June 26, 2012
Mark your calendars for Thursday, June 28th at 8:15am CDT! OMMA and Adobe are hosting a livestream presentation on retailer strategy and Digital Publishing Suite. Gerald Farro, executive from Adobe Systems, will share case studies from top worldwide brands and retailers who have used Adobe Digital Publishing Suite to modernize their digital strategy to build brand engagement, drive T-Commerce and empower their sales organizations. These companies enabled their creative teams to efficiently build dynamic apps that elevate the company’s position in the tablet and mobile space.
We hope you will join us to learn more about the role that Digital Publishing Suite plays in retail multi-channel marketing and sales strategy.
Thursday, June 28th
OMMA Brand Marketers Summit
Twitter hashtag: #MPBMS
May 18, 2012
Digital Publishing Event Inspires Brand Organizations and Agencies to Think Big About Tablet Marketing
Today the Digital Publishing team held a Digital Publishing Summit in New York City. The event was an opportunity for companies, agencies and educational institutions to learn how tablet applications can drive deeper customer engagement, enhance brand loyalty and influence purchase channels.
Marquee speakers from well-known brands, advertising agencies and universities, who use Digital Publishing Suite today, wowed the audience with their dynamic tablet applications exemplifying how tablets are changing the way organizations approach mobile marketing, customer acquisition and retention and drive new business opportunities.
The Summit kicked off with Forester Research delivering an engaging session that sparked a dynamic conversation about soon-to-be-released tablets. The discussion revolved around the changing tablet landscape, the value of an accessible app marketplace in making tablets and tablet content successful, and the types of companies that are using apps to transform their business including pharmaceutical/life science organizations, auto manufacturers and catalog retailers.
Benjamin Moore and Red Bull then took the main stage to discuss how tablet applications are fundamentally changing the way they engage with customers.
Benjamin Moore, a provider of paints and stains, is a brand well loved by it loyal customers. Benjamin Moore discussed the role of their current iPad apps and recently released iPhone app (all built with Digital Publishing Suite) in driving, deeper engagement with paint products by providing a narrative shopping experience that capitalizes on how paint can spark emotion and drive a very personal purchase decision. A demo of the ColorTrends 2012 iPad and iPhone apps illustrated how applications can successfully bridge the gap between traditional brick-and-mortar stores and other shopping channels, including the Benjamin Moore website.
Within the Benjamin Moore tablet app, users can request paint chips or order paint with the option of having it shipped or picking it up in the store (setting up impulse purchase opportunities for additional paint items). Additionally, Benjamin Moore discussed how making apps available to people on the go effectively drives location based merchandising and offers convenient store locator information.
Red Bull followed Benjamin Moore on stage. Red Bull isn’t just a high octane company that has sold 30 billion cans of their energy drink. They also produce events, music, entertainment and television content (on Red Bull TV) making them an aspiring media company and using their tablet application to tie it all together. Red Bull inspired the audience with their use of high production, highly creative videos included in The Red Bulletin tablet application built with Digital Publishing Suite – capitalizing on their customers’ love of multi-media to stimulate engagement. Red Bull publishes their tablet application in both English, German, French, and Spanish and has used it to drive customer and brand engagement worldwide – something they couldn’t do with the print edition of The Red Bulletin.
The University of Alabama took us from commercial applications to those used by higher education institutions to successfully engage with alumni as well as recruit students and college athletes.
Their highly successful Fan Guide and Gameday applications are built with Digital Publishing Suite and are a hit with all who follow college athletics. Both applications include video, slideshows, interactivity and more. The apps are used to successfully profile student athletes and make alumni feel connected to their university by providing a virtual game day experience – for when they can’t be in the parking lot tailgating before kickoff. University of Alabama has big plans to expand their applications to support product placement of university wear, T-commerce, live game day content streams, targeted marketing through integration with CRM systems and much more.
All of the applications showed at the summit are available for free in the Apple App Store or in the Digital Publishing Suite Gallery. Check them out!
For those that couldn’t be in NYC with us, we missed you but we do plan to make video content from the event available next week. Stay Tuned.
Don’t forget to read about major Digital Publishing Suite announcements from earlier this week!
May 15, 2012
Today is an exciting day for Digital Publishing Suite and Meredith Corporation. At the Adobe Digital Publishing event earlier today in New York City, Jim Guerard, Vice President and General Manager of Media Solutions at Adobe, announced that Meredith Corporation, a leading media and marketing company serving American women, has selected Digital Publishing Suite as its tablet publishing solution. You’ll soon see the iconic content from Better Homes and Gardens, Parents, and Fitness on tablet devices and featured in our Digital Publishing gallery.
“We’re excited to publish our leading brands to multiple channels using Digital Publishing Suite,” said Liz Schimel, Executive Vice President, Chief Digital Officer, at Meredith Corporation. “With our tablet editions, we’re looking forward to delivering content that entertains and delights our readers on these new devices – and that also drives additional revenue and subscriptions.”
Here at Adobe, we’re thrilled to work with such a strong and established leader in the media industry. Meredith Corporation produces iconic titles that provide compelling content to its customer base. Meredith features multiple well-known national brands in consumer interest areas such as home, family, health and wellness and self-development. These brands include Better Homes and Gardens, Parents, Allrecipes.com, Family Circle, Ladies’ Home Journal, Fitness, More, American Baby, FamilyFun and EveryDay with Rachael Ray.
The brands that will be produced for tablets include Better Homes and Gardens, Parents and Fitness. Better Homes and Gardens first published in 1922, is the fourth best-selling publication in the United States with a print circulation of 7.6 million. Parents was first published in 1926 and has a print circulation of over 2 million. Collaborating with leaders in the media industry fuels innovative ideas in Digital Publishing Suite, and we look forward to a great partnership.
Today marks a transition for magazine and newspaper publishers. Adobe gathered in New York City along with luminaries from the publishing industry at the 2012 Adobe Digital Publishing Summit to welcome new advancements in digital publishing. Leaders such as Condé Nast, National Geographic, Wenner Media, and Fast Company joined Adobe on stage to highlight how Digital Publishing Suite is making tablet content more engaging, discoverable and dynamic. Stay tuned this week when we will provide video footage of some of these exciting announcements. For more information, see the press release and read the live blog of the event. Today’s announcements include:
- Content Viewer for iPhone – Publishing to the iPhone and iPod Touch provides an opportunity to reach over 220 million readers globally. Condé Nast’s Scott Dadich and The New Yorker’s Wyatt Mitchell showed concepts of what the The New Yorker could look like on the iPhone, including intuitive navigation, browse mode, interactivity and streamlined content.
- Alternate Layout – Tablet devices are flourishing and designing content for mobile devices with different screen sizes is challenging. Streamlining production of tablet content for multiple screens allows publishers to reach more readers, more quickly. National Geographic’s Bill Marr along with Lisa Lytton demonstrated the use of alternate layout in InDesign CS6 to efficiently build content for multiple devices, maintaining the integrity of National Geographic’s artfully designed publication while expanding distribution to a wider array of readers across a variety of devices. National Geographic also announced that they will soon be pushing the monthly magazine to the Kindle Fire.
- Social Sharing – In today’s social world, capitalizing on brand ambassadors and proliferating content through social sharing is essential to building readership. Wenner Media’s Vicci Lasdon Rose and David Kang showed Digital Publishing Suite’s social sharing capabilities in a preview version of the Us Weekly tablet edition. Social sharing enables publishers to inspire new readers with engaging content, ultimately driving an increase in paying subscribers. Now readers can share articles via Facebook, Twitter, and email directly from a tablet application, allowing friends to read shared content on the desktop or mobile device.
- Extended Font Embedding Rights – Choosing the right font is essential when shaping the emotion and essence of a story. Geraldine Hessler of Glamour, discussed the nuances of typography and how it makes an emotional impact on readers. Adobe type guru David Lemon also announced that a select portion of the Adobe Type Library is now available for embedding in folio files (including PDF and HTML formats) with no additional per-use fees. Click here to see a list of over 800 approved fonts that can be used in an application built with Digital Publishing Suite.
- Adobe Edge for HTML5 – Integration of HTML5 into Digital Publishing Suite applications broadens creative options and audience engagement in interactive tablet publications. Fast Company’s Noah Robischon and Joe Zeff from Joe Zeff Design wowed the audience with Fast Company’s use of HTML5 animation in their tablet editions. Using Adobe Edge, a web motion and interaction design tool, Fast Company showed how designers can seamlessly create custom, interactive animations without knowing the details of CSS, and place those animations into InDesign CS6 to ultimately publish a highly engaging, interactive article using Digital Publishing Suite. Use of Edge animations, which leverage HTML5, can dazzle readers and drive even deeper content engagement.
- Support for Metric Guidelines. Adobe also announced that it supports guidelines released by The Association of Magazine Media (MPA) out-of-the-box. Additionally, Adobe has entered into an alliance with Audit Bureau of Circulations (ABC) that will allow the auditing agency to independently verify metrics produced by Digital Publishing Suite.
For a blow-by-blow of these announcements, please read the live blog here.
April 18, 2012
We’re seeing more publications built with Digital Publishing Suite for the new “resolutionary” iPad. Last week, Martha Stewart Living was updated to be retina-capable, meaning it is optimized for the new iPad. In addition, MSLO released its inaugural digital issue of Whole Living for all versions of the iPad. Stewart previews Whole Living on her iPad3 in the following video, pointing out fun animations and delectable recipes.
Whole Living features gorgeous photography of lush gardens and beautiful foods, enhanced by the rich colors on iPad3. I particularly love the step-by-step recipe instructions featuring fennel, fiddlehead ferns, and fava beans. Last week Apple featured it in the Newsstand rotator and named it the iPad App of the Week, surely capturing readers’ attention and driving sales.
April 12, 2012
This change may impact publishers in areas such as analytics, authentication, push notifications and custom storefront. Please review UDID Deprecation on iOS white paper for more details and recommendations from Adobe on how to address this change.
March 28, 2012
Distimo, an app analytics firm, released data today that illustrate increasing consumer demand for Newsstand publications on the iPad. Over 7% of the top 200 apps in the app store are sold via Newsstand. Of those, Distrimo estimates that the top 100 grossing apps available in Newsstand are bringing in $70K in revenue per day. Included in February’s top five are The New Yorker and National Geographic, built with Adobe Digital Publishing Suite. Not surprisingly, most of the revenue comes from in-app purchases, where publishers can take advantage of upsell and cross sell opportunities.
Interested in more information about tablet consumer behavior? Last month, we released data aggregated from Digital Publishing Suite apps, showing that 68% of consumers pay for digital magazines built with Digital Publishing Suite and almost half of those are purchases are subscriptions bought on the device. Magazine readers are buying, and they’re coming back for more.
March 13, 2012
We’ve just launched a new resource for customers and partners, the Digital Publishing Suite Developer Center. This portal contains a wealth of detailed information to help developers extend Digital Publishing Suite, and take advantage of advanced capabilities, particularly of the Professional and Enterprise editions. Content will be updated weekly, and will include tutorials, how-to articles, templates, scripts, code samples and API documentation.
Some initial topics include:
- Building a custom storefront
- Leveraging direct entitlement
- Integrating with Apple Newsstand
- Using push notifications and triggering Apple Newsstand background downloads
- Using a self-signed content viewer on the iPad for USB previewing of folios
- Quickly creating folios from existing PDF files using an InDesign script
The Developer Center is also a quick way to find information on the latest features in each new software release.
Check Developer Center frequently for the latest ways to push the boundaries of what’s possible with Digital Publishing Suite!
February 29, 2012
The American Society of Magazine Editors (ASME) has announced the Digital Ellies finalists, and Adobe Digital Publishing Suite customers topped the charts in categories including General Excellence, Digital Media; Tablet Edition; and Design, Digital Media. The Digital Ellies are the 2012 National Magazine Awards for Digital Media and will be presented at the MPA Digital: Swipe Conference in March.
Over 270 magazine publishers applied, and 90 judges recognize the titles listed below based on excellence in publishing, digital media, and design for digital platforms and tablets. We want to congratulate them for their ingenuity and hard work that has yielded high recognition. The Adobe Digital Publishing Suite team has worked closely with these industry leaders to design a digital publishing platform that provides end users with a captivating reading experience, and they continue to push the envelope in innovation and design.
General Excellence, Digital Media
Honors the best magazines published on digital platforms
- Golf Digest
- National Geographic
Honors magazine editions published on tablets and e-readers
- Golf Digest
- National Geographic
- The New Yorker
Design, Digital Media
Honors magazine websites, tablet and e-reader editions and utility apps for visual and functional excellence
- Everyday Food
- National Geographic
- The New Yorker
Personal Service, Digital Media
Honors service journalism on digital platforms
- Men’s Health
Honors the use of interactivity and multimedia in the coverage of an event or subject
- Golf Digest
Honors the outstanding use of video by magazines
Reporting, Digital Media
Honors excellence in reporting for digital media
The Digital Ellies will be presented on March 20, 2012 in New York City, in conjunction with the MPA Digital: Swipe Conference, a premier conference for magazine editors and publishers focusing on tablets, e-readers, smartphones and apps.
- Register for MPA Digital: Swipe Conference and attend the Digital Ellies luncheon
February 27, 2012
Today, Adobe unveiled data that shows tablet magazine readership is engaged and willing to pay for high value content. In the last year, readers have downloaded 16 million publications built with Digital Publishing Suite. These people are purchasing the majority of their content and taking advantage of built-in interactivity. This high level of consumer engagement bodes well for the future of the digital publishing industry. If you are still wondering whether readers want you to publish to the tablet, the answer is a resounding yes.
The metrics that Adobe is releasing today are based on anonymous, aggregate data of approximately 1,500 apps that have been produced using Adobe Digital Publishing Suite.
Readers Purchase High Value Content on Tablets
68% of consumers worldwide pay for digital magazines built with Digital Publishing Suite.
• 15% of purchases are single issues
• 26% are subscriptions through the tablet app store
• 27% are through direct entitlement (bundling digital with print subscriptions)
Digital Publishing Suite provides a flexible model that publishers use to deliver free issues and subscriptions. Publishers can cross-sell and upsell content to consumers because the app purchasing process is tightly integrated with readers’ buying habits. In addition, tablets create the expectation that users will purchase content. Both Amazon Kindle Fire and iPad were designed to make it really easy for people to purchase content. Readers expect to be able to purchase high quality content on their tablets, and making a purchase does not require them to pull out a credit card and interrupt their lean-back experience, but instead they can press a button and immediately own the content.
Readers Value Interactivity and Invest Time in Digital Publishing Suite Apps
Consumers use nearly half (48%) of all interactive features in a Digital Publishing Suite publication, with the most popular being videos and web views.
Designers instinctively know that interactivity heightens the reading experience, and our results verify that readers value the videos, slideshows, and web views provided in Digital Publishing Suite publications. We built interactivity into InDesign so that designers can integrate features for digital into their print workflow and maintain control over the look and feel of a publication. Therefore, publications built with Digital Publishing Suite not only maintain the design and quality of a print publication, but also allow readers to dive more deeply into editorial that fascinates them. And it is not a coincidence that…
Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and over half (56%) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles.
Thanks to the high quality engaging content provided through publications and the increasing integration of tablets into our daily rituals…
The average amount of time spent consuming content has increased 70 percent over the last six months.
Readers want to purchase a high quality publication that encourages exploration into beautiful and engaging editorial and advertising. Enthusiasm for tablet publishing is on the rise, which bodes well for the publishing industry.
- If you attend Mobile World Congress is this week, please stop by the Adobe Systems booth where Andreas Hollstroem will be speaking about Digital Publishing Suite.
- Read the press release on latest trends in tablet readership: Adobe Technology Powering Massive Growth in Digital Publishing
October 26, 2011
Did you know…
Customers with InDesign CS5 and CS5.5 can now create an unlimited number of .folio files for no additional charge.
You already know that InDesign CS5 and CS5.5 integrate with Adobe Digital Publishing Suite to allow customers to publish apps to tablet devices such as the iPad, Xoom and PlayBook. But for InDesign CS5 and CS5.5 customers who are interested in creating content for tablet devices but are not yet customers, it is now easier than ever to try digital publishing before making the financial investment in the Digital Publishing Suite solution that meets your needs.
InDesign CS5 and CS5.5 customers can now:
- Create an unlimited number of .folio files in InDesign
- Preview them on Adobe Content Viewer – including interactivity – to see how they will render when published to a tablet device
- Share them with colleagues or clients on a 1:1 basis via the Adobe Content Viewer
Further, customers can now access the Folio Producer Service in the Digital Publishing Suite with a valid Adobe ID to manage and edit their .folio files. All of this can be done before purchasing Digital Publishing Suite.
If you are interested in learning how to create an App directly from InDesign CS5 or CS5.5, without writing code or depending on a developer, feel free to try it. You can pitch ideas to your client or your boss; or you can build a portfolio of your work and preview it on a tablet device. Practice makes perfect, and with an unlimited number of .folios, you can practice as much as you want! When you’re ready to publish to an app store, you can select the Digital Publishing Suite solution that is right for you.
December 6, 2010
No doubt eBooks will be a popular item for holiday gifting this year – and now even more so with the new Google eBooks service that uses Adobe digital publishing technology. Just in time for the holidays, Google is adopting Adobe Content Server 4 as a digital rights management (DRM) solution to protect copyrighted eBooks from its Google eBooks service announced earlier today. Google decided to use Content Server because it is the most widely adopted eBook DRM that allows users to avoid being locked in to a single device or retailer when purchasing eBooks.
With Adobe’s true cross-platform eBook ecosystem, consumers can purchase or lend eBooks through thousands of points-of-purchase – including many public libraries – without being tied to one store. For example, Google eBooks users can transfer eBooks to 85+ devices and applications that support Adobe eBook DRM, including smartphones, tablets (via apps on devices like the iPad) as well as dedicated reading devices like the Sony Reader or the Barnes & Noble nook. Consumers can also read EPUB and PDF eBooks on the desktop via Adobe Digital Editions. With over 13 million downloads, Digital Editions is available at no charge and allows consumers to easily read, organize and transfer content to supported devices.
With this announcement, Google joins over 200 publishers and book distributors using Content Server to protect EPUB and PDF eBooks – including Barnes & Noble, Google, Random House, Sony, WW Norton, OverDrive, Ingram Digital, Kobo, British Library, and more. In general, publishers require DRM to be applied to eBooks in order to prevent unauthorized distribution of copyrighted works. These eBooks are authorized to a user’s Adobe ID and can be transferred to up to six devices and six computers via Digital Editions. Users can obtain a free Adobe ID from Adobe.com and learn how to transfer eBooks in the Digital Editions help center.
Content Server 4 is part of Adobe’s end-to-end Digital Publishing Solution for eBooks that spans content authoring, protection and delivery. Using InDesign CS5, publishers can leverage the skills of their design staff to produce eBooks without resorting to costly third-party conversion houses. With Content Server, publishers/distributors can monetize eBooks, securely deliver content and protect copyrighted works. And in the Adobe ecosystem, consumers can read eBooks on the device of their choice – either through 85+ devices/apps that support Adobe eBook DRM via the Adobe Reader Mobile 9 SDK, or on the desktop via Digital Editions.
Adobe Digital Publishing Solution for eBooks
For more information