December 30, 2013
When I attended the MPA AMC meeting last year, Yoga Journal demonstrated how it stretches itself beyond the definition of a magazine through an AcroYoga demonstration. They don’t just write about yoga. They host conferences that connect a community of yoga enthusiasts. I featured Yoga Journal this week because the yoga philosophy and practices that they promote come to life through interactive features in Digital Publishing Suite.
Watch the app of the week video to see examples of how Yoga Journal uses DPS:
- Buttons and multistate objects/slideshows allow readers to tap through a yoga series, one move at a time
- Video overlays illustrate pose sequences to readers, similar to being in a yoga class
- Nav-to buttons allow readers to jump through sections of an article, to flip between stories and live events
December 19, 2013
Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.
The custom store doesn’t just promote her digital wares, but also provides sneak peeks into the magazine, similar to flipping through a magazine on the newsstand. Readers can tap on back issues to see some sample articles. The rotating banner features content inside the current issue of Martha Stewart, enticing them to download the app in order to make their own ricotta cheese and tea towel dresses.
October 21, 2013
By Teresa Demel
GE Inspired Magazine, published six times a year by GE Appliances on the iPad, showcases features and benefits of GE Appliances’ new product innovations. This publication is a must-have for appliance aficionadoes. Download the app to learn more about GE’s appliance technologies, latest product innovations, and promotions.
In this video, I show how GE uses DPS to educate its sales team and fans about the latest innovations:
- Video overlays show the new features in action
- Buttons and slideshows allow readers to thumb through show rooms and see the appliances in futuristic living areas. In addition, they allow readers to tap on product elements and learn more about the features
October 7, 2013
By Teresa Demel
Oprah is everywhere. From her talk show to her magazine to her book club, her warm and thoughtful character can so easily permeate many parts of our lives. In this app of the week video, I show how Oprah Magazine on the iPad uses features in Digital Publishing Suite to pull in her personality and uphold the Oprah brand that we know and love.
Oprah Magazine uses DPS in the following ways:
- Video overlays of Oprah pull the talk show host’s personality into the story of her farm on Maui.
- Nav-to buttons and web overlays allow readers to peruse Oprah’s “book shelf” and read samples of her recommendations.
- Buttons and multistate objects allow readers to take a quiz on women’s heart health.
September 27, 2013
By Teresa Demel
Sears: They know catalogs. In this app of the week video, I show how the catalog experts use Digital Publishing Suite to create an interactive shopping experience from inspiration to purchase.
Watch this app of the week video to see how Sears uses DPS:
- Use buttons and multistate objects/slideshows to show light-up patio furniture in evening and daytime settings, gas grills in multiple colors, and product specifications
- Apply nav-to buttons to an index at the top of each page so that readers can jump to relevant sections of the app
- Audio and video overlays set the mood – an important showroom tactic
August 2, 2013
By Teresa Demel
Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. I love finding DPS apps that use interactivity to provide instructional content. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.
In this app of the week video, I show how Lowe’s Creative Ideas uses DPS:
- Scrolling frames, buttons, and multistate objects allow readers to tab through one instruction at a time
- Video overlays show DIY projects in action
- Nav-to buttons, overlaid on a map, allow readers to jump to a topic that interests them most, rather than reading linearly
July 26, 2013
By Teresa Demel
During Esquire’s May 2013 presentation at the Adobe Digital Publishing Summit, Mark Mikin, Mobile Editions Editor, announced Esquire Weekly, a first-of-its-kind weekly tablet edition of a monthly magazine. It features original stories by Esquire’s best writers and it’s free to digital subscribers.
David Granger, Esquire’s Editor in Chief, had this to say about the launch of the weekly:
“The Weekly will be a mix of all the things we do in all of Esquire’s various forms of expression. We’ve got Esquire’s editor at large A.J. Jacobs contributing an advice column of a type none of us has ever seen. We’ll tap our best contributors to Esquire.com—like Charlie Pierce and Josh Ozersky and Stephen Marche and the rest—each issue. Esquire magazine’s writers and editors will opine on and celebrate the things we get enthusiastic about. There’ll be some funny stuff. And we’ll toss a piece of ambitious writing into the mix each issue.”
I chose this as an app of the week because I wanted to share how a leading publisher is using DPS to deliver supplemental content in between monthly issues to keep subscribers connected to their brand.
In this app of the week video, I show:
- The segmented custom storefront that allows readers to easily find weekly issues
- The way in which the magazine is organized with one article per section, making the content easily digestible.
- How Editor A.J. Jacobs crowdsources content from readers through social media, and uses a web overlay to integrate his Twitter account with the article
July 19, 2013
By Teresa Demel
Digital Publishing Suite is not just for big publishers. This week, we are featuring The Washingtonian, a monthly magazine that serves the Washington D.C. area. This magazine covers arts & culture, entertainment, business and politics for the D.C. area. According to an interview with David Van Voorhees, Digital Development Manager, DPS allowed the small publishing company to go digital in a short amount of time, provide fun content for its readership, and drive new revenue.
Watch the app of the week video to see DPS interactivity in action:
- An audio overlay allows readers to simultaneously read about local musician Wale as well as hear a sample song from his latest album
- Photo slideshows of food flesh out restaurant reviews
- Slideshows of award-winning architecture bolster the story on notable homes
- Watch App of the Week – The Washingtonian on Adobe TV
- Download The Washingtonian from the iTunes store
- Hear the story from The Washingtonian. Watch DC’s City Magazine – The Washingtonian – Embraces DPS on Adobe TV
June 19, 2013
By Teresa Demel
In early June, we announced Runner’s World’s special insert on the Boston Marathon. Runner’s World designed the feature in partnership with Priest + Grace, a design agency that specializes in Digital Publishing Suite. There are times when a DPS app no longer feels like just a publication because it behaves like a documentary. This is one of those cases. The centerpiece of the design is an interactive timeline that serves as a springboard for readers to explore stories of survivors, aids, and marathon participants.
This app of the week video shows:
- An interactive timeline of the day, built with scrolling frames and nested audio overlays
- Stories of 20 individuals, created using buttons and multistate objects
- A map of the United States illustrating tribute runs, created using Adobe Edge
The Runner’s World audience is highly invested in the Boston Marathon, and this insert allows readers to honor the stories of those affected by the bombing. In particular, one article highlights Boston Police Superintendent William Evans who ran the marathon and then stayed awake for another day and a half to work on the city’s relief efforts. Using a nested overlay of audio and slideshow, readers can flip through photos of his day, accompanied by the officer’s narration.
June 7, 2013
By: Teresa Demel
Greater Portland Inc (GPI) used Digital Publishing Suite to create an app that illustrates the advantages of establishing a business in the Portland-Vancouver region. Storycode, a DPS Agency Partner, designed the app in partnership with GPI. The target audience for the app is site selectors and businesses looking to expand into the Portland-Vancouver metro area. Therefore, the app contains interactive data on local economics, interviews with C-level executives in the area, and maps and photo galleries that deepen the story.
In this week’s video, I highlight the ways that GPI and Storycode use DPS to tell their story:
- The Storycode team developed powerful data visualizations that businesses need to know when laying down roots in a new city. They converted stacks of excel spreadsheets into a simple set of infographics on real estate. Using DPS multistate objects and buttons, readers can tap through the images to compare the cost of rental and vacancy rate of buildings. These data visualizations make it easy to understand and remember the information.
- Audio overlays allow readers to hear how C-level executives selected Portland as the ideal location for their business.
- Readers can rotate the app to horizontal orientation and see photos from The Oregonian: of outdoor activities, culture, scenery, and food. The photos, laid out with the slideshow feature in DPS, change automatically.
Portland is a fabulous city. As a Seattleite, I travel there for the nice people, Stumptown Coffee, Pix Patisserie, and beautiful parks. When I downloaded this app, I learned new information about a familiar city… and fell in love a little more.
March 26, 2013
By Teresa Demel
MaraMedia uses Adobe Digital Publishing Suite to build educational digital manuals for students in grades 7-9. With a goal of supporting active participation in students’ education, MaraMedia provides opportunities for interaction with learning material, from acquiring new information to ultimately applying that information to the real world.
My past career was in education, and I have been curious to see how educational institutions and publishers will embrace Digital Publishing Suite. Printed textbooks appeal to one learning style, but interactivity in a publication allows kinesthetic and auditory learners to consume and apply new information with ease. As an added bonus, having all textbooks on one iPad certainly lightens the backpack.
Some great Digital Publishing techniques employed by MaraMedia:
- Students can actively break down the steps of a process by tapping on buttons and viewing slideshows of instructions.
- Readers tap on thumbnails of artwork to zoom into a larger image and learn more.
- Navigating among modules is intuitive with a clear organizational hierarchy. Nav-to buttons allow students to identify and jump to the next relevant module.
Download MaraMedia digital manuals from the iTunes store.
Watch the MaraMedia App of the Week video:
March 19, 2013
As a follow-up to yesterday’s post about how Adobe Digital Publishing Suite fits into Renault’s brand engagement strategy, we are featuring Renault Captur in our App of the Week Video Series. This gives our readers a chance to see specifically how Renault uses the features in Digital Publishing Suite to “capture” the attention of readers and tell the brand’s story.
Highlights from the video:
- Slideshows outline the design from concept to reality
- Pan and zoom shows the car in gorgeous detail
- Image sequence gives readers control over their view of the car, from 360 rotation to breaking the car into its constituent parts
- Audio can be played throughout the app, and paused by the reader
Check out the Renault Captur App of the Week video.
March 12, 2013
By Teresa Demel
Sockupied is a digital-only magazine designed for knitting enthusiasts. It is published by Interweave Press, which owns 15 consumer art and craft magazines such as Crochet and LiveWire (both of which are built with DPS and available on Apple Newsstand). I am not a knitter myself, but many of my friends are. They pore over pictures and patterns of sweaters and socks, looking for their next creation. Sockupied feeds their appetite, with images of inventive knitting patterns, and easy to follow instructions.
“Sockupied is that feeling you get when you wish your ride were a little longer so you could finish your heel turn.”
– Sockupied Editor Anne Merrow
As I have mentioned before when I reviewed Cook’s Illustrated and National Geographic Kids, Adobe Digital Publishing Suite is a great way to enhance any tutorial in a publication. Slideshows, nav-to and videos allow publishers to break down instructions and visually demonstrate how to do something. Sockupied is no exception.
In this app of the week video, I demonstrate three levels of engagement with the Sockupied audience. For inspiration, the publication uses slideshows to show multiple views of pairs of socks. It provides basic instruction on how to measure a foot in preparation for knitting, as well as what patterns to follow. For more complicated techniques, such as heel turns, it uses video to flesh out the procedure.
March 1, 2013
By Teresa Demel
Ever since I graduated from Macalester College (ahem… awhile ago), I’ve received the college’s alumni magazine, Macalester Today, on my doorstep. Accustomed to the peripatetic nature of new graduates, they successfully found me when I moved not just from St. Paul to Seattle, but also between about 10 apartments and houses.
Imagine my recent delight when I discovered that my alma mater had adopted Digital Publishing Suite to create an iPad version of Macalester Today. I always enjoyed reading the beautifully designed quarterly print magazine, staying on top of the news about my professors, organizations, and colleagues. As the Adobe “DPS app of the week video guru,” I embraced the chance to show my Mac pride.
In this week’s video, I highlight the ways in which the alumni magazine—with all the same great content as ever—has added interactive touches that truly bring the print publication to life. The cover page uses a lively auto-play slideshow to show students assembling into the new building. Videos illustrate current campus activities, from intense rowing down the Mississippi River to a quirky how-to video on cafeteria concoctions. The alumni news section has an interactive timeline that DPS designers must check out. Merging scrolling frames and nav-to buttons, it lets me quickly select my year and navigate immediately to the news about my own classmates.
“We believe that the special features available in an iPad version of our magazine are bringing the college to life for our alumni,” says Macalester Today editor Lynette Lamb. “From an audio snippet of a professor reading from his just-published book to a video of the crew team rowing on the Mississippi, the iPad magazine allows us to reach our graduates around the world in a new, multi-sensory way.”
We are seeing great examples of higher education uses of Digital Publishing Suite. Notre Dame and University of Oklahoma are using it for their Gameday Apps. Other examples include University of Dayton Undergraduate Viewbook, Academy of Art University’s Alumni magazine, UCLA Anderson Assets magazine, and Indiana University’s IU Libris.
January 25, 2013
Rolling Stone was released using Digital Publishing Suite on January 16, 2013. This week, I’m sharing a few highlights in the app of the week video.
Back in the day, my brother and I used to pore over issues of Rolling Stone. We read through the music reviews, and when the authors described an album in a compelling way, we would head to the record store and grab a copy. Often, we liked what we heard. But not always. Music preferences are subjective, after all.
As you might expect, Rolling Stone on the tablet is a much improved experience over the print version because readers can listen to the music. They used the audio overlay in DPS to reveal a 30-second snippet of a song. If readers like it, they can head straight to the iTunes store and purchase the album.
Rolling Stone doesn’t limit its editorial to music. In fact, I used to cut out the photos of actors from the issue and tack them to my bedroom wall. (Okay, so that’s where print has its advantage.) This issue features a collection of great photography of the 30 Rock cast. Using the slideshow feature in Digital Publishing Suite, I can explore a plethora of photos that would not likely fit in the print version.