Posts tagged "advertising"

JWT uses DPS for portfolio app at Cannes Advertising Festival

With the 59th annual Cannes Lions Advertising festival just concluded last week, advertising agencies used Digital Publishing Suite at the event to help showcase creativity and client portfolios on tablet devices.  One of these agencies – J. Walter Thompson, used Digital Publishing Suite to create a portable showcase app that its executives used during one-to-one meetings at the festival.

Rich with interactivity and including over 23 videos, the app showcases the agency’s work for powerhouse brands like Heineken, Johnson & Johnson and Kellogg’s. Built by RMG Miami (a division of JWT), in conjunction with the firm’s New York office, the app enables JWT executives to pitch new business at the festival, while showcasing the app production capabilities of the company.  One of the most compelling features of the app is how JWT used the flexibility of Digital Publishing Suite to create a drag-and-drop interface for videos.  Users can select the videos they wish to see and then drag them into the queue to view them at once.

The JWT Cannes app allows agency executives to showcase the firm’s marquee brands when pitching new business.

“Overall, our Cannes app was very successful.  All of our executives were happy with how quickly we could produce the app using Digital Publishing Suite, as well as the end result,” said Douglas Fajardo, CEO and Creative Director of RMG Miami.  Fajardo worked with a small team in Miami and New York to concept and produce the app, and sees a bright future for Digital Publishing Suite within JWT to deliver compelling creative for the firm’s marquee list of clients.

JWT used the flexibility of Digital Publishing Suite to include a video player that allows users to select the videos they wish to see and then drag them into the queue to view them at once.

 

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11:38 PM Permalink

ABC includes digital magazines in circulation figures

The Audit Bureau of Circulations today released new
guidelines for what counts towards “paid and verified” magazine circulation –
including how to account for digital magazines. In its news release and digital circulation
guidelines
, ABC notes that the digital
edition of WIRED
will be included in the
magazine’s total “paid and verified” circulation.

Specifically, the ABC notes that digital magazines like
WIRED will count towards a “Digital Edition – Replica” category that is
subsequently included in total circulation. This replica category comprises digital magazines that
represent the full editorial and advertising content of the publication. No longer, however, does the content
have to be presented in exactly the
same layout as in print.

Okay… so what does this mean? Well, it has implications for publishers, readers, and
advertisers.

The new guidelines mean publishers
can include digital copies in the rate base circulation figures they guarantee
to advertisers. With this
inclusion, magazines can (1) more accurately represent the reach they deliver
to advertisers and (2) capture that value through increased CPM rates.

For readers, it
means an even more engaging digital magazine experience. Magazine publishers will increasingly
make more content available in immersive, interactive digital formats because
they are able to attract advertisers to it.

Finally, advertisers
are able to audit the number of readers publications connect with on
emerging tablet/smartphone devices. This means advertisers can count on digital platforms to deliver reach. The promise of digital is not only to
deliver reach though, but also engagement. With the new interactive advertising formats
applications like WIRED offer, advertisers are able to involve readers directly
at a deeper level – without leaving the magazine content experience.

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5:47 PM Permalink