September 16, 2014
Adobe is excited to have been recognized as a Leader in the 2014 Garnter Magic Quadrant for Mobile Application Development Platforms research report. The Gartner Magic Quadrant is a go-to resource for an objective perspective on technology markets. We feel being recognized as an industry leader—based on both “completeness of vision” and “ability to execute” —is the kind of validation that makes our team proud.
We know that companies increasingly need to develop mobile apps for a variety of uses. A Mobile App Development Platform (MADP) brings order and control to the potential chaos of app development. Whether teams create immersive brochure, sales enablement, or magazine apps with video and interactivity, or utility apps with custom functionality, like mobile bookings or ecommerce —they still want to retain control. They want to ensure consistent customer experiences, efficient content management, and measureable results. That’s where a MADP comes into play.
Digital Publishing Suite (DPS) is a key component of Adobe’s MADP. DPS allows companies to create content-rich apps that immerse users in interactive experiences. The more engaging and compelling apps are —the more effective they are. But the cost of apps doesn’t start and stop with initial development. Updates are constant and can be costly. So DPS integrates with content management systems, like Adobe Experience Manager, making it possible for marketers to update content themselves —saving time and money. Plus, with built in dashboards and integration with Adobe Analytics, DPS delivers valuable insights that lead to smarter decisions.
We’re proud that DPS is changing the way companies engage with customers, communicate with investors, and empower their employees and sales teams.
To read Gartner’s full report, click here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
August 25, 2014
Comscore just released its US Mobile App Report confirming that mobile apps now dominate content consumption: “Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.” Check out the report here.
While mobile users obviously spend a lot of time in their social, radio and news apps, they are also spending time in a wide range of other apps that are important to them – whether at home, in the office, or in the class room. It has been great to watch app usage expand to include content such as the NFL Buffalo Bills app which is driving an entirely new fan experience both inside and outside the stadium. And a terrific app from Audi that is helping its dealers and customer stay ahead of the curve with an interactive product experience app.
Visit the DPS gallery on Behance to see more examples of mobile apps.
April 1, 2014
This post originally appeared on Adobe Conversations. Posted by Adobe’s Mark Garrett, Executive Vice President and CFO.
Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year. As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.
The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.
The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.
Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.
January 13, 2014
The theme for this release is consumer marketing! With this latest version, marketing teams can drive even greater brand and editorial engagement. There is a lot in this version for marketers to like and learn about. Let’s quickly cover the highlights.
The new HTML Welcome Screen is a great tool for savvy marketers who are looking for new and compelling ways to promote content and gather data within their application. For example, consumer marketing teams at magazine publishers could use the Welcome Screen to promote a free issue, support log-in to digital content or encourage subscription purchase by promoting special offers. Enterprises could make use of the welcome screen to orient users to their app, encourage account creation or capture data such as an email address. Because the Welcome Screen is custom built using HTML, it can take on the look and feel of the brand and display any content the market team deems important to their marketing, sales and editorial strategies.
Before we move on, a few more details about the Welcome Screen important to know. First, the Welcome Screen is only available for iOS apps on iPhone or iPad. Second, it only displays on first launch of an application (after download or re-installation).
Need more information? Check out the video on Adobe TV.
Now, on to the next feature: Targeted Push Notifications
In-app push notification has been a consistent, high performing marketing tool within DPS for quite a while. Whenever a publisher or brand makes use of an in-app push notification, there is usually a corresponding increase in the number of issues downloaded.
Ultimately, what makes a push notification work even harder is its ability to target a specific communication to a specific “segment”. With DPS version 29 you can now send a unique communication to a pre-configured segment, without a lot of backend work or support from your analytics team. Want to send an in-app notification to all users who have iOS devices? Now you can. Want to communicate with only iPad or iPhone users? Send a push notification specifically to users by device. Want to encourage laggard users to open your app? Now you can send a push notification to any user who has not engaged with your content in the last thirty days.
For more information on enhancements to targeted push notification, check out the video on Adobe TV.
Streaming Audio and Video
Another new feature that allows readers to get to your content even faster is support for streaming audio and video. It is no longer necessary to embedded multimedia files in your folio. This in turn reduces file size and improves download times.
Plus, if you don’t have to embed your multimedia content in the app you have more flexibility to keep your video and audio content fresh and your app highly engaging.
For more information, check out the video on Adobe TV:
There are many other new features and enhancements within version 29, including App Builder improvements, new sharing behaviors and Web Viewer improvements. For full details, check out the DPS R29 release notes.
January 8, 2014
Forbes Insights Report reveals apps strengthen connections with customers and are driving internal efficiencies
Increasingly, consumers expect the ability to retrieve information on-the-go with tablet and mobile devices. To further explore these trends in mobile marketing, we’re releasing today a new report about apps that examines how marketers are integrating them as a key part of the marketing mix. Produced in conjunction with Forbes, the new report The Connected Marketer: How Apps are Engaging Customers, Partners and Employees, surveyed top-level decision makers in large organizations and found:
- Apps are on the rise. Of companies with customer-facing apps, 78%, report increases in their mobile app audiences over the past year.
- Use of customer-facing mobile apps is seen as a post-sale loyalty strategy. 31% of respondents say that customer-facing apps have the greatest impact when maintaining loyalty post-purchase.
- Internal apps are driving efficiencies. More than two-thirds of executives report the number of end-users of their internal apps has grown over the past year; they see apps playing greater roles in facilitating sales, communication and training processes.
- In-app analytics represent opportunity. 44% of respondents attempt to measure metrics within the app such as content views and number of downloads. However, marketers are not yet focusing on user-interface metrics such as analysis of navigation through the app, pathing or length of time spent with the app in large numbers yet –an area that represents opportunity for marketers to gain further insight into their customers.
As marketers seek to create stronger connections with their customers and employees they should:
- Have marketing step up to the task. In a majority of cases, both external and internal apps are developed within the organizations—mainly with the assistance of IT, and internal designers/developers. Because IT plays mainly a supporting role – and given marketers’ focus on the customer – app publishing is a role that marketers are uniquely qualified to step up to.
- Implement unique content to attract users. Apps require more than simply scaling down a website to fit a smaller screen. Sixty-eight percent of all the respondents say they are offering exclusive content that cannot be found elsewhere. A majority of those who have seen the number of mobile app users increase, 60%, attribute that to the fact that they are making more exclusive content available through the apps.
- Analyze metrics to create a compelling experience. According to the report, the ability to design user-friendly interfaces and to keep end-users interested and returning to the app was seen as the biggest challenge for marketing executives. Since only 44% of marketing executives look at metrics from their app, they should use a data-driven approach to gain further insight into their customers and optimize the user experience.
- Get the word out across channels. Use both your own and third-party marketing channels to drive downloads of your app. Sixty-nine percent of companies rely on their company’s website to get the word out to customers about their apps. Another 58% employ email as another means of advertising availability of apps (58%). Other strategies include search engine marketing (36%), Facebook notifications (35%) and app store marketing (35%).
Two Adobe customers are mentioned in the report as case studies of successful companies using app marketing.
For nine years, Raymond James Financial has published Worthwhile, a quarterly aimed at high net worth clients and the most popular of all its client communication pieces. In 2013, the firm decided to use Digital Publishing Suite to supplement the printed quarterly with a digital edition, expanding its reach and allowing financial advisors to custom-brand it for their clients. Clients can email their advisor or go directly to their website from the Worthwhile app. The result has been a deeper engagement with clients and increased customer loyalty. “The digital edition brings financial advisors and clients closer together,” says Cameron Diehl manager of advisor productivity and marketing strategy at Raymond James. “It keeps advisors’ names in front of their contacts who can then email the advisor or go to their website directly from within the WorthWhile app.”
Another example is Sotheby’s International Realty, the global luxury real estate network whose Anthology app has replaced the printed brochures it used to distribute to its nearly 700 sales affiliates around the world, and which were often out of date as soon as they were printed. In contrast, its iPad sales enablement app provides up-to-date information to its affiliates and includes interactive features such as slideshows and videos. Best of all, the ﬁrm has seen direct ROI as a result of the app—in addition to the $1 million a year it saves by using a tablet app instead of print collateral.
January 7, 2014
Senior Marketing Leaders Across Geographies and Industries Select Adobe Digital Publishing Suite to Engage Stakeholders with Apps
After making great strides in the publishing industry over the past few years, Adobe is proud to announce that Digital Publishing Suite is now also powering mobile app production for some of the world’s best-known brands. Given its rapid uptake, DPS has become the professional standard for quickly and cost-effectively creating tablet and smartphone apps to help companies engage customers, employees, and other stakeholders through digital channels.
“If you’re a senior marketing leader looking to engage audiences on tablets and smartphones, Digital Publishing Suite offers your team the opportunity to create apps that look amazing for much less than native app development,” says Nick Bogaty, Head of Digital Publishing, Adobe. “It’s exciting to see the many ways brands and organizations are using Digital Publishing Suite to produce apps that quickly engage their customers and employees with compelling content on popular mobile devices.”
Industry leaders producing public-facing apps to drive brand engagement, launch products, and strengthen relationships with consumers include Arsenal FC, Audi of America, Bass Pro Shops, Ball State University, Buffalo Bills/NFL, Casa/JWT (a WPP company), Celebrity Cruises, Deloitte Consulting LLP, Lowe’s, Raymond James Financial, Syracuse University, UCLA Anderson School of Management, University of Notre Dame, and more.
“With Adobe Digital Publishing Suite, we very quickly created a high-quality app that showcases our cruising destinations with rich images and interactivity,” said Lisa Z. Kauffman, vice president of marketing at Celebrity Cruises. “The app makes it fun and easy for customers to interact with our brand and explore our cruise ships and destinations, resulting in more engaged customers and an increase in bookings. Best of all, because we rely on Adobe for the app and technology infrastructure, we can focus our attention on creating compelling travel marketing content.”
In addition to public facing apps available through mobile marketplaces, many global brands are also creating and updating sales enablement and internal communications apps using DPS. These apps are made available internally through a corporate intranet or mobile device management solution or through restricted distribution capabilities to specific external audiences. Customers engaging their employees and affiliates through these private apps include Remy Cointreau, Sotheby’s International Realty, and Specialized Bicycle Components.
“Using Adobe Digital Publishing Suite, we produced a sales enablement app and made it available to our reps through private publishing,” said Alexandre Page-Relo, global chief technology officer for Remy Cointreau. “Now, our sales reps always have up-to-date sales sheets, product information, and sales calculators in an interactive format, right at their fingertips. The return on investment of not having to print materials that are quickly outdated has been phenomenal.”
December 10, 2013
Latest DPS stats show rapid growth in circulation and readership; .folio file format to be offered under free license
Adobe made two exciting announcements today. First, circulation and readership metrics associated with digital magazines continue to climb rapidly, showing more proof that reader adoption of digital magazine content on devices continues to take off. Following on this momentum, Adobe has also announced its plans to aid expansion of the digital publishing industry by providing the .folio file format technical specification at no charge.
Here are the details:
Circulation and Readership Continue to Grow
Back in June 2013, Adobe announced that cumulative downloads of publications to DPS apps on mobile devices had reached 100 million. In the six months since that announcement, we’ve continued to see rapid growth and are excited to share that the cumulative number of DPS downloads is now 150 million.
This increase in circulation correlates directly to the solid gains we’re seeing in readership of DPS apps. In a year-over-year comparison from October 2012 to October 2013, DPS data shows that publishers have added more than three times as many unique monthly readers to their digital editions. Plus, the content in DPS is really grabbing and keeping their attention. Our data shows that subscribers are now spending an average of 50 minutes per month in DPS apps.
This growth in circulation, readership and engagement are clear indicators that digital magazines are creating opportunities for magazine publishers to transform their business by generating readership around the world and attracting high value advertisers.
DPS Features Power Reader Engagement
A large part of what is fueling this growth is a set of consumer marketing tools built into DPS. Social sharing, web viewer capabilities, push notifications and free preview of content are being successfully used by commercial publishers to engage new readers and increase subscription sales through app discovery, immediate access to content and timing and placement of purchase offers.
- Encourage readers to share content through their social networks
- Enable sharing across Facebook, Twitter, Pinterest and email
- Promote subscription offers through sharing flow to drive revenue
- Leverage web traffic to build awareness of content available through mobile app
- Introduce high-fidelity content without needing to download and install app
- Convert web viewers into app subscribers
- Encourages repeat visits
- Enables publishers to announce new issues and promote off-cycle and other related content
- Target readers based on behavior or purchase history with customized messages
- Ensure readers explore your app after installation
- Give customers immediate access to sample content
- Convert to paid subscription through paywall
From Bill Phillips, Editor in Chief, Men’s Health, Rodale:
“Marketing of our content is critical to our business and we trust Adobe to continually deliver innovations to DPS that make it easy for us to grow our base of digital readers. The ability to deliver free previews of each issue introduces potential subscribers to our magazine in a meaningful way and this functionality is an important key to increasing circulation and revenue.”
Be sure to check out our white paper designed to help publishers take full advantage of DPS consumer marketing features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion.
Adobe has also announced that it will publish the technical specification for the .folio format under a free license in the first quarter of 2014. The .folio file format has become the de facto standard for highly interactive digital publications. Because of the fast growth of the digital publishing industry, and the increase in marketplaces that want to leverage .folio, Adobe believes that the industry is better served through the licensing of the .folio specification.
This is exciting news for our commercial publishing customers who will be able to extend their content through a variety of marketplaces that accept the .folio file format specification. Publishing to .folio as a universally accepted digital publishing file format will allow magazine publishers to more efficiently produce digital content for mobile devices by eliminating the need to create and publish interactive, digital content in multiple, individual proprietary file formats supported by each unique marketplace. Newsstands and marketplaces that accept the license for the .folio file format specification will be able to create their own native viewers capable of displaying digital magazines available in the .folio file format.
From Nick Bogaty, Adobe’s Head of Digital Publishing:
“Adobe has a long tradition of creating and supporting open file formats to enable content publishing and distribution. PDF was instrumental to the advent of desktop publishing and document sharing, and our work in Web standards, including HTML5, has advanced what’s possible to do on the Web and in mobile apps. We are thrilled to make .folio available for free use to accelerate the growth of digital magazines and other publications.”
Read the press release here: Latest Adobe Stats Show Rapid Growth in Digital Publication Readership
September 17, 2013
By Sonia Sawhney
The judging is complete and winners have been announced for Adobe & Adweek Digital Publishing Awards! Congratulations to Dan Marcolina of Marcolina Design, Inc. for receiving the Best Mobile App award and Fernando Carreira of the goodfellas for the Best Mobile Ad award. The winning entries used Adobe Digital Publishing Suite to develop ingenious, inventive, and effective apps and ads for tablets.
The Adobe & Adweek Digital Publishing Award recognizes the most innovative mobile ads and apps that reflect imaginative thinking, awesome creativity, and design acumen. This year’s winners truly harnessed the power of Digital Publishing Suite to create compelling experiences for consumers.
Entries were judged on originality of concept, execution of creative elements, and inventive use of interactive components to enhance understanding and engagement with content. The four judges on this year’s panel were:
- Joe Zeff, President, Joe Zeff Design
- Josh Klenert, Director of User Experience and Design, The Huffington Post
- Nick Mrozowski, Executive Creative Director, Adweek
- Carol Wells, Design Director, Adweek
Best Mobile App Award
Dan Marcolina of Marcolina Design, Inc. snagged the Best Mobile App Award, partnering with Rick Smolan of Big Data book. The winning app, The Human Face of Big Data, is an innovative app with enhanced stories bringing the Human Face of Big Data to life. Exploring the world from a new lens, this pioneering app is a seamless blend of interactive elements and groundbreaking ideas encapsulated into a digital journey. As we shared in the past, it’s no question that this is an award-worthy app. The Human Face of Big Data app transcends expectations with thought provoking concepts and extraordinary imagery woven into a truly seamless tablet experience.
Check out The Human Face of Big Data in the DPS Showcase Gallery to learn more.
Best Mobile Ad Award
Fernando Carreira of the goodfellas partnered with ALmapBBDO to bring home the Best Mobile Ad award. Fake Ad, the iPad ad for Bradesco Seguros, used Digital Publishing Suite to bring advertising to life on the tablet. As readers swipe across the screen, the advertisement’s car follows the direction leading to a crash. The interactivity embedded in this ad revolutionizes the way advertisers connect with readers by telling the story: “unexpected events happen without warning. Make a Bradesco car insurance plan.” The unexpected yet remarkably effective advertising racked up votes with this year’s judges to take home the Best Mobile Ad Award.
Experience Fake Ad in the DPS Showcase Gallery to learn more.
This year’s winners receive prize packages including:
- Trip to NY for Advertising Week + guest
- One Super Delegate conference pass to Advertising Week (Sept 23-27, 2013)
- Honored at Reception during Advertising Week (Monday, September 23)
- Winning entry featured as an insert in Adweek iPad edition digital publication
- One year Adobe Creative Cloud membership (estimated value $600)
- One year subscription to the Adweek iPad edition digital publication
- A ticket to 2014 CLIOS Awards
Explore the Adobe & Adweek Digital Publishing Awards:
- Best Mobile Ap Award Winner: The Human Face of Big Data – Dan Marcolina of Marcolina Design, Inc.
- Best Mobile Ad Award Winner: Bradesco Seguros Ad – Fernando Carreira of the goodfellas
September 15, 2013
We’re pleased to announce the latest release of Digital Publishing Suite. The new features in Digital Publishing Suite will help draw audiences into your content and deliver deeper engagement with your publications and brands.
New features available in the latest release of DPS include:
- Support for iOS 7
- Mobile Safari Web Viewer
- Out-of-the-box push notification service
- Standardized metrics for the digital publishing industry
- Device camera integration
- Schedule Folio Availability date
Let’s take a deeper dive into these key features.
Support for iOS 7
Anytime Apple comes out with a new mobile iOS version, it’s big news. iOS 7 is no exception. The expected release of Apple’s newest mobile operating system later this week, combined with the latest release of DPS, will allow you to build apps that fully comply with iOS 7 design guidelines that make use of translucency and motion. On both the iPad and iPhone, DPS supports standard UI elements provided by iOS 7 that revolve around light color icons and text as well as dynamic effects.
One important item to note – with the release of iOS 7, Adobe DPS is dropping support for iOS 5. This means that any apps built with the newest release of DPS will not run on iOS5. For more details on this issue please read the technical brief.
Now, let’s take a quick look at how the same app built in the newest release of DPS looks on iOS 6 as compared to iOS 7. The new iOS 7 UI on the right makes use of light blues and grays in both the icons and the text. Additionally, apps built with the newest release of DPS for iOS 7 will now display the Apple status bar at the top of the iPad or iPhone.
Publishers can continue to take advantage of custom designed slot icons in the folio view status bar. These labels can now be more easily localized and the horizontal spacing between the icons is controlled by the OS and automatically changed based on the number of configured icons – both leading to decreased production time.
Also new to iOS 7 are actionable slots. An icon and its label are only visible when a slot is in use. For example, if a folio has not been downloaded into the application, the viewer icon in the status bar at the bottom of the app is not visible.
Once the .folio is downloaded into the app, the viewer icon appears in the mustache of the application.
Once an issue is opened, the viewer icon in the status bar automatically turns light blue.
DPS will now support AirDrop, which allows readers to share content with people near them. DPS will also natively support sharing through email, Twitter and Facebook. Additionally, Pinterest has been added as a custom sharing activity. To take advantage of these native social sharing channels, readers will need to enter their credentials into the iOS settings in order for the Twitter and Facebook icons to appear in the activity sheet. If they have not done this prior to sharing, DPS will prompt them to do so.
Mobile Safari Web Viewer
The newest release of DPS has significantly simplified sharing and receiving shared content on a mobile device. Recipients can open shared articles with one click access to content in the new Mobile Safari Web Viewer (iPad only). When the reader receives a shared article on their iPad, she can now immediately begin reading without having the application or full issue downloaded to her device.
DPS now also supports the iOS Smart App Banner at the top of the shared article. If the app is already installed on a user’s device, tapping the banner launches the app and the reader can continue reading the full issue (if entitled). Also new to DPS is a persistent call-to-action or promotional banner at the bottom of the app which encourages the reader to get the app if it isn’t already installed. Tapping the promotional banner intelligently takes the reader to the app’s entry in the App Store.
Lastly, the Mobile Safari Web Viewer also supports paywall capabilities which allow the publisher of content to set a threshold of how many articles can be read at no cost before a reader is asked to purchase the issue.
Adobe Push Notification Service
Within DPS you can now take advantage of integrated, customizable text notifications. This allows you to notify readers or customers of new content within your application (iOS devices only). Built into DPS, you no longer have to integrate with a third-party push notification service to alert your audience of new content through push notifications. Push notifications can dramatically increase the number of issue downloads and should be used as much as possible by publishers of content.
Tapping on a text notification on a device launches the application that contains the new content. Additionally, you can now measure customer reaction to push notifications, including the number of readers who opt-in to receive push alerts and how many times an app launches as a result of text notification.
Audience Standard Metrics for Publishing Industry
Digital Publishing Suite now includes access to new industry-standard audience metrics. These analytics are the result of work done with the MPA – The Association of Magazine Media and other key publishing stakeholders to define and deliver a consistent set of metrics that support the initial set of industry recommended engagement metrics.
DPS now enables publishers to measure the total number of tablet readers per issue, total number of sessions per issue, average amount of time spent per reader per issue, and average number of sessions per reader per issue, using an industry-wide, agreed-upon methodology across digital magazine editions. Read more about the audience standard metrics included in DPS or download the methodology document that describes how these audience standard metrics are captured, calculated and presented in DPS.
Other analytic improvements include a new analytics portal user interface as well as the addition of almost 20 new reports to the portal, including the ability to track content views by mobile devices, and social sharing of articles and folios.
Last but not least, within Adobe Site Catalyst you can now track authors or advertisers associated with an article so that publishers can better measure which author or advertiser is driving the greatest article views within an issue.
Device Camera Integration
A fun new feature added to DPS allows your readers to use the device camera (iOS only) to take photographs within your app and either feature photos within your content or store them in the camera roll. Readers can put a branded overlay on top of the picture taken with the device camera or chosen from the library. They can then share the photo with friends through external social sharing channels or by leveraging sharing functionality within app.
Schedule Folio Availability Date
Adobe continues to focus on streamlining production and making it even faster for publishers and businesses to get their apps to market. Within DPS you can now streamline content production time and cost with new Schedule Folio Availability date functionality. Define a specific date and time to publish folio content to the DPS Distribution Service, eliminating the need for production staff to manually push new content live. In addition, you can access and set Schedule Folio Availability date information programmatically in the Folio Producer API.
This wraps up what is new in Digital Publishing Suite. For more information on the newest features and enhancements in DPS, be sure to check out the Digital Publishing Suite Developer Center. And if you’d like inspiration from your peers, check out the new Digital Publishing Suite Showcase Gallery.
Get started using the newest release today.
Adobe is excited to announce that four standard audience metrics—as defined by the magazine industry—are now available directly from within Digital Publishing Suite.
Adobe has been actively participating in the DESI project—the Digital Editions Standardization Initiative—led by the MPA (the Association of Magazine Media) and supported by a task force made up of leading publishers, the American Association of Advertising Agencies (4As) and other technology providers. This group has come together with the common goal of creating accurate and consistent industry-wide benchmarking of digital editions for publishers and the advertising community. These metrics will allow publishers to establish even greater value inherent to their digital content and major brands to factor digital editions into their advertising strategies with accelerated confidence.
The first challenge the task force faced was determining definitions for and a common way of calculating the initial set of recommended metrics established by the MPA last year. The result–mission accomplished.
Now, four new metrics, sanctioned by the DESI task force and certified by AAM (Alliance for Audited Media), have been added to an already rich set of analytics data included in DPS Professional and Enterprise editions.
Publishers now have access to:
- Total number of tablet readers per issue
- Total number of sessions per issue
- Average amount of time spent per reader per issue
- Average number of sessions per reader per issue
Publishers have the option to provide these audience metrics to AAM and give visibility to agencies and advertisers.
To further support DESI, Adobe has created a methodology document that explains how the metrics in DPS are being calculated and presented. It will help publishers—big and small—navigate the standard audience reports within DPS and provide insights to other digital publishing platform providers who would like to integrate these metrics into their platform. Read it now.
Adobe’s customers are excited about this advancement.
“Adobe’s announcement marks a welcome first step towards an industry standard for measuring digital magazine issues,” said Rory O’Flynn, executive director of digital research at Time Inc. “It’s critical for the industry to speak about consumer behavior in a common language, so we can have more constructive conversations about the value of our digital content.”
The DESI project is still going strong and Adobe is looking forward to providing additional standardized audience and engagement metrics for the publishing industry in the future. The MPA’s Ethan Grey, SVP of Digital Strategy and Initiatives, talks about next steps for the task force:
“We are continuing the task force process. One of the things that has been fruitful is that all industries are represented–the agencies and brands, all major publishers, and tech providers. The task force serves the purpose of prioritizing and surfacing what is coming up day-to-day and the feedback flows directly into this task force. We’ll continue to determine what the ‘biggest bang’ things are that we can deliver on.”
Learn more about the standardized audience metrics in DPS.
- Read the press release
- Watch digital publishing evangelist, Colin Fleming, overview the new audience standard metrics
- Read the DevNet article to learn more about implementing these features and how to use the methodology document
September 13, 2013
Magazine, business, education and special interest apps are all part of this curated collection, which is designed to highlight the most engaging and informative apps pushing the envelope of mobile app design.
The new gallery includes videos, screenshots, interactivity, and details on the creative aspect of the apps as well as links to the apps themselves. And because this is a curated gallery, we will be highlighting new apps as they come online, so you can come back and see what is new on a regular basis.
Take a look at the amazing apps in our gallery today and let us know what you think in the comments below! We’re very excited to launch it, and look forward to hearing what you think about it.
September 6, 2013
Earlier this year, the National Committee of Royal Inauguration invited all Dutch citizens to send in their dream for the future of the nation. All entries have been judged by a professional jury of prominent Dutchmen. A selection of 300 inspiring dreams have been bundled in the Book of Dreams. The first copy has been offered to the Dutch King and Queen today at the Royal Palace. As of today 06:00pm, the paper version is available free of charge for all households in the Netherlands and the Carribean part of the kingdom.
The digital, interactive version of the Book of Dreams, created with Adobe Digital Publishing Suite, is also available free of charge for all inhabitants of the Netherlands and the Caribbean part of the Dutch kingdom. Along with the paper version, iPad, iPhone and Android tablet users can read the book on their phone or tablet.
The digital version of the Book of Dreams contains additional interactivity like enlarged display of photos, additional video and photo materials, and a unique video of the inauguration of King Willem Alexander on April 30, 2013. The digital interactive edition of the Book of Dreams has been developed at the request of the National Committee of Royal Inauguration and published by publishing house Nieuw Amsterdam. The Dutch mobile software developing agency The Saints is responsible for the creation of the digital version, using Adobe’s Digital Publishing Suite.
August 12, 2013
We don’t often report on magazines outside of the US, but when one comes along that really gets our attention, we have to spread the word. The Canadian National Magazine Awards Foundation recently announced that Canadian House & Home was the winner the 2012 National Magazine Award for Tablet Magazine of the Year. The foundation specifically highlighted March 2012’s The Color Issue, but every issue of this magazine is interesting, inventive and takes full advantage of the DPS features that enable an immersive, interactive experience.
What the National Magazine Award judges had to say about House & Home: “The tablet edition of this venerable title oozes planning and creativity and is an enhancement not just of a magazine, but a media brand. Well executed, this is way more than a print product in digital form. It’s an excellent melding of medium and message that takes full advantage of its tablet form while enriching the House and Home experience with vibrant colours, immersive options and e-commerce convenience. Bright, gorgeous, immersive, fun, integrated, detailed, thoroughly thought-out.”
Be sure to check out our recent Ad of the Week video that highlights the June 2013 issue of House & Home, sponsored by Buick, that seamlessly weaves editorial and advertising content throughout the app.
July 25, 2013
Publication uses Free Article Preview to pique reader interest before purchase
Last week, Time Inc. launched Entertainment Weekly on the iPad, allowing readers to immerse themselves in the publications’ new interactive tablet format. Using Digital Publishing Suite, the title engages readers with interactivity – through video, animations, slideshows and more – allowing the brand to bring to life the celebrities, TV shows, movies, music and books it covers.
In order to drive reach, readership and revenue for its content, Entertainment Weekly uses the Free Article Preview feature from Release 26 of Digital Publishing Suite. Upon opening the app, readers are greeted with a designed custom storefront that displays issues for browsing and purchase – all merchandised in the look-and-feel of the Entertainment Weekly brand. Readers can then download specific articles that the publisher marks as “free” in order to preview and sample selected content before purchasing. Free Article Preview allows Entertainment Weekly to pique reader interest with free content, and then when a reader swipes to a non-free (“protected”) article, he or she is presented with a prompt that encourages purchase or subscription. This way, readers can “try before they buy”, and Entertainment Weekly can drive greater readership and revenue.
Learn more about the Entertainment Weekly iPad app through the links below.
July 15, 2013
New Features include Pinterest, GPS, and Free Article Preview with Metering
By Teresa Demel
Today, we’re pleased to announce the latest release of Digital Publishing Suite – Release 27 – is now available. With support for Pinterest, device GPS integration and Free Article Preview with Metering, the latest features in Digital Publishing Suite are designed to help you drive awareness of, interest in, and revenue from your publications. In addition, we have refined Folio Producer Service so that you can streamline and accelerate production.
New features that are now available, in release 27, among others:
- Social Sharing through Pinterest
- Device GPS Integration
- Free Article Preview with Metered Content
- Copy Folio
For a full list of features available in release 27, visit Bob Bringhurst’s Help Site, What’s New in this Release.
Pinterest Added to Social Sharing
Socially sharing images has become mainstream, and DPS apps lend themselves to this medium since they are often well designed with striking visuals. In addition to existing social sharing functionality, you can now allow readers to share the image of an article page on their Pinterest boards. Their followers can be hooked in by great visuals and subsequently experience the interactive and informational content in your app, such as recipes, infographics, fashion, and home improvement techniques. The goal with this feature is to increase the reach of your content through your readers’ social networks. With this capability, corporate publishers can drive brand awareness and magazine and newspaper publishers can develop new readership. Available for iPad and iPhone.
The following visuals illustrate the flow of the Pinterest reading experience in DPS.
- A reader shares the image of an article page from the app and posts it on her Pinterest page.
- Her follower clicks on the Pinterest image.
- Once the image is open, she clicks on “Visit Website.”
- After clicking, readers can experience interactive article content on device or in the Web Viewer.
- Read the updated article on the DPS DevNet: Integrated Social Sharing with Digital Publishing Suite
- Watch Colin Fleming’s video of Pinterest social sharing on Adobe TV.
Device GPS Integration
Mobile readers are exactly that: mobile. Your consumers are reading content on the bus, at home, and at work, in different geographies and locations. You may need to deliver different types of content to people based on location. GPS integration allows you to deliver targeted content through integration with GPS location data from the device. Available for iPad and iPhone.
Consider the following use cases:
- Promotional Entitlement Banner Enterprise customers can place a geo-specific promotional banner in the custom store or library. For example, if you’re sponsoring an event in Los Angeles, you can promote a free folio to each attendee in LA by showing a targeted banner. When users click on the banner, they can enter login credentials and be entitled to the folio. This allows you to connect with the audience and capture data from attendees. Once attendees download the folio, they remain entitled to it after they leave Los Angeles. The geolocation does not change the content that they are entitled to, but only changes the banner that they see in the custom store or library.
- Region-specific folios If you have a sales enablement app, you may want to entitle sales team members to region-specific content, such as lists of pricing, regional distributors, and retail locations. For example, your U.S. sales team will see a different set of folios in their library from the Latin America sales team. As in the use case above, if a rep downloads a folio from the U.S. and then travels to Latin America, the folios downloaded in the U.S. will still be available on her device. Requires custom store or library.
- Region specific article or ad The first two use cases cover GPS integration with the custom store or library. In this use case, you can change content within the article based on geography. For example, you may have an article on farmers markets, and want to provide HTML content on local markets. In the case of an advertisement, GPS integration allows you feature local vendors to help drive regional sales. In the image below, the advertiser is a European railroad company that has different travel agents in each U.S. city.
- Read the DPS DevNet Article: Getting Started with the Geolocation API
- Watch Colin Fleming’s video on GPS Device Integration.
Free Article Preview with Metered Content
In our last release, we enabled Free Article Preview, allowing publishers to pique reader interest by providing selected free articles in a folio, and offering upsell or subscription prompts once consumers click on a protected article. Previously, articles were either designated as “free” or “protected” in the Folio Producer Service. As promised in Colin Fleming’s Release 26 video on Free Article Preview, you can now set up an additional content type — “metered” — and define a certain number of articles available for free to engage readers before encouraging them to purchase premium content. Once readers encounter the paywall, convert them into buyers with subscription and upsell prompts.
The following images show samples of metered content and upsell prompts.
- Read the updated article on Adobe DPS DevNet: Free Article Preview
In release 27, production staff can also streamline the production process and improve collaboration with new Copy Folio functionality. With this feature, you can copy an entire folio to your account using one-click access from the Folio Producer Service, eliminating the need to copy and rebuild a folio article-by-article. Production staff can insert content, including editorial and advertising, from content contributors and agencies more easily with this streamlined Copy Folio workflow. In addition, you can automate folio copying with access to the Copy Folio API. Watch the Copy Folio video from Colin Fleming on Adobe TV.