App of the Week – Martha Stewart Custom Store

MarthaIpad

Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.

The custom store doesn’t just promote her digital wares, but also provides sneak peeks into the magazine, similar to flipping through a magazine on the newsstand. Readers can tap on back issues to see some sample articles. The rotating banner features content inside the current issue of Martha Stewart, enticing them to download the app in order to make their own ricotta cheese and tea towel dresses.

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3:46 PM Permalink

Adobe Inspire Magazine Uses DPS to Fuel Brand Engagement

When it comes to informing and inspiring creative individuals, Adobe Inspire Magazine has always placed emphasis on providing visually stimulating editorial content to fuel audiences’ imaginations. However, the mobile nature of Inspire’s readers and the growing prevalence of tablet devices signaled an opportunity to better serve the creative community with rich, multimedia content that was easily accessibly on the go.

With Adobe Digital Publishing Suite, Inspire editors created an iPad edition that uses the dynamic nature of a tablet device to provide inspiring, interactive content, while connecting readers and influencing revenue for Adobe.

“When we have an opportunity to use our own software, we take advantage of it,” says Julie Campagna, executive editor, Adobe Inspire Magazine. “From the outset, we knew Adobe Digital Publishing Suite would enable us to expand the quality of content in our publication and take reader engagement to new levels.”

Inspire AppThrough the use of multimedia elements like videos, interactive diagrams and image galleries, Adobe and design partner Wrecking Ball Media created an immersive digital experience that has proved to be immensely popular with creatives worldwide. From November 2012 to November 2013, the Inspire app consistently ranked between #2 and #15 in the App Store Newsstand category, with 1.7 million downloads.

Adobe Analytics provides Inspire with a detailed look at which stories resonate most closely with readers, enabling them to determine which content and interactivity types have the greatest impact.

For example, when analytics revealed only half of all initiated downloads were completed, the Inspire team quickly responded by updating its delivery method to distribute content in prioritized sections. Push notifications were also added to alert subscribers of the newest issue’s availability on Newsstand. Within the first two weeks of implementing this functionality, download completions jumped to 64%.

Inspire App CloseIntegrating DPS into the publishing workflow was a natural fit, as the Inspire team already used Adobe Creative Cloud applications to help plan and produce each issue. Inspire editors import completed drafts of articles into Adobe InCopy CC, the writing and editing companion to Adobe InDesign CC. Wrecking Ball Media uses InDesign CC to create and layout the publication; Adobe Photoshop CC and Adobe Illustrator CC for overall design; as well as Adobe Edge Animate CC to produce cover images.

Read the case study to learn more about Adobe Inspire Magazine uses DPS to create a highly engaging and visually rich app – and drive results for the business in the process.

Adobe Inspire Magazine: Inspiring creative professionals

Download the Adobe Inspire magazine from the Apple App Store or the Windows Store

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9:48 AM Permalink

Outdoor Lifestyles Come to Life with Bass Pro Shops Interactive Catalogue

 

App for aspirational adventurers 

Our friends at outdoor recreation retailer Bass Pro Shops live by the motto “Your Adventure Starts Here.” For iPad owners, “here” is closer than they think. Using the Bass Pro Shops Interactive Catalog, they can bring the outdoor lifestyle they dream about to life with sensory information that educates, entertains, and informs.

“By creating the Bass Pro Shops Interactive Catalog app with Adobe Digital Publishing Suite, we’ve extended our aspirational brand promise in ways we couldn’t before,” says Stan Lippelman, vice-president of marketing, Bass Pro Shops. “If someone wants to try kite fishing from a saltwater boat, we can share articles, pictures, videos, slideshows, and graphics to get them started. Just like the people in our stores enable customers to do something by showing them how, the catalog app is a digital enabler.”

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Other benefits of the Bass Pro Shops Interactive Catalog app include reuse of existing creative assets. The highly skilled design team at Bass Pro Shops is already familiar with Adobe creative solutions, such as Adobe InDesign, and produces the app completely in house. Reusing assets from the company’s print catalog takes advantage of existing workflows, reduces costs, and helps ensure brand consistency across channels.

The app connects directly to www.basspro.com, so customers never have to leave the app to shop. Bass Pro anticipates that customers who prefer the in-store experience will use the app to research specific products, and then come into stores ready to learn more and try out products with the retailer’s knowledgeable sales staff.

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Customer response to the app has been overwhelmingly positive. To quantify how positive, the Bass Pro Shops marketing team is using the analytics tools within Adobe Digital Publishing Suite to determine the popularity of various features and how different channels drive traffic to each other.

“Our customers are passionate about what they’re doing,” says Eddie A. Vering, senior art director, Bass Pro Shops. “Using Adobe Digital Publishing Suite has helped us fill a void by creating a complement to our other print and digital materials. The app increases engagement through the use of rich media and engaging digital experiences and helps customers get more involved in their outdoor lifestyle.”

Users can be sitting in a cabin or in a tree stand and have the same rich, interactive experience with no internet connection required. The app also appeals to a younger demographic that is very attractive to the retailer.

“We’re learning as we go and we’re always trying to move forward,” Vering says. “Adobe Digital Publishing Suite is letting us be as aggressively creative as we can and we’re looking forward to launching additional digital publications for our customers.”

 

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7:00 AM Permalink

Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license

Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.

Here are the details:

Circulation and Readership Continue to Grow

Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.

This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.

This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.

Adobe_DPS_Readership_Infographic_121013[1][1]

 

DPS Features Power Reader Engagement

A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.

Social Sharing

USWeekly Social Sharing USWeekly3

 

 

  • Encourage readers to share content through their social networks
  • Enable sharing across Facebook, Twitter, Pinterest and email
  • Promote subscription offers through sharing flow to drive revenue

 

 

 

Web Viewer

Washingtonian

 

 

  • Leverage web traffic to build awareness of content available through mobile app
  • Introduce high-fidelity content without needing to download and install app
  • Convert web viewers into app subscribers

 


 

 

Push Notifications 

PushNotificaitons1

PushNotifications2

 

 

  • Encourages repeat visits
  • Enables publishers to announce new issues and promote off-cycle and other related content
  • Target readers based on behavior or purchase history with customized messages

 

 

 

 

 

Free Preview

Free PreviewFree Preview2

 

 

  • Ensure readers explore your app after installation
  • Give customers immediate access to sample content
  • Convert to paid subscription through paywall

 

 

 

 

From Bill Phillips, Editor in Chief, Men’s Health, Rodale:

“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”

Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.

.folio to be Offered Under Free License

Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.

This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines  available in the .folio file format.

From Nick Bogaty, Adobe’s Head of Digital Publishing:

“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”

Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership 

Stay connected to our blog and social media channels–Facebook, Twitter, and LinkedIn–for more news about the .folio free license when it becomes available.

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6:39 AM Permalink

Turning Browsers into Buyers

It’s become the norm for some retailers to decorate for the holidays before consumers even have their Halloween decorations put away. As people browse through stores and catalogs, they’re looking for the perfect gifts and also hoping to find the best prices. Earlier we released the Adobe Digital Index 2013 Online Shopping Forecast, which predicts that in store price checking, commonly referred to as showrooming, will become the norm this holiday season.

The report found that 35% of 18 to 34-year-olds already leverage mobile devices to compare prices while in stores, well above the 22% average. So how can retailers turn these browsers into buyers? One way is by using mobile app experiences to drive increased brand loyalty.

“Mobile apps are almost twice as engaging for consumers than mobile web experiences, so many forward-looking companies are using mobile app experiences to embrace and enhance the showrooming experience,” says Brad Rencher, senior vice president, Digital Marketing Business, Adobe.

With the Adobe Digital Index 2013 Online Shopping Forecast predicting that mobile optimized retailers will transact more than 20% of their sales via smartphones and tablets, a 47% increase YoY, retailers with mobile apps are in a good position this holiday season. Here are a few examples of retailers poised for success:

Lakeland—A well-established retailer in the U.K., Lakeland offers a digital app with seasonal editorial content that features products in the context of the recipes, tips, and projects for that issue. The brand affinity created by offering customers more than just products increase the likelihood that they will purchase, and return in the future.

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Bass Pro—Within the outdoor/sporting goods category, Bass Pro delivers inspirational, lifestyle-focused content. The retailer’s digital app includes aspirational articles and sensory information for adventurous consumers, and features products in the context of a particular lifestyle. Activities that once seemed out of reach are now possible with the advice and equipment from Bass Pro.

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Boden—This fashion retailer uses its digital edition to take consumers on a journey through different locations and themes. Each section has its own style and focuses on complete looks, rather than individual items. Shoppers are immersed in each cohesive theme, and can easily shop for complete outfits already styled by Boden.

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EXPRESS—The EXPSTYLE catalog from EXPRESS takes a fun, storytelling approach. A campaign video in each issue sets the tone, and the chapters appeal to individual style preferences and looks with seasonal items that shoppers are seeking.

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Sears—The Sears Outdoor Living catalog is a visually rich app with tabs that enable consumers to easily navigate through categories. They can browse collections by style, watch videos, and expand sections for additional detail. Interactivity is used to create the catalog’s immersive, lifestyle-focused experiences.

Screen Shot 2013-12-04 at 3.04.10 PM

Lowe’s—The Lowe’s Creative Ideas for Home and Garden magazine offers a library of creative ideas, themed for the season. As consumers scroll through the sections they can tap items for more information, easily bookmark their favorite ideas, or tap a “Shop this story” link to learn more about the products featured.

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These brands understand that it is their expertise and compelling content that engages and inspires consumers, not pages and pages of products. Consumers can browse the digital apps from home, or use them to better understand products when they’re in the physical stores. Adding value to each interaction with consumers builds loyalty and increases the likelihood that when it comes time to make a purchase, for themselves or for someone on their list, they won’t bother to shop around.

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3:16 PM Permalink

Adobe’s Nick Bogaty to deliver keynote address at December 10 TAP conference

Nick_Bogaty (2)[1]

Want to learn what will propel digital magazines to the next level where they’ll deliver mass consumer adoption and even more profitability? Don’t miss keynote speaker Nick Bogaty, Head of Digital Publishing at Adobe, as he discusses the next frontier of digital publishing at the 2013 MPA Digital TAP: Technology Advancing Publishing conference on Tuesday, December 10 in New York City.

Nick will share Adobe’s insights on the user experience, conversion funnel and the best technologies the web has to offer, and how they will influence a re-imagined experience from production to distribution to content consumption.

The keynote is just the start of an immersive, day-long agenda that the MPA has pulled together that focuses on how publishers can use technology to better manage magazine content on digital and print platforms, including:

  • A showcase of the most compelling innovations of 2013 across all publishing disciplines
  • A preview of key game-changers critical to advancing your business in 2014
  • An opportunity to tap into what’s driving the evolution of magazine media and power up for the new year

Be sure to attend TAP to get the tools you need to advance your digital content strategy in 2014 and meet other agents of change who are driving the evolution of magazine media.

Register for the webinar to reserve your spot.

View the event agenda:
TAP: Technology Advancing Publishing Agenda

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8:34 AM Permalink

Congratulations 2013 Digital Magazine Award Winners

DPS_FB_12.02_2013DMAwardsLeading digital magazine producers and advertisers came together to showcase the innovation revolutionizing the publishing field for the recent 2013 UK Digital Magazine Awards.

The internationally coveted awards celebrate the best in class magazines, individuals and advertisers who fuel the sector.

A warm congratulations to the following DPS customers who received awards:

 

 

  • BBC Top Gear (BBC Worldwide/Immediate Media Co): Simon Carrington: Publisher/Manager of the Year and Motoring Magazine of the Year
  • Empire Magazine (Bauer Customer Media): Film, TV and Entertainment Magazine of the Year
  • Crash Test Drive, Peugeot (the goodfellas): Magazine Advertisement of the Year
  • TLQ (SMACK): News and Business Magazine of the Year
  • QG (UK) (Condé Nast Publications Ltd): Men’s Lifestyle Magazine of the Year

 

Learn more about the Digital Magazine Awards:
2013 UK Digital Magazine Awards

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2:55 PM Permalink

5 Things to Know Before Developing a DPS App

BobLevineDigital Publishing Suite Evangelist Bob Levine is a graphic designer and digital publishing services consultant with a primary focus on serving small to medium size businesses.


Know the Difference between Supported and Unsupported InDesign Features

You don’t have to go back too far into the past to a time when Adobe InDesign was used to produce printed output and all features were geared toward print workflows. Fast forward to today and InDesign is being used for output to multiple digital platforms (Epub, Interactive PDF, DPS, SWF) as well as print. Because of that, not every feature works with every publishing intent.

As an example, native animations, some button actions, and blend modes between interactive and static content are not supported in Digital Publishing Suite.

Understand the Concept of Overlays

All interactivity for DPS is added as an overlay which sits on top of static content no matter what the stacking order is in your InDesign document. Because of that I’ve found myself pointing out “they’re called overlays for a reason.”

In other words, you can’t put static content on top of interactivity. There are of course workarounds – either include the static content in your interactive content or convert it to interactive content.

Dual Orientation is All or Nothing at All

While it may look like magic on an iPad, having two orientations for your folio is not magic. It involves creating two layouts for every article. Think carefully about whether it adds anything to the experience for the reader since not only does it involve extra work, it also can double the file size of your folio.

You Must Have Access to a Mac

While the production of a folio can be done on either Mac or Windows, the actual process of building and submitting the app must be done on a Mac. This is an Apple requirement, not Adobe’s so be prepared. And finally, speaking of needing a Mac…

Apple iTunes App Store Requirements

This can’t be emphasized enough. It’s their ball and their bat so they make the rules for the game. The biggest thing to be aware of is that glorified PDFs, that is apps that have little or no interactivity in them, will be rejected for being too book-like. Things to include to minimize rejection risk:

  • Slideshows
  • Scrolling Content
  • Animations
  • Audio and video

In short, keep it engaging for the user. Also, when submitting your app, avoid the book category and don’t use book terms such as table of contents, page, PDF, and of course, book.

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11:29 AM Permalink

Webinar Recording – Accelerate Revenue with DPS Consumer Marketing Tools

Marketing Tools Wbnr Recap_ScreenshotOn November 21st, Adobe hosted a webinar on the powerful consumer marketing tools available within Adobe Digital Publishing Suite to accelerate readership and purchase – and drive revenue for your publications. Join us for a replay of the webinar below for a look at key things you can do to deepen engagement and accelerate revenue from your customers.

In the webinar, Bridget Roman, product marketing at Adobe, and Colin Fleming, Adobe digital publishing evangelist, explored the DPS consumer marketing tools being used by innovative publishers to drive engagement, circulation and revenue. These tools enable publishers to:

  • Offer freemium content with tools for converting readers into subscribers
  • Harness the power of your readers’ social networks
to increase content reach
  • Monetize your web traffic by embedding a high-fidelity version of your magazine
  • Keep your readers coming back for more with custom push notifications

The webinar also looked at industry metrics highlighting successes seen in digital circulation and reader engagement, in addition to case studies of titles that have integrated consumer marketing tools into their digital strategies with excellent results—including The Washingtonian and People.

The webinar received an “excellent” rating by over 50 percent of attendees; be sure to access the webinar recording below for a look at how to use these tools to drive your business forward.

Watch the webinar recording:
Accelerate Revenue with DPS Consumer Marketing Tools

Learn More

Read the white paper:
Best practices for driving readership with Adobe Digital Publishing Suite

Watch the videos:
Best Practices for Driving Readership with DPS, Part 1
Best Practices for Driving Readership with DPS, Part 2

Visit the Driving Readership section of DPS Developer Connection site:
Driving Readership

 

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11:31 AM Permalink

GIE Media sees engagement times of more than 2 hours per month with Digital Publishing Suite

Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from print to digital to reach key decision makers in B2B industries.

It was this acknowledgment that led them to select Adobe Digital Publishing Suite to create an interactive app that gives readers access to a highly engaging educational experience.

Thanks to immersive editorial and advertising content and access to highly informative analytics, GIE boasts reading sessions of up to 45 minutes, with multiple sessions per month with their app. This growth represents a 300% increase in engagement after transitioning from PDF replicas to the DPS interactive platform.

Chris Foster, President and COO of GIE Media, says, “Our biggest problem with flipbook magazines was the inability to track who was reading what, how many times they were opening it, how long they were in it and what article they were reading. With interactive app development, that went away completely. We can track everything.”

GIE has experienced similar successes when using DPS to reimagine advertisers’ print ads for the digital space. As readers spend more time engaging with the enhanced content, advertisers enjoy benefits including elevated viewership and click through rates, creating an entirely new revenue stream for GIE.

Watch the video to see how adopting Digital Publishing Suite has helped GIE Media drive down publishing costs while increasing reader engagement and advertising revenue.

Watch the video:
B-to-B Publisher GIE Media Sees Engagement and Revenue Explode with DPS

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8:00 PM Permalink

Top Gear Sees 300% Increase in Engagement with Transition to DPS

TopGear_3AppsWhen you publish the biggest car magazine in the world, you want a digital edition as high-tech and feature-rich as the cars it showcases. That’s why Immediate Media chose to work with Digital Publishing Suite to create the digital edition of BBC Top Gear magazine. In addition to being able to leverage the print workflow, DPS lets the publisher add a range of interactive features, including 30-second videos, animations and HTML widgets.

BBC Top Gear magazine has been the United Kingdom’s best-selling car magazine since it launched twenty years ago. The television show of the same name has an estimated global audience of 350 million viewers in 170 countries. The venerable motoring franchise has evolved from a forum for evaluating test-driven cars into a multimillion-dollar global business that spans print, television, the Internet, merchandise and live events.

Simon Carrington, publisher of Top Gear, says, “Cars move and make noise and our audience expects our digital edition to reflect that interactivity. With Adobe Digital Publishing Suite we’re able to include dynamic, interactive content that car aficionados love as part of the overall digital edition experience.”

So far, the results have been impressive. Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.

Read the case study:
Immediate Media Co for BBC Worldwide: BBC Top Gear magazine Driving engagement

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9:07 AM Permalink

Chantal Kolber, Director of Digital Advertising at Wolters Kluwer to Headline 2013 Seybold Going Digital Conference

We are excited to announce that Chantal Kolber, Director of Digital Advertising at Wolters Kluwer, will be headlining the 2013 Seybold Going Digital Conference in Philadelphia on Wednesday, December 4.

Wolters Kluwer Health is a leader in the medical journal transformation to digital. As a publisher of hundreds of journals for professionals in the medical, nursing, and allied health fields, the company has evolved its print and online journals with access to rich digital app editions of the journals published on the iPad using Adobe Digital Publishing Suite, Enterprise Edition.

This year’s Going Digital conference will focus on what is practical, achievable, and important in digital publishing. The day will be filled with solid news, views, information, and tools publishers need today (and tomorrow) to plan, create, implement, manage, and monitor successful digital publishing initiatives and projects.

Learn more and register for the conference:
2013 Seybold Going Digital Conference

Read the case study:
Wolters Kluwer Health: Medical journal transformation

Watch the video:
Wolters Kluwer: Transformation of a global medical publisher

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12:33 PM Permalink

Ready to accelerate your readership and revenue? Attend our webinar and read the Driving Digital Readership white paper

You’ve created your immersive and beautiful digital magazine and delivered it to the Newsstand, but now what? If you’re ready to take your digital magazine strategy to the next level, be sure to check out our jam-packed white paper that focuses on all of the consumer marketing tools available within Adobe Digital Publishing Suite. You’ll learn how to:

*   Offer freemium content with tools for converting readers into subscribers
*   Leverage the power of your readers social networks
*   Monetize your web traffic by embedding a high-fidelity version of your magazine
*   Keep your readers coming back from more with custom push notifications
*   And much more

Read the PDF here:
Best practices for driving readership with Adobe Digital Publishing Suite

 

Plus, don’t miss the free, one-hour webinar on Thursday, November 21 at 9am PST where all of these topics—and more—will be covered! You’ll learn firsthand how and why to use these features and see terrific examples of how publishers are using them today.

Register for the webinar to reserve your spot!

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4:09 PM Permalink

Webinar Recording: Forrester Research, Inc. shows how to drive downloads for your app

Your mobile or tablet app will only make an impact if customers can find and download it. View a report and one-hour on-demand webinar by guest speaker Thomas Husson from Forrester Research to learn how to put your mobile app into more hands. With these expert tips and strategies, you will discover new ways to promote your app more effectively.

In this recording and associated report, you will learn new ways to increase the awareness and discoverability of your app—both through your own channels and in mobile app stores. To dive deep into best practices, join us to explore case studies of successful brands and learn how they are succeeding in driving downloads.

In this on-demand webinar and report, you will learn:

  • Best practices to drive awareness of your mobile or tablet app
  • Marketing strategies for app promotion – both in app stores and in your own channels
  • Expert tips to drive downloads from case studies of successful companies
  • Trends across industries and verticals from Forrester Research

Access the webinar recording link:

Learn from Forrester Research, Inc, how to drive downloads for your app

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9:00 AM Permalink

Video: Sotheby’s International Realty drives ROI with Sales Enablement App

We’ve blogged in the past about leading global luxury real estate network, Sotheby’s International Realty, which equips its affiliates with a sales enablement app built with Digital Publishing Suite. Today, dive deeper into the Sotheby’s International Realty story through a short video that shows how the firm is using its Anthology app to enable agents with the latest interactive sales material – and how it drives ROI in the process.

Sotheby’s International Realty has over 13,000 sales associates in its network and needed to enable distribution of the most up-to-date sales enablement content to their affiliates. The app, Anthology: The Collection of an Extraordinary Brand, not only encapsulates everything that Sotheby’s International Realty does from a marketing perspective, but helps drive down publishing costs and enhance its direct ROI. View the video below to discover the story of the Anthology app, as well as how adopting Digital Publishing Suite has helped differentiate Sotheby’s International Realty within the industry as an innovative leader.

Watch the video to learn more:

Sotheby’s International Realty: Driving ROI with Sales Enablement App

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2:48 PM Permalink