heard fascinating stories about the rise of Facebook and his insights into being a publisher in the 21st century from Facebook co-founder Chris Hughes, now Editor in Chief of The New Republic. Allison Johnson, former VP of Marketing at Apple, shared stories about working with Steve Jobs and Apple’s approach to marketing and storytelling.

One major thread throughout the day was how companies and universities alike are using DPS to enhance their sales or sales enablement. Scott Wabnitz from Express shared the story of his company’s ‘look book’ transformation. Tiffany Gregath of Pacific Life and Alexandre Page-Relo of Remy Cointreau both shared insights into how their companies have enhanced and accelerated their sales process. And Milton Overton of the University of Alabama shared how their gameday app has expanded mobile engagement as well as merchandise sales.

To top it all off, the DPS product team shared some fun peeks into what’s coming next for Adobe DPS! More about that will follow in the not too distant future.

Symposium Collage

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7:30 AM Permalink

American Lawyer Media to present their new DPS app at ABM Annual Conference

Jeff_The 2014 ABM Annual Conference provides a three-day look at how top B2B publishers conceive new ideas for products and services, and the challenges of bringing those services to the market.

At this year’s conference, you won’t want to miss Jeff Litvack, Chief Digital Officer of American Lawyer Media (ALM), unveil their new DPS app and share how ALM is using it to capture valuable leads, increase digital circulation, drive more advertising revenue and deliver on their multi-channel app distribution strategy.

ALM_LogoRegister now: ABM Annual Conference
Friday, May 4-7 in Phoenix, Arizona

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Attend the DPS webinar series in April and May

Get ready to dive into Digital Publishing Suite and empower your team to create amazing digital experiences. The DPS team will be hosting four webinars on a variety of topics designed to maximize the impact of your digital publications.


Four Ways to Add Animation to Adobe DPS Apps

Join us to learn more about the four ways to add animated elements to your DPS apps. You’ll learn when to use each method, how to optimize animation performance and see real-world examples of each method in use.

Register: Four Ways to Add Animation to Adobe DPS Apps
Tuesday, April 22 at 10:00 am PT/1:00 pm ET


Digital Publishing Suite for Financial Services and Insurance

Deliver next generation investor relations content to all mobile devices. We’ll show you how to use a template-based workflow to get mobile content to apps using Adobe DPS and Experience Manager. Brief case studies will illustrate how leading brands are engaging consumers and stakeholders on tablet devices. Plus, we’ll demonstrate how to use analytics to create the content people connect with most.

Register: Digital Publishing Suite for Financial Services and Insurance
Wednesday, April 23 at 10:00 am PT/1:00 pm ET


Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite

Join Bob Donlon, SVP & General Manager of Wrecking Ball Media Group, for a look at how his team uses the full potential of DPS interactivity to produce one of the top 10 digital publications on the iTunes Store each month: Adobe Inspire Magazine.

Register: Behind-The-Scenes with Adobe Inspire Magazine & Adobe Digital Publishing Suite
Tuesday, May 6 at 10:00 am PT/1:00 pm ET


Working with Video Content in DPS Apps

One of the best ways to engage readers in apps is with video content. In this webinar, we’ll share our favorite tips and techniques for working with videos in Adobe DPS. You’ll learn best practices for preparing videos for use in DPS, which scenarios call for video streaming vs. embedding from a website, how to use video to engage readers in introduction screens and more.

Register: Working with Video Content in Adobe DPS Apps
Tuesday, May 20 at 10:00 am PT/1:00 pm ET

 

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9:38 AM Permalink

Accenture Interactive drives client engagement with digital app

Accenture Interactive, a specialty group within international consulting company Accenture, helps some of the world’s leading brands drive multichannel marketing performance. One of the latest sales enablement and communications tools that Accenture Interactive has added to its mix is a digital app built using Adobe Digital Publishing Suite, Enterprise Edition. The app, Accenture Interactive, is a custom-branded showcase of the company’s latest research, reports, and insights for customers and prospects.

“Although this started as sales enablement, it grew from there,” says Molly E. Spatara, global director of digital marketing at Accenture Interactive. “Once we saw what we could do with Adobe Digital Publishing Suite, we realized there was tremendous potential to go beyond sales enablement to more deeply engage people with the Accenture brand.”

The app is the latest technology the firm uses to communicate with its customers and prospects. Since launching the iPad app in January 2013, Accenture Interactive has built more than 100 folios that address topics including marketing strategy and operations, analytics, media optimization, experience management, and social media.

The Accenture Interactive app has been well received and many executives embrace it as a key component of the integrated digital campaigns that support the launch of new research. Older content is replaced as new research becomes available, keeping the app fresh and relevant. Using the Custom Store capability of DPS, Accenture presents its folios in a rich, branded experience and organizes information into categories that support intuitive browsing.

AccentureApp2Analytics in Digital Publishing Suite let the firm gauge the popularity of its more than 100 folios and refine the app experience. In addition to looking at what content is downloaded from other channels, Accenture is examining folio usage, interactivity, and how related content is accessed in the app to create the best possible experience for its audiences.

Accenture Interactive reports that it is seeing a steady rate of app downloads per month, with increases tied to paid search and paid social efforts. Accenture plans to continue investing in the app and growing its content library. The firm is also looking into opportunities to use of Digital Publishing Suite to create an app for its analytics content.

Learn more

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8:20 AM Permalink

Calling all association leaders: Attend our AM&P presentation, learn the many uses of DPS, and meet an Adobe expert

The team from Adobe will be hosting a presentation at the AM&P offices in Reston, VA—you can also attend remotely—to introduce you to the many ways your association can use DPS. If you thought that DPS was just for magazines, this will be an eye-opening look at other types of content that publishers and companies are creating including brochures, internal communication and sales tools, event apps, presentations, and more. You’ll learn how DPS can help you reach more members, cut down on printing costs and deliver more timely and relevant experiences to your constituents.

Plus, for those who attend in person, Adobe’s Mark Poulalion, Solutions Consultant, will be on hand 30 minutes before the presentation to answer your questions about digital publishing tools and technologies, offer guidance on your digital strategy and more.

Schedule
1:30-2:00pm: Meet the Adobe expert, Mark Poulalion, Solution Consultant (onsite only)
2:00-3:00pm: “The many uses of DPS” presentation (onsite and via webinar)

It’s free and open to AM&P members as well as non-members. Register now: The Many Uses of DPS for Your Association

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1:34 PM Permalink

El Camino Hospital Uses DPS to Strengthen Community Connections With Health Beat App

Organizations located in the heart of the Silicon Valley are often early adopters of the innovative technologies that surround them. El Camino Hospital, known as the Hospital of Silicon Valley, mirrors the tech-savvy community it serves by offering state-of-the-art technologies and highly skilled staff dedicated to the well-being of local residents.

The hospital has always strived to maintain a close connection with the surrounding community. The El Camino Hospital Health Beat app, created with Digital Publishing Suite (DPS), helps fulfill that mission by providing the latest information on medical advances, wellness advice and hospital services.

The app was produced with the DPS platform and created by Adobe partner Diablo Custom Publishing (DCP). The DPS platform was chosen because it provided the DCP designers with the ability to leverage existing workflows and assets. Content created for Health Beat’s print edition has been infused with interactivity, like slide shows and helpful videos, to keep readers engaged and informed.

HealthBeat_App

“Adobe DPS enables the ability to create an engaging Health Beat tablet publication that fits our needs and budget,” says Chris Ernst, marketing and corporate communications at El Camino Hospital. “Plus, we can include more content in the app than what fits in the print version. So it’s not just a repurposing of the same content; it’s an enhancement of the print edition.”

In addition to providing readers with healthy living tips, the Health Beat app is positioned to be a key tool for El Camino Hospital’s continued outreach to its community. The interactive content found in the app will be promoted across the hospital’s social channels and website.

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7:45 AM Permalink

Adobe Launches Year in Review App

This post originally appeared on Adobe Conversations. Posted by Adobe’s Mark Garrett, Executive Vice President and CFO.

Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year. As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.

YIR-App

The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.

The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.

Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.

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11:25 AM Permalink

Adobe Summit showcases the reinvention of marketing

Last week at Adobe Summit, marketers from top-tier brands showed how they are reinventing themselves for digital. Mobile was certainly at the forefront of the conversation, with Digital Publishing Suite customers speaking at several breakout sessions on how they’re engaging their customers on tablet and smartphone devices. Read below for more about the DPS sessions from Summit, and how you can view the session recordings.

Do all brands need to be multichannel publishers?
In this breakout session, the answer was resounding: yes! Customers Condé Nast and financial services firm Lord Abbett took to the stage to discuss the Digital Publishing Suite and Adobe Experience Manager integration, and how they are using the integrated solution to publish across channels. Emily Smith, Director of Operations, Editorial Development at Condé Nast showed how the publisher is reducing time-to-market for its Vanity Fair iPhone app by using Experience Manager to manage assets and then deliver them into a DPS-produced iPhone app. Steve Reilly, Director of Digital Communications for Lord Abbett, also discussed how the investment management firm switched from a natively developed app to an app produced using the DPS + Experience Manager workflow, accelerating time-to-market by 50% and transforming the Lord Abbett Perspectives app from a quarterly to a monthly.

View the complete session by searching for “S815: Do all brands need to be multichannel publishers?” under the Web Experience Management section of Adobe Summit breakout sessions page.

DPS_AdobeSummitSession1

Steve Hart from Adobe and Steve Reilly from Lord Abbett listen while Emily Smith of Condé Nast discusses the Vanity Fair iPhone app.

 

App analytics: Best Practices for content-centric apps
In this session, publisher Time Inc. discussed how it is using the sophisticated integration between Digital Publishing Suite and Adobe Analytics to gain deep insight into its audience base. Rory O’Flynn, Executive Director, Digital Research, at Time Inc., showed data on how interactive tablet ads generate increased dwell times and audience engagement, as well as how the publisher is deriving deep insights into how advertisements are performing in its publications. In addition, Shikha Bhargava, Sr. Product Manager, Digital Publishing at Adobe, discussed the in-app marketing tools that DPS offers, and how analytics can work in tandem with those tools to increase reader and customer conversions.

A conference attendee snaps a photo while Rory O’Flynn of Time Inc. discusses how he is using the DPS + Adobe Analytics integration.

A conference attendee snaps a photo while Rory O’Flynn of Time Inc. discusses how he is using the DPS + Adobe Analytics integration.

View the session by searching for “S320: App analytics: Best Practices for content-centric apps” under the Marketing Analytics section of the Adobe Summit breakout sessions page.

 

Conference attendees discuss about Digital Publishing Suite in the Adobe Community Pavilion.

Conference attendees discuss about Digital Publishing Suite in the Adobe Community Pavilion.

 

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7:45 AM Permalink