September 15, 2013
Adobe is excited to announce that four standard audience metrics—as defined by the magazine industry—are now available directly from within Digital Publishing Suite.
Adobe has been actively participating in the DESI project—the Digital Editions Standardization Initiative—led by the MPA (the Association of Magazine Media) and supported by a task force made up of leading publishers, the American Association of Advertising Agencies (4As) and other technology providers. This group has come together with the common goal of creating accurate and consistent industry-wide benchmarking of digital editions for publishers and the advertising community. These metrics will allow publishers to establish even greater value inherent to their digital content and major brands to factor digital editions into their advertising strategies with accelerated confidence.
The first challenge the task force faced was determining definitions for and a common way of calculating the initial set of recommended metrics established by the MPA last year. The result–mission accomplished.
Now, four new metrics, sanctioned by the DESI task force and certified by AAM (Alliance for Audited Media), have been added to an already rich set of analytics data included in DPS Professional and Enterprise editions.
Publishers now have access to:
- Total number of tablet readers per issue
- Total number of sessions per issue
- Average amount of time spent per reader per issue
- Average number of sessions per reader per issue
Publishers have the option to provide these audience metrics to AAM and give visibility to agencies and advertisers.
To further support DESI, Adobe has created a methodology document that explains how the metrics in DPS are being calculated and presented. It will help publishers—big and small—navigate the standard audience reports within DPS and provide insights to other digital publishing platform providers who would like to integrate these metrics into their platform. Read it now.
Adobe’s customers are excited about this advancement.
“Adobe’s announcement marks a welcome first step towards an industry standard for measuring digital magazine issues,” said Rory O’Flynn, executive director of digital research at Time Inc. “It’s critical for the industry to speak about consumer behavior in a common language, so we can have more constructive conversations about the value of our digital content.”
The DESI project is still going strong and Adobe is looking forward to providing additional standardized audience and engagement metrics for the publishing industry in the future. The MPA’s Ethan Grey, SVP of Digital Strategy and Initiatives, talks about next steps for the task force:
“We are continuing the task force process. One of the things that has been fruitful is that all industries are represented–the agencies and brands, all major publishers, and tech providers. The task force serves the purpose of prioritizing and surfacing what is coming up day-to-day and the feedback flows directly into this task force. We’ll continue to determine what the ‘biggest bang’ things are that we can deliver on.”
Learn more about the standardized audience metrics in DPS.
- Read the press release
- Watch digital publishing evangelist, Colin Fleming, overview the new audience standard metrics
- Read the DevNet article to learn more about implementing these features and how to use the methodology document
May 1, 2013
The newest features in Adobe Digital Publishing Suite enable publishers and organizations to drive readership, consumer purchase, and customer loyalty. Available today, the latest features of DPS are designed to entice readers toward purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimized reading experiences on iPhone 5 and Android.
Embed Publications within Websites
Many of our customers use the social sharing feature in Digital Publishing Suite. Once an article has been shared to a social network such as Facebook or Twitter from within the DPS app, readers can experience DPS articles in a web view (through what is officially known as Content Viewer for Web). Social sharing has proven valuable in helping our publishing and corporate partners reach a wider online audience and ultimately drive digital uptake of content. If you have not yet experienced the social sharing web view, view a video of social sharing that we released last year.
We have now taken this one step further. Publishers and brands can introduce new readers to your mobile publication by embedding it into your website. The highly designed mobile reading experience can be replicated online in the context of your branded website, taking advantage of web traffic to generate awareness of high value mobile content. In order to drive purchase of mobile content showcased on your site, you can designate specific articles as free, set up metered paywalls, and even create a web-only folio with articles designed specifically for online viewers. Watch Colin Fleming’s video, Embed Publications within Web Sites.
Free Article Preview on iPad
Last release, we launched the “First Folio Free” feature. Publishers use this feature to give first-time readers immediate access to the most recent issue, allowing them to “try before they buy” and enticing them to make subsequent in-app purchases of additional issues or a subscription.
Free Article Preview on iPad gives publishers more options to convert browsers into buyers. Instead of offering an entire free folio, you can pique readers’ interest with selected free articles and encourage them to purchase the folio by displaying teasers or upsell prompts for additional premium content. Watch Colin Fleming’s video on Free Article Preview to see the full experience, as well as how to set it up paywalls associated with the free articles.
iPhone 5 Support
The iPhone 5 provides more real estate for publishers to deliver an improved reading experience. That extra space provides easier navigation within the app and full screen video without letter boxing. Content built for iPhone 4S and below will still appear as letterboxed on the iPhone 5.
PDF Content on Android
Reduce authoring costs and improve the reader experience with new support for PDF content on Android devices. By building PDF content for Android and iOS devices, publishers can reduce authoring costs and folio file sizes, and therefore download times. Not only can readers access content sooner, but they can also scale content using pinch and zoom. During the design and preview stages of development, publishers can now view PDF content on Content Viewer for Desktop.
Watch Colin Fleming’s video, PDF Content on Android.
Updates to Analytics
Web Viewer Analytics: As the web viewer becomes more integral to the DPS experience, analytics are following suit. Analytics for web viewer is available with a Site Catalyst account so that publishers can understand how many readers are viewing content via web viewer, which content is the most popular, and how often each type of overlay was started.
Track Preview: In order to understand the impact of Free Article Preview, Site Catalyst in DPS allows publishers to find out how many readers are previewing content, which articles are most frequently previewed, and the number of purchase conversions driven by free articles.
Completed Article Analytics: Which articles hold readers’ attention until the end? Now, DPS Site Catalyst customers can find out how many readers read a full article. In addition, publishers can find out if readers are using the Table of Contents to discover articles and move around the issue.
For a complete listing of all Site Catalyst data available in DPS, read the Adobe® SiteCatalyst Digital Publishing Report Guide
This blog post only scratches the surface on the latest features available in Digital Publishing Suite. View more detailed information on the following DPS sites:
- For a detailed overview of the new features, visit Bob Bringhurst’s DPS Help Site, What’s New in This Release.
- Watch Colin Fleming’s new videos for this release:
- Visit the Digital Publishing Suite Developer Center
- Free Article Preview
- Promoting Free Content to Gain Readership
- Read new iPhone 5 content added to Colin Fleming’s Building multi rendition articles and DPS authoring with InDesign for iPhone and iPod Touch
- Embedding Web Viewer Content Into Your Web Page
- Read the latest updates to the Adobe® SiteCatalyst Digital Publishing Report Guide
April 25, 2013
Earlier this week, Adobe Digital Index released the State of Mobile Benchmark, an analysis of the latest Internet browsing trends in mobile device OS and manufacturer as well as insights around the transition in the digital publishing industry to mobile apps. We’re excited to report that the data showed that purchases of digital content published by Adobe Digital Publishing Suite have reached an all-time high: 80 percent of content consumed in February was paid for in the form of a subscription or purchase of a single issue. That’s a 15 percent increase in paid-for content over the last 12 months. Further, digital magazine subscriptions now outsell single issues three to one.
What’s more, the number of weekly issues delivered by Digital Publishing Suite has been steadily climbing for the past two years – ninety million issues have been downloaded to-date. There’s no reason to expect this trend to end.
What is the big take away? Consumers are buying digital magazines at an ever-increasing pace. We’re at the point where digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars. People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.
Digital magazine growth is also being driven by new devices coming onto the market. According to a February 21, 2013 article in the Economist, with the introduction of the iPad in 2010, “the market had its first electronic device that could replicate and even enhance (with features like video) the curated, tactile experience of a magazine.” The introduction of the iPad Mini last November added more momentum.
Therefore, it is no surprise that The State of Mobile Benchmark report indicates that tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS. As more devices come in market, readers are voraciously consuming content – from their favorite TV show totheir favorite magazines and newspapers - on devices.
And of course, consumers want their choice of devices. While tablet usage continues to skyrocket, smartphone apps are starting to also contribute to overall readership. The State of Mobile Benchmark report also indicates that 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.
For publishers this means content ought to be available to readers whenever and wherever they are and ready for any device. Even if readers don’t always have their tablet with them, they’ll most likely have a smartphone. We’ve found that reading behavior is dictated by device so publishers need to give readers an opportunity to engage with content regardless of circumstance – at home, at work, on the go. And that’s key
Engagement Drives Revenue
Additionally, smart use of interactivity has been shown to increase reading times and deeper engagement with content. Case in point. Top Gear a leading UK publisher recently switched from a PDF replica publishing platform to DPS and found that engagement times with their content grew dramatically due to increased interactivity built into their issues.
This in turn has driven greater purchase of content with a sixty percent increase in paid download, eighty percent increase in single issue purchase and 165% increase in subscription revenue. Publishers are able to monetize content on devices, unlike the Web. One last point. Ad revenue jumped up 200%.
As the number of digital magazine readers continues to expand, the opportunity for increased ad revenue from interactive ads is real and immediate. Ads in a digital publication are the best of both worlds: they offer immersiveness and bring products to life. They create connection between reader and advertiser, offering creative ways to extend a brand. A recent ad engagement study from Adobe indicated that interactive tablet ads drive greater brand engagement and 2 times greater product recall as compared to static PDF ad replicas on tablets.
To get a feel for how exciting interactive ads can be, check out these examples below. Then take a look at Adobe Digital Publishing Suite. The readership and engagement metrics tell a great story, but don’t take your eye off the creative potential Adobe DPS provides to make awesome digital content and ads.
Read the complete Adobe Digital Index PDF report here: State of Mobile Benchmark
*Updated May 14, 2013
April 17, 2013
Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.
Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.
Before the publishing process begins, it’s important to put a strategic plan in place. Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS. Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more. From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.
We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:
- Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
- Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.
Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.
March 29, 2013
Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:
Day/Time: Tuesday, 8:30 AM – 511A
Session ID: S7824
Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)
- Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
- View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
- Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.
March 28, 2013
New York, we’re coming your way! Join the Digital Publishing Suite team and The Association of Magazine Media (MPA) in New York on April 2nd to learn what’s new and relevant for your digital publishing business.
Zeke Koch, Senior Director of Product Management for Digital Publishing Suite, will explore the latest release and even share some juicy details about what else the team is working on. You’ll also get a taste of what Adobe Analytics, the analytics service in DPS, has to offer. Educate yourself to leverage these tools and make the best editorial, design and business decisions for your organization.
Looking to gear up with the best tools and insights to run your digital publishing business? We’ll show you how. New York, New York: see you April 2nd!
Tuesday – April 2nd, 2013
MPA Board Room
810 Seventh Avenue, 24th Floor 12noon – 2pm
New York, NY 10019
March 25, 2013
Don’t miss learning about Digital Publishing Suite at MPA’s Swipe 2.0 – Thursday, March 28 in NYC. Danny Winokur, VP & General Manager, Digital Media, will discuss how and why digital magazines are continuing to evolve into a very real business as digital readership and content engagement climbs. He’ll also share how leading global publishers have driven significant growth in digital subscription and advertising revenue and why magazine apps should become the epicenter of an innovative publisher’s media strategy.
January 30, 2013
In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.
New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:
Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.
Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.
Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month.
IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.
Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it. With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.
Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)
SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.
January 16, 2013
January 3, 2013
Join the DPS team at the Folio: MediaNext Show on January 8-10, 2013 in NYC. The MediaNext Show pulls together leading publishers to discuss the future of media through keynotes, microsessions, and workshops.
Nick Bogaty, Director of Business Development for DPS, will be sharing the stage with Bill Mickey, Editor of FOLIO Magazine, in a fireside chat to discuss the role of technology in publishing. They’ll touch on what it takes to transition to digital, and how critical it is to choose a solution that let’s you stay on top of the device explosion, approach your marketing in an entirely new way, capture and use data, and stay connected to your readers.
Tuesday| January 8
Gerald Farro, also from the business development team, will discuss what it takes to build an app using DPS and customize it to meet the specific needs of your publication and reader. Gerald will showcase apps built with Digital Publishing Suite that include features designed to help publishers reach a wide audience, deliver interactive experiences, and monetize content. Join the breakout session:
Wednesday | January 9
Visit the Folio: MediaNext Show website to view the conference schedule.
May 18, 2012
In case you missed our announcements earlier in the week from the Digital Publishing Event and Summit in New York City, we wanted to highlight a few important metrics announcements that may have flown under the radar.
At the Digital Publishing Event on Tuesday, Adobe discuss how it is working with the MPA (The Association of Magazine Media) to support recommended tablet metrics for use by publishers, agencies and advertisers. By having a common framework for reporting, brands and advertising agencies are looking forward to the increased transparency provided by these metrics in order to funnel their advertising dollars to this engaging medium. Adobe announced that the Digital Publishing Suite, through integration with Omniture and SiteCatalyst, supports the recommended metric guidelines out of the box, ensuring that publishers who wish to disclose analytics in accordance with the suggested guidelines will be able to do so with complete compliance.
Measuring and reporting accurate consumer experiences with digital publications is also very important for the integrity of our trade and that is why we are happy to have announced an alliance with ABC Interactive. As part of the alliance, ABC will conduct audits of metrics captured by Digital Publishing Suite ensuring that both publishers and advertisers will be disclosing and have access to independently verified analytics captured through the Adobe Content Viewer. For more information about ABCi’s announcement, see the press release here.
March 17, 2012
Want to know how to optimize your tablet content for business results? Join us at the Adobe Digital Marketing Summit and attend the session: Tablet Publishing: Using Analytics to Drive Business Results on Thursday, March 22 in order to understand how to hone your editorial and advertising strategy based on reader consumption of content. Learn how Adobe is collaborating with publishers to refine content for highly immersive publications based on metrics around tablet usage. Want a more in-depth understanding of Digital Publishing Suite? Adobe evangelist Colin Fleming will also conduct a full day Training on Digital Publishing Suite on Tuesday, March 20th.
Details for both sessions are below. In addition to the Digital Publishing Suite sessions, we also recommend the Media Monetization sessions designed for publishers. Speakers from Condé Nast, Yahoo!, Forrester, and Adobe will discuss driving return for advertisers, thriving during digital disruption, measuring audiences across channels, and the evolution of digital publishing. You will walk away with a sense of how extended, drill-down analytics can drive success in your business.
Digital Marketing Summit
Mar 20-23, 2012
Salt Lake City, Utah
Tablet Publishing: Using Analytics to Drive Business Results
Laura Winner, Condé Nast Publications
Michael Goldstein, Senior Consultant, Adobe
Thursday, March 22, 11:00 AM
Print isn’t dead, but it is dramatically changing. The argument now isn’t so much about where content should live, it’s about that content should live everywhere. With this publishing revolution, media and business publishers are taking a hard look at how they can transform themselves with so much information consumed on tablets. Hear how Adobe is collaborating with other companies to create the next generation of how consumers view and interact with publications on tablet devices and how to optimize those publications for success. The integration of Adobe Digital Publishing Suite and Adobe Digital Marketing Suite allows tablet publishers to fine-tune content and advertising inventory as they develop high-impact, immersive publications for tablets.
In this session, learn:
• How analytics help tablet publishers select editorial themes and interactivity types that demonstrably resonate with an audience
• How insights into user interaction with advertising helps publishers identify the most engaging ad formats and placements and establish premium pricing for those units
• Best practices for applying analytics into the day-to-day tablet publishing workflow
This session is for publishers who run or interested digital magazine editions.
Adobe Digital Publishing Suite Pre-Conference Training
Conducted by Colin Fleming, Digital Publishing Evangelist, Adobe
All day: Tuesday, March 20, 2012
Adobe Digital Publishing Suite is a complete solution that lets individual designers, traditional media publishers, ad agencies, and major media and brand organizations create, distribute, monetize, and optimize cutting-edge interactive content and publications for tablet devices. Efficiently bring your tablet content to market. Smooth integration with Adobe Creative Suite® 5.5 software and tight control over the complete application creation and publishing process empower you or your design and production staff to deliver engaging tablet documents that meet even the most intensive deadlines.
In this course you will learn how to use Adobe InDesign and Adobe Digital Publishing Suite to design and layout mobile documents and build single-issue and multi-issue viewer apps. These apps will deliver innovative reading experiences, interactive content, and high-impact advertising on leading tablet devices that get consumers more deeply engaged with your content and your brand. Additionally, you will see how easily Adobe’s Digital Publishing Suite ties in with Adobe SiteCatalyst analytics.
Participation in this course requires an intermediate knowledge of Adobe InDesign and use of a Macintosh computer (to be provided). Time will not be taken during class to bring students up to speed on how to move around in the InDesign product.
February 27, 2012
Today, Adobe unveiled data that shows tablet magazine readership is engaged and willing to pay for high value content. In the last year, readers have downloaded 16 million publications built with Digital Publishing Suite. These people are purchasing the majority of their content and taking advantage of built-in interactivity. This high level of consumer engagement bodes well for the future of the digital publishing industry. If you are still wondering whether readers want you to publish to the tablet, the answer is a resounding yes.
The metrics that Adobe is releasing today are based on anonymous, aggregate data of approximately 1,500 apps that have been produced using Adobe Digital Publishing Suite.
Readers Purchase High Value Content on Tablets
68% of consumers worldwide pay for digital magazines built with Digital Publishing Suite.
• 15% of purchases are single issues
• 26% are subscriptions through the tablet app store
• 27% are through direct entitlement (bundling digital with print subscriptions)
Digital Publishing Suite provides a flexible model that publishers use to deliver free issues and subscriptions. Publishers can cross-sell and upsell content to consumers because the app purchasing process is tightly integrated with readers’ buying habits. In addition, tablets create the expectation that users will purchase content. Both Amazon Kindle Fire and iPad were designed to make it really easy for people to purchase content. Readers expect to be able to purchase high quality content on their tablets, and making a purchase does not require them to pull out a credit card and interrupt their lean-back experience, but instead they can press a button and immediately own the content.
Readers Value Interactivity and Invest Time in Digital Publishing Suite Apps
Consumers use nearly half (48%) of all interactive features in a Digital Publishing Suite publication, with the most popular being videos and web views.
Designers instinctively know that interactivity heightens the reading experience, and our results verify that readers value the videos, slideshows, and web views provided in Digital Publishing Suite publications. We built interactivity into InDesign so that designers can integrate features for digital into their print workflow and maintain control over the look and feel of a publication. Therefore, publications built with Digital Publishing Suite not only maintain the design and quality of a print publication, but also allow readers to dive more deeply into editorial that fascinates them. And it is not a coincidence that…
Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and over half (56%) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles.
Thanks to the high quality engaging content provided through publications and the increasing integration of tablets into our daily rituals…
The average amount of time spent consuming content has increased 70 percent over the last six months.
Readers want to purchase a high quality publication that encourages exploration into beautiful and engaging editorial and advertising. Enthusiasm for tablet publishing is on the rise, which bodes well for the publishing industry.
- If you attend Mobile World Congress is this week, please stop by the Adobe Systems booth where Andreas Hollstroem will be speaking about Digital Publishing Suite.
- Read the press release on latest trends in tablet readership: Adobe Technology Powering Massive Growth in Digital Publishing