Watch Top Gear video to learn how engagement and revenue skyrocketed with DPS

Back in November, we shared a case study that highlighted the success BBC Top Gear, the world’s leading automotive magazine, experienced by switching from a PDF replica format to the fully interactive experience that DPS delivers.

Now, Simon Carrington, publisher of Top Gear, explains how this transition has had game-changing impact on key metrics. Since moving to DPS, subscriptions are up 175%, downloads up 200%, ad revenue up 130%, and total revenue increased by well over 150%. Plus, get a glimpse of some of the adrenaline pumping-video footage included in their app- and learn why it’s the number one reason their readers keep coming back for more.

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9:46 AM Permalink

Adobe and AM&P to host digital publishing events for association leaders

Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.

Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.

Executive Think Tank: Defining Your Association’s Mobile Strategy

Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:

NATAARPDeamnd

 

 

To reserve your seat, please contact Sarah Patterson at (703) 234-4107.

Webinar: Introduction to Adobe Digital Publishing Suite 

Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.

This one-hour webinar touches on topics that assocations new to DPS will care about most, including:

  • Ways that DPS ensures efficient and affordable production costs for your organization
  • How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
  • Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies

Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.

Learn More
Executive Think Tank: Defining Your Association’s Mobile Strategy

Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)

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11:08 AM Permalink

Buffalo Bills: Tapping into a greater fan experience

With the Super Bowl coming up this weekend, there’s nothing that football fans love more than the excitement of game day. This past season, Buffalo Bills fans who couldn’t make it to Ralph Wilson Stadium in-person had an app that kept them connected to the action. The Buffalo Bills Touch app, created with DPS, offered a new edition of the Buffalo Bills Fan Playbook each week. Each issue was packed with features that appeal to readers’ interests and imaginations with embedded audio, video, and editorial content, touch-enabled game day photo slideshows, social networking integration, and much more.

Fans were able to preview the upcoming weekend’s matchup each Wednesday with a new issue of the Buffalo Bills Fan Playbook. The team promoted the release on Facebook, Twitter, and buffalobills.com, and pushed notifications to the app as well. The app was also publicized via email blasts and the team’s message boards.

One aspect about Digital Publishing Suite that especially appealed to the Buffalo Bills was the control the platform offered their creative team. Because the team used its own in-house design staff to create interactive content for the app, it was able to deliver content quickly and give a high-impact experience for fans.

In describing the timely content available through the app, Marc Honan, senior vice president of marketing and broadcasting for the Buffalo Bills, said, “On game day, we push additional content, so fans can enjoy something new when they first wake up and throughout the day, whether they are watching the game on television or heading to the stadium.”

Response to the Buffalo Bills Fan Playbook has been overwhelmingly positive. Fans love the animated 3D depth charts and the video content, including an in-app edition of the Bills All Access Live pregame show featuring BuffaloBills.com lead journalist Chris Brown and the team’s play-by-play announcer, John Murphy. Best of all, app users generally rate the app “good” and “very good,”— a clear touchdown for the Buffalo Bills’ in-house creative team.

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9:44 AM Permalink

Adobe’s Connection Newsletter Brings the Latest News to Publishers

Stay up to date on the latest publishing news with Adobe’s Connection Newsletter.

Each month, the Connection Newsletter provides the rundown on topics and events that drive your digital publishing business.

Adobe's Connection Newsletter

Topics in the January issue include:

  • Adobe to offer .folio file format for Digital Publishing Suite
  • Learn strategies for measuring your app’s ROI
  • View best practices for driving more downloads

View the online version of Connection Newsletter’s January Edition for Publishers.

View the online version of Connection Newsletter’s January Edition for Corporate Publishers.

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10:24 AM Permalink

Version 29 of Digital Publishing Suite Now Available

The theme for this release is consumer marketing! With this latest version, marketing teams can drive even greater brand and editorial engagement. There is a lot in this version for marketers to like and learn about. Let’s quickly cover the highlights.

Welcome Screen

WelcomeScreen The new HTML Welcome Screen is a great tool for savvy marketers who are looking for new and compelling ways to promote content and gather data within their application. For example, consumer marketing teams at magazine publishers could use the Welcome Screen to promote a free issue, support log-in to digital content or encourage subscription purchase by promoting special offers.  Enterprises could make use of the welcome screen to orient users to their app, encourage account creation or capture data such as an email address.  Because the Welcome Screen is custom built using HTML, it can take on the look and feel of the brand and display any content the market team deems important to their marketing, sales and editorial strategies.

Before we move on, a few more details about the Welcome Screen important to know. First, the Welcome Screen is only available for iOS apps on iPhone or iPad.  Second, it only displays on first launch of an application (after download or re-installation).

Need more information?  Check out the video on Adobe TV.

Now, on to the next feature: Targeted Push Notifications

TargetedPushDialog In-app push notification has been a consistent, high performing marketing tool within DPS for quite a while. Whenever a publisher or brand makes use of an in-app push notification, there is usually a corresponding increase in the number of issues downloaded.

Ultimately, what makes a push notification work even harder is its ability to target a specific communication to a specific “segment”. With DPS version 29 you can now send a unique communication to a pre-configured segment, without a lot of backend work or support from your analytics team.  Want to send an in-app notification to all users who have iOS devices? Now you can.  Want to communicate with only iPad or iPhone users? Send a push notification specifically to users by device.  Want to encourage laggard users to open your app? Now you can send a push notification to any user who has not engaged with your content in the last thirty days.

For more information on enhancements to targeted push notification, check out the video on Adobe TV.

Streaming Audio and Video

StreamingAudioVideo

Another new feature that allows readers to get to your content even faster is support for streaming audio and video. It is no longer necessary to embedded multimedia files in your folio. This in turn reduces file size and improves download times.

Plus, if you don’t have to embed your multimedia content in the app you have more flexibility to keep your video and audio content fresh and your app highly engaging.

For more information, check out the video on Adobe TV:

There are many other new features and enhancements within version 29, including App Builder improvements, new sharing behaviors and Web Viewer improvements.  For full details, check out the DPS R29 release notes.

And don’t forget about our other helpful DPS resources including the Digital Publishing Suite Developer Center and the new Digital Publishing Suite Showcase Gallery.

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7:00 AM Permalink

Forbes Insights Report reveals apps strengthen connections with customers and are driving internal efficiencies

Increasingly, consumers expect the ability to retrieve information on-the-go with tablet and mobile devices. To further explore these trends in mobile marketing, we’re releasing today a new report about apps that examines how marketers are integrating them as a key part of the marketing mix. Produced in conjunction with Forbes, the new report The Connected Marketer: How Apps are Engaging Customers, Partners and Employees, surveyed top-level decision makers in large organizations and found:

  • Apps are on the rise. Of companies with customer-facing apps, 78%, report increases in their mobile app audiences over the past year.
  • Use of customer-facing mobile apps is seen as a post-sale loyalty strategy. 31% of respondents say that customer-facing apps have the greatest impact when maintaining loyalty post-purchase.
  • Internal apps are driving efficiencies. More than two-thirds of executives report the number of end-users of their internal apps has grown over the past year; they see apps playing greater roles in facilitating sales, communication and training processes.
  • In-app analytics represent opportunity. 44% of respondents attempt to measure metrics within the app such as content views and number of downloads. However, marketers are not yet focusing on user-interface metrics such as analysis of navigation through the app, pathing or length of time spent with the app in large numbers yet –an area that represents opportunity for marketers to gain further insight into their customers.

 

As marketers seek to create stronger connections with their customers and employees they should:

  • Have marketing step up to the task. In a majority of cases, both external and internal apps are developed within the organizations—mainly with the assistance of IT, and internal designers/developers. Because IT plays mainly a supporting role – and given marketers’ focus on the customer – app publishing is a role that marketers are uniquely qualified to step up to.
  • Implement unique content to attract users. Apps require more than simply scaling down a website to fit a smaller screen. Sixty-eight percent of all the respondents say they are offering exclusive content that cannot be found elsewhere. A majority of those who have seen the number of mobile app users increase, 60%, attribute that to the fact that they are making more exclusive content available through the apps.
  • Analyze metrics to create a compelling experience. According to the report, the ability to design user-friendly interfaces and to keep end-users interested and returning to the app was seen as the biggest challenge for marketing executives. Since only 44% of marketing executives look at metrics from their app, they should use a data-driven approach to gain further insight into their customers and optimize the user experience.
  • Get the word out across channels. Use both your own and third-party marketing channels to drive downloads of your app. Sixty-nine percent of companies rely on their company’s website to get the word out to customers about their apps. Another 58% employ email as another means of advertising availability of apps (58%). Other strategies include search engine marketing (36%), Facebook notifications (35%) and app store marketing (35%).

Two Adobe customers are mentioned in the report as case studies of successful companies using app marketing.

WorthwhileFor nine years, Raymond James Financial has published Worthwhile, a quarterly aimed at high net worth clients and the most popular of all its client communication pieces. In 2013, the firm decided to use Digital Publishing Suite to supplement the printed quarterly with a digital edition, expanding its reach and allowing financial advisors to custom-brand it for their clients. Clients can email their advisor or go directly to their website from the Worthwhile app. The result has been a deeper engagement with clients and increased customer loyalty. “The digital edition brings financial advisors and clients closer together,” says Cameron Diehl manager of advisor productivity and marketing strategy at Raymond James. “It keeps advisors’ names in front of their contacts who can then email the advisor or go to their website directly from within the WorthWhile app.”

Another example is Sotheby’s International Realty, the global luxury real estate network whose Anthology app has replaced the printed brochures it used to distribute to its nearly 700 sales affiliates around the world, and which were often out of date as soon as they were printed. In contrast, its iPad sales enablement app provides up-to-date information to its affiliates and includes interactive features such as slideshows and videos. Best of all, the firm has seen direct ROI as a result of the app—in addition to the $1 million a year it saves by using a tablet app instead of print collateral.

GlobalMedia

Learn More:

Download the Forbes Insights Report – The Connected Marketer: How Apps are Engaging Customers, Partners and Employees

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5:58 AM Permalink

Adobe Powers Mobile App Production for Leading Corporate Brands

Senior Marketing Leaders Across Geographies and Industries Select Adobe Digital Publishing Suite to Engage Stakeholders with Apps 

After making great strides in the publishing industry over the past few years, Adobe is proud to announce that Digital Publishing Suite is now also powering mobile app production for some of the world’s best-known brands. Given its rapid uptake, DPS has become the professional standard for quickly and cost-effectively creating tablet and smartphone apps to help companies engage customers, employees, and other stakeholders through digital channels.

“If you’re a senior marketing leader looking to engage audiences on tablets and smartphones, Digital Publishing Suite offers your team the opportunity to create apps that look amazing for much less than native app development,” says Nick Bogaty, Head of Digital Publishing, Adobe. “It’s exciting to see the many ways brands and organizations are using Digital Publishing Suite to produce apps that quickly engage their customers and employees with compelling content on popular mobile devices.”

Industry leaders producing public-facing apps to drive brand engagement, launch products, and strengthen relationships with consumers include Arsenal FC, Audi of America, Bass Pro Shops, Ball State University, Buffalo Bills/NFL, Casa/JWT (a WPP company), Celebrity Cruises, Deloitte Consulting LLP, Lowe’s, Raymond James Financial, Syracuse University, UCLA Anderson School of Management, University of Notre Dame, and more.

“With Adobe Digital Publishing Suite, we very quickly created a high-quality app that showcases our cruising destinations with rich images and interactivity,” said Lisa Z. Kauffman, vice president of marketing at Celebrity Cruises. “The app makes it fun and easy for customers to interact with our brand and explore our cruise ships and destinations, resulting in more engaged customers and an increase in bookings. Best of all, because we rely on Adobe for the app and technology infrastructure, we can focus our attention on creating compelling travel marketing content.”

App

Celebrity Cruises uses Digital Publishing Suite to engage travel agents and prospective customers with its cruise offerings around the world.

In addition to public facing apps available through mobile marketplaces, many global brands are also creating and updating sales enablement and internal communications apps using DPS. These apps are made available internally through a corporate intranet or mobile device management solution or through restricted distribution capabilities to specific external audiences. Customers engaging their employees and affiliates through these private apps include Remy Cointreau, Sotheby’s International Realty, and Specialized Bicycle Components.

“Using Adobe Digital Publishing Suite, we produced a sales enablement app and made it available to our reps through private publishing,” said Alexandre Page-Relo, global chief technology officer for Remy Cointreau. “Now, our sales reps always have up-to-date sales sheets, product information, and sales calculators in an interactive format, right at their fingertips. The return on investment of not having to print materials that are quickly outdated has been phenomenal.”

See more examples of leading organizations using Digital Publishing Suite in the DPS Gallery

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11:58 AM Permalink

App of the Week – Yoga Journal

Yoga_App

When I attended the MPA AMC meeting last year, Yoga Journal demonstrated how it stretches itself beyond the definition of a magazine through an AcroYoga demonstration. They don’t just write about yoga. They host conferences that connect a community of yoga enthusiasts. I featured Yoga Journal this week because the yoga philosophy and practices that they promote come to life through interactive features in Digital Publishing Suite.

Watch the app of the week video to see examples of how Yoga Journal uses DPS:

  • Buttons and multistate objects/slideshows allow readers to tap through a yoga series, one move at a time
  • Video overlays illustrate pose sequences to readers, similar to being in a yoga class
  • Nav-to buttons allow readers to jump through sections of an article, to flip between stories and live events

 

Learn More:

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10:28 AM Permalink

Red Bull propels consumer engagement with lifestyle magazine

RedBulletin2Pioneer energy drink brand Red Bull has long embraced the concept of authentic customer engagements that deviate from pure product marketing, and has amassed an enormous pool of active individuals with strong connections to the brand because of it. In addition to touching its target market through sales of its leading energy drink in more than 165 countries and the sponsorship of hundreds of professional athletes, the global launch of its men’s lifestyle magazine Red Bulletin has further extended Red Bull’s reach into the lives of customers.

Red Bulletin has grown its print circulation to more than 2.7 million since its 2007 debut, according to FOLIO magazine. With Red Bulletin’s success as a traditionally published magazine, the brand was enthusiastic about the prospect of engaging with a wider range of audiences and strengthening connections with current customers by launching its Red Bulletin app for iPad and Android devices.

The app uses exclusive video and interactive content to more deeply explore the lifestyles and interests of customers worldwide. Latest news on the stars of sports culture, current musical acts and gear reviews come to life in ways that cannot be matched in print, creating an immersive experience distinct to the Red Bulletin lifestyle.

RedBulletin1Using Adobe Digital Publishing Suite to create the Red Bulletin app meant access to DPS consumer marketing tools that make it easy to stay engaged with customers and drive app downloads. Red Bulletin uses Push Notifications to alert customers of a new issue’s availability, which helps drive digital readership and keeps readers coming back for more. In addition, social sharing gives readers the opportunity to share articles with their social networks – Facebook, Twitter, Pinterest, or through email – further amplifying the reach of Red Bull’s branded content. One other notable feature of the Red Bulletin app is its use of a Custom Store to present content available for download.  Completely customized with the Red Bulletin look-and-feel, the Custom Store presents content for download, including previews, in line with the Red Bull branded style.

The Red Bulletin is distributed globally in five languages, and is available on iPad and Android.

 

 

 

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9:09 AM Permalink

App of the Week – Martha Stewart Custom Store

MarthaIpad

Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.

The custom store doesn’t just promote her digital wares, but also provides sneak peeks into the magazine, similar to flipping through a magazine on the newsstand. Readers can tap on back issues to see some sample articles. The rotating banner features content inside the current issue of Martha Stewart, enticing them to download the app in order to make their own ricotta cheese and tea towel dresses.

Learn More:

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3:46 PM Permalink

Adobe Inspire Magazine Uses DPS to Fuel Brand Engagement

When it comes to informing and inspiring creative individuals, Adobe Inspire Magazine has always placed emphasis on providing visually stimulating editorial content to fuel audiences’ imaginations. However, the mobile nature of Inspire’s readers and the growing prevalence of tablet devices signaled an opportunity to better serve the creative community with rich, multimedia content that was easily accessibly on the go.

With Adobe Digital Publishing Suite, Inspire editors created an iPad edition that uses the dynamic nature of a tablet device to provide inspiring, interactive content, while connecting readers and influencing revenue for Adobe.

“When we have an opportunity to use our own software, we take advantage of it,” says Julie Campagna, executive editor, Adobe Inspire Magazine. “From the outset, we knew Adobe Digital Publishing Suite would enable us to expand the quality of content in our publication and take reader engagement to new levels.”

Inspire AppThrough the use of multimedia elements like videos, interactive diagrams and image galleries, Adobe and design partner Wrecking Ball Media created an immersive digital experience that has proved to be immensely popular with creatives worldwide. From November 2012 to November 2013, the Inspire app consistently ranked between #2 and #15 in the App Store Newsstand category, with 1.7 million downloads.

Adobe Analytics provides Inspire with a detailed look at which stories resonate most closely with readers, enabling them to determine which content and interactivity types have the greatest impact.

For example, when analytics revealed only half of all initiated downloads were completed, the Inspire team quickly responded by updating its delivery method to distribute content in prioritized sections. Push notifications were also added to alert subscribers of the newest issue’s availability on Newsstand. Within the first two weeks of implementing this functionality, download completions jumped to 64%.

Inspire App CloseIntegrating DPS into the publishing workflow was a natural fit, as the Inspire team already used Adobe Creative Cloud applications to help plan and produce each issue. Inspire editors import completed drafts of articles into Adobe InCopy CC, the writing and editing companion to Adobe InDesign CC. Wrecking Ball Media uses InDesign CC to create and layout the publication; Adobe Photoshop CC and Adobe Illustrator CC for overall design; as well as Adobe Edge Animate CC to produce cover images.

Read the case study to learn more about Adobe Inspire Magazine uses DPS to create a highly engaging and visually rich app – and drive results for the business in the process.

Adobe Inspire Magazine: Inspiring creative professionals

Download the Adobe Inspire magazine from the Apple App Store or the Windows Store

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9:48 AM Permalink

Outdoor Lifestyles Come to Life with Bass Pro Shops Interactive Catalogue

 

App for aspirational adventurers 

Our friends at outdoor recreation retailer Bass Pro Shops live by the motto “Your Adventure Starts Here.” For iPad owners, “here” is closer than they think. Using the Bass Pro Shops Interactive Catalog, they can bring the outdoor lifestyle they dream about to life with sensory information that educates, entertains, and informs.

“By creating the Bass Pro Shops Interactive Catalog app with Adobe Digital Publishing Suite, we’ve extended our aspirational brand promise in ways we couldn’t before,” says Stan Lippelman, vice-president of marketing, Bass Pro Shops. “If someone wants to try kite fishing from a saltwater boat, we can share articles, pictures, videos, slideshows, and graphics to get them started. Just like the people in our stores enable customers to do something by showing them how, the catalog app is a digital enabler.”

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Other benefits of the Bass Pro Shops Interactive Catalog app include reuse of existing creative assets. The highly skilled design team at Bass Pro Shops is already familiar with Adobe creative solutions, such as Adobe InDesign, and produces the app completely in house. Reusing assets from the company’s print catalog takes advantage of existing workflows, reduces costs, and helps ensure brand consistency across channels.

The app connects directly to www.basspro.com, so customers never have to leave the app to shop. Bass Pro anticipates that customers who prefer the in-store experience will use the app to research specific products, and then come into stores ready to learn more and try out products with the retailer’s knowledgeable sales staff.

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Customer response to the app has been overwhelmingly positive. To quantify how positive, the Bass Pro Shops marketing team is using the analytics tools within Adobe Digital Publishing Suite to determine the popularity of various features and how different channels drive traffic to each other.

“Our customers are passionate about what they’re doing,” says Eddie A. Vering, senior art director, Bass Pro Shops. “Using Adobe Digital Publishing Suite has helped us fill a void by creating a complement to our other print and digital materials. The app increases engagement through the use of rich media and engaging digital experiences and helps customers get more involved in their outdoor lifestyle.”

Users can be sitting in a cabin or in a tree stand and have the same rich, interactive experience with no internet connection required. The app also appeals to a younger demographic that is very attractive to the retailer.

“We’re learning as we go and we’re always trying to move forward,” Vering says. “Adobe Digital Publishing Suite is letting us be as aggressively creative as we can and we’re looking forward to launching additional digital publications for our customers.”

 

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7:00 AM Permalink

Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license

Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.

Here are the details:

Circulation and Readership Continue to Grow

Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.

This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.

This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.

Adobe_DPS_Readership_Infographic_121013[1][1]

 

DPS Features Power Reader Engagement

A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.

Social Sharing

USWeekly Social Sharing USWeekly3

 

 

  • Encourage readers to share content through their social networks
  • Enable sharing across Facebook, Twitter, Pinterest and email
  • Promote subscription offers through sharing flow to drive revenue

 

 

 

Web Viewer

Washingtonian

 

 

  • Leverage web traffic to build awareness of content available through mobile app
  • Introduce high-fidelity content without needing to download and install app
  • Convert web viewers into app subscribers

 


 

 

Push Notifications 

PushNotificaitons1

PushNotifications2

 

 

  • Encourages repeat visits
  • Enables publishers to announce new issues and promote off-cycle and other related content
  • Target readers based on behavior or purchase history with customized messages

 

 

 

 

 

Free Preview

Free PreviewFree Preview2

 

 

  • Ensure readers explore your app after installation
  • Give customers immediate access to sample content
  • Convert to paid subscription through paywall

 

 

 

 

From Bill Phillips, Editor in Chief, Men’s Health, Rodale:

“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”

Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.

.folio to be Offered Under Free License

Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.

This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines  available in the .folio file format.

From Nick Bogaty, Adobe’s Head of Digital Publishing:

“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”

Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership 

Stay connected to our blog and social media channels–Facebook, Twitter, and LinkedIn–for more news about the .folio free license when it becomes available.

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6:39 AM Permalink

Turning Browsers into Buyers

It’s become the norm for some retailers to decorate for the holidays before consumers even have their Halloween decorations put away. As people browse through stores and catalogs, they’re looking for the perfect gifts and also hoping to find the best prices. Earlier we released the Adobe Digital Index 2013 Online Shopping Forecast, which predicts that in store price checking, commonly referred to as showrooming, will become the norm this holiday season.

The report found that 35% of 18 to 34-year-olds already leverage mobile devices to compare prices while in stores, well above the 22% average. So how can retailers turn these browsers into buyers? One way is by using mobile app experiences to drive increased brand loyalty.

“Mobile apps are almost twice as engaging for consumers than mobile web experiences, so many forward-looking companies are using mobile app experiences to embrace and enhance the showrooming experience,” says Brad Rencher, senior vice president, Digital Marketing Business, Adobe.

With the Adobe Digital Index 2013 Online Shopping Forecast predicting that mobile optimized retailers will transact more than 20% of their sales via smartphones and tablets, a 47% increase YoY, retailers with mobile apps are in a good position this holiday season. Here are a few examples of retailers poised for success:

Lakeland—A well-established retailer in the U.K., Lakeland offers a digital app with seasonal editorial content that features products in the context of the recipes, tips, and projects for that issue. The brand affinity created by offering customers more than just products increase the likelihood that they will purchase, and return in the future.

Screen Shot 2013-12-04 at 2.53.30 PM

Bass Pro—Within the outdoor/sporting goods category, Bass Pro delivers inspirational, lifestyle-focused content. The retailer’s digital app includes aspirational articles and sensory information for adventurous consumers, and features products in the context of a particular lifestyle. Activities that once seemed out of reach are now possible with the advice and equipment from Bass Pro.

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Boden—This fashion retailer uses its digital edition to take consumers on a journey through different locations and themes. Each section has its own style and focuses on complete looks, rather than individual items. Shoppers are immersed in each cohesive theme, and can easily shop for complete outfits already styled by Boden.

Screen Shot 2013-12-04 at 3.02.35 PM

EXPRESS—The EXPSTYLE catalog from EXPRESS takes a fun, storytelling approach. A campaign video in each issue sets the tone, and the chapters appeal to individual style preferences and looks with seasonal items that shoppers are seeking.

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Sears—The Sears Outdoor Living catalog is a visually rich app with tabs that enable consumers to easily navigate through categories. They can browse collections by style, watch videos, and expand sections for additional detail. Interactivity is used to create the catalog’s immersive, lifestyle-focused experiences.

Screen Shot 2013-12-04 at 3.04.10 PM

Lowe’s—The Lowe’s Creative Ideas for Home and Garden magazine offers a library of creative ideas, themed for the season. As consumers scroll through the sections they can tap items for more information, easily bookmark their favorite ideas, or tap a “Shop this story” link to learn more about the products featured.

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These brands understand that it is their expertise and compelling content that engages and inspires consumers, not pages and pages of products. Consumers can browse the digital apps from home, or use them to better understand products when they’re in the physical stores. Adding value to each interaction with consumers builds loyalty and increases the likelihood that when it comes time to make a purchase, for themselves or for someone on their list, they won’t bother to shop around.

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3:16 PM Permalink

Adobe’s Nick Bogaty to deliver keynote address at December 10 TAP conference

Nick_Bogaty (2)[1]

Want to learn what will propel digital magazines to the next level where they’ll deliver mass consumer adoption and even more profitability? Don’t miss keynote speaker Nick Bogaty, Head of Digital Publishing at Adobe, as he discusses the next frontier of digital publishing at the 2013 MPA Digital TAP: Technology Advancing Publishing conference on Tuesday, December 10 in New York City.

Nick will share Adobe’s insights on the user experience, conversion funnel and the best technologies the web has to offer, and how they will influence a re-imagined experience from production to distribution to content consumption.

The keynote is just the start of an immersive, day-long agenda that the MPA has pulled together that focuses on how publishers can use technology to better manage magazine content on digital and print platforms, including:

  • A showcase of the most compelling innovations of 2013 across all publishing disciplines
  • A preview of key game-changers critical to advancing your business in 2014
  • An opportunity to tap into what’s driving the evolution of magazine media and power up for the new year

Be sure to attend TAP to get the tools you need to advance your digital content strategy in 2014 and meet other agents of change who are driving the evolution of magazine media.

Register for the webinar to reserve your spot.

View the event agenda:
TAP: Technology Advancing Publishing Agenda

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8:34 AM Permalink