House & Home Magazine Wins Canada’s Tablet Magazine of the Year Award

House & Home

We don’t often report on magazines outside of the US, but when one comes along that really gets our attention, we have to spread the word. The Canadian National Magazine Awards Foundation recently announced that Canadian House & Home was the winner the 2012 National Magazine Award for Tablet Magazine of the Year. The foundation specifically highlighted March 2012′s The Color Issue, but every issue of this magazine is interesting, inventive and takes full advantage of the DPS features that enable an immersive, interactive experience.

What the National Magazine Award judges had to say about House & Home: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”

Be sure to check out our recent Ad of the Week video that highlights the June 2013 issue of House & Home, sponsored by Buick, that seamlessly weaves editorial and advertising content throughout the app.

Download House & Home

Watch the House & Home Ad of the Week video

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1:24 PM Permalink

Ad of the Week – Buick in House & Home

By Teresa Demel

Buick

Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.

Buick uses Digital Publishing Suite to connect with readers in the following ways:

  • It features the Buick Verano in the context of an article on understated luxury, using buttons and multistate objects/slideshows to provide detail on Buick’s luxurious features
  • Buttons and multistate objects allow readers to change the color of the interior and exterior of Buick Verano so they can see which color best fits their style
  • Auto-play video show readers the smooth driving experience of the Buick Verano
  • Web overlays link to the Buick website, allowing readers to further research the car before heading into the dealership

Download House & Home magazine from the iTunes store

Watch the Ad of the Week – Buick in House & Home video on Adobe TV

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10:53 AM Permalink

On-demand Webinar: See how Remy Cointreau Accelerates Sales Revenue with Apps

Webinar

 

Increasingly, companies and organizations are using apps to communicate with their internal teams, engaging them with the information needed to complete the job. Especially true for sales organizations, apps allow sales representatives to showcase products in one-to-one sales conversations, view price lists and have the information at their fingertips to close the deal.

Learn how spirits distiller Remy Cointreau equips its sales team to drive results with tablet apps produced with Adobe Digital Publishing Suite. Join us for a one-hour, on-demand webinar to learn from Alexandre Page-Relo, chief information officer of Remy Cointreau USA, and see how mobile apps allow the company to convey product information, interactively and effectively, to prospects and customers.

Read more about the eSeminar, and register to view the on-demand recording

 

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10:52 AM Permalink

Vanity Fair brings its iconic title to the iPhone with DPS

Vanity Fair iPhone app

We’re thrilled to announce that Vanity Fair has launched the iPhone version of its publication using Digital Publishing Suite. With its signature mix of pop culture, business, politics, and fashion, the magazine is now available to readers in an on-the-go format, specifically formatted for iPhone 5, iPhone 4/4S, and iPhone 3GS. The iPhone edition follows the successful launch of the brand’s iPad edition and enhances the content of the print magazine with videos, photos, slideshows, interactive infographics and more – to engage readers.

In a nod to Liberty magazine, which first launched its reading times in the August 6, 1927 issue, Vanity Fair is the first publication to sort its mobile app’s content by reading time, categorizing the magazine’s features in a table of contents broken down by “Short,” (five minutes) “Medium,” (5-10 minutes) “Long” (10 minutes or more) reads, and “Everything Else.”

The result is a beautifully formatted iPhone app that engages Vanity Fair’s audience with its signature content – produced from print assets for the smartphone screen size—using Adobe Digital Publishing Suite and Adobe Experience Manager.

Be sure to download the September issue and be sure to spend 10+ minutes reading the “long” cover story featuring the late Princess Diana.

Vanity Fair for the iPhone

Learn more:

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9:37 AM Permalink

App of the Week – Lowe’s Creative Ideas

By Teresa Demel

Lowes

Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. I love finding DPS apps that use interactivity to provide instructional content. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.

In this app of the week video, I show how Lowe’s Creative Ideas uses DPS:

  • Scrolling frames, buttons, and multistate objects allow readers to tab through one instruction at a time
  • Video overlays show DIY projects in action
  • Nav-to buttons, overlaid on a map, allow readers to jump to a topic that interests them most, rather than reading linearly

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1:40 PM Permalink

JWTIntelligence iPad App brings to life trends intelligence with interactivity

By: Sonia Sawhney

JWT   JWT

Marketing and communication brand, JWT, brings vast intelligence to life on the tablet with the launch of the JWTIntelligence iPad app. Recognized for provocative thinking, JWT inspires ideas beyond brand, category, and consumer conventions by converting cultural shifts into opportunities.  The JWTIntelligence iPad app, made with Adobe Digital Publishing Suite, presents emerging opportunities to enable business gains, and makes decades of trends research and analysis available on tablets.

As a source for reference, entertainment, reflection, or inspiration, the app enables JWT to share trends research and analysis in a consolidated format on the iPad. In a recent press release, Ann Mack, Director of trendspotting at JWT revealed: “For the first time, JWTIntelligence has consolidated our trends research and analysis into a rich and robust package for the ipad.” Built with Adobe Digital Publishing Suite, the app is a true product of successful collaboration within JWT.

Now available as a free download to JWT employees, clients, members of the media and purchases of JWT’s annual report, the app brings JWTIntelligence’s trends content to life.

The app features:

  • JWT’s interactive “10 Trends for 2013 and Beyond” made available with interactive components, worldwide trends and expert insights
  • “100 Things to Watch” in a clickable grid exploring the latest developments in a variety of sectors
  • Updated data, analysis, and rich content served in vibrant formats with videos and images.
  • Shortcuts to JWT’s reliable trend reports and daily updates

Lear more about the JWTIntelligence iPad app in the recent PRWeb press release

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10:16 AM Permalink

App of the Week – Esquire Weekly

By Teresa Demel

Esquire Weekly

During Esquire’s May 2013 presentation at the Adobe Digital Publishing Summit, Mark Mikin, Mobile Editions Editor, announced Esquire Weekly, a first-of-its-kind weekly tablet edition of a monthly magazine. It features original stories by Esquire’s best writers and it’s free to digital subscribers.

David Granger, Esquire’s Editor in Chief, had this to say about the launch of the weekly:

“The Weekly will be a mix of all the things we do in all of Esquire’s various forms of expression. We’ve got Esquire’s editor at large A.J. Jacobs contributing an advice column of a type none of us has ever seen. We’ll tap our best contributors to Esquire.com—like Charlie Pierce and Josh Ozersky and Stephen Marche and the rest—each issue. Esquire magazine’s writers and editors will opine on and celebrate the things we get enthusiastic about. There’ll be some funny stuff. And we’ll toss a piece of ambitious writing into the mix each issue.”

I chose this as an app of the week because I wanted to share how a leading publisher is using DPS to deliver supplemental content in between monthly issues to keep subscribers connected to their brand.

In this app of the week video, I show:

  • The segmented custom storefront that allows readers to easily find weekly issues
  • The way in which the magazine is organized with one article per section, making the content easily digestible.
  • How Editor A.J. Jacobs crowdsources content from readers through social media, and uses a web overlay to integrate his Twitter account with the article

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12:29 PM Permalink

Time Inc. launches Entertainment Weekly on iPad

Publication uses Free Article Preview to pique reader interest before purchase

Last week, Time Inc. launched Entertainment Weekly on the iPad, allowing readers to immerse themselves in the publications’ new interactive tablet format. Using Digital Publishing Suite, the title engages readers with interactivity – through video, animations, slideshows and more – allowing the brand to bring to life the celebrities, TV shows, movies, music and books it covers.

Entertainment Weekly   Entertainment Weekly

 

In order to drive reach, readership and revenue for its content, Entertainment Weekly uses the Free Article Preview feature from Release 26 of Digital Publishing Suite. Upon opening the app, readers are greeted with a designed custom storefront that displays issues for browsing and purchase – all merchandised in the look-and-feel of the Entertainment Weekly brand. Readers can then download specific articles that the publisher marks as “free” in order to preview and sample selected content before purchasing.  Free Article Preview allows Entertainment Weekly to pique reader interest with free content, and then when a reader swipes to a non-free (“protected”) article, he or she is presented with a prompt that encourages purchase or subscription. This way, readers can “try before they buy”, and Entertainment Weekly can drive greater readership and revenue.

Learn more about the Entertainment Weekly iPad app through the links below.

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1:08 PM Permalink

Oakland Museum of California app brings the Golden State to life

OMCA

With the new Oakland Museum of California app – produced with Adobe Digital Publishing Suite and available for iPad, Android and Kindle Fire –members and museum guests can keep up-to-date with museum news, as well as the stories behind the museum’s gallery exhibits. Serving as an enhancement to the institution’s print magazine publication, the OMCA app includes videos, slideshows, and interactive components that help bring the Golden State’s culture and history to life.

The app enables visitors to get a taste—in a fun and sophisticated way—for what’s new in the museum after a recent transformation. “Producing the magazine tablet app was one of the many aspects of the Oakland Museum of California’s promotional campaign supporting the re-opening of our Gallery of California Natural Sciences and the culmination of the Museum’s multi-year, $63 million transformation,” notes Kelly Koski, Associate Director, Communications and Audience Development, Oakland Museum of California. “Members and visitors alike have expressed excitement about the app.”

Utilizing videos and galleries, OMCA shares recent updates in the app using an interactive format, and also highlights upcoming exhibitions.  The added value of audio, video, and photographic elements, distinguishes the tablet app from the print edition with added engagement.

In addition, positive feedback from members and visitors about the app has helped guide the strategic direction that the Oakland Museum of California has planned for their digital edition. With new folios in the app planned for three times a year, OMCA is planning to time these updates with new issues of the print magazine. Green Members—members who receive only digital correspondence from the museum—have expressed special enthusiasm for the tablet edition. With this feedback and success as a foundation, the museum is also exploring additional opportunities to bring its publication to smartphones.

Built by Diablo Custom Publishing, in the most recent Oakland Museum of California app, you will find:

  • Exclusive photo galleries of behind-the-scenes content
  • Interactive and custom illustrated maps around the Lake Merritt neighborhood
  • Upcoming exhibitions and a preview of what’s to come at OMCA

Download the app from the iTunes App Store, Google Play, or Amazon to learn more.

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1:59 PM Permalink

App of the Week – The Washingtonian

By Teresa Demel

Washingtonian

Digital Publishing Suite is not just for big publishers. This week, we are featuring The Washingtonian, a monthly magazine that serves the Washington D.C. area. This magazine covers arts & culture, entertainment, business and politics for the D.C. area. According to an interview with David Van Voorhees, Digital Development Manager, DPS allowed the small publishing company to go digital in a short amount of time, provide fun content for its readership, and drive new revenue.

Watch the app of the week video to see DPS interactivity in action:

  • An audio overlay allows readers to simultaneously read about local musician Wale as well as hear a sample song from his latest album
  • Photo slideshows of food flesh out restaurant reviews
  • Slideshows of award-winning architecture bolster the story on notable homes

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3:54 PM Permalink

Discover how Adobe deploys Digital Publishing Suite

Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.

Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.

In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.

Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.

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9:55 AM Permalink

20% Increase in Renewal Rates is a Game Changer for Martha Stewart Digital Business

What’s making the biggest impact on Martha Stewart Living Omnimedia’s digital publishing business? According to Rich Fontaine, Sr. Vice President, Consumer Marketing, it’s increases in renewal rates among print subscribers who sample the publisher’s digital editions. Rich discusses why print subscribers who have taken advantage of free access to the digital edition are renewing at a 20% higher rate than those who haven’t, and how 80% of those who renew are migrating from print-only to print/digital bundle and are paying more for it. Learn more about MSLO’s digital business and how new digital publishing strategies are creating higher margins and lower customer acquisition costs.

Watch the video here

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4:27 PM Permalink

Catch a Replay of Webinar for Business Media Publishers

Bridget Roman and Colin Fleming from the DPS team recently presented a one-hour seminar to members of the ABM, the Association of Business Information & Media Companies, that focused on reducing production costs and generating revenue with digital magazines. If you are a business publisher who is considering moving from a PDF version of your magazine to a highly engaging, interactive reading experience, but are worried about the added staff, budget and training that might be involved, watch this webinar to learn how you and your existing team can seamlessly get up and running with Adobe Digital Publishing Suite. You’ll learn how DPS delivers highly efficient workflows, ensures streamlined production that keeps costs in check and offers extensive in-app marketing tools that will help generate meaningful revenue. Inspirational real-life examples from other business publishers are shared.

Watch the video recap here:

ABM Webinar: Reduce Production Costs and Generate Revenue with Digital Magazines

 

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2:56 PM Permalink

Last chance to enter 2013 DPS Awards

Adobe & AdWeek

Last chance to be showcased as a 2013 DPS Awards, presented by Adobe and Adweek candidate and the chance to be featured in Adweek and on www.adobe.com! You could also win a trip to New York City for Advertising Week, and many more prizes.

All entries for the DPS Awards are posted on the Talent Gallery, here.

Learn more about the DPS Awards at www.dpsawards.com and don’t miss this last chance to be a candidate. The deadline for posting is July 22, 2013.

Check out the competition, appreciate your peers’ work and get appreciated. We’re seeing more than 150 registrations—including entries from E! Entertainment News, OTL Magazine and Levi’s.

Good luck!

DPS Awards DPS Awards DPS Awards

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10:34 AM Permalink

Release 27 Now Available

New Features include Pinterest, GPS, and Free Article Preview with Metering
By Teresa Demel

Today, we’re pleased to announce the latest release of Digital Publishing Suite – Release 27 – is now available. With support for Pinterest, device GPS integration and Free Article Preview with Metering, the latest features in Digital Publishing Suite are designed to help you drive awareness of, interest in, and revenue from your publications. In addition, we have refined Folio Producer Service so that you can streamline and accelerate production.

New features that are now available, in release 27, among others:

  • Social Sharing through Pinterest
  • Device GPS Integration
  • Free Article Preview with Metered Content
  • Copy Folio

For a full list of features available in release 27, visit Bob Bringhurst’s Help Site, What’s New in this Release.

 

Pinterest Added to Social Sharing
Socially sharing images has become mainstream, and DPS apps lend themselves to this medium since they are often well designed with striking visuals. In addition to existing social sharing functionality, you can now allow readers to share the image of an article page on their Pinterest boards. Their followers can be hooked in by great visuals and subsequently experience the interactive and informational content in your app, such as recipes, infographics, fashion, and home improvement techniques. The goal with this feature is to increase the reach of your content through your readers’ social networks. With this capability, corporate publishers can drive brand awareness and magazine and newspaper publishers can develop new readership. Available for iPad and iPhone.

The following visuals illustrate the flow of the Pinterest reading experience in DPS.

  1. A reader shares the image of an article page from the app and posts it on her Pinterest page.
  2. Her follower clicks on the Pinterest image.
  3. Once the image is open, she clicks on “Visit Website.”
  4. After clicking, readers can experience interactive article content on device or in the Web Viewer.

 

Device GPS Integration
Mobile readers are exactly that: mobile. Your consumers are reading content on the bus, at home, and at work, in different geographies and locations. You may need to deliver different types of content to people based on location. GPS integration allows you to deliver targeted content through integration with GPS location data from the device.  Available for iPad and iPhone.

Consider the following use cases:

  • Promotional Entitlement Banner Enterprise customers can place a geo-specific promotional banner in the custom store or library. For example, if you’re sponsoring an event in Los Angeles, you can promote a free folio to each attendee in LA by showing a targeted banner. When users click on the banner, they can enter login credentials and be entitled to the folio. This allows you to connect with the audience and capture data from attendees. Once attendees download the folio, they remain entitled to it after they leave Los Angeles. The geolocation does not change the content that they are entitled to, but only changes the banner that they see in the custom store or library.
  • Region-specific folios  If you have a sales enablement app, you may want to entitle sales team members to region-specific content, such as lists of pricing, regional distributors, and retail locations. For example, your U.S. sales team will see a different set of folios in their library from the Latin America sales team. As in the use case above, if a rep downloads a folio from the U.S. and then travels to Latin America, the folios downloaded in the U.S. will still be available on her device. Requires custom store or library.
  • Region specific article or ad  The first two use cases cover GPS integration with the custom store or library. In this use case, you can change content within the article based on geography. For example, you may have an article on farmers markets, and want to provide HTML content on local markets. In the case of an advertisement, GPS integration allows you feature local vendors to help drive regional sales. In the image below, the advertiser is a European railroad company that has different travel agents in each U.S. city.

 

Free Article Preview with Metered Content
In our last release, we enabled Free Article Preview, allowing publishers to pique reader interest by providing selected free articles in a folio, and offering upsell or subscription prompts once consumers click on a protected article. Previously, articles were either designated as “free” or “protected” in the Folio Producer Service. As promised in Colin Fleming’s Release 26 video on Free Article Preview, you can now set up an additional content type — “metered” — and define a certain number of articles available for free to engage readers before encouraging them to purchase premium content. Once readers encounter the paywall, convert them into buyers with subscription and upsell prompts.

The following images show samples of metered content and upsell prompts.

 

 

Copy Folio
In release 27, production staff can also streamline the production process and improve collaboration with new Copy Folio functionality. With this feature, you can copy an entire folio to your account using one-click access from the Folio Producer Service, eliminating the need to copy and rebuild a folio article-by-article. Production staff can insert content, including editorial and advertising, from content contributors and agencies more easily with this streamlined Copy Folio workflow. In addition, you can automate folio copying with access to the Copy Folio API. Watch the Copy Folio video from Colin Fleming on Adobe TV.

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9:00 AM Permalink