Bates Creative Partners with Corcoran College of Art + Design to Bring Its Campus Experience to Life for Prospective Students

Guest post by Debbie Bates-Schrott, President, Bates Creative

There’s no question that higher education institutions are challenged with finding innovative ways to attract new students. The Corcoran College of Art + Design wanted to reach new prospects on a global level and was also looking for an innovative way to communicate with the emerging art community.

The first app The Corcoran set out to deploy was an interactive version of its 2013 Viewbook. In higher education, viewbooks are often the centerpiece of recruitment materials and The Corcoran wanted to offer potential new students an engaging way to explore their content that would stand out from competing schools.

The Corcoran asked us to work with them to bring a strategic approach to designing a tablet app that would help build and strengthen the school’s relationship with prospective students. Using DPS, we transformed the Corcoran’s printed 2013 Viewbook into an interactive app experience that brings to life the real-world stories of the Corcoran community.

CorcoranViewbook_1[2]      CorcoranViewbook_3

The Viewbook App that we created enables the school to reach a broader audience internationally and reduce print and distribution costs. It brings the campus culture of the Corcoran to life for prospective students, the next best thing to actually being there.

Beautiful and rich interactivity in the app includes 360-degree views, videos, slideshows, hyperlinks to apply to the College and much more, enabling prospective new students to see themselves as a part of the Corcoran community, in the classrooms and with their work hanging on the Gallery walls.

Learn more
Check out The Corcoran Viewbook on Behance
View the The Corcoran Viewbook app  
Learn more about Bates Creative

 

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7:35 AM Permalink

DPS team hosts webinar with B2B Association, ABM, Wednesday March 12

Join Adobe as they host a free, one-hour webinar in partnership with the ABM that will introduce B2B publishers to the large variety of apps that can be created using Adobe DPS.

Don’t miss this opportunity to get inspired by the many examples the DPS team will present that go beyond the digital magazines you’re familiar with. You’ll see real-life examples of other types of content-centric apps being created by publishers and brands like event and program guides, brochures, sales collateral and presentations, white papers and more and learn how you can make the most of your investment in DPS.

Register now: Webinar: More Than Just Digital Magazines: The Many Uses of Adobe DPS for Your Business
Wednesday, March 12 at 2:00pm EDT

Free to members and non-members.

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7:10 AM Permalink

Lord, Abbett & Co.: Streamlined, multichannel publishing

Money management firms know a thing or two about ROI. So when Lord Abbett chose to expand its publishing efforts and adopt a more versatile web content management system, achieving a rapid return on investment was also a goal. After evaluating solutions, Lord Abbett chose Adobe Experience Manager for content creation and distribution and Adobe Digital Publishing Suite for creating digital publications that engage customers on tablet devices.

Integration between DPS and Experience Manager enables the firm to streamline asset creation and content management and easily repurpose content for mobile devices. Lord Abbett replaced its quarterly publication, The Lord Abbett Review, with Perspectives, a digital app created with Adobe Digital Publishing Suite that supports faster delivery of more relevant content.

With the combined Adobe solution, Lord Abbett could deliver compelling experiences wherever customers are, taking the wealth of content already created for print and web to mobile apps—faster, easier, and at a lower cost.

testLord Abbett previously relied heavily on third-party agencies to create the quarterly Lord Abbett Review—a process that would slow time to market and increase publishing costs. Now, with Perspectives being created using a combination of Adobe Experience Manager and Adobe Digital Publishing Suite, creation and delivery time has decreased dramatically. Most production has been brought in-house, reducing costs and enabling the firm to deliver the publication on a more frequent basis.

In addition, the Lord Abbett team has the flexibility to pivot quickly and update content if economic trends change. Previously, changing content at the last minute required that the quarterly print issue be pulled from the printer and reworked. With Adobe Experience Manager, the team at Lord Abbett can efficiently create content using predesigned, preapproved templates and house that content—along with associated assets—in a central repository. The assets are then transferred to Adobe Digital Publishing Suite – even when content changes – and prepared for delivery to devices.

“We’ve accelerated time to market by at least two weeks compared to working with agencies—that’s a 50% improvement,” says Stephen Reilly, Director of Digital Communications for Lord Abbett. “From a financial standpoint, we anticipate fast and significant savings in terms of both cost and effort.”

For Lord Abbett, the ability to accelerate publishing processes is opening many new possibilities to become more relevant and engaging to customers.

Learn more
Read the Lord Abbett case study

Register for Adobe Summit sessions to learn more

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6:49 AM Permalink

New integration of DPS and Experience Manager drives consistency across rich-content mobile apps and web

Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.

With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:

  • Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
  • Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”

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Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.

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“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”

Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”

Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.

In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.

 

Learn More

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9:01 PM Permalink

Celebrity Cruises: Connecting with today’s travelers

Today, DPS customer Celebrity Cruises announced its 2015-2016 sailings around the globe – and their DPS-produced vacation planning apps form a core part of how the company is inspiring and engaging customers with its adventures and itineraries. Traditionally, the printed travel guides that Celebrity Cruises creates are beautifully illustrated with photographs of destinations and ship accommodations. To extend the reach of its marketing materials while capitalizing on the popularity of tablet devices, Celebrity Cruises created digital vacation planning apps using DPS.

Using DPS, the cruise line publishes apps for iOS and Android that highlight ship layouts, amenities and ports-of-call – all illustrated with gorgeous photography, video and interactivity that encourage travelers to imagine themselves on a Celebrity cruise. Using DPS allows the cruise line to publish these apps across platforms – cost effectively and on a regular basis. Additionally, travel agents can use the apps to promote Celebrity Cruises vacation offerings and travelers can lean back and immersive themselves in potential destinations, increasing the likelihood that they will book a cruise.

Tina Alexander, head of Web & Digital for Celebrity Cruises, says, “The travel apps align with our brand image, are sleek and easy to use, and Adobe Digital Publishing Suite helps us marry the interactivity of function with content. We’ve created something clear and informative that reinforces the brand.”

Celebrity Cruises is also using the analytics capabilities in DPS to monitor downloads and article to gain a strong understanding of how users are engaging with content and interactivity. Other features the company plans to explore include push notifications for content updates and social sharing to enable customers to share their vacation dreams and plans with their social networks. The apps were produced by DPS agency partner JWT/Casa Miami.

Learn more

Read more about the Celebrity Cruises destination apps (PDF, 783 KB)
Download the Celebrity Cruises apps from the Apple App Store or Google Play

 

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2:32 PM Permalink

Learn about DPS and Content Management Systems at the MPA’s Meet the Innovator Lunch

Looking to amp up your productivity while getting your content onto more devices? You’ll want to catch Adobe’s presentation at the MPA’s next Meet the Innovator Lunch and Learn on Tuesday, March 11 from noon – 2:00pm in New York, NY. You’ll learn how using content management systems, like Adobe Experience Manager, with DPS can streamline the process of publishing across multiple devices and the Web, maintain consistency across brand touch points and decrease publishing costs for multi-channel distribution.

The Adobe team will show you this workflow and walk you through some current examples of publications built with DPS and AEM–including Vanity Fair.

Speakers will include:

  • Steve Hart, Senior Solutions Manager, Adobe Publishing
  • John Metzger, Senior Product Manager, Adobe Publishing

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Event Details
Date: Tuesday, March 11 from noon – 2:00pm
Location: 757 Third Avenue, 11th Floor New York, NY 10017

To register, contact Margaret McCarthy at mmccarthy@magazine.org or 212-872-3756 with questions.

Learn More
Lunch+Learn: Adobe DPS+Content Management Systems – Faster App Creation, Reduced Costs, and a More Consistent Brand Experience

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12:13 PM Permalink

Watch Top Gear video to learn how engagement and revenue skyrocketed with DPS

Back in November, we shared a case study that highlighted the success BBC Top Gear, the world’s leading automotive magazine, experienced by switching from a PDF replica format to the fully interactive experience that DPS delivers.

Now, Simon Carrington, publisher of Top Gear, explains how this transition has had game-changing impact on key metrics. Since moving to DPS, subscriptions are up 175%, downloads up 200%, ad revenue up 130%, and total revenue increased by well over 150%. Plus, get a glimpse of some of the adrenaline pumping-video footage included in their app- and learn why it’s the number one reason their readers keep coming back for more.

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9:46 AM Permalink

Adobe and AM&P to host digital publishing events for association leaders

Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.

Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.

Executive Think Tank: Defining Your Association’s Mobile Strategy

Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:

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To reserve your seat, please contact Sarah Patterson at (703) 234-4107.

Webinar: Introduction to Adobe Digital Publishing Suite 

Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.

This one-hour webinar touches on topics that assocations new to DPS will care about most, including:

  • Ways that DPS ensures efficient and affordable production costs for your organization
  • How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
  • Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies

Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.

Learn More
Executive Think Tank: Defining Your Association’s Mobile Strategy

Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)

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11:08 AM Permalink

Buffalo Bills: Tapping into a greater fan experience

With the Super Bowl coming up this weekend, there’s nothing that football fans love more than the excitement of game day. This past season, Buffalo Bills fans who couldn’t make it to Ralph Wilson Stadium in-person had an app that kept them connected to the action. The Buffalo Bills Touch app, created with DPS, offered a new edition of the Buffalo Bills Fan Playbook each week. Each issue was packed with features that appeal to readers’ interests and imaginations with embedded audio, video, and editorial content, touch-enabled game day photo slideshows, social networking integration, and much more.

Fans were able to preview the upcoming weekend’s matchup each Wednesday with a new issue of the Buffalo Bills Fan Playbook. The team promoted the release on Facebook, Twitter, and buffalobills.com, and pushed notifications to the app as well. The app was also publicized via email blasts and the team’s message boards.

One aspect about Digital Publishing Suite that especially appealed to the Buffalo Bills was the control the platform offered their creative team. Because the team used its own in-house design staff to create interactive content for the app, it was able to deliver content quickly and give a high-impact experience for fans.

In describing the timely content available through the app, Marc Honan, senior vice president of marketing and broadcasting for the Buffalo Bills, said, “On game day, we push additional content, so fans can enjoy something new when they first wake up and throughout the day, whether they are watching the game on television or heading to the stadium.”

Response to the Buffalo Bills Fan Playbook has been overwhelmingly positive. Fans love the animated 3D depth charts and the video content, including an in-app edition of the Bills All Access Live pregame show featuring BuffaloBills.com lead journalist Chris Brown and the team’s play-by-play announcer, John Murphy. Best of all, app users generally rate the app “good” and “very good,”— a clear touchdown for the Buffalo Bills’ in-house creative team.

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9:44 AM Permalink

Adobe’s Connection Newsletter Brings the Latest News to Publishers

Stay up to date on the latest publishing news with Adobe’s Connection Newsletter.

Each month, the Connection Newsletter provides the rundown on topics and events that drive your digital publishing business.

Adobe's Connection Newsletter

Topics in the January issue include:

  • Adobe to offer .folio file format for Digital Publishing Suite
  • Learn strategies for measuring your app’s ROI
  • View best practices for driving more downloads

View the online version of Connection Newsletter’s January Edition for Publishers.

View the online version of Connection Newsletter’s January Edition for Corporate Publishers.

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10:24 AM Permalink

Version 29 of Digital Publishing Suite Now Available

The theme for this release is consumer marketing! With this latest version, marketing teams can drive even greater brand and editorial engagement. There is a lot in this version for marketers to like and learn about. Let’s quickly cover the highlights.

Welcome Screen

WelcomeScreen The new HTML Welcome Screen is a great tool for savvy marketers who are looking for new and compelling ways to promote content and gather data within their application. For example, consumer marketing teams at magazine publishers could use the Welcome Screen to promote a free issue, support log-in to digital content or encourage subscription purchase by promoting special offers.  Enterprises could make use of the welcome screen to orient users to their app, encourage account creation or capture data such as an email address.  Because the Welcome Screen is custom built using HTML, it can take on the look and feel of the brand and display any content the market team deems important to their marketing, sales and editorial strategies.

Before we move on, a few more details about the Welcome Screen important to know. First, the Welcome Screen is only available for iOS apps on iPhone or iPad.  Second, it only displays on first launch of an application (after download or re-installation).

Need more information?  Check out the video on Adobe TV.

Now, on to the next feature: Targeted Push Notifications

TargetedPushDialog In-app push notification has been a consistent, high performing marketing tool within DPS for quite a while. Whenever a publisher or brand makes use of an in-app push notification, there is usually a corresponding increase in the number of issues downloaded.

Ultimately, what makes a push notification work even harder is its ability to target a specific communication to a specific “segment”. With DPS version 29 you can now send a unique communication to a pre-configured segment, without a lot of backend work or support from your analytics team.  Want to send an in-app notification to all users who have iOS devices? Now you can.  Want to communicate with only iPad or iPhone users? Send a push notification specifically to users by device.  Want to encourage laggard users to open your app? Now you can send a push notification to any user who has not engaged with your content in the last thirty days.

For more information on enhancements to targeted push notification, check out the video on Adobe TV.

Streaming Audio and Video

StreamingAudioVideo

Another new feature that allows readers to get to your content even faster is support for streaming audio and video. It is no longer necessary to embedded multimedia files in your folio. This in turn reduces file size and improves download times.

Plus, if you don’t have to embed your multimedia content in the app you have more flexibility to keep your video and audio content fresh and your app highly engaging.

For more information, check out the video on Adobe TV:

There are many other new features and enhancements within version 29, including App Builder improvements, new sharing behaviors and Web Viewer improvements.  For full details, check out the DPS R29 release notes.

And don’t forget about our other helpful DPS resources including the Digital Publishing Suite Developer Center and the new Digital Publishing Suite Showcase Gallery.

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7:00 AM Permalink

Forbes Insights Report reveals apps strengthen connections with customers and are driving internal efficiencies

Increasingly, consumers expect the ability to retrieve information on-the-go with tablet and mobile devices. To further explore these trends in mobile marketing, we’re releasing today a new report about apps that examines how marketers are integrating them as a key part of the marketing mix. Produced in conjunction with Forbes, the new report The Connected Marketer: How Apps are Engaging Customers, Partners and Employees, surveyed top-level decision makers in large organizations and found:

  • Apps are on the rise. Of companies with customer-facing apps, 78%, report increases in their mobile app audiences over the past year.
  • Use of customer-facing mobile apps is seen as a post-sale loyalty strategy. 31% of respondents say that customer-facing apps have the greatest impact when maintaining loyalty post-purchase.
  • Internal apps are driving efficiencies. More than two-thirds of executives report the number of end-users of their internal apps has grown over the past year; they see apps playing greater roles in facilitating sales, communication and training processes.
  • In-app analytics represent opportunity. 44% of respondents attempt to measure metrics within the app such as content views and number of downloads. However, marketers are not yet focusing on user-interface metrics such as analysis of navigation through the app, pathing or length of time spent with the app in large numbers yet –an area that represents opportunity for marketers to gain further insight into their customers.

 

As marketers seek to create stronger connections with their customers and employees they should:

  • Have marketing step up to the task. In a majority of cases, both external and internal apps are developed within the organizations—mainly with the assistance of IT, and internal designers/developers. Because IT plays mainly a supporting role – and given marketers’ focus on the customer – app publishing is a role that marketers are uniquely qualified to step up to.
  • Implement unique content to attract users. Apps require more than simply scaling down a website to fit a smaller screen. Sixty-eight percent of all the respondents say they are offering exclusive content that cannot be found elsewhere. A majority of those who have seen the number of mobile app users increase, 60%, attribute that to the fact that they are making more exclusive content available through the apps.
  • Analyze metrics to create a compelling experience. According to the report, the ability to design user-friendly interfaces and to keep end-users interested and returning to the app was seen as the biggest challenge for marketing executives. Since only 44% of marketing executives look at metrics from their app, they should use a data-driven approach to gain further insight into their customers and optimize the user experience.
  • Get the word out across channels. Use both your own and third-party marketing channels to drive downloads of your app. Sixty-nine percent of companies rely on their company’s website to get the word out to customers about their apps. Another 58% employ email as another means of advertising availability of apps (58%). Other strategies include search engine marketing (36%), Facebook notifications (35%) and app store marketing (35%).

Two Adobe customers are mentioned in the report as case studies of successful companies using app marketing.

WorthwhileFor nine years, Raymond James Financial has published Worthwhile, a quarterly aimed at high net worth clients and the most popular of all its client communication pieces. In 2013, the firm decided to use Digital Publishing Suite to supplement the printed quarterly with a digital edition, expanding its reach and allowing financial advisors to custom-brand it for their clients. Clients can email their advisor or go directly to their website from the Worthwhile app. The result has been a deeper engagement with clients and increased customer loyalty. “The digital edition brings financial advisors and clients closer together,” says Cameron Diehl manager of advisor productivity and marketing strategy at Raymond James. “It keeps advisors’ names in front of their contacts who can then email the advisor or go to their website directly from within the WorthWhile app.”

Another example is Sotheby’s International Realty, the global luxury real estate network whose Anthology app has replaced the printed brochures it used to distribute to its nearly 700 sales affiliates around the world, and which were often out of date as soon as they were printed. In contrast, its iPad sales enablement app provides up-to-date information to its affiliates and includes interactive features such as slideshows and videos. Best of all, the firm has seen direct ROI as a result of the app—in addition to the $1 million a year it saves by using a tablet app instead of print collateral.

GlobalMedia

Learn More:

Download the Forbes Insights Report – The Connected Marketer: How Apps are Engaging Customers, Partners and Employees

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5:58 AM Permalink

Adobe Powers Mobile App Production for Leading Corporate Brands

Senior Marketing Leaders Across Geographies and Industries Select Adobe Digital Publishing Suite to Engage Stakeholders with Apps 

After making great strides in the publishing industry over the past few years, Adobe is proud to announce that Digital Publishing Suite is now also powering mobile app production for some of the world’s best-known brands. Given its rapid uptake, DPS has become the professional standard for quickly and cost-effectively creating tablet and smartphone apps to help companies engage customers, employees, and other stakeholders through digital channels.

“If you’re a senior marketing leader looking to engage audiences on tablets and smartphones, Digital Publishing Suite offers your team the opportunity to create apps that look amazing for much less than native app development,” says Nick Bogaty, Head of Digital Publishing, Adobe. “It’s exciting to see the many ways brands and organizations are using Digital Publishing Suite to produce apps that quickly engage their customers and employees with compelling content on popular mobile devices.”

Industry leaders producing public-facing apps to drive brand engagement, launch products, and strengthen relationships with consumers include Arsenal FC, Audi of America, Bass Pro Shops, Ball State University, Buffalo Bills/NFL, Casa/JWT (a WPP company), Celebrity Cruises, Deloitte Consulting LLP, Lowe’s, Raymond James Financial, Syracuse University, UCLA Anderson School of Management, University of Notre Dame, and more.

“With Adobe Digital Publishing Suite, we very quickly created a high-quality app that showcases our cruising destinations with rich images and interactivity,” said Lisa Z. Kauffman, vice president of marketing at Celebrity Cruises. “The app makes it fun and easy for customers to interact with our brand and explore our cruise ships and destinations, resulting in more engaged customers and an increase in bookings. Best of all, because we rely on Adobe for the app and technology infrastructure, we can focus our attention on creating compelling travel marketing content.”

App

Celebrity Cruises uses Digital Publishing Suite to engage travel agents and prospective customers with its cruise offerings around the world.

In addition to public facing apps available through mobile marketplaces, many global brands are also creating and updating sales enablement and internal communications apps using DPS. These apps are made available internally through a corporate intranet or mobile device management solution or through restricted distribution capabilities to specific external audiences. Customers engaging their employees and affiliates through these private apps include Remy Cointreau, Sotheby’s International Realty, and Specialized Bicycle Components.

“Using Adobe Digital Publishing Suite, we produced a sales enablement app and made it available to our reps through private publishing,” said Alexandre Page-Relo, global chief technology officer for Remy Cointreau. “Now, our sales reps always have up-to-date sales sheets, product information, and sales calculators in an interactive format, right at their fingertips. The return on investment of not having to print materials that are quickly outdated has been phenomenal.”

See more examples of leading organizations using Digital Publishing Suite in the DPS Gallery

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11:58 AM Permalink

App of the Week – Yoga Journal

Yoga_App

When I attended the MPA AMC meeting last year, Yoga Journal demonstrated how it stretches itself beyond the definition of a magazine through an AcroYoga demonstration. They don’t just write about yoga. They host conferences that connect a community of yoga enthusiasts. I featured Yoga Journal this week because the yoga philosophy and practices that they promote come to life through interactive features in Digital Publishing Suite.

Watch the app of the week video to see examples of how Yoga Journal uses DPS:

  • Buttons and multistate objects/slideshows allow readers to tap through a yoga series, one move at a time
  • Video overlays illustrate pose sequences to readers, similar to being in a yoga class
  • Nav-to buttons allow readers to jump through sections of an article, to flip between stories and live events

 

Learn More:

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10:28 AM Permalink

Red Bull propels consumer engagement with lifestyle magazine

RedBulletin2Pioneer energy drink brand Red Bull has long embraced the concept of authentic customer engagements that deviate from pure product marketing, and has amassed an enormous pool of active individuals with strong connections to the brand because of it. In addition to touching its target market through sales of its leading energy drink in more than 165 countries and the sponsorship of hundreds of professional athletes, the global launch of its men’s lifestyle magazine Red Bulletin has further extended Red Bull’s reach into the lives of customers.

Red Bulletin has grown its print circulation to more than 2.7 million since its 2007 debut, according to FOLIO magazine. With Red Bulletin’s success as a traditionally published magazine, the brand was enthusiastic about the prospect of engaging with a wider range of audiences and strengthening connections with current customers by launching its Red Bulletin app for iPad and Android devices.

The app uses exclusive video and interactive content to more deeply explore the lifestyles and interests of customers worldwide. Latest news on the stars of sports culture, current musical acts and gear reviews come to life in ways that cannot be matched in print, creating an immersive experience distinct to the Red Bulletin lifestyle.

RedBulletin1Using Adobe Digital Publishing Suite to create the Red Bulletin app meant access to DPS consumer marketing tools that make it easy to stay engaged with customers and drive app downloads. Red Bulletin uses Push Notifications to alert customers of a new issue’s availability, which helps drive digital readership and keeps readers coming back for more. In addition, social sharing gives readers the opportunity to share articles with their social networks – Facebook, Twitter, Pinterest, or through email – further amplifying the reach of Red Bull’s branded content. One other notable feature of the Red Bulletin app is its use of a Custom Store to present content available for download.  Completely customized with the Red Bulletin look-and-feel, the Custom Store presents content for download, including previews, in line with the Red Bull branded style.

The Red Bulletin is distributed globally in five languages, and is available on iPad and Android.

 

 

 

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9:09 AM Permalink