February 29, 2012
The American Society of Magazine Editors (ASME) has announced the Digital Ellies finalists, and Adobe Digital Publishing Suite customers topped the charts in categories including General Excellence, Digital Media; Tablet Edition; and Design, Digital Media. The Digital Ellies are the 2012 National Magazine Awards for Digital Media and will be presented at the MPA Digital: Swipe Conference in March.
Over 270 magazine publishers applied, and 90 judges recognize the titles listed below based on excellence in publishing, digital media, and design for digital platforms and tablets. We want to congratulate them for their ingenuity and hard work that has yielded high recognition. The Adobe Digital Publishing Suite team has worked closely with these industry leaders to design a digital publishing platform that provides end users with a captivating reading experience, and they continue to push the envelope in innovation and design.
General Excellence, Digital Media
Honors the best magazines published on digital platforms
- Golf Digest
- National Geographic
Honors magazine editions published on tablets and e-readers
- Golf Digest
- National Geographic
- The New Yorker
Design, Digital Media
Honors magazine websites, tablet and e-reader editions and utility apps for visual and functional excellence
- Everyday Food
- National Geographic
- The New Yorker
Personal Service, Digital Media
Honors service journalism on digital platforms
- Men’s Health
Honors the use of interactivity and multimedia in the coverage of an event or subject
- Golf Digest
Honors the outstanding use of video by magazines
Reporting, Digital Media
Honors excellence in reporting for digital media
The Digital Ellies will be presented on March 20, 2012 in New York City, in conjunction with the MPA Digital: Swipe Conference, a premier conference for magazine editors and publishers focusing on tablets, e-readers, smartphones and apps.
- Register for MPA Digital: Swipe Conference and attend the Digital Ellies luncheon
February 27, 2012
Today, Adobe unveiled data that shows tablet magazine readership is engaged and willing to pay for high value content. In the last year, readers have downloaded 16 million publications built with Digital Publishing Suite. These people are purchasing the majority of their content and taking advantage of built-in interactivity. This high level of consumer engagement bodes well for the future of the digital publishing industry. If you are still wondering whether readers want you to publish to the tablet, the answer is a resounding yes.
The metrics that Adobe is releasing today are based on anonymous, aggregate data of approximately 1,500 apps that have been produced using Adobe Digital Publishing Suite.
Readers Purchase High Value Content on Tablets
68% of consumers worldwide pay for digital magazines built with Digital Publishing Suite.
• 15% of purchases are single issues
• 26% are subscriptions through the tablet app store
• 27% are through direct entitlement (bundling digital with print subscriptions)
Digital Publishing Suite provides a flexible model that publishers use to deliver free issues and subscriptions. Publishers can cross-sell and upsell content to consumers because the app purchasing process is tightly integrated with readers’ buying habits. In addition, tablets create the expectation that users will purchase content. Both Amazon Kindle Fire and iPad were designed to make it really easy for people to purchase content. Readers expect to be able to purchase high quality content on their tablets, and making a purchase does not require them to pull out a credit card and interrupt their lean-back experience, but instead they can press a button and immediately own the content.
Readers Value Interactivity and Invest Time in Digital Publishing Suite Apps
Consumers use nearly half (48%) of all interactive features in a Digital Publishing Suite publication, with the most popular being videos and web views.
Designers instinctively know that interactivity heightens the reading experience, and our results verify that readers value the videos, slideshows, and web views provided in Digital Publishing Suite publications. We built interactivity into InDesign so that designers can integrate features for digital into their print workflow and maintain control over the look and feel of a publication. Therefore, publications built with Digital Publishing Suite not only maintain the design and quality of a print publication, but also allow readers to dive more deeply into editorial that fascinates them. And it is not a coincidence that…
Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and over half (56%) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles.
Thanks to the high quality engaging content provided through publications and the increasing integration of tablets into our daily rituals…
The average amount of time spent consuming content has increased 70 percent over the last six months.
Readers want to purchase a high quality publication that encourages exploration into beautiful and engaging editorial and advertising. Enthusiasm for tablet publishing is on the rise, which bodes well for the publishing industry.
- If you attend Mobile World Congress is this week, please stop by the Adobe Systems booth where Andreas Hollstroem will be speaking about Digital Publishing Suite.
- Read the press release on latest trends in tablet readership: Adobe Technology Powering Massive Growth in Digital Publishing
October 26, 2011
Did you know…
Customers with InDesign CS5 and CS5.5 can now create an unlimited number of .folio files for no additional charge.
You already know that InDesign CS5 and CS5.5 integrate with Adobe Digital Publishing Suite to allow customers to publish apps to tablet devices such as the iPad, Xoom and PlayBook. But for InDesign CS5 and CS5.5 customers who are interested in creating content for tablet devices but are not yet customers, it is now easier than ever to try digital publishing before making the financial investment in the Digital Publishing Suite solution that meets your needs.
InDesign CS5 and CS5.5 customers can now:
- Create an unlimited number of .folio files in InDesign
- Preview them on Adobe Content Viewer – including interactivity – to see how they will render when published to a tablet device
- Share them with colleagues or clients on a 1:1 basis via the Adobe Content Viewer
Further, customers can now access the Folio Producer Service in the Digital Publishing Suite with a valid Adobe ID to manage and edit their .folio files. All of this can be done before purchasing Digital Publishing Suite.
If you are interested in learning how to create an App directly from InDesign CS5 or CS5.5, without writing code or depending on a developer, feel free to try it. You can pitch ideas to your client or your boss; or you can build a portfolio of your work and preview it on a tablet device. Practice makes perfect, and with an unlimited number of .folios, you can practice as much as you want! When you’re ready to publish to an app store, you can select the Digital Publishing Suite solution that is right for you.
December 6, 2010
No doubt eBooks will be a popular item for holiday gifting this year – and now even more so with the new Google eBooks service that uses Adobe digital publishing technology. Just in time for the holidays, Google is adopting Adobe Content Server 4 as a digital rights management (DRM) solution to protect copyrighted eBooks from its Google eBooks service announced earlier today. Google decided to use Content Server because it is the most widely adopted eBook DRM that allows users to avoid being locked in to a single device or retailer when purchasing eBooks.
With Adobe’s true cross-platform eBook ecosystem, consumers can purchase or lend eBooks through thousands of points-of-purchase – including many public libraries – without being tied to one store. For example, Google eBooks users can transfer eBooks to 85+ devices and applications that support Adobe eBook DRM, including smartphones, tablets (via apps on devices like the iPad) as well as dedicated reading devices like the Sony Reader or the Barnes & Noble nook. Consumers can also read EPUB and PDF eBooks on the desktop via Adobe Digital Editions. With over 13 million downloads, Digital Editions is available at no charge and allows consumers to easily read, organize and transfer content to supported devices.
With this announcement, Google joins over 200 publishers and book distributors using Content Server to protect EPUB and PDF eBooks – including Barnes & Noble, Google, Random House, Sony, WW Norton, OverDrive, Ingram Digital, Kobo, British Library, and more. In general, publishers require DRM to be applied to eBooks in order to prevent unauthorized distribution of copyrighted works. These eBooks are authorized to a user’s Adobe ID and can be transferred to up to six devices and six computers via Digital Editions. Users can obtain a free Adobe ID from Adobe.com and learn how to transfer eBooks in the Digital Editions help center.
Content Server 4 is part of Adobe’s end-to-end Digital Publishing Solution for eBooks that spans content authoring, protection and delivery. Using InDesign CS5, publishers can leverage the skills of their design staff to produce eBooks without resorting to costly third-party conversion houses. With Content Server, publishers/distributors can monetize eBooks, securely deliver content and protect copyrighted works. And in the Adobe ecosystem, consumers can read eBooks on the device of their choice – either through 85+ devices/apps that support Adobe eBook DRM via the Adobe Reader Mobile 9 SDK, or on the desktop via Digital Editions.
Adobe Digital Publishing Solution for eBooks
For more information