Posts tagged "News"

DPS: Over 100 Million Digital Issues Served

By Teresa Demel

100 Million Downloads Delivered

Adobe Digital Publishing Suite has reached a major new milestone: over 100 million cumulative folios downloaded since we first launched DPS in March 2011. The hockey stick growth curve in digital downloads confirms that mobile readership on tablets and smartphones is on the rise. According to a Pew Research Report released this month, one third of American adults own a tablet. There is no denying that this is the time for brands and publishers to reach their audiences on tablets and smartphones.

We are not just seeing a rise in magazine and newspaper readership on mobile devices, but also significant growth in corporate adoption of Digital Publishing Suite. The number of companies using DPS to accelerate their mobile marketing has increased 30% in the last six months alone. This is due to continued innovation in DPS, which allows companies to drive readership, commerce, and customer loyalty.

DPS was originally designed to support publication of magazines such as Martha Stewart and National Geographic to tablet devices.   Because of the versatility of the platform, brands are increasingly publishing event applications, customer communications, brand loyalty magazines and digital catalogs to mobile devices.

The adoption and acceptance of mobile devices and digital publishing is undeniable. The DPS team is proud to help our customers deliver beautiful and meaningful content to mobile readers and consumers.

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1:16 PM Permalink

Indie Publishers: We Want Your DPS Awards Entries!

During Independent Publisher Week, Adobe and Adweek are searching for those indie publishers who have created a digital version of their magazine or run amazing ads within those digital magazines to be considered for the Digital Publishing Awards. We’ve seen a couple, including entries from Artribune, an app for the iPad from Italy, and TLQ, a debutante iPad app targeted at global thought leaders. Check out these amazing apps.

Artribune             TLQ

We know there are more out there!

Don’t be shy to upload your entries to Behance and be awarded for the most innovative ad that has run in an Adobe Digital Publishing Suite app and the most innovative app, developed with Adobe Digital Publishing Suite. All entries are due July 22, 2013 and the two winners will be showcased in Adweek’s iPad edition and on Adobe.com. The winners will also be flown to New York and honored during Advertising Week. Learn more at www.dpsawards.com.

Submit your entry today. Or “appreciate” (That’s a “like” on the Behance site) the entries that you think deserve to win. The entries with the most appreciations will be considered as a finalist – so appreciate now! All entries should be tagged with “Adobe DPS” and posted on the Adweek Talent Gallery at talent.adweek.com.

We look forward to seeing your best ads and apps!

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11:11 AM Permalink

Bonnier’s Dagens Nyheter wins Tablet Publishing Category in 2013 European Digital Media Awards

DMA

Dagens Nyheter

With more than 100,000 weekly downloads and 90,000 digital subscribers, the tablet edition of Sweden’s daily newspaper, Bonnier/Dagens Nyheter, has the largest circulation of morning newspapers in Sweden.  We’re excited to announce that the tablet edition, built with Digital Publishing Suite, took home first place in the Tablet Publishing Category at the 2013 Digital Media Awards presented at the Digital Media Europe Conference.

Dagens Nyheter for tablets, like the printed version of the newspaper, features sections like Sports, News, Weather, etc. With slideshows, video, audio clips, and graphics, the tablet publication leveraged Adobe Digital Publishing Suite to captivate readers with fresh and engaging daily content. As a leader in the digital space and early DPS adopter, Dagens Nyheter is the only DPS based morning newspaper distributed to readers across the country.

Exclusive to the tablet edition, the daily newspaper features special issues and stories. Focusing on interactivity to capture readers and allow them to truly experience the story, Dagens Nyheter is able to provide an experience beyond just text on a page. Divided into chapters, they were able to retain the authentic feeling of reading a newspaper, but presented in a digital format.

Congratulations to Bonnier/Dagens Nyheter for first place at the 2013 European Digital Media Awards! Experience the daily stories on your tablet and learn more:

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9:00 AM Permalink

Storify Recap from Day 2 at Digital Publishing Suite Summit

What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:

  • Sotheby’s International Realty
  • Renault
  • JPMorgan Chase
  • Stryker Orthopaedics
  • J. Walter Thompson/Casa
  • Forrester Research
  • And many more…

In case you missed out on yesterday’s Traditional Publishing session, get your updates here:

Below is the Storify recap of social media conversation from today’s Corporate Publishing   Summit. Check back soon to see more highlights and recaps from the event.

 

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3:12 PM Permalink

Adobe Digital Publishing Summit Recap

By Teresa Demel

DPS Summit

Yesterday, leaders in the digital publication of magazines and newspapers converged at 82 Mercer in New York City to share successes, best practices, and challenges with their peers. Adobe shared some metrics on digital publishing, announced the launch of the Digital Publishing Awards, and then opened the stage so our customers could share their stories with the audience.            

Declan Moore

Declan Moore, National Geographic

Our customers, including independent and global publishers, discussed marketing, advertising, analytics, and content strategies with one another.  While the conversation was varied and broad, I noticed a few key takeaways:

  • Successes: It is obvious that publishers are seeing many forms of success in mobile publishing. At the same time, the industry is in its nascent stages. The victories that publishers are experiencing are hints at what is to come.
  • Marketing: DPS has provided a framework to help publishers drive in-app marketing, and publishers are using the tools in varied and creative ways to drive readership.
  • Advertising: Because interactive advertising in DPS publications is still young, publishers are defining the pricing model and how it differentiates from other types of ad placement.
  • Analytics: Now flooded with data about their publications, each publisher needs to carefully select the metrics about the publication that reflect its goals

Digital Publishing: Defining Success

Top Gear Results

Our publishers shared their successes along many metrics: revenue, readership, retention, and cost savings.

  • Top Gear readers spend more time reading the interactive DPS publication than they did with the PDF replica.
  • National Geographic sees a higher renewal rate (74% – 78%) and a younger demographic in digital than in print, indicating a growing audience from its digital offerings.
  • Martha Stewart also has a younger audience, and it is also more affluent and more satisfied with the platform.
  • Interweave Publishing  is able to publish Sockupied, its digital-only publication for a mere $7,000 per issue, providing lucrative margins in digital.

Marketing Techniques: Driving Digital Readership

Several publishers shared techniques and opportunities for pulling more readers through the purchasing funnel. They are gaining new readers with teaser content using First Issue Free and Free Article Preview. They use the custom storefront to promote content to new readers. For example, Martha Stewart not only promotes issues of the downloaded title, but also uses the custom storefront to promote other MSLO titles and Martha Stewart apps, such as Martha Stewart CraftStudio

Martha Stewart Living

While gaining new readership is important, several publishers stressed the importance of retaining existing readers. According to National Geographic’s Declan Moore and Hearst’s Sharon Bailey Romano, today’s readers expect to see new content constantly streamed into the app, rather than a monthly cadence. Romano reminded publishers to inform subscribers about next month’s issue to entice them to return. In addition, existing readers love back issues of content.

Advertising: What is Next?

The brands and advertisers that have experimented with interactive ads in digital publications have proven that they can reach new creative heights and captivate readers.

  • Adobe VP of Digital Media Danny Winokur showed ads that I have featured in the ad of the week video series, including Jaguar, REI, and Levi’s Made & Crafted. Each ad allows readers to play with the ad, learn about the product, and shop.
  • Wolters Kluwer medical journals allow medical companies to tell a richer story through advertising. In Chantal Kolber’s example, an ad for multiple sclerosis therapy included a before and after video of a woman who had undergone treatment – illustrating the effectiveness of the drug through a compelling story.

In the Advertising panel, Bullett Magazine’s Jack Becht argued that DPS ads are playing in a new space – differentiated from print and online ads. They can easily function as a digital storefront that allows readers to shop, as in the Levi’s Made & Crafted ad.

Interactive Ad Panel

While publishers are happy to embrace digital advertisements, the pricing models are still being defined.

  • Wired charges extra fees based on levels of interactivity.
  • Bullett only accepts interactive advertising in its publication, and the Bullett team operates as a creative studio for brands.
  • Wolters Kluwer bundles all print and digital advertising, and charges more for the standard advertising package.

Analytics: The Data that Matters

As Sean Bumgarner, Design Director for Platforms and Devices at Condé Nast stated, “We have troves of data. The question for editors is what do you want to know, and how do you measure success?” Condé Nast has discovered through its Site Catalyst account that analytics can be used to understand reader behavior and define content and layout strategy. They learned that readers read a publication from front to back, and that audience accumulation closely mirrors print. This indicates that the way readers experience DPS publications is more similar to the print experience, rather than the online experience.

Conde Nast

Regarding content strategy, Golf Digest uses analytics to identify the most popular content and focus its strategy on that content. The “Swing Series” in Golf Digest uses the image sequence feature in DPS to allow readers to view and control a professional golfer’s swing. When Golf Digest realized the popularity of this feature, the publisher spent more time focusing on and highlighting the feature.

This stimulating conversation shows that publishers are thinking creatively about how to use DPS to maintain a progressive business. While there are still debates about advertising rates, measurement tools, and best practices in marketing, all of our customers agreed that it is important to be active in the mobile space to stay on the cutting edge of publishing.

Stay tuned! We will post videos of the Digital Publishing Summit over the next few weeks. In addition, you will soon be able to download the Digital Publishing Summit app from the iTunes store.

 

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6:23 AM Permalink

Storify Recap from Day 1 at Adobe Digital Publishing Summit

That’s a wrap for Day 1 at Adobe Digital Publishing Summit! Today we heard from National Geographic, Martha Stewart Living Omnimedia, Wolters Kluwer, Hearst Magazines, Daily Mail, The New Republic, and many more speakers from companies & brands. Everyone in the room was pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.

To highlight some social media conversation and highlights from today’s traditional publishing session, explore our Storify recap below. Stay tuned throughout the week as we continue to bring you more!

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2:22 PM Permalink

Digital Publishing Awards

AdWeek

Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.

From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.

AdWeek Talent Gallery

Submissions to the DPS Innovation Awards will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery

 

Awards

Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.

Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!

For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.

We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.

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7:05 AM Permalink

Latest Release Drives Readers through Purchasing Funnel

The newest features in Adobe Digital Publishing Suite enable publishers and organizations to drive readership, consumer purchase, and customer loyalty.  Available today, the latest features of DPS are designed to entice readers toward purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android.

 

Embed Publications within Websites

Web View of Adobe Inspire Digital Magazine

Web View of Adobe Inspire Digital Magazine

Many of our customers use the social sharing feature in Digital Publishing Suite. Once an article has been shared to a social network such as Facebook or Twitter from within the DPS app, readers can experience DPS articles in a web view (through what is officially known as Content Viewer for Web). Social sharing has proven valuable in helping our publishing and corporate partners reach a wider online audience and ultimately drive digital uptake of content. If you have not yet experienced the social sharing web view, view a video of social sharing that we released last year.

We have now taken this one step further. Publishers and brands can introduce new readers to your mobile publication by embedding it into your website.  The highly designed mobile reading experience can be replicated online in the context of your branded website, taking advantage of web traffic to generate awareness of high value mobile content.  In order to drive purchase of mobile content showcased on your site, you can designate specific articles as free, set up metered paywalls, and even create a web-only folio with articles designed specifically for online viewers. Watch Colin Fleming’s video, Embed Publications within Web Sites.

 

Free Article Preview on iPad

Readers can choose to preview an article

Readers can choose to preview an article

Publishers can set up a paywall after readers view several articles

Publishers can set up a paywall after readers view several articles

Last release, we launched the “First Folio Free” feature. Publishers use this feature to give first-time readers immediate access to the most recent issue, allowing them to “try before they buy” and enticing them to make subsequent in-app purchases of additional issues or a subscription.

Free Article Preview on iPad gives publishers more options to convert browsers into buyers. Instead of offering an entire free folio, you can pique readers’ interest with selected free articles and encourage them to purchase the folio by displaying teasers or upsell prompts for additional premium content. Watch Colin Fleming’s video on Free Article Preview to see the full experience, as well as how to set it up paywalls associated with the free articles.

 

iPhone 5 Support

iPhone 5 with 4” Rendition

iPhone 5 with 4” Rendition

The iPhone 5 provides more real estate for publishers to deliver an improved reading experience.  That extra space provides easier navigation within the app and full screen video without letter boxing. Content built for iPhone 4S and below will still appear as letterboxed on the iPhone 5.

 

PDF Content on Android

Android

Reduce authoring costs and improve the reader experience with new support for PDF content on Android devices. By building PDF content for Android and iOS devices, publishers can reduce authoring costs and folio file sizes, and therefore download times. Not only can readers access content sooner, but they can also scale content using pinch and zoom. During the design and preview stages of development, publishers can now view PDF content on Content Viewer for Desktop.

Watch Colin Fleming’s video, PDF Content on Android.

 

Updates to Analytics

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics in Site Catalyst

Web Viewer Analytics: As the web viewer becomes more integral to the DPS experience, analytics are following suit. Analytics for web viewer is available with a Site Catalyst account so that publishers can understand how many readers are viewing content via web viewer, which content is the most popular, and how often each type of overlay was started.

Track Preview: In order to understand the impact of Free Article Preview, Site Catalyst in DPS allows publishers to find out how many readers are previewing content, which articles are most frequently previewed, and the number of purchase conversions driven by free articles.

Completed Article Analytics: Which articles hold readers’ attention until the end? Now, DPS Site Catalyst customers can find out how many readers read a full article. In addition, publishers can find out if readers are using the Table of Contents to discover articles and move around the issue.

For a complete listing of all Site Catalyst data available in DPS, read the Adobe® SiteCatalyst Digital Publishing Report Guide

This blog post only scratches the surface on the latest features available in Digital Publishing Suite. View more detailed information on the following DPS sites:

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8:54 AM Permalink

Join us at the Adobe Digital Publishing Summit

Adobe Digital Publishing Summit

Today, we’re excited to announce that registration is open for the Adobe Digital Publishing Summit – the marquee gathering of companies & brands pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.

Join us and other senior-level publishing and marketing executives in New York City on May 14-15, 2013 to hear firsthand from leading brands how they’re accelerating their business through tablet and mobile apps. Be inspired with compelling creative and case studies of marquee apps produced using Adobe Digital Publishing Suite. And take advantage of networking opportunities to connect with digital publishing thought leaders and innovators.

The Adobe Digital Publishing Summit spans two jam-packed days – including a full day on May 14 for magazine/newspaper publishers and continuing on May 15 for corporate publishers, brands and educational institutions.  Speakers include luminaries from the world’s leading brands, including:

May 14 – Traditional Publishing May 15 – Corporate Publishing
  • National Geographic
  • Martha Stewart Living Omnimedia
  • Wolters Kluwer
  • Hearst Magazines
  • Daily Mail
  • The New Republic
  • And many more…

 

  • Sotheby’s International Realty
  • Renault
  • JPMorgan Chase
  • Stryker Orthopaedics
  • J. Walter Thompson/Casa
  • Forrester Research
  • And many more…

RSVP today to secure your seat for one of the Summit days – only a limited number of seats are available for senior level executives from the general public.

 

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10:06 AM Permalink

Are Digital Magazines For Real?

Earlier this week, Adobe Digital Index released the State of Mobile Benchmark, an analysis of the latest Internet browsing trends in mobile device OS and manufacturer as well as insights around the transition in the digital publishing industry to mobile apps. We’re excited to report that the data showed that purchases of digital content published by Adobe Digital Publishing Suite have reached an all-time high: 80 percent of content consumed in February was paid for in the form of a subscription or purchase of a single issue. That’s a 15 percent increase in paid-for content over the last 12 months. Further, digital magazine subscriptions now outsell single issues three to one.

Subscription

What’s more, the number of weekly issues delivered by Digital Publishing Suite has been steadily climbing for the past two years – ninety million issues have been downloaded to-date.  There’s no reason to expect this trend to end.

What is the big take away? Consumers are buying digital magazines at an ever-increasing pace.  We’re at the point where digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars. People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.

Digital magazine growth is also being driven by new devices coming onto the market. According to a February 21, 2013 article in the Economist, with the introduction of the iPad in 2010, “the market had its first electronic device that could replicate and even enhance (with features like video) the curated, tactile experience of a magazine.” The introduction of the iPad Mini last November added more momentum.

Therefore, it is no surprise that The State of Mobile Benchmark report indicates that tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS.  As more devices come in market, readers are voraciously consuming content –  from their favorite TV show totheir favorite magazines and newspapers  – on devices.

And of course, consumers want their choice of devices. While tablet usage continues to skyrocket, smartphone apps are starting to also contribute to overall readership. The State of Mobile Benchmark report also indicates that 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.

Smartphone

For publishers this means content ought to be available to readers whenever and wherever they are and ready for any device. Even if readers don’t always have their tablet with them, they’ll most likely have a smartphone.  We’ve found that reading behavior is dictated by device so publishers need to give readers an opportunity to engage with content regardless of circumstance – at home, at work, on the go. And that’s key

 

Engagement Drives Revenue

Additionally, smart use of interactivity has been shown to increase reading times and deeper engagement with content.  Case in point. Top Gear a leading UK publisher recently switched from a PDF replica publishing platform to DPS and found that engagement times with their content grew dramatically due to increased interactivity built into their issues.

InteractiveIssues

This in turn has driven greater purchase of content with a sixty percent increase in paid download, eighty percent increase in single issue purchase and 165% increase in subscription revenue.  Publishers are able to monetize content on devices,  unlike the Web.  One last point.  Ad revenue jumped up 200%.

As the number of digital magazine readers continues to expand, the opportunity for increased ad revenue from interactive ads is real and immediate. Ads in a digital publication are the best of both worlds: they offer  immersiveness and bring products to life. They create connection between reader and advertiser, offering creative ways to extend a brand. A recent ad engagement study from Adobe indicated that interactive tablet ads drive greater brand engagement and 2 times greater product recall as compared to static PDF ad replicas on tablets.

To get a feel for how exciting interactive ads can be, check out these examples below. Then take a look at Adobe Digital Publishing Suite. The readership and engagement metrics tell a great story, but don’t take your eye off the creative potential Adobe DPS provides to make awesome digital content and ads.

Read the complete Adobe Digital Index PDF report here: State of Mobile Benchmark

 

*Updated May 14, 2013

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10:26 AM Permalink

DPS wins Digiday Publishing Award in “Most Disruptive Publishing Technology” Category!

DPA Winner

Digiday

The Digital Publishing Suite team is honored to receive the Digiday Publishing Award in the “Most Disruptive Publishing Technology” category, just announced yesterday!

The Digiday Publishing Awards honors “overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology.” The DPAs are presented by Digiday, the host of the Digiday Publishing Summit. Hundreds of leading publishers, brand executives, publishers, journalists, experts, and technology visionaries participated in last night’s event, including representatives from The Huffington Post, Hearst Digital Media, Rodale, and Tumblr.

The “Most Disruptive Publishing Technology” category assesses innovation that has changed the publishing business through new methods of content display, delivery, distribution, discovery or monetization tools. (Last year’s winners in this category included: BuzzFeed Inc., Zinio, and Voices Heard Media / EventBox User Engagement Suite.) It is with great pleasure that we accept this award!

The DPAs include multiple categories that award innovations in the growing business of digital publishing, branded content and advertising technology. The judging committee is comprised of leading media and marketing experts, journalists, industry insiders, marketers, publishers and technology visionaries.

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9:13 AM Permalink

New: Initial integration between DPS and Adobe Experience Manager available

Today at Adobe Summit: The Digital Marketing Conference, Adobe released the first step in delivering a more integrated workflow between Adobe Experience Manager (AEM) and Digital Publishing Suite. The AEM 5.6 release includes a new Media Publisher add-on that integrates AEM Web Content Management with the Digital Publishing Suite. The Media Publisher add-on automates the packaging of AEM managed content and metadata directly with the DPS Folio Producer Service.

With this new functionality, Digital Publishing Suite integration with AEM provides a cost effective method to create, manage and produce digital content for the Web, tablet and smartphone devices. Customers can reduce publishing costs by authoring content once using the intuitive, drag-and-drop AEM interface, and then output that content to multiple channels – including not only on the Web, but also in apps for mobile devices. With the new integration, publishers and brands can automate the authoring of HTML content into apps, leverage that content across output types, and streamline the management of digital assets into tablet and smartphone devices.

Beginning in the familiar AEM user interface, designers can create HTML content using a visual, drag-and-drop interface without coding. Within AEM, designers can rapidly build pages while controlling the look-and-feel of the content through pre-defined templates. In addition, production artists can bring a publication to life by adding AEM interactivity components that are included in the app content. Once the content is created in AEM, the new AEM Media Publisher add-on allows users to automatically package that HTML content and upload it to the DPS Folio Producer Service for post-production and delivery into tablet and smartphone devices.

In addition, designers and production staff can also take advantage of AEM Digital Asset Management (DAM) capabilities to further streamline their content production. The AEM DAM enables users to include approved digital assets into their content, with the ability to version these assets and maintain control over their use.

AEM users have access to additional workflow enhancements when using the DPS/AEM integration, including improvements around horizontal and vertical layout creation, automatic content updating, and metadata. With new publishing components available in AEM Media Publisher, production staff can automate the creation of horizontal and vertical layout elements. When using publishing components, a user can include both horizontal and vertical assets in the same file. The component detects the orientation of the tablet device and displays the appropriate associated asset.

Because of AEM’s content management capabilities, users can also take advantage of automatic updating of content without having to perform tedious, manual updates. For example, when changing the title of an article, AEM has the capability to automatically update that title in the table of contents section also, further automating and streamlining content production. Finally, when using AEM to create content for use with DPS, users have the ability to add metadata directly in the Media Publisher panel. AEM Media Publisher then transfers this article metadata to the DPS Folio Producer Service, eliminating the time and error associated with manually retyping metadata into the Folio Producer Service.

By using Digital Publishing Suite together with Adobe AEM Media Publisher, publishers and brands can automate the authoring of HTML content into apps and streamline the management of digital assets into tablet and smartphone devices.

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9:01 AM Permalink

New Release! New Library! New Promotional Abilities!

In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.

New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:

 

Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.

Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.

Dynamic Subscriptions 
Dynamic Subscriptions
Sample of a subscription option dialog box

Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.

ANALYTICS IMPROVEMENTS
Video Analytics

Video overview       video detail
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.

Download Reports
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month. 

IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.

Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it.  With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.

Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)

SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.

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1:06 PM Permalink

Mobile shopping: retail app usage on the rise

Adobe Life an Open Book

by Natalie Kessler, Adobe Employment Branding Manager

Adobe Life

The inspiring stories of our employees and the amazing culture that we have at Adobe should not be kept a secret. For that very reason, we decided to publish the Adobe Life digital magazine, a complimentary annual publication that captures what life is all about at Adobe throughout the world.

As an Employment Branding team, our goal is to show the world what a cool company Adobe is as an employer and to inspire readers to consider exploring a career with us. In addition, we want our current employees to be able to share in the experiences of their co-workers that they may not directly interact with. Digital Publishing Suite allows us to tell that story through rich videos, photographs and articles. The Adobe Life magazine features more than 35 employees covering career paths, community outreach, and the many benefits that we all love. The interactivity enabled through our Digital Publishing technology truly brings these stories to life in an impactful way.

This Adobe Life magazine was created for anyone who’s interested in understanding our culture, for those who are considering building a career with Adobe, and for all our employees who are proud of where they work.

Why Use Digital Publishing Suite?
Telling our story through the web is a given. We wanted something different and we know that audiences are increasingly using mobile devices to consume content. We decided to use DPS because we’re a rich-media company and we wanted to tell our story using the tools that reflect Adobe, the value of our products and our brand. We chose to publish to the iPad for our initial launch because of its popularity and market reach, and we plan to publish on more devices as we build up our skills in DPS.

This time around, Adobe Life is available on the iTunes store and a web-viewer version is also available for non-iPad users. Next year, we aim to make the magazine available on a wider variety of tablet devices. Enjoy the magazine and let us know what you think.

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3:52 PM Permalink