April 4, 2014
Calling all association leaders: Attend our AM&P presentation, learn the many uses of DPS, and meet an Adobe expert
The team from Adobe will be hosting a presentation at the AM&P offices in Reston, VA—you can also attend remotely—to introduce you to the many ways your association can use DPS. If you thought that DPS was just for magazines, this will be an eye-opening look at other types of content that publishers and companies are creating including brochures, internal communication and sales tools, event apps, presentations, and more. You’ll learn how DPS can help you reach more members, cut down on printing costs and deliver more timely and relevant experiences to your constituents.
Plus, for those who attend in person, Adobe’s Mark Poulalion, Solutions Consultant, will be on hand 30 minutes before the presentation to answer your questions about digital publishing tools and technologies, offer guidance on your digital strategy and more.
1:30-2:00pm: Meet the Adobe expert, Mark Poulalion, Solution Consultant (onsite only)
2:00-3:00pm: “The many uses of DPS” presentation (onsite and via webinar)
It’s free and open to AM&P members as well as non-members. Register now: The Many Uses of DPS for Your Association
April 1, 2014
Last week at Adobe Summit, marketers from top-tier brands showed how they are reinventing themselves for digital. Mobile was certainly at the forefront of the conversation, with Digital Publishing Suite customers speaking at several breakout sessions on how they’re engaging their customers on tablet and smartphone devices. Read below for more about the DPS sessions from Summit, and how you can view the session recordings.
Do all brands need to be multichannel publishers?
In this breakout session, the answer was resounding: yes! Customers Condé Nast and financial services firm Lord Abbett took to the stage to discuss the Digital Publishing Suite and Adobe Experience Manager integration, and how they are using the integrated solution to publish across channels. Emily Smith, Director of Operations, Editorial Development at Condé Nast showed how the publisher is reducing time-to-market for its Vanity Fair iPhone app by using Experience Manager to manage assets and then deliver them into a DPS-produced iPhone app. Steve Reilly, Director of Digital Communications for Lord Abbett, also discussed how the investment management firm switched from a natively developed app to an app produced using the DPS + Experience Manager workflow, accelerating time-to-market by 50% and transforming the Lord Abbett Perspectives app from a quarterly to a monthly.
View the complete session by searching for “S815: Do all brands need to be multichannel publishers?” under the Web Experience Management section of Adobe Summit breakout sessions page.
App analytics: Best Practices for content-centric apps
In this session, publisher Time Inc. discussed how it is using the sophisticated integration between Digital Publishing Suite and Adobe Analytics to gain deep insight into its audience base. Rory O’Flynn, Executive Director, Digital Research, at Time Inc., showed data on how interactive tablet ads generate increased dwell times and audience engagement, as well as how the publisher is deriving deep insights into how advertisements are performing in its publications. In addition, Shikha Bhargava, Sr. Product Manager, Digital Publishing at Adobe, discussed the in-app marketing tools that DPS offers, and how analytics can work in tandem with those tools to increase reader and customer conversions.
View the session by searching for “S320: App analytics: Best Practices for content-centric apps” under the Marketing Analytics section of the Adobe Summit breakout sessions page.
March 19, 2014
The DPS team recently presented to two publishing associations. If you weren’t able to attend the webinars, be sure to catch the recordings.
An introduction to DPS for Associations
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.
Watch the recording or get more information on the webinar.
More than just magazines. The many uses of DPS for B2B publishers
This one-hour webinar hosted by Adobe’s Bridget Roman, Sr. Product Marketing Manager, and James Lockman, Principal Solution Consultant, in partnership with the ABM, introduces B2B publishers to the wide variety of apps that can be created using Adobe DPS.
March 6, 2014
Join Adobe as they host a free, one-hour webinar in partnership with the ABM that will introduce B2B publishers to the large variety of apps that can be created using Adobe DPS.
Don’t miss this opportunity to get inspired by the many examples the DPS team will present that go beyond the digital magazines you’re familiar with. You’ll see real-life examples of other types of content-centric apps being created by publishers and brands like event and program guides, brochures, sales collateral and presentations, white papers and more and learn how you can make the most of your investment in DPS.
Register now: Webinar: More Than Just Digital Magazines: The Many Uses of Adobe DPS for Your Business
Wednesday, March 12 at 2:00pm EDT
Free to members and non-members.
March 4, 2014
Money management firms know a thing or two about ROI. So when Lord Abbett chose to expand its publishing efforts and adopt a more versatile web content management system, achieving a rapid return on investment was also a goal. After evaluating solutions, Lord Abbett chose Adobe Experience Manager for content creation and distribution and Adobe Digital Publishing Suite for creating digital publications that engage customers on tablet devices.
Integration between DPS and Experience Manager enables the firm to streamline asset creation and content management and easily repurpose content for mobile devices. Lord Abbett replaced its quarterly publication, The Lord Abbett Review, with Perspectives, a digital app created with Adobe Digital Publishing Suite that supports faster delivery of more relevant content.
With the combined Adobe solution, Lord Abbett could deliver compelling experiences wherever customers are, taking the wealth of content already created for print and web to mobile apps—faster, easier, and at a lower cost.
Lord Abbett previously relied heavily on third-party agencies to create the quarterly Lord Abbett Review—a process that would slow time to market and increase publishing costs. Now, with Perspectives being created using a combination of Adobe Experience Manager and Adobe Digital Publishing Suite, creation and delivery time has decreased dramatically. Most production has been brought in-house, reducing costs and enabling the firm to deliver the publication on a more frequent basis.
In addition, the Lord Abbett team has the flexibility to pivot quickly and update content if economic trends change. Previously, changing content at the last minute required that the quarterly print issue be pulled from the printer and reworked. With Adobe Experience Manager, the team at Lord Abbett can efficiently create content using predesigned, preapproved templates and house that content—along with associated assets—in a central repository. The assets are then transferred to Adobe Digital Publishing Suite – even when content changes – and prepared for delivery to devices.
“We’ve accelerated time to market by at least two weeks compared to working with agencies—that’s a 50% improvement,” says Stephen Reilly, Director of Digital Communications for Lord Abbett. “From a financial standpoint, we anticipate fast and significant savings in terms of both cost and effort.”
For Lord Abbett, the ability to accelerate publishing processes is opening many new possibilities to become more relevant and engaging to customers.
Read the Lord Abbett case study
Register for Adobe Summit sessions to learn more
February 26, 2014
New integration of DPS and Experience Manager drives consistency across rich-content mobile apps and web
Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.
With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:
- Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
- Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
- Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.
“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”
Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.
“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”
Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”
Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.
In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.
February 7, 2014
Association professionals turn to AM&P (the Association Media & Publishing) for insight, information and connections to the association media community.
Adobe is excited to partner with the AM&P to offer two events in February that are essential for leaders from associations who are looking to advance their digital strategies.
Executive Think Tank: Defining Your Association’s Mobile Strategy
Association executives will join digital publishing luminaries at an Executive Think Tank dinner, Thursday, February 20 from 5:30 – 8:30 pm ET at Vidalia in Washington, DC. It’s an ideal forum for association leaders who oversee e-media, publications and marketing and want to explore how other associations and non-profits have developed and executed on successful digital strategies. Special guests include:
- Declan Moore, Executive Vice President, National Geographic Society and President, National Geographic Publishing and Travel
- John Falcioni, Editor-in-Chief, Mechanical Engineering, American Society of Mechanical Engineers
- Mike Lee, Senior Advisor, Digital Strategy and Operations, AARP
- Scott Davis, Design Director, AARP
To reserve your seat, please contact Sarah Patterson at (703) 234-4107.
Webinar: Introduction to Adobe Digital Publishing Suite
Adobe’s Bridget Roman, Sr. Product Marketing Manager and Colin Fleming, Digital Publishing Evangelist, will guide you through what it takes to seamlessly transition from a PDF version of your magazine to a highly interactive reading experience with Adobe Digital Publishing Suite.
This one-hour webinar touches on topics that assocations new to DPS will care about most, including:
- Ways that DPS ensures efficient and affordable production costs for your organization
- How to use the robust feature set in DPS to create strong adoption of your digital publications across your member base
- Real-life success stories from other assocations and non-profits who are using DPS to achieve their digital publishing strategies
Don’t miss this information-packed webinar Thursday, February 27 from 2:00 – 3:00 pm ET.
Sign up for the webinar:
Webinar: Introduction to Adobe Digital Publishing Suite (DPS)
November 27, 2013
Digital Publishing Suite Evangelist Bob Levine is a graphic designer and digital publishing services consultant with a primary focus on serving small to medium size businesses.
Know the Difference between Supported and Unsupported InDesign Features
You don’t have to go back too far into the past to a time when Adobe InDesign was used to produce printed output and all features were geared toward print workflows. Fast forward to today and InDesign is being used for output to multiple digital platforms (Epub, Interactive PDF, DPS, SWF) as well as print. Because of that, not every feature works with every publishing intent.
As an example, native animations, some button actions, and blend modes between interactive and static content are not supported in Digital Publishing Suite.
Understand the Concept of Overlays
All interactivity for DPS is added as an overlay which sits on top of static content no matter what the stacking order is in your InDesign document. Because of that I’ve found myself pointing out “they’re called overlays for a reason.”
In other words, you can’t put static content on top of interactivity. There are of course workarounds – either include the static content in your interactive content or convert it to interactive content.
Dual Orientation is All or Nothing at All
While it may look like magic on an iPad, having two orientations for your folio is not magic. It involves creating two layouts for every article. Think carefully about whether it adds anything to the experience for the reader since not only does it involve extra work, it also can double the file size of your folio.
You Must Have Access to a Mac
While the production of a folio can be done on either Mac or Windows, the actual process of building and submitting the app must be done on a Mac. This is an Apple requirement, not Adobe’s so be prepared. And finally, speaking of needing a Mac…
Apple iTunes App Store Requirements
This can’t be emphasized enough. It’s their ball and their bat so they make the rules for the game. The biggest thing to be aware of is that glorified PDFs, that is apps that have little or no interactivity in them, will be rejected for being too book-like. Things to include to minimize rejection risk:
- Scrolling Content
- Audio and video
In short, keep it engaging for the user. Also, when submitting your app, avoid the book category and don’t use book terms such as table of contents, page, PDF, and of course, book.
November 25, 2013
On November 21st, Adobe hosted a webinar on the powerful consumer marketing tools available within Adobe Digital Publishing Suite to accelerate readership and purchase – and drive revenue for your publications. Join us for a replay of the webinar below for a look at key things you can do to deepen engagement and accelerate revenue from your customers.
In the webinar, Bridget Roman, product marketing at Adobe, and Colin Fleming, Adobe digital publishing evangelist, explored the DPS consumer marketing tools being used by innovative publishers to drive engagement, circulation and revenue. These tools enable publishers to:
- Offer freemium content with tools for converting readers into subscribers
- Harness the power of your readers’ social networks to increase content reach
- Monetize your web traffic by embedding a high-fidelity version of your magazine
- Keep your readers coming back for more with custom push notifications
The webinar also looked at industry metrics highlighting successes seen in digital circulation and reader engagement, in addition to case studies of titles that have integrated consumer marketing tools into their digital strategies with excellent results—including The Washingtonian and People.
The webinar received an “excellent” rating by over 50 percent of attendees; be sure to access the webinar recording below for a look at how to use these tools to drive your business forward.
Watch the webinar recording:
Accelerate Revenue with DPS Consumer Marketing Tools
Read the white paper:
Best practices for driving readership with Adobe Digital Publishing Suite
Visit the Driving Readership section of DPS Developer Connection site:
May 17, 2013
With more than 100,000 weekly downloads and 90,000 digital subscribers, the tablet edition of Sweden’s daily newspaper, Bonnier/Dagens Nyheter, has the largest circulation of morning newspapers in Sweden. We’re excited to announce that the tablet edition, built with Digital Publishing Suite, took home first place in the Tablet Publishing Category at the 2013 Digital Media Awards presented at the Digital Media Europe Conference.
Dagens Nyheter for tablets, like the printed version of the newspaper, features sections like Sports, News, Weather, etc. With slideshows, video, audio clips, and graphics, the tablet publication leveraged Adobe Digital Publishing Suite to captivate readers with fresh and engaging daily content. As a leader in the digital space and early DPS adopter, Dagens Nyheter is the only DPS based morning newspaper distributed to readers across the country.
Exclusive to the tablet edition, the daily newspaper features special issues and stories. Focusing on interactivity to capture readers and allow them to truly experience the story, Dagens Nyheter is able to provide an experience beyond just text on a page. Divided into chapters, they were able to retain the authentic feeling of reading a newspaper, but presented in a digital format.
Congratulations to Bonnier/Dagens Nyheter for first place at the 2013 European Digital Media Awards! Experience the daily stories on your tablet and learn more:
May 15, 2013
What a fantastic second day at Adobe Digital Publishing Summit! Today we heard from Corporate Publishers including:
- Sotheby’s International Realty
- JPMorgan Chase
- Stryker Orthopaedics
- J. Walter Thompson/Casa
- Forrester Research
- And many more…
In case you missed out on yesterday’s Traditional Publishing session, get your updates here:
Below is the Storify recap of social media conversation from today’s Corporate Publishing Summit. Check back soon to see more highlights and recaps from the event.
By Teresa Demel
Yesterday, leaders in the digital publication of magazines and newspapers converged at 82 Mercer in New York City to share successes, best practices, and challenges with their peers. Adobe shared some metrics on digital publishing, announced the launch of the Digital Publishing Awards, and then opened the stage so our customers could share their stories with the audience.
Declan Moore, National Geographic
Our customers, including independent and global publishers, discussed marketing, advertising, analytics, and content strategies with one another. While the conversation was varied and broad, I noticed a few key takeaways:
- Successes: It is obvious that publishers are seeing many forms of success in mobile publishing. At the same time, the industry is in its nascent stages. The victories that publishers are experiencing are hints at what is to come.
- Marketing: DPS has provided a framework to help publishers drive in-app marketing, and publishers are using the tools in varied and creative ways to drive readership.
- Advertising: Because interactive advertising in DPS publications is still young, publishers are defining the pricing model and how it differentiates from other types of ad placement.
- Analytics: Now flooded with data about their publications, each publisher needs to carefully select the metrics about the publication that reflect its goals
Digital Publishing: Defining Success
Our publishers shared their successes along many metrics: revenue, readership, retention, and cost savings.
- Top Gear readers spend more time reading the interactive DPS publication than they did with the PDF replica.
- National Geographic sees a higher renewal rate (74% – 78%) and a younger demographic in digital than in print, indicating a growing audience from its digital offerings.
- Martha Stewart also has a younger audience, and it is also more affluent and more satisfied with the platform.
- Interweave Publishing is able to publish Sockupied, its digital-only publication for a mere $7,000 per issue, providing lucrative margins in digital.
Marketing Techniques: Driving Digital Readership
Several publishers shared techniques and opportunities for pulling more readers through the purchasing funnel. They are gaining new readers with teaser content using First Issue Free and Free Article Preview. They use the custom storefront to promote content to new readers. For example, Martha Stewart not only promotes issues of the downloaded title, but also uses the custom storefront to promote other MSLO titles and Martha Stewart apps, such as Martha Stewart CraftStudio.
While gaining new readership is important, several publishers stressed the importance of retaining existing readers. According to National Geographic’s Declan Moore and Hearst’s Sharon Bailey Romano, today’s readers expect to see new content constantly streamed into the app, rather than a monthly cadence. Romano reminded publishers to inform subscribers about next month’s issue to entice them to return. In addition, existing readers love back issues of content.
Advertising: What is Next?
The brands and advertisers that have experimented with interactive ads in digital publications have proven that they can reach new creative heights and captivate readers.
- Adobe VP of Digital Media Danny Winokur showed ads that I have featured in the ad of the week video series, including Jaguar, REI, and Levi’s Made & Crafted. Each ad allows readers to play with the ad, learn about the product, and shop.
- Wolters Kluwer medical journals allow medical companies to tell a richer story through advertising. In Chantal Kolber’s example, an ad for multiple sclerosis therapy included a before and after video of a woman who had undergone treatment – illustrating the effectiveness of the drug through a compelling story.
In the Advertising panel, Bullett Magazine’s Jack Becht argued that DPS ads are playing in a new space – differentiated from print and online ads. They can easily function as a digital storefront that allows readers to shop, as in the Levi’s Made & Crafted ad.
While publishers are happy to embrace digital advertisements, the pricing models are still being defined.
- Wired charges extra fees based on levels of interactivity.
- Bullett only accepts interactive advertising in its publication, and the Bullett team operates as a creative studio for brands.
- Wolters Kluwer bundles all print and digital advertising, and charges more for the standard advertising package.
Analytics: The Data that Matters
As Sean Bumgarner, Design Director for Platforms and Devices at Condé Nast stated, “We have troves of data. The question for editors is what do you want to know, and how do you measure success?” Condé Nast has discovered through its Site Catalyst account that analytics can be used to understand reader behavior and define content and layout strategy. They learned that readers read a publication from front to back, and that audience accumulation closely mirrors print. This indicates that the way readers experience DPS publications is more similar to the print experience, rather than the online experience.
Regarding content strategy, Golf Digest uses analytics to identify the most popular content and focus its strategy on that content. The “Swing Series” in Golf Digest uses the image sequence feature in DPS to allow readers to view and control a professional golfer’s swing. When Golf Digest realized the popularity of this feature, the publisher spent more time focusing on and highlighting the feature.
This stimulating conversation shows that publishers are thinking creatively about how to use DPS to maintain a progressive business. While there are still debates about advertising rates, measurement tools, and best practices in marketing, all of our customers agreed that it is important to be active in the mobile space to stay on the cutting edge of publishing.
Stay tuned! We will post videos of the Digital Publishing Summit over the next few weeks. In addition, you will soon be able to download the Digital Publishing Summit app from the iTunes store.
May 14, 2013
That’s a wrap for Day 1 at Adobe Digital Publishing Summit! Today we heard from National Geographic, Martha Stewart Living Omnimedia, Wolters Kluwer, Hearst Magazines, Daily Mail, The New Republic, and many more speakers from companies & brands. Everyone in the room was pushing the boundaries of Digital Publishing Suite to engage with their customers through apps on tablet & smartphone devices.
To highlight some social media conversation and highlights from today’s traditional publishing session, explore our Storify recap below. Stay tuned throughout the week as we continue to bring you more!
Today, at the Digital Publishing Suite Summit, Adobe and Adweek launched the Digital Publishing Awards. The partnership between Adobe and Adweek reflects shared values in creativity, innovation, and technology. Since 2010, Adweek has honored winners of the Talent 100 in its Adweek Talent Gallery, and this year has expanded its site to showcase creative work built with Adobe Digital Publishing Suite. The Digital Publishing Awards will recognize and honor original mobile apps and ads that harness the power of Digital Publishing Suite to create compelling experiences for consumers.
From now until July 22, 2013, submissions will be accepted through the Adweek Talent Gallery, powered by Behance. Any mobile app or ad built with Adobe Digital Publishing Suite (or built with Creative Cloud, Creative Suite and/or HTML and published via an app built with Adobe DPS) can be uploaded as a Behance project into the Adweek Talent Gallery. Any project tagged with “Adobe DPS” will appear in the “Adobe Digital Publishing” section of the Adweek Talent Gallery. See the DPSAwards.com landing page for instructions on uploading and tagging submissions.
Submissions to the Adweek Talent Gallery will be judged by creativity experts in advertising and publishing. Semifinalists will be determined based on the number of “appreciations” on Adweek’s Talent Gallery. Two winners will be chosen – one for the Mobile Ad category, and one from the Mobile App category. Each winner will receive a trip to New York City, hotel accommodations in New York for three nights, a delegate pass to Advertising Week, passes to Adweek’s Clio Awards, and a 12-month Adobe Creative Cloud subscription.
Post your creative and innovative work on the Adweek Talent Gallery to enter. Send your friends and supporters to the site to “appreciate” your project. May the best creative win!
For more information on submission, judging criteria, awards, and terms and conditions, visit the Digital Publishing Awards site at http://www.dpsawards.com.
We know you have seen plenty of great apps built with Digital Publishing Suite. Want to get inspired by some great ads built with DPS? Watch our Ad of the Week – Mashup Video on Adobe TV.
May 3, 2013
A hearty congratulations to Declan Moore and the team at National Geographic for taking home the award for Best Tablet Magazine of 2013 at last night’s ASME awards. According to ASME judges, Nat Geo won because of its in-depth reporting, world-class photography, beautiful design, smooth navigation, immersive interactivity, social media integration, plus engaging extras like a cheetah darting across a cover. They have gone to great lengths to integrate some of the most powerful features of Adobe Digital Publishing Suite (DPS) into their award winning app. Their hard work has paid off–Nat Geo has one of the highest global paid digital circulation of any magazine (330,000), and, according to Declan Moore, is seeing about 10% of their publishing revenue come from digital content.
If you’d like to hear firsthand how National Geographic transformed into a digital publishing powerhouse don’t miss Adobe’s Digital Publishing Summit on May 14 in NYC where Declan Moore will share this riveting story. Registration is open, RSVP here.
We’re also proud to report that of the five nominees in this category–National Geographic, Bloomberg Businessweek, Bon Appétit, Esquire and Money–three of them use Adobe Digital Publishing Suite (DPS) to publish their digital issues. Congrats to Bon Appétit and Esquire for their nominations.